Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Bengaluru, <keyword id="6354312" type="General" weightage="100" keywordseo="ipl" source="Orion">IPL</keyword> chairman <keyword id="1010745" type="General" weightage="50" keywordseo="arun-dhumal" source="Orion">Arun Dhumal</keyword> believes that the media rights value of the league has the potential to touch a staggering USD 50 million over the next two decades, provided it keeps innovating and improvising with fans' interests in mind. The current media rights value of the league stands at USD 6.2 billion (approx Rs 48000 crore) for a five-year period starting from 2022. Even by this estimate, IPL is the second-most high-valued league after the National Football League (<keyword id="103436" type="General" weightage="50" keywordseo="nfl" source="Orion">NFL</keyword>), as the American sporting entity struck a USD 110 billion media deal for an 11-year period starting from last year. "If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights (of the IPL) to go somewhere close to USD 50 billion by around 2043," said Dhumal while speaking at the RCB Innovation Lab's Leaders Meet India here. Dhumal, who is also a former <keyword id="6354756" type="General" weightage="50" keywordseo="bcci" source="Orion">BCCI</keyword> treasurer, also pinned his hopes for a financial windfall on the advent of the Women's Premier League (<keyword id="3796649" type="General" weightage="50" keywordseo="wpl" source="Orion">WPL</keyword>) and cricket's inclusion in the 2028 Los Angeles Olympics. "We need to keep innovating, keep doing better in terms of fan engagement, and keep making it better in terms of the quality of games," he said. "Now that cricket is becoming part of the Olympics and with the WPL taking it to a different level for women's cricket, I see a lot of hope and light at the end of the tunnel," said Dhumal. The media rights value of the IPL has grown exponentially in the last decade and half from the Rs 6000 crore in 2008, going past several other major sporting leagues across the world. Dhumal dissected the growth and ever-swelling popularity of the IPL. "IPL is the most-watched cricket league in the world. Personally, I feel IPL is the best Make in India brand we can think of post-Independence. "We are a very diverse country in terms of states, cultures and languages being spoken. But this is one platform (IPL) which is rooted so well that you are able to showcase India to the globe," he said.

IPL media rights value can touch $50 billion: Chairman Arun Dhumal

<keyword id="19895063" type="General" weightage="20" keywordseo="India" source="keywords">India</keyword>'s first-ever '<keyword id="21314368" type="General" weightage="20" keywordseo="hybrid-pitch" source="keywords">hybrid pitch</keyword>' was unveiled at the <keyword id="20699670" type="General" weightage="20" keywordseo="Himachal-Pradesh-Cricket-Association" source="keywords" meta.keywordsubtype="org" meta.entityname="Himachal Pradesh Cricket Association" meta.hostid="261" meta.entityid="Himachal Pradesh Cricket Association">Himachal Pradesh Cricket Association</keyword> (<keyword id="130803" type="General" weightage="20" keywordseo="hpca" source="Orion">HPCA</keyword>) stadium in a grand ceremony here on Monday. The event was attended by IPL Chairman Arun Dhumal and cricket dignitaries including Paul Taylor, a former England cricketer and SIS's international cricket director. "The introduction of hybrid pitches is set to revolutionize cricket in India, following their success in iconic venues like Lord's and The Oval in England," said Dhumal, who hails from Himachal Pradesh. The hybrid pitch, which combines natural turf with synthetic fibres, promises enhanced durability and consistent playability, reducing the strain on ground staff and maintaining quality playing conditions. With only 5% synthetic fibres, the pitch ensures that the natural characteristics essential for cricket are preserved. Taylor expressed gratitude towards the HPCA for their collaboration on this pioneering project. "With the <keyword id="19901177" type="General" weightage="20" keywordseo="ICC" source="keywords" meta.keywordsubtype="org" meta.entityname="ICC" meta.hostid="261" meta.entityid="ICC">ICC</keyword>'s approval, we're excited to see the positive impact these pitches will have on the sport, starting with installations in Mumbai and Ahmedabad next," he said. The 'Universal Machine', a critical component in installing the hybrid surface, was developed by SISGrass in 2017 and has been instrumental in the rollout of similar pitches across England's county cricket grounds. This innovation aligns with the ICC's recent sanctioning of hybrid pitches for T20 and one-day international matches, with plans to expand their use in four-day county championships starting this year. The integration of technologies like SISAir, a root aeration system, further underscores the commitment to enhancing cricket infrastructure in India. This system improves the pitch's health and resilience, benefiting players with better and safer playing conditions. SEE ALSO:<a href="https://www.businessinsider.in/finance/banks/news/following-kotak-mahindra-banks-strong-q4-numbers-analysts-reset-stock-target-up-to-1900-worried-about-reputation-impact-than-financial-says-ceo/articleshow/109882571.cms" target="_blank"></a> <a href="https://www.businessinsider.in/finance/banks/news/following-kotak-mahindra-banks-strong-q4-numbers-analysts-reset-stock-target-up-to-1900-worried-about-reputation-impact-than-financial-says-ceo/articleshow/109882571.cms" target="_blank">Following Kotak Mahindra Bank’s strong Q4 numbers, analysts reset stock target up to ₹1,900; Worried about reputation impact than financial, says CEO</a><a href="https://www.businessinsider.in/tech/news/worldwide-tablet-shipments-grow-in-q1-2024-after-two-years-of-decline/articleshow/109876390.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/worldwide-tablet-shipments-grow-in-q1-2024-after-two-years-of-decline/articleshow/109876390.cms" target="_blank">Worldwide tablet shipments grow in Q1 2024 after two years of decline</a><a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-grow-by-6-in-q1-2024-samsung-retakes-the-top-spot/articleshow/109817280.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/mobile/news/global-smartphone-shipments-grow-by-6-in-q1-2024-samsung-retakes-the-top-spot/articleshow/109817280.cms" target="_blank">Global smartphone shipments grow by 6% in Q1 2024, Samsung retakes the top spot</a>

