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Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
ASCI has a new update for influencers
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion
Influencers and agencies welcome ASCI’s new guidelines
ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not
ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…
55.7% influencers witness a significant dip in engagement post the ASCI guidelines: IPLIX Influencer Survey
Before ASCI guidelines, 48.3% of influencers revealed that only 10% of brands they worked with opte…
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI today released its draft guidelines to help consumers understand the difference between paid a…
Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising
The influencers and brands were contacted by the complaints handling team and were asked to comply …
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Google, Facebook to strengthen Advertising Standards Council of India board
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive
Advertising Standards Council of India (ASCI) has unveiled a new brand identity
Can New Guidelines On Fairness Ads Change Consumer Mindset?
For ages, many fairness products have been doling out numerous television and print commercials in …
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
The report, to release in September 2021, is expected to be important in understanding the depictio…
How Influencer Talent Management is evolving with time
Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…
YouTube and TikTok influencers beware — you can be sued up to ₹10 lakh for misleading your followers
It’s not uncommon to see social media ‘influencers’ flaunt their latest purchases or talk about the…
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
Bhuvan Bam and his partner-in-crime Rohit Raj share how they have turned the YouTuber’s content into a business
Behind the scenes of it all, Business Insider caught up with Bhuvan Bam and his right hand man –…
Trends that will dominate the PR industry in 2022
Where the PR industry will go from here