Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Raja Ganapathy on what makes Spring Marketing Capital different

<ul><li>The Glitch's Varun Duggirala, Nirvana Films' Prakash Varma and Spring Marketing Capital's Arun Iyer share how the lockdown has been the biggest teacher. </li><li>They tell us what they have learnt in the past few months after being house arrested with their kids 24*7. </li></ul>The advertising industry is infamous for working the graveyard shift and always slogging way beyond working hours. Fathers in this industry are barely left with any time to spend with their families and themselves. This lockdown, albeit challenging, came with a silver lining. It provided them with an opportunity to spend more time with their kids and family. On the eve of <keyword id="15465" type="ENTERTAINMENT" weightage="20" keywordseo="Fathers-Day">Father's Day</keyword>, we reached out to a few cool fathers of the ad world like Varun Duggirala, Content Chief and Co-founder, The Glitch, Prakash Varma, Director/Partner, Nirvana Films and Arun Iyer, Co-founder, Spring Marketing Capital to understand how the lockdown experience has been for them. Here’s what they had to say: <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1268418343238635521/lelrmGKf_normal.jpg" favoritecount="5" retweetcount="3" status="#FathersDay | With #FathersDay almost here, @varunduggi of @followtheglitch shares with us about some parenting les… https://t.co/9iGtdWUlVY" createdat="1592641800000" id="1274258183909978112"></div> <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1268418343238635521/lelrmGKf_normal.jpg" favoritecount="7" retweetcount="1" status="#FathersDay | @aruniyer of @tweet2spring shares how working from home has changed work and how it is important to t… https://t.co/Aekx6FiYaL" createdat="1592715705000" id="1274568166526468099"></div> <div type="twitter" handle="admediainsider" handlename="Advertising and Media Insider India" image="http://pbs.twimg.com/profile_images/1268418343238635521/lelrmGKf_normal.jpg" favoritecount="1" retweetcount="0" status="#fathersday2020 | On the eve of #FathersDay, #PrakashVarma of @NirvanaFilms shares his experience of spending all d… https://t.co/KS0CaJp1a0" createdat="1592649000000" id="1274288383666208768"></div>

Working fathers share some lessons they’ve learnt in parenting during the lockdown