India's first-ever 'hybrid pitch' unveiled in Dharamshala

In a landmark decision, the <keyword id="6354756" type="General" weightage="100" keywordseo="bcci" source="Orion">BCCI</keyword> on Thursday announced equal match fees for its centrally-contracted female and male players in a bid to promote gender equality in the country's most popular sport. As per the newly introduced system, the Indian women's cricketers will now receive Rs 15 lakh per Test, Rs 6 lakh per ODI, and Rs 3 lakh per T20I, the same as their male counterparts. Earlier, the women players received Rs one lakh each for ODIs and T20Is while the match fee for a Test match was Rs four lakh. The decision was taken at the BCCI Apex Council emergent meeting. BCCI President Roger Binny said, "This decision sets the platform to grow and develop <keyword id="1521" type="General" weightage="50" keywordseo="cricket" source="Orion">cricket</keyword>. I believe this is a significant step forward for women's cricket and the game overall." BCCI secretary <keyword id="210899" type="General" weightage="50" keywordseo="jay-shah" source="Orion">Jay Shah</keyword> said pay equity is an important step towards tackling discrimination. "This is a landmark decision as we enter a new era in India Cricket. I would like to thank my colleagues in the BCCI Apex Council," he said. Earlier this year, New Zealand Cricket (NZC) had struck a deal with the country's players' association, which enabled the women cricketers to earn as much as the male players, while <keyword id="44302" type="General" weightage="50" keywordseo="cricket-australia" source="Orion">Cricket Australia</keyword> (CA) is also working to do away with gender disparity. India thus became only the second country in international cricket to implement equal pay. In the last two years, which included the shutdown brought about by the COVID-19 pandemic, the India men's team has played as many as 21 Tests while in the same period, the women's side has featured in only two one-off Tests on the tour England and Australia respectively. The announcement comes days after IPL chairman Arun Dhumal, who served as the board's treasurer in the last dispensation, said the BCCI treasury has increased by nearly Rs 6000 crore in the last three years. In his note to the members at the last Annual General Meeting (AGM), Dhumal mentioned that when the last team took charge of the Board from the CoA in 2019, the BCCI's coffers had funds of Rs 3648 crores. "We are handing over an organisation that sits over a treasury of Rs 9629 crores of funds, which is roughly thrice of what we got at the time of our taking over from CoA," Dhumal wrote in his note as the outgoing treasurer. "This is remarkable in the light of the fact that the disbursement to the state associations has seen a jump of nearly 5 times; from Rs 680 crores during the CoA tenure to Rs 3295 crores now to the state associations," Dhumal added. On expected lines, the decision was welcomed by the cricket fraternity." It's a historic move. It's a new dawn for women's cricket. Things were already moving ahead. WIPL together with pay equity policy are steps to get women's cricket to where men's cricket is today," the legendary Mithali Raj told PTI when called for her reaction." As a member of the women's cricket fraternity, I thank the BCCI and honorary secretary, Jay Shah, for this announcement. We are already witnessing the growth and popularity of women's cricket from 2017 till now. It's a great move in the right direction." Outgoing Apex Council member and former India player Shantha Rangaswamy, who attended the meeting, said, "This is a revolutionary decision by the BCCI. The decision shows that India treats its women equally and there is no gender discrimination. Would like to thank Jay Shah, Roger Binny and Rajeev Shukla for taking this momentous decision." Former India player Harbhajan Singh also hailed the BCCI's decision to bring parity in the match fee. "BCCI has set a standard for other sports bodies. It will encourage greater participation of women in the game. A historic milestone indeed!," the spin great wrote on Twitter. Recently, the Indian women's cricket team triumphed in the Asia Cup in Bangladesh, beating Sri Lanka by eight wickets. The team also won the country's first-ever silver medal in cricket at the Commonwealth Games in Birmingham earlier this year. In the last Annual General Meeting (AGM) of BCCI, the cricket board also announced the first-ever women's IPL that is scheduled to take place next year. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/61-professionals-tell-their-families-what-they-earn-not-co-workers-or-friends-survey/articleshow/95113395.cms">61% professionals tell their families what they earn, not co-workers or friends: survey</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/world-champion-arm-wrestler-margaret-pathaw-gets-rs-5-lakh-award-from-meghalaya-govt/articleshow/95116073.cms">World champion arm wrestler Margaret Pathaw gets Rs 5 lakh award from Meghalaya govt</a>

BCCI bridges the gender pay gap, announces equal match fees to male and female players

The <keyword id="6354756" type="General" weightage="20" keywordseo="bcci" source="Orion">BCCI</keyword> has described <keyword id="68865" type="General" weightage="20" keywordseo="Jhulan-Goswami" source="Orion">Jhulan Goswami</keyword>'s two decade-long international career as "monumental", saying an era has come to an end with the retirement of one of women's cricket's greatest players. The 39-year-old Jhulan retired from international cricket following the conclusion of the ODI series in England, in which the visitors secured a first-ever clean sweep to give the legendary seamer a fitting farewell. In an international career spanning over two decades – the second longest in women's international cricket - Jhulan, who made her debut in 2002, represented India in 12 Tests, 204 ODIs and 68 T20Is, picking 355 wickets across formats. "With Jhulan announcing her retirement from international cricket, an era has come to an end. She took immense pride in representing India and always put her best foot forward as she served Indian cricket with distinction," BCCI president Sourav Ganguly said in a press release. "She was the leader of India's bowling attack and her feats will continue to inspire the present and budding cricketers. Her contribution to the game has been monumental. "While her inspiring presence on the field will be missed, her achievements will continue to motivate the upcoming cricketers," Ganguly added. Jhulan, who went on to play five ODI World Cups -- 2005, 2009, 2013, 2017 and 2022 -- remains the leading wicket-taker in the history of the Women's World Cups. She also remains the only pacer in women's cricket to have 250-plus wickets in ODIs. BCCI secretary Jay Shah said: "Jhulan Goswami is one of the greatest to have ever graced the game. She, with her exceptional bowling skills, led India's bowling attack with elan for numerous years and will remain a benchmark for the young cricketers who wish to represent the country at the highest level. "As she embarks on a new journey and starts a new inning, I wish her all the very best." In her farewell game, Jhulan finished with excellent figures of 2/30 in her full quota of 10 overs, including three maiden overs. The competitive Indian has seen the game evolve during her long journey that was marked with some unforgettable moments and few unpleasant days, something that the board's treasurer Arun Singh Dhumal also observed. "As women's cricket continued to grow in the country, Jhulan Goswami, along with Mithali Raj, remained at the forefront. Jhulan never shied away from going that extra mile, be it with her performances on the field or be it for the preparations to seek excellence," said Dhumal. "Her stellar achievements and tremendous work ethics were there for everyone to see and her outstanding contributions towards our game will continue to inspire her teammates and budding cricketers." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/home-loans-growing-at-a-faster-rate-in-tier-3-and-4-districts-thanks-to-wfh-sbi-report/articleshow/94393267.cms">Home loans growing at a faster rate in Tier 3 and 4 districts, thanks to WFH: SBI report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/accentures-disappointing-q1-and-fy23-forecasts-indicate-more-pain-for-the-it-sector/articleshow/94392402.cms">Accenture’s disappointing Q1 and FY23 forecasts indicate more pain for the IT sector</a>

