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Sebi on Thursday barred 31 entities, including actor <keyword id="20399" type="General" weightage="80" keywordseo="arshad-warsi" source="Orion">Arshad Warsi</keyword>, his wife <keyword id="995" type="General" weightage="50" keywordseo="maria-goretti" source="Orion">Maria Goretti</keyword> and promoters of <keyword id="11249" type="General" weightage="100" keywordseo="sadhna" source="Orion">Sadhna</keyword> Broadcast from the securities market in a case related to uploading misleading videos on YouTube channels recommending investors to buy the company's shares. The company's promoters who have been restrained from the securities market for their involvement are - <keyword id="1569219" type="General" weightage="50" keywordseo="shreya-gupta" source="Orion">Shreya Gupta</keyword>, Gaurav Gupta, Saurabh Gupta, Pooja Aggarwal and Varun Media. In addition, the regulator has impounded illegal gains to the tune of Rs 41.85 crore made by the entities after misleading videos were uploaded on YouTube channels. SEBI noted that Arshad Warsi has made a profit of Rs 29.43 lakh and his wife has earned a profit of Rs 37.56 lakh. The order came after <keyword id="6355630" type="General" weightage="50" keywordseo="securities-and-exchange-board-of-india" source="Orion">Securities and Exchange Board of India</keyword> (SEBI) received certain complaints wherein it was alleged that there was price manipulation and offloading of shares by certain entities in the scrip of television channel Sadhna Broadcast. The complaints alleged that misleading YouTube videos with false content about the company were uploaded to lure investors. Following this, the regulator conducted an examination during April-September 2022 and found a spurt in the price and volume of scrip of Sadhna between April and mid-July 2022. During the second half of July 2022, false and misleading videos about Sadhna were uploaded on two YouTube channels -- "The Advisor" and "Moneywise". These YouTube videos peddled false and misleading news to recommend that investors should buy the Sadhna stock for extraordinary profits, SEBI said in its interim order. Subsequent to the release of the misleading YouTube videos, there was an increase in the price and trading volume of the Sadhna scrip. The volumes appear to have been contributed by a large number of retail investors likely influenced by the misleading YouTube videos. During this period, certain promoter shareholders, key management personnel of Sadhna, and non-promoter shareholders offloaded a significant part of their holdings at inflated prices and booked profits. One of the misleading videos on these YouTube channels was that Sadhna Broadcast Ltd is going to be taken over by the Adani group. After the deal, the margins of the company will increase. In addition, there were other videos like the company is moving from TV production to movie production and a big American corporation has entered into a contract for Rs 1,100 crore to produce four devotional movies where the money will be brought in by the American investor but the rights will remain with Sadhna. SEBI has classified these 31 entities into categories -- creator of YouTube channels (Manish Mishra), net sellers/ promoters and profit makers (NSs), Volume Creators (VCs) and information carriers (ICs). Arshad Warsi and his wife come in the category of Volume Creators. SEBI noted that these 31 entities collectively helped create trading volumes and interest in the scrip, spread false and misleading YouTube videos, and hence induced unsuspecting investors to buy the Sadhna scrip at elevated prices, thereby prima facie violating the provisions of PFUTP (Prohibition of Fraudulent and Unfair Trade Practices) rules. Collectively, NSs and some of the VCs have booked extraordinary profits as a result of this scheme. "I note that the elaborate modus operandi adopted by the Noticees (31 entities) including the egregious misuse of patently false and misleading YouTube videos, had led to drastic increase in the number of small shareholders (from 2,167 to 55,343 shareholders), who ended up buying shares from the noticee net sellers and volume creators at inflated price," SEBI Whole Time Member Ananth Narayan G said in his 58-page order. Accordingly, the regulator has barred these 31 entities "from buying, selling or dealing in securities either directly or indirectly, in any manner whatsoever until further orders". Also, all the entities have been directed not to dispose of any assets, whether movable or immovable including money lying in bank accounts except with the prior permission of SEBI until the impounded amount is deposited in the escrow account. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/rcap-resolution-nclat-allows-lenders-plea-for-another-round-of-bidding/articleshow/98356569.cms">RCap resolution: NCLAT allows lenders' plea for another round of bidding</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/rural-consumption-on-a-decline-as-farmers-income-continues-to-remain-under-stress/articleshow/98358312.cms">Rural consumption on a decline as farmers’ income continues to remain under stress</a>

SEBI bans Sadhna Broadcast's promoters, actor Arshad Warsi, others from securities mkt