<ul><li>The skin in the game marketing capital firm aims at helping disruptive startup founders on their marketing journey.</li><li>The agency has already worked with 17 brands including Byju’s, Cars24, Epigamia.</li><li>The Spring team is currently formed of around 25 professionals from varied fields</li><li>Spring is looking at investing $1-2 million each on 15 startups within the next three years.</li></ul>Earlier this year, <keyword id="6616448" type="UNKNOWN" weightage="20" keywordseo="Raja-Ganapathy">Raja Ganapathy</keyword>, former Chief Marketing Officer of Sequoia Capital India, <keyword id="185767" type="PERSON" weightage="20" keywordseo="Arun-Iyer">Arun Iyer</keyword>, ex-chairman of Lowe Lintas and <keyword id="321816" type="PERSON" weightage="20" keywordseo="Vineet-Gupta">Vineet Gupta</keyword>, ex-group Chief Executive of DDB Mudra came together to form what they like to call a skin in the game marketing capital firm, <keyword id="7223115" type="UNKNOWN" weightage="20" keywordseo="Spring-Marketing-Capital">Spring Marketing Capital</keyword>. Nine months down the line, the trio has already worked with an impressive roster of new-age disruptors, 17 to be precise, which includes brands like Byju’s, Cars24, Epigamia. Spring had already reached its target that it had set for the year, within its first six months of existence. Along with the three founders, the Spring team currently is formed of around 25 professionals from varied fields. Interestingly, most of them had already quit their previous jobs and come on board, even before the organization had a formal name, and even before they had received their offer letters. It is perhaps this eclectic bunch of professionals from varied backgrounds who have helped give the organization an edge, making it very different from other agencies out there. “It's very difficult to break down our organization into departments. It's almost like we are a bunch of 25 consultants, each specializing in certain fields, working together, which makes us unique. We are different from other agencies, in fact, we would fail terribly if we tried and behaved like an agency,” says Iyer with a smile. How it all came together It was almost two and a half years ago when Iyer and Ganapathy first discussed the idea that was fine-tuned over numerous weekends. Gupta came on board a year back and things slowly started falling in place. “The first idea that we discussed two and a half years back is nowhere close to where we are today, as typically what happens at any startup. It's only last year after Vineet came on board and we devoted a year of weekends to this task that the idea firmed up,” shares Ganapathy. Iyer has been a part of the advertising world for over 20 years, 16 of them were spent in Lowe Lintas. For the last six years out of the 20, he was the Chief Creative Officer and the Chairman of the company. So what prompted him to take the leap? “What helped me personally, is that by the end of it, I didn’t feel like I was learning anything new and growing. That hunger coupled with my interactions with Raja, Vineet and all the people who have come on board really helped me take that leap,” he says. For all three of them, a lot of the charm of the idea lay in the fact that they would be an intrinsic part of a new-age brand’s journey that was endeavoring to disrupt the segment. “While I was doing some parts of what I am doing here at Sequoia too, there I wasn’t able to see the entire journey. There, I was involved in problem identification, the business strategy and the go-to market and then someone like an Arun or Vineet would take over. Despite being a part of the process, I wasn’t in the room. Today, our involvement with these companies is far deeper. I’ve been working with Byju’s since 2015, but this year’s Disney campaign has been really special.” Agreeing to Ganapathy, Gupta adds, “There’s a huge difference in being able to solve a problem as an outsider and an insider. The way our previous organizations and relationships were structured, you were seen as an outsider. These brands actually see our entire team as an insider and they know we have their best interest, and that makes a lot of difference.” Spring’s Modus Operandi Having worked with close to 17 brands already, Spring is on a roll. However, the unique structure of the organization gives it an edge. It calls itself a marketing consulting firm with an investment arm. Spring works closely with founders and helps them on their marketing journey. They will also invest in these startups in their Series A or pre Series A stage. However, they will be co-investors, along with other VCs, instead of being primary investors. And till now, all the startups Spring has worked with have been in-bound. Either they have been approached by the founders or have been referred to by VCs. Explaining how their investment arm would work, Ganapathy says, “Right now we are a pure play consulting firm and the investments will happen next year. If I were to look ahead and predict, we are probably looking at five investments a year, leading to 15 investments over the next three years. We will look at investing between $1-2 million per company, which is around 10% of an investment round.” Why will they think the model, which does not still exists anywhere, will be a success? Ganapathy says, “There's genuinely a gap in the market for founders who have raised a series A or a Series B funding and are thinking of building a brand, embarking on a marketing journey for the first time. There is a gap in that space in terms of partners who are willing to do it. Secondly, the uniqueness of three different people like us coming together will help.” 
 <div type="Video" msid="71880167" hostid="261" title="Raja Ganapathy on what makes Spring Marketing Capital different" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=71880167"></div>


 The vision for Spring Currently, Spring is working closely with founders and aiming at addressing their marketing problems, using the medium that is best suited for each problem. Their mantra? No two pieces of work coming out from Spring should ever look similar. Gupta says, “A lot of people compartmentalize their teams but we’re not structured like that at all. We're very solution-focused and the solutions come from the nature of the problem. We will never push a solution because we are good at something.” “What excites us about this is that we are helping founders on their journey, giving their business a structure and process, and making sure that building the brand becomes a part of the journey they are in, from a business point of view. And that is at the heart of what we do,” says Ganapathy. So where do they want to take Spring in the next few years? “The honest answer to that is, we don't know,” confesses Ganapathy. “I know this sounds shocking because a fair number of people have trusted us but the truth is, what we are trying to do is something very unique. And it would be foolish to think that we will be doing this for the next two decades of our life. We will be doing some version of this. But it all depends on the success of this model, which we believe will evolve with time,” he add. “We want to hold on to the philosophy of being an insider and the skin in the game way of working. What forms it takes, we will know as we go along,” adds Iyer.