Jhulan Goswami’s two decade-long career is ‘monumental’, says BCCI on her retirement

India's 1983 World Cup-winning hero <keyword id="204836" type="General" weightage="50" keywordseo="roger-binny" source="Orion">Roger Binny</keyword> is likely to replace Sourav <keyword id="6505" type="General" weightage="80" keywordseo="ganguly" source="Orion">Ganguly</keyword> as the <keyword id="6354756" type="General" weightage="100" keywordseo="bcci" source="Orion">BCCI</keyword> President when the Board will hold its AGM on October 18, sources in the cricket body said on Tuesday. After hectic parleys and back-channel discussions in the past one week, it was decided that the 67-year-old from Bengaluru would be the 36th Board president, one of the sources familiar with the development, said. Jay <keyword id="1858" type="General" weightage="80" keywordseo="shah" source="Orion">Shah</keyword>, son of Union Home Minister Amit Shah, will continue as BCCI Secretary for his second consecutive term. Shah is also expected to replace Ganguly as India's representative at the all-powerful ICC Board. "Jay has been at the forefront of dealing with ICC matters on behalf of BCCI and with the 2023 World Cup around the corner in just one year's time, it is important that India has robust leadership at the Board of Directors meeting in the coming days," a BCCI source said. Binny will officially take charge of BCCI on October 18 at the AGM in Mumbai. There won't be any election to any post as all candidates will be chosen unopposed. All the people in the fray, including Shah and Shukla, filed their nomination papers on Tuesday. Binny, though, is a surprise choice to head the BCCI. However, hints were dropped that his name will crop up for some position when Karnataka State Cricket Association (KSCA) named him as its representative at the BCCI AGM instead of secretary Santosh Menon. "Roger is one of the finest human beings and a thorough gentleman, who has graced the field for India. Plus he is also a World Cup hero and has a squeaky-clean image. He had resigned from the selection committee as his son Stuart back then was in contention to be in the Indian team," said another BCCI source. "He is the right choice for the job," the source added. The only Congressman in the BCCI cabinet is <keyword id="13855" type="General" weightage="50" keywordseo="rajeev-shukla" source="Orion">Rajeev Shukla</keyword>, who will continue as vice president. Sports minister Anurag Thakur's younger brother Arun Singh Dhumal, who is currently the treasurer, will now become IPL chairman. He will replace Brijesh Patel. Influential Maharashtra BJP leader Ashish Shelar will be the new treasurer which means that he won't become Mumbai Cricket Association (MCA) president. He was supposed to take up the role with support from the Sharad Pawar faction. Assam Chief Minister Himanta Biswa Sarma's close aide Devajit Saikia will replace Jayesh George as the new joint secretary. Whether BCCI will contest for the ICC chairmanship hasn't been decided as yet. The medium pacer was one of the architects of India's historic World Cup triumph in 1983. In eight games, he took 18 wickets, the highest in that edition of the prestigious tournament. Ganguly, who reached Mumbai on Monday evening, had a lot of meetings with the stakeholders in New Delhi, last week. The former India captain was keen to continue as BCCI President but he was told that there is no precedence of giving a second term to the Board president. "Sourav was offered IPL chairmanship but he politely declined the offer. His logic was that he cannot accept becoming head of a sub-committee in BCCI after heading the same institution. He had expressed interest in continuing in the position," the BCCI source said. In the case of Dhumal, the decision makers waited for Ganguly to take a call on IPL chairmanship and once he refused, they promoted the Himachal man, who, along with secretary Shah, is known to be one of the most efficient men in the last BCCI cabinet. With Ganguly moving out of the picture, the East representation was always going to be Assam CM Biswa Sarma's call as he played a key role even last time. The names of members in the BCCI Apex Council and IPL Governing Council will be known when the final list will be published in a few days. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/cji-lalit-recommends-justice-chandrachuds-name-as-his-successor/articleshow/94784360.cms">CJI Lalit recommends Justice Chandrachud's name as his successor</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/opening-new-innings-shikhar-dhawan-will-be-seen-in-double-xl/articleshow/94781583.cms">Opening new innings: Shikhar Dhawan will be seen in 'Double XL'</a>

