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2 mins read

29 execs with the most power at advertising giant Publicis

The owner of agencies Leo Burnett, MSL, and Epsilon has recently outperformed bigger rivals WPP and…

Patrick Coffee   


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4 mins read

Publicis CEO Sadoun says there is too much 'scam' work at the Cannes Lions

Nick Law, Publicis' chief creative officer, called it a "parallel economy" inside the agency busine…

Jim Edwards   


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2 mins read

Read the internal memo where Publicis Groupe CEO encourages staff after a disastrous third quarter

These developments came despite a string of recent new business wins that put Publicis agencies at …

Patrick Coffee   


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10 mins read

Patrick Coffee   


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3 mins read

Publicis finally rolled out Marcel, the AI platform designed to help turn the ad holding company around - here's everything we know

The platform finally went live April 6. In a video sent to all employees, Sadoun announced that Mar…

Patrick Coffee   


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2 mins read

Google cracks down on political ads

Business Insider's top advertising and media stories for January 14.

Lauren Johnson   


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15 mins read

The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence

He was succeeded by Maurice Levy in 1987. Levy's father, a leftist, fled Spain after he was impriso…

Jim Edwards   


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2 mins read

What you need to know in advertising today

The investigation into former WPP chief Sir Martin Sorrell looked into whether he used company mone…

Tanya Dua   


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2 mins read

'I'm not even semi-retiring' - Publicis' Maurice Levy will continue to be a part of the company despite leaving CEO role

At the beginning of his last earnings call for the French ad agency Levy said: "If shareholders agr…

Julien Rath   


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2 mins read

Publicis and Microsoft have launched an ambitious AI platform called Marcel

There's a wider context here. Publicis underwent a major reorganisation that brought its different …

Shona Ghosh   


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2 mins read

The definitive story of Publicis Groupe's controversial AI platform Marcel, which has been hampered by confusion, ridicule, and delays

In the summer of 2017, on the first day of advertising's biggest and flashiest awards festival, the…

Patrick Coffee   


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4 mins read

'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars

Under the pending deal, Publicis' agencies - which include Starcom, SapientRazorfish and BBH - will…

Lauren Johnson   


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2 mins read

Maurice Levy just gave a big hint about who his successor at Publicis will be

When asked about the selection process, Lévy said: "I don't choose him," revealing his successor wo…

Julien Rath   


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3 mins read

Analysts like JPMorgan break down the risks of the coronavirus to the holding company giants like WPP and Publicis

The companies most affected will be those with a heavy presence in China and Western Europe and tho…

Patrick Coffee   


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3 mins read

What you need to know on Wall Street today

And when it came to paying for the largest all-cash acquisition in history, Bayer turned to JPMorga…

Olivia Oran   


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3 mins read

Layoffs and furloughs hit holding companies WPP, Omnicom, and MDC Partners as advertisers slash spending

WPP-owned Grey, best known for its controversial Gillette ads, also instituted hiring freezes and s…

Patrick Coffee   


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5 mins read

Big ad agencies are slashing the number of ad-tech companies they work with - and tech firms are racing to stay a step ahead

As for ad-tech companies, they're scrambling to stay relevant. Boston-based OwnerIQ is adapting its…

Lauren Johnson   


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2 mins read

Publicis gets a boost from its U.S. performance this quarter while Omnicom gets dragged down

Publicis' improved performance in North America was the result of several new business wins over th…

Tanya Dua   


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2 mins read

What you need to know in advertising today

MoviePass said a $300 million lifeline could sustain it for over a year, but that money could slip …

Tanya Dua