Arun Iyer, Raja Ganapathy and Vineet Gupta’s Spring Marketing Capital is helping build disruptive brands of the future

<ul><li>‘The Wall’ has been signed as the company’s first brand ambassador.</li><li>Conceptualized by <keyword id="7223115" type="General" weightage="20" keywordseo="spring-marketing-capital" source="Orion">Spring Marketing Capital</keyword>, the campaign is will be seen on digital media platforms across six metro cities in India.</li></ul>Practo, India’s leading integrated healthcare company, has unveiled <keyword id="2727" type="General" weightage="20" keywordseo="rahul-dravid" source="Orion">Rahul Dravid</keyword> as its first brand ambassador with a campaign marking its foray into secondary care services. In the first phase of the ‘You are in safe hands’ campaign, the celebrated cricketer talks about the safe secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of experts. Maintaining good health is integral to all sportspeople in not only boosting their performance, but also helping them recover quickly from injuries that require expert medical care. Being a strong advocate of the importance of getting the right care from experts to live a healthy life, there could not have been anyone more suited to represent the company than the cricketer. The first ad film starts with Dravid speaking to a friend at a party who has been suffering from a secondary health condition. On being told that he always has access to expert care, Dravid introduces his friend to PCS that is designed to provide personalized, expert care to everyone. By walking him through the entire process - from the first consultation to post-surgery care - this film encapsulates how - and why - Practo is positioned to offer the best secondary care experience to patients. <div type="Youtube" id="fu2veykYpOs" title="Practo Care Surgeries | You are in safe hands x Rahul Dravid | End-to-end surgical solutions" thumbUrl="https://i.ytimg.com/vi/fu2veykYpOs/mqdefault.jpg"></div> Commenting on the announcement, cricketer Rahul Dravid says, “Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care, helping us with our secondary healthcare needs . The company has earned a name for itself as a leader in delivering patient-focused care - anytime, anywhere - and I’m glad to be associated with them.” Seamless delivery of secondary care can be challenging given the lack of adequate support patients may get in terms of access to expert surgeons, right information, financial help and post-surgical support. Practo has attempted to find a solution to these with PCS. Speaking on the launch, Srikanth Pinninti, Executive Vice President - Marketing, Practo, says, “Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness - and thereby access - to quality secondary healthcare. Given the superior surgical support that sports people routinely need, this endorsement conveys that the same is available to anyone today with Practo Care Surgeries.” Conceptualized by Spring Marketing Capital, and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s values as a dependable sportsperson with great command over his craft aligns with Practo’s vision of building access to quality healthcare on the back of the trust and expertise it has built over years. It covers key aspects of the new service, including the PCS Experience Centers, expert surgeons, use of latest surgical technology, and financial support. “Surgeries are considered a stressor for most patients, even though they can offer a lot of relief” says Arun Iyer, Founder and Creative Partner, Spring Marketing Capital. “Practo Care Surgeries combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience,” he adds. The ad film will air on digital media platforms - including Disney+Hotstar during IPL, ZEE5, SonyLiv, Voot, MX Player, YouTube, Facebook and Instagram - across six key cities (Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad), where the ace cricketer will be seen promoting quality, convenient, and end-to-end delivery experience in secondary care with the help of expert surgeons on Practo. Credits: Spring Marketing Capital Arun Iyer – Founder &amp; Creative Partner Manish Karnatak – Creative Partner Manu Ambady – Creative Associate Chitra Balachandran – Portfolio Associate Production Production House: Absolute Productions Director: Shlok Sharma Executive Producer: Prafull Sharma Producer: Trisanku Kaushik

Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures

<ul><li><keyword id="14929324" type="General" weightage="20" keywordseo="Solethreads" source="Orion">Solethreads</keyword>, a casual footwear brand offer a wide and fun range like grass flip flops, graphic footwear, Yoga slings in addition to the comfortable and anti-skid versions.</li><li>It participated in <keyword id="14960240" type="General" weightage="20" keywordseo="Amazons-startup-accelerator-programme" source="Orion">Amazon’s startup accelerator programme</keyword>, securing $50,000 in an equity-free grant after a month-long mentorship programme.</li><li>The company also clocked a ₹50 lakh gross merchandise value (GMV) on <keyword id="18635" type="General" weightage="80" keywordseo="amazon" source="Orion">Amazon</keyword> in just four months after launching on the e-commerce platform.</li></ul>After closely working with big footwear brands like Bata, Hush Puppies, Puma and Benetton for a decade, Delhi-based Gaurav Chopra realised that no Indian brand offers a wide range of options for flip flops. Indians who love casual dressing also need a range of casual footwear and the four co-founders – Chopra, <keyword id="14960239" type="General" weightage="50" keywordseo="sumant-kakaria" source="Orion">Sumant Kakaria</keyword>, <keyword id="1520458" type="General" weightage="80" keywordseo="vikram-iyer" source="Orion">Vikram Iyer</keyword> and Aprajit Kathuria – came up with the idea of a go-to brand for flip flops. Their flip flops offer a wide and fun range like grass flip flops, graphic footwear, Yoga slings in addition to the comfortable and anti-skid versions. Like most new-age product brands, they are made from recyclable material. Apart from being made from 100% recyclable material, it is also certified by People for the Ethical Treatment of Animals (PETA). “Each and every part of solethreads flip flop is either recycled or made with plant based extracts and recycled cotton, nylon and polyester. We ensure that all our materials, processes and products use responsible and sustainable methods,” said Vikram Iyer, the one of co-founders. <cmsannotation type="cmsannotation" annotationid="New shoes for old" comment="subhead" text="New shoes for old">New shoes for old</cmsannotation> The footwear straps are also made from plant based vegan extracts, which are skin-friendly, tear-resistant and long-lasting. “In our efforts to promote sustainability, they are all organically and ethically sourced, manufactured and distributed. We use absolutely 0% animal by-products in the production and processing of all our straps and uppers,” it added. In fact, it also started a ‘Reuse’ programme last year, in which it gave discounts to its customers who brought in their old pair of flip flops. “We ask our customers to bring their old pair of footwear so that we can recycle it internally. And then we give discounts to the customers who do that,” Iyer added. <cmsannotation type="cmsannotation" annotationid="Going global" comment="subhead" text="Going global">Going global</cmsannotation> The digital first brand, which was founded in 2018, sells its merchandise through its website along with e-commerce platforms like Amazon, Myntra, Nykaa Fashion and Ajio. It also has its own distribution channel with over 600 outlets through 22 distributors. It had raised ₹13 crore from DSG Consumer Partners and Saama Capital in a series A round of funding in April last year. The company clocked a ₹50 lakh gross merchandise value (GMV) on Amazon in just four months after launching on the e-commerce platform. Now it wants to take its products global. “We have always felt at Solethreads that our products are a good fit for customers no matter where they are and hence going global is a key part of our business strategy,” Iyer added. It participated in Amazon’s startup accelerator programme, securing $50,000 in an equity-free grant after a month-long mentorship programme. The grant will come in handy for the company’s expansion plans. It’s planning to open physical stores at various locations in India in the next 6-8 months, Vikram Iyer, co-founder, Solethreads, told Business Insider India in an interview. “Propel Accelerator has just made that journey easier and shorter for us. We are known manufacturers, but we do not have competence. So, some part of the grant is going to go into the capital and some for exploring profitable ways of consumer acquisition in the digital journey to ensure that we get more new consumers purchasing our products,” Iyer said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/electric-mobility-startup-yulu-raises-82-million-in-series-b-funding/articleshow/94143818.cms">Electric mobility startup Yulu raises $82 million in Series B funding</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/the-market-strategy-would-be-to-buy-on-dips-and-sell-on-rallies-arun-kejriwal/articleshow/94141621.cms">The market strategy would be to buy on dips and sell on rallies: Arun Kejriwal</a>