Roger Binny likely to replace Ganguly as BCCI president, Shah to remain secretary

New Delhi, May 17 () The BCCI will co-ordinate with its state units to ensure that the players get to start skill-based training at local level after the government announced new regulations for the fourth phase of coronavirus-forced lockdown, treasurer Arun Dhumal said on Sunday. As per the MHA guidelines, the stadiums will be opened but no spectators will be allowed which indicates that the players can start their individual training although the camp which they were planning won't happen till travel restrictions are in place. "The Board of Control for Cricket in India (BCCI) has taken note of the guidelines issued by the Ministry of Home Affairs on Sunday for containment of COVID-19 across the country," Dhumal said in a BCCI press release. "Taking into the account the restrictions on air travel and movement of people till May 31, the BCCI will wait further before organizing a skill-based training camp for its contracted players," he stated. However, as had reported earlier quoting the treasurer, arrangements are being made for training at local level. "In the meantime, the BCCI will study guidelines at the state level and will work in sync with State Cricket Associations to chalk out a programme for skill-based training at a local level," Dhumal said. "The BCCI Office-Bearers will continue their interactions with the team management and draw up a suitable plan for the entire team once the situation further improves." He said that the safety of players was paramount. "The Board reiterates that the safety and well-being of its athletes and support staff is paramount and will not rush into any decision that can hamper or jeopardize India's efforts in containing the spread of the virus." KHS PDS PDSPDS

Lockdown 4.0: BCCI to co-ordinate with state units for skill-training of players

<ul><li><keyword id="6505" type="COMPANY" weightage="20" keywordseo="Ganguly">Ganguly</keyword> officially takes charge as the <keyword id="6788586" type="UNKNOWN" weightage="20" keywordseo="bcci-president">BCCI president</keyword> on October 23, 2019. </li><li>Given the history, <keyword id="1521" type="CITY" weightage="20" keywordseo="Cricket">cricket</keyword> fans are expecting drastic changes in the board after his appointment. </li><li>Ganguly will now have 10 months to revive the reputation of the board, before the cooling off period begins. </li></ul> Former Indian cricket captain Sourav Ganguly is unanimously elected as the new president of the Board of Control for Cricket in India (BCCI). He assured corruption free board with no compromise on credibility. "I will speak to him (Virat Kohli) tomorrow. He is the captain of India. He is the most important man in Indian cricket. We will support him in every possible way" BCCI tweeted pictures of Sourav Ganguly joining office. 
	
	
	
	
	
	
	
	<div type="twitter" handle="BCCI" handlename="BCCI" image="http://pbs.twimg.com/profile_images/808958294131781632/b5z_etzB_normal.jpg" favoritecount="1494" retweetcount="293" status="It's official - @SGanguly99 formally elected as the President of BCCI https://t.co/Ln1VkCTyIW" createdat="1571809403000" id="1186880777243348993"></div>

















 This is the second innings for Ganguly who is among the country’s most successful captains. In fact, his captaincy gave birth to a new era and secured 21 trophies. Given the history, cricket fans are expecting drastic changes in the board after his appointment. Union Home Minister Amit Shah's son Jay Shah will join him as the new secretary, while Arun Dhumal will be the new treasurer. 
	
