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55.7% influencers witness a significant dip in engagement post the ASCI guidelines: IPLIX Influencer Survey

Before ASCI guidelines, 48.3% of influencers revealed that only 10% of brands they worked with opte…

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ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not

ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…

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11 mins read

Here's what experts think about ASCI’s new draft guidelines for influencer advertising

ASCI today released its draft guidelines to help consumers understand the difference between paid a…

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In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI

ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…

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ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive

Advertising Standards Council of India (ASCI) has unveiled a new brand identity

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ASCI announces new code for brands to claim awards, rankings in ads

New Delhi, Jan 20 () The Advertisement Standards Council of India (ASCI) on Monday announced to int…

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Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

The influencers and brands were contacted by the complaints handling team and were asked to comply …

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Can New Guidelines On Fairness Ads Change Consumer Mindset?

For ages, many fairness products have been doling out numerous television and print commercials in …

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Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI

COVID-19 has made many brands experiment with ‘antivirus’ or ‘immunity-boosting’ offerings but not …