Quirky maker of flip flops merges style with sustainability

India's progress toward a $5 trillion economy will be fuelled by the small and medium businesses – the engines of innovation that lie at the crux of our economy. And to acknowledge these powerhouses, at Business Insider India, we are setting the stage for industry leaders and budding entrepreneurs to interact and share their learnings. Day 2 of the event includes a number of panel discussions, fireside chats, workshops, masterclasses, and keynotes. From two engaging fireside chats to panel discussions on tackling MSMEs challenges on finance and technology – let's quickly get to what to expect from day 2. We shine the spotlight on the Indian economy and how <keyword id="6358354" type="General" weightage="20" keywordseo="msme" source="Orion">MSME</keyword>s have served as its skeleton. The Federation of India Micro and Small and Medium Enterprises' Secretary-General, Anil Bhardwaj, will deliver the keynote address – emphasising on the need to improve exports and public procurement to assist the MSME industry. There is evidence that over the past several years, India has experienced an increase in the number of SMEs listed. Ajay Thakur, Bombay Stock Exchange's Head of SME and Startup will provide additional light on what needs to be done in order to alter entrepreneurs' perspectives and why it is important to list small businesses to uncover value and scale higher. [Register here: <a href="https://www.businessinsider.in/msme-exchange-2023">https://www.businessinsider.in/msme-exchange-2023</a>] India is known to be the third-largest ecosystem for startups, but access to funds at the appropriate time remains one of the many difficulties the sector has encountered. You don’t want to miss a deep, insightful fireside chat with Rajnish Kumar, if you have the question, "How can small businesses harness the correct financial instruments and make the most of their finances?" As the former chairman of SBI and chairman of BharatPe, he brings with him more than 40 years of expertise and knowledge. We will also get candid with T Koshy, CEO of ONDC, to obtain a better understanding of how ONDC can be the major game-changer for MSMEs. By linking you with more network partners who will complete your e-commerce solution, ONDC gives you the chance to expand your business through online sales. It is hailed as the next big technological revolution that will enable <keyword id="6359222" type="General" weightage="20" keywordseo="small-business" source="Orion">small business</keyword> owners to define their mission statement. Hear from the man leading this revolution on their mission statement. And this is just part of the action, there's more to come! You do not want to miss the fascinating panel discussion that starts at 6:00 p.m. Top industry experts including Kishor Kharat, Former MD &amp; CEO of Indian Bank and IDBI, Vipul Sharma, Founder and CEO, of Chqbook, and Jinand Shah, MD &amp; CEO of Online PSB Loans discuss innovative finance solutions for small businesses. Since we've just talked about money, it's time to discuss technology, another critical need for MSMEs. And the <keyword id="4106334" type="General" weightage="20" keywordseo="msme-exchange" source="Orion">MSME Exchange</keyword> 2023 has you covered there as well. Do you have queries very much like "Can MSMEs transform and expand more? ", or "Is digital transformation the solution to issues encountered by small businesses? Our panellists, Ketan Gaikwad, MD and CEO of RXIL, Sundeep Mohindru, Founder &amp; Director of M1xchange, and Avinash Godkhindi, MD and CEO of Zaggle, will share their knowledge on how technology is empowering MSMEs. The discussion will start at 6:30 p.m. and will be moderated by NASSCOM Vice President and Head of Membership Srikanth Srinivasan. Finance and technology may be the building elements of a firm, but what keeps it operating long-term is a strong foundation built on sustainability. In his final remarks, Sudarshan Chari, Executive Director and Head of Business Banking at DBS Bank India, will discuss how sustainability is a key tenet for startup companies. The big finale will feature a master class on growing your brand in India from micro to small to big from Spring Marketing Capital's founder and creative partner, Arun Iyer! Small businesses must adapt to the changing times and position themselves well for a digital-first era. You will learn about the foundational elements of marketing and how to create memorable client experiences with this masterclass. If you don’t want to miss out on any of this action, register now on this link: <a href="https://www.businessinsider.in/msme-exchange-2023">https://www.businessinsider.in/msme-exchange-2023</a>

You Searched For "arun iyer spring marketing capital" and got 6 results

Raja Ganapathy on what makes Spring Marketing Capital different

Samarpita

Karuna

Working fathers share some lessons they’ve learnt in parenting during the lockdown

BI India Partner

Arun Iyer, Raja Ganapathy and Vineet Gupta’s Spring Marketing Capital is helping build disruptive brands of the future

Samarpita Banerjee

Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures

BI India Partner

Quirky maker of flip flops merges style with sustainability

Vaamanaa Sethi

MSME Exchange 2023 goes live on Jan 18: Get insights from leading voices that matter

BI India Bureau

Popular Keywords

Buying Guides