	
	
	
	
	
	
	
	<div type="Slideshow" msid="71714901" hostid="261" title="Sourav Ganguly, most successful captain of the Indian cricket team, is all set to change the image of BCCI" firstImageMsid="71714939" slideCount="3"></div>

Sourav Ganguly, most successful captain of the Indian cricket team, is all set to change the image of BCCI

<ul><li>In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of <keyword id="7866747" type="UNKNOWN" weightage="20" keywordseo="ipl-2021">IPL 2021</keyword>. </li><li>Considering how big the league has become over the years, every year there is a lot of money riding on IPL.</li><li>We spoke to experts to understand the kind of impact the suspension of the league will have on different stakeholders.</li></ul> The Board of Control for Cricket in India (BCCI) has suspended the current season of the Indian Premier League (IPL) in wake of players in different teams testing positive for Covid. While there had been talks of moving the tournament to a different city in the past few days, the new positive cases among the players led to BCCI announcing an indefinite suspension of the league. For a while now, IPL had been the topic of a raging debate - Whether there was a need to hold the tournament this year, at this time, when the country is facing a massive surge in Covid numbers. While there were many who had felt that IPL should not have been held this year, or could have been suspended much earlier than it was, there were others who said something like an IPL was important because it acted as a distraction from the grimness that otherwise surrounds us. In its official statement, IPL stated, “The BCCI does not want to compromise on the safety of the players, support staff and the other participants involved in organising the IPL. This decision was taken keeping the safety, health and wellbeing of all the stakeholders in mind. These are difficult times, especially in India and while we have tried to bring in some positivity and cheer, however, it is imperative that the tournament is now suspended and everyone goes back to their families and loved ones in these trying times. The BCCI will do everything in its powers to arrange for the secure and safe passage of all the participants in IPL 2021.” In its official statement, <keyword id="17943" type="CITY" weightage="20" keywordseo="star-india">Star India</keyword> said, “Star India supports BCCI’s decision to postpone IPL 2021. The health and safety of players, staff and everyone involved in the IPL are of paramount importance. We thank the BCCI, IPL Governing Council, players, franchisees and sponsors for their support. We are also indebted to our employees, on-air talent, production, and broadcast crews for trying their best to spread positivity by delivering the broadcast of IPL 2021 to millions of homes in the face of challenging circumstances.” However, the next big question everyone is pondering over is, how will IPL’s suspension impact different stakeholders considering there are massive investments involved in the league every year. This year, Star India had on-boarded 18 sponsors and over 100 advertisers across multiple brand categories including Edtech, Fantasy Sports, Beverages, Pay Wallets, Home Décor, Auto, Telecom, Consumer Durables, FMCG and Financial Services. For most brands, the IPL becomes that one property that garners impressive eyeballs. The leagues has helped a lot of brands build awareness and reach out to an engaged set of audience over the years. However, this year, perhaps due to the ongoing <keyword id="9323110" type="UNKNOWN" weightage="20" keywordseo="Covid-surge">Covid surge</keyword>, IPL’s viewership witnessed a dip when compared to last year’s numbers, according to data from Broadcast Audience Research Council (BARC) India. <div type="image" title="IPL 2021 viewership" msid="82390462" hostid="261"></div> Last year, BCCI had earned Rs 4,000 crore in revenue from hosting IPL, in addition to a 25% rise in TV viewership, according to BCCI treasurer Arun Dhumal. The different franchisees make money through title sponsorships, media rights, merchandising, ticket sales and the prize money. When it comes to the broadcaster, Star Sports and Hotstar was expected to rake in advertising revenues of around Rs 3,600-3,800 crore, a substantial jump from last year’s estimated revenue of Rs 2,600 crore. While it might still be very early to understand the implications of the suspension, industry experts believe advertisers will approach Star Sports Network to rework the advertising deals. Many advertisers had to pay close to a 20% premium for ad slots this year and it is expected they would demand for extra airtime, to make up. What the exact implications are, and how different stakeholders work around the suspension, only time will tell. To understand what the industry felt about the league’s suspension, we reached out to experts from the industry, and here is what they had to say: <keyword