Just two days ago, the faith of Indian citizens was restored on their judiciary. But, the faith was shattered when Salman secured a bail. Now, it's beyond conclusion that ‘Bhai’ has bloody hands. A convict is a convict. 
 After seeing several high profile politicians and actors (remember <keyword id="7645" type="PERSON" weightage="20" keywordseo="Sanjay-Dutt">Sanjay Dutt</keyword>?) bite the dust and get behind the bars for the crimes they had committed, when judiciary reigned supreme, people had heaved a sigh of relief. It was a very emotional moment for the fans of <keyword id="6354583" type="PERSON" weightage="20" keywordseo="Salman-Khan">Salman Khan</keyword> to see their beloved ‘Bhai’ being convicted of a crime he committed 13 good years ago. Now, now the ‘fate’, luck and numerology obsessed <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> would believe that the Chulbul Pandey who beat up all baddies in his superhit ‘Dabangg’ would have fought his bad luck too. The number 13, isn’t it considered unlucky? 2015 was the 13th year after a man was crushed under the wheels of Salman’s swanky car on that drunken night. The dead one was a poor labourer. A non-descript one. He was the one who came to probably carry bricks and cement bags for that bangla to be built by a crorepati realtor, or run errands for a rich landlord. Whatever, it be; when he was gone, no one noticed that he was gone. Because the cameras were trained on the big bad ‘Bhai’, who was also known to have a golden <keyword id="24479" type="ORGANIZATION" weightage="20" keywordseo="heart">heart</keyword>! 
 After all, <keyword id="2842361" type="UNKNOWN" weightage="20" keywordseo="Salman-Bhai-Khan">Salman Bhai Khan</keyword> is the most eligible bachelor in the steaming hot Bollywood which gets a certain kind of high on cocaine, alcohol and certain kind of deaths. 
 
Well, it pays to be a hero. Because then, you don’t have to speak much. You can only wear your shades and look like you are actually mourning. Your fans will shed the tears for you, and dry their own; celebrate the fact that your bloody eyes are hiding well behind the dark UV-protected glasses that could have cost a small country’s entire GDP. Well, when you are ‘Bhai’ with a large heart, your own largesse and being ‘at large’ is just something you often do. 
 But, look this way. Salman may be out on bail. And, chances are when you hire a <keyword id="6356325" type="POSITION" weightage="20" keywordseo="Lawyer">lawyer</keyword> like Harish Salve, you may never ever (just as assertively as Arnab Goswamy says) and NEVER EVER have to even visit the prison again, let alone spending a few days there. You can entirely forget about spending the sentence duration. Five years? Are you kidding us? Well, well, who told those lowly labourers to sleep on the <keyword id="6429269" type="ENTERTAINMENT" weightage="20" keywordseo="Pavement">pavement</keyword> for god’s sake? 
 What, wait! <keyword id="51958" type="ENTERTAINMENT" weightage="20" keywordseo="YES">Yes</keyword>, why do majority of Mumbai’s labourers sleep on the pavement and get run over by cars? Do we know something about the man who died? Where was he working? Who had hired him? What was he working as? Did we hear anybody claim he was family or even a hired help? 
 
The problem with a large migrant city like Mumbai is, life is cheap and death? That’s even cheaper. A working man, so long as he is working, is worth some value in currency. When he becomes a liability, there is no mercy left. Didn’t the city authorities run a background check into those labourers? Why they were not provided some shelter by whoever was using their services? 
 Why have we become so complacent about people who slave themselves and waste away on footpaths and pavements? Remember <keyword id="20399" type="PERSON" weightage="20" keywordseo="Arshad-Warsi">Arshad Warsi</keyword>’s ‘Jolly LLB’? There is a touching scene in the film when while arguing for a poor labourer who died, and others who were injured and silenced by the system, Warsi stands up for them. He is chided by his opponent who says the fault is of those who sleep on the footpaths. Because they are not meant for sleeping. 
 Four stars for the <keyword id="202636" type="POSITION" weightage="20" keywordseo="script-writer">script writer</keyword> who says “Yes, the footpaths are not for sleeping. But they are not for driving either!” Applause! Applause! 
The film wastes a golden opportunity to throw light on another aspect. That of migration labourers. Where do they come from? Who are they? Why do they live a lowly life? 
 
Reality is, they come to toil in our houses. Build our gated communities, with swimming pool, club house and shopping mall. They never get to even understand what goes on inside these swanky places. They are the forbidden clan. They are apologies to the society. They are embarrassments which have to be swept under the carpet. 
 