id="248051" type="PERSON" weightage="20" keywordseo="Ashish-Bhasin">Ashish Bhasin</keyword>, CEO APAC and Chairman India, dentsu supported the decision to postpone the IPL for now. “Given the prevailing pandemic situation, I think it is the right decision to postpone IPL for now. The health and safety of all the players and everyone involved I think is paramount and keeping in mind the situation in the country and the prevailing mood in the nation, in my view it is the right decision. IPL is the single largest property on television in India and something that appeals to a wide target audience, across the geographies. It has unparalleled reach and has always proven to be an excellent vehicle for brands and I think that will continue to be so and that will not change. Given the fact that several parts of the country are going into lockdown, there are emergency measures been taken in different cities and towns to curb the pandemic, the severe shortages and difficulties being experienced, lives being lost to the pandemic, I think it is more appropriate to focus on that then on commercial issues for now. I’m sure the commercial issues will get discussed and resolved in an appropriate manner.” While she said that the suspension will amount to substantial business impact for a lot of the stakeholders, <keyword id="3123098" type="PERSON" weightage="20" keywordseo="Neena-Dasgupta">Neena Dasgupta</keyword>, CEO and Director, Zirca Digital Solutions also stated that she would not be in favor of it resuming at a later date. “There is definitely going to be a substantial business impact on all associated with the annual spectacle. It's not just Star and BCCI that would be losing revenue but other people as well whose revenue is linked to IPL. Media agencies, digital agencies who were riding big on IPL would now have to look for ways to compensate for the lost revenue opportunity. While it is being said that the tournament would resume during better times, no one should place their bets on it. As a business I would not be in favour of the decision, but looking at the current scenario, saving human lives is top most priority. I would like to say to all my fellow colleagues across the industry, “Hang on and stay safe, this too shall pass,” she said. Pointing at how the first-time advertisers would perhaps be the least daunted by the development, <keyword id="1505615" type="PERSON" weightage="20" keywordseo="Ashish-Khazanchi">Ashish Khazanchi</keyword>, Managing Partner, Enormous Brands said, “Suspension of IPL will certainly have near-term adverse impact - both in terms of business objectives of advertisers and even more importantly on the market sentiment. Heavy investments may be held back because there's going to be unpredictability on how the returns on investments may turn out to be. The first-time advertisers however are probably going to be the least daunted going by my extensive work with them. For a few important reasons. One, their businesses are heavily digital-enabled. That part of the world will roughly continue unfazed and may actually gain shares at the expense of the traditional business models. Two, they have a much higher risk appetite than traditional business. The older businesses are usually in a consolidate mode, while all start ups are in an aggressive growth and acquisition mode. They may actually take advantage of lesser media saturation to build share of voice. The cancellation is somewhat likely to cast a little shadow of uncertainty even on the World Cup. But only the next few months will tell us the way for sure." Chetan Asher, Founder &amp; CEO - Tonic Worldwide said, "IPL is a major vehicle for visibility for startups in India and brands associated with the event can become a household name, from a marketing perspective. While the suspension derails the opportunity for them, given the current context that's unavoidable and a step in the right direction. However, they can channelise their investments and energy in trying to make a difference by partnering with NGO’s providing relief during Covid-19." Earlier this year, a report from Duff &amp; Phelps had revealed that the value of the IPL ecosystem witnessed a 3.6% dip in 2020. So how will the suspension this year further impact its value? Varun Gupta, Managing Director and Head Valuation Advisory- APAC, Duff &amp; Phelps, A Kroll Business said, “If the tournament had merely been suspended and restarted within a week or two, it might not have much of a difference to the revenues of the IPL or that of the franchisees. However, it appears that that the tournament is postponed indefinitely, which would have the following impact – Firstly, IPL would suffer significant revenue losses for the current season. There will be loss of sponsorship and broadcasting revenues for BCCI. The league was already coping with loss of revenues from ticket sales and in-stadia F&amp;B, besides the loss of revenue last year due to <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">VIVO</keyword> pulling out for the 2020 season. Secondly, the teams will also suffer revenue losses on account of reduced revenue from the central pool and loss of team sponsorship revenues. Having said that, one must also acknowledge that while it was ongoing over the last few weeks, the IPL provided 3-4 hours of much needed diversion and relief to the Indian masses who are reeling under a barrage of bad news on the Covid front. IPL’s ability to pull TV audiences continues unabated. Secondly, the value of any enterprise is based on its future cash earning capacity. To our mind, while there will be some revenue loss this year, the future revenue generation ability of the IPL is undiminished.” Sanjay Mehta, Joint CEO of Mirum India said that while the move will have an impact on brands, it also gives them time to rethink their communication strategies. “The suspension of the IPL, then, is going to hurt all those brands. Many (such as CRED, for example) would have invested significant sums in new creatives. Others would have planned campaign schedules and connected the same to product demand forecasts and inventory placement in stores. These plans will all get impacted, as finding alternate spots to run that kind of ad inventory will not be easy. On the other hand, many businesses and their customers are themselves impacted due to the second wave of Covid and might see this as a sigh of relief in a way, as they might save money for ad inventory that is not run. Also, at a time when the mood of a large number of citizens is very low, having "in-your-face" advertising urging you to purchase something as if life was normal, was a little jarring too. Maybe this break gives them time to rethink their creative strategies, for communication in the midst of the Covid challenges,” he said. Ambika Sharma, Founder &amp; MD, Pulp Strategy added, “The battle with Covid-19 which started a year ago has disrupted the operations across the globe. In India, with its huge populace it has become a daunting task to overcome despite safety and Covid-19 protocols. The IPL which is an extremely popular event that everyone looks forward to, should not have been allowed as the charm and excitement of watching and engaging on the ground cannot be matched with watching it at home without your friends and dear ones and right now you see only devastation in either your neighbourhood, family or anywhere. The high stakes of IPL should have been looked into, especially when we see players falling to Covid infections. The infection can have multiple manifestations on the health of the players which can lead to serious lifelong illness. While we stare at huge losses, be it for the Sponsors, Broadcasters and BCCI, the environment is least conducive to host these matches. A mutually agreeable formula by key stakeholders can be adopted transparently to arrive at a decision, especially when the medical experts are warning us about the Covid peak.” Speaking about the impact of the move on brands as well as agencies that have worked on campaigns for their clients, Shradha Agarwal, COO and Strategy Head- Grapes Digital said, "This is definitely going to affect the marketers. There are creative works, campaigns that are yet to be launched as brands were waiting for the IPL to enter its second phase. In May many brands would have come out with ads and campaigns because the IPL advertising inventory is sold through long term contracts that are signed before the tournament begins. This will also impact digital agencies that are ready to launch their campaigns with influencers based on IPL. There are few possibilities, firstly, the IPL is suspended and not dropped hence, advertisers will wait for the league to resume or some clients would cease the campaign and work on Plan B because the budget was allocated for a specific period, and if the quarter changes they will back out. Small advertisers might take the route of moving to regular inventory instead of investing for the remainder of the season in one go." What route the broadcaster takes in the next few days to rejig its advertising deals with brands and sponsors is something we will need to wait and watch.

You Searched For "arun dhumal" and got 8 results

IPL media rights value can touch $50 billion: Chairman Arun Dhumal

PTI

India's first-ever 'hybrid pitch' unveiled in Dharamshala

PTI

BCCI bridges the gender pay gap, announces equal match fees to male and female players

PTI

Jhulan Goswami’s two decade-long career is ‘monumental’, says BCCI on her retirement

PTI

Roger Binny likely to replace Ganguly as BCCI president, Shah to remain secretary

PTI

Lockdown 4.0: BCCI to co-ordinate with state units for skill-training of players

PTI

Sourav Ganguly, most successful captain of the Indian cricket team, is all set to change the image of BCCI

Preeti Soni

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders

Samarpita Banerjee

Popular Keywords

Buying Guides