Because, unless they are dead, their existence has no value. And once they are dead, they just remain statistics. Nothing more, nothing less. Authorities will not even feel guilty about having murdered them. 
 In more ways than one, Salman is not the only ‘Macbeth’ in Bollywood with bloody hands. There are more like him. Whether it is Bacchan’s relative <keyword id="45587" type="PERSON" weightage="20" keywordseo="Sanjeev-Nanda">Sanjeev Nanda</keyword>, industrialist Mahendra Khatau’s son <keyword id="34" type="PERSON" weightage="20" keywordseo="Manish">Manish</keyword>, <keyword id="38810" type="POSITION" weightage="20" keywordseo="hairdresser">hairdresser</keyword> Nooriya Haveliwalla, or <keyword id="271" type="POSITION" weightage="20" keywordseo="actor">actor</keyword> <keyword id="6357789" type="PERSON" weightage="20" keywordseo="Rajkumar">Rajkumar</keyword>’s son <keyword id="129043" type="PERSON" weightage="20" keywordseo="Puru">Puru</keyword> – they are lucky because they could buy lawyers. And the poor dead souls who died under these people’s rich didn’t have the luck smiling by them. 
Too bad.

Being Salman: Bollywood’s own ‘Macbeth’ rolling out

OTT platforms in India produce a wide range of material for viewers each month. In the forthcoming month of June, 2023, many much anticipated OTT releases are expected to be published. Let's take a look at some of most awaited list: 'Asur 2' Viewers are anxiously anticipating the second season of this legendary criminal drama series following the success of the previous season. JioCinema will offer this web series starring Arshad Warsi without charge. For an overview of the plot, viewers can watch its first season on the <keyword id="3113913" type="General" weightage="50" keywordseo="voot" source="Orion">Voot</keyword> app. <keyword id="662858" type="General" weightage="80" keywordseo="release-date" source="Orion">Release Date</keyword>: June 1 'Mumbaikar' The plot revolves around the happiness, drama, joy, and romance that Mumbai residents experience on a daily basis. Release Date: June 2 'Scoop' A well-known crime reporter battles for justice in the death of a journalist and gets in trouble with the media, the police, and Mumbai's underworld as a result. This Netflix original series is based on Jigna Vora's book Behind Bars in Byculla: My Days in Prison. Release Date: June 2 'School Of Lies' The main character of this new criminal thriller starring <keyword id="6366186" type="General" weightage="50" keywordseo="nimrat-kaur" source="Orion">Nimrat Kaur</keyword> is a young child who gets lost in a dormitory. As a number of kids and staff enter the vision linked with the scenario, this one incidence completely affects the climate of the school. Disney Plus Hotstar will host the world premiere of The School of Lies. Release Date: June 2 'Bloody Daddy' This Ali Abbas Zafar-directed film starring <keyword id="6355887" type="General" weightage="50" keywordseo="shahid-kapoor" source="Orion">Shahid Kapoor</keyword> will air on JioCinema. Release Date: June 9 'The Night Manager 2' This exciting thriller is perfect for those who enjoy beautiful scenery and lavish drama. The main character of this programme is Shaan, a night manager on a mission to bring down prominent arms dealer <keyword id="17568574" type="General" weightage="50" keywordseo="shailendra-rungta" source="Orion">Shailendra Rungta</keyword>. This program's second season will run on Disney Plus Hotstar. Release Date: June 30 SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/imd-issues-yellow-alert-for-delhi-after-rain/articleshow/100641439.cms">IMD issues 'yellow' alert for Delhi after rain</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/india-becomes-a-global-leader-by-regulating-anti-tobacco-warnings-on-ott-platforms/articleshow/100642342.cms">India becomes a global leader by regulating anti-tobacco warnings on OTT Platforms</a>

OTT releases to watch for June, 2023

<ul><li><keyword id="7637" type="General" weightage="20" keywordseo="manoj-bajpayee" source="Orion">Manoj Bajpayee</keyword> plays a lawyer from Jodhpur who fights a controversial rape case under the POSCO Act in <keyword id="17357673" type="General" weightage="20" keywordseo="sirf-ek-bandaa-kaafi-hai" source="Orion">Sirf Ek Bandaa Kaafi Hai</keyword>. </li><li><keyword id="475128" type="General" weightage="20" keywordseo="pankaj-tripathi" source="Orion">Pankaj Tripathi</keyword> plays Madhav Mishra, an affable-yet-brilliant lawyer who fights for the underdog. </li><li>Guilty Minds starring <keyword id="1124782" type="General" weightage="20" keywordseo="shriya-pilgaonkar" source="Orion">Shriya Pilgaonkar</keyword> brought Indian law firm politics to the fore. </li></ul>After becoming India’s favourite <keyword id="502674" type="General" weightage="20" keywordseo="family-man" source="Orion">Family Man</keyword>, veteran actor Manoj Bajpayee has regaled OTT audiences with a stellar performance as a lawyer-with-grit in the latest movie Sirf Ek Bandaa Kaafi Hai, streaming on Zee5. The movie is based on the rape of an underage girl by a self-styled godman. The victim in the movie is denied justice as bribes, threats and more make it tough for the teenager to get justice, until Bajpayee’s character Solanki enters the scene. The lawyer from Jodhpur fights off a battery of great legal minds to navigate a controversial case under the POSCO Act. "It is an eye opener that way and our focus is mostly on the security and safety and protection of the child, which is an issue which is very close to my heart - always been," Bajpayee said about the movie in an interview. Affable lawyers with twisted minds Solanki’s character, based on a real-life model, brings forth the struggles of the legal system in India. But it’s not the only one, especially on OTT. Yet another celebrated actor, Pankaj Tripathi plays Madhav Mishra, an affable-yet-brilliant lawyer from Mumbai who investigates his cases closely in Criminal Justice on Hotstar. The genius underdog also takes up controversial cases like defending a drug-addict teenager accused of murdering his sister, a woman who murdered her husband, and also a cab driver accused of rape and murder of his client —- across three seasons. Tripathi says that his character is based on aam aadmi, who mixes humour with common sense. “His behaviour, mannerisms, sense of timing and body language all make him easy to understand and relate to. This is why viewers connect with him so much,” he <a href="https://www.zoomtventertainment.com/web-series/pankaj-tripathi-describes-his-criminal-justice-character-madhav-mishra-as-aam-aadmi-article-93644834">said in an interview</a>. Amazon Prime also brought Indian law firm politics to the fore, with Guilty Minds starring Shriya Pilgaonkar. Like most American series, it takes us through a variety of cases on dating apps to cola giants — navigated by lawyers with twisted agendas and sharp comebacks. Legal dramas keep it real While the US has many legal dramas to boast be it the super-hit Suits, Boston Legal or The Good Wife and its spinoff, Indian screens have been a late entrant into this genre in spite of a brilliant start in the 80s with Ek Ruka Hua Faisla. The movie starring Pankaj Kapoor brings the story of the now-abandoned jury system in India, as they discuss the depths of a case where a young teen from a slum stabs his father. Later, in addition to a few movies with courtroom scenes, few full fledged legal movies made their mark, with a few exceptions like Sunny Deol’s strongman cum lawyer in Damini. Arshad Warsi and Akshay Kumar both played the titular roles in Jolly LLB series — as not-so-clean lawyers who had their hearts at the right place. Kumar however headlined another movie Rustom which is based on the highly publicized K M Nanavati vs State of Maharashtra court case from the 50s. The case also inspired another web series named 'The Verdict – State vs Nanavati’ on AltBalaji. In fact, most legal dramas in India have mimicked real life like No One Killed Jessica, starring Vidya Balan and Rani Mukherjee. Tamil film Jai Bhim which stars Surya also mimics the real life activist and lawyer Justice K Chandru who had worked for the downtrodden. India with its history of delayed yet sensational court cases offers a lot of fodder for fiction, and OTT which is unafraid of diving into the realm of controversy is now bringing a lot of it to screens. (With inputs from IANS) SEE ALSO <a href="https://www.businessinsider.in/careers/news/2-in-3-indian-screenwriters-lament-lack-of-pay-incentives/articleshow/100700189.cms">Behind the scenes: 2 in 3 Indian screenwriters lament lack of pay incentives</a> <a href="https://www.businessinsider.in/business/news/ipl-2023-sees-tier-2-cities-order-more-on-swiggy-zomato/articleshow/100673879.cms">IPL nail biters, munchies and the demand for ‘sides’</a>

Manoj Bajpayee joins the league of on-screen lawyers like Pankaj Tripathi, Shriya Pilgaonkar & more

<ul><li>Sony Sports has played a key role in bringing non-cricket sports to India.</li><li>This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics.</li><li>Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India tells us how the broadcaster is trying to popularize other sports in India, its plans to immerse consumers with innovative marketing and more.</li></ul>With the lockdown being enforced, subsequent stoppage of play on the field and IPL getting postponed, advertisers have been starved of a good sporting tournament. After the pandemic, many sports properties have either been cancelled or postponed, directly affecting India’s ad revenue and sponsorship pie. While India’s most worshipped sport, cricket, still dominates viewership and sponsorship, <keyword id="3132005" type="PERSON" weightage="20" keywordseo="Sony-Pictures-Network">Sony Pictures Network</keyword> (SNP) has given its fans more choices between sporting events and SonyLiv has given them options in terms of what, when and how much to watch, leading to a rise in demand for subscription viewing in live sports. After a long, dry spell, millions of Indians are expected to tune into Tokyo Olympics this year. Sponsors and brands have also started seeing the Olympics as the one occasion to capitalise on the media and consumer attention. As a result, Sony Sports has seen an uptick in demand from sponsors and advertisers across categories for the summer games. To help its advertisers get the best bang for their buck, SPN launched an ‘innovative’ advertising format ‘Split-screen ads,’ which has <a href="https://twitter.com/Archit_0106/status/1418542834395729923">gained </a><a href="https://twitter.com/PrashantMUFC/status/1420988968238161920">mixed </a><a href="https://twitter.com/LifeIsAnElation/status/1418552243893116935">reviews </a>on social media. We caught up with Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India to further understand what kind of response the broadcaster and streaming player has seen from advertisers and sponsors, how it is trying to increase non-sporting events’ viewership in india <cmsannotation type="cmsannotation" annotationid="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?" text="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?">Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?</cmsannotation> Indians have always been extremely supportive of the Indian athletes when they compete at a global stage. Their performances are celebrated as it is a huge thing to even get to participate, let alone winning a medal at Olympics. More and more business houses/organizations/brands have started promoting various athletes and or Indian contingent. Sports in India is growing dramatically as an entertainment option beyond just cricket. This year. Sony Sports has embarked on a mission to popularize the athletes participating in the <keyword id="7932992" type="UNKNOWN" weightage="20" keywordseo="olympic-games-tokyo-2020">Olympic Games Tokyo 2020</keyword> and to make them household names. Sony Sports launched the grandest ever campaign in the history of Indian Olympics, Hum Honge Kamyab to galvanize the whole nation to cheer for the India contingent. From the honorable Prime minister of India himself to the sports minister as well as industrialists, sports personalities, philanthropists, Bollywood Superstars, Youtube influencers joined us in our endeavor. Sony Sports has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Union Minister for I&amp;B and Youth Affairs &amp; Sports, Shri Anurag Thakur, General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee and Mr. N.P. Singh, MD &amp; CEO, Sony Pictures Networks India, along with Amitabh Bachchan, Akshay Kumar, Anupam Kher, Sajjan Jindal, Sudha Murty, Nita Ambani, Gautam Adani, Rana Daggubati, Yuvraj Singh, Anjali Bhagwat, Parth Jindal, Boman Irani, Farhan Akhtar, Sonakshi Sinha, Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Harsha Bhogle, Shankar Mahadevan, Anurag Basu, and many more to catalyze the Olympic momentum in the nation for the landmark event. This was unprecedented and Sony Sports’ efforts have pumped up the volume of Olympics in India and the #Olympicsjosh decibels have gone up to another level. <div type="Youtube" id="-bnwo0ezgQE" title="Watch PV Sindhu, Manu Bhaker, Mary Kom, Deepak Kumar, Hockey (M) &amp; others LIVE, TOM, July 25 on Sony" thumbUrl="https://i.ytimg.com/vi/-bnwo0ezgQE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Q. Can you tell us what kind of interest you have seen from advertisers and brands?" text="Q. Can you tell us what kind of interest you have seen from advertisers and brands?">Q. Can you tell us what kind of interest you have seen from advertisers and brands?</cmsannotation> We have received a phenomenal response from advertisers and we have got sponsors on board across categories like beverages, FMCG, education, automobiles, banking, finance, gaming, sports foundations amongst others. The sponsors are Coca-Cola India Pvt. Ltd., LIC, JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Adani Group, Herbalife Nutrition &amp; Lenovo and more. <cmsannotation type="cmsannotation" annotationid="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?" text="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?">Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?</cmsannotation> We expect great Sports like Wrestling, Shooting, Archery and Hockey, which have also done extremely well on TV in the past, due to the medal winning performances by Indian Athletes. Additionally, there has been high interest to watch Athletics and Gymnastics, owing to the visually engaging nature of the sports. During the 2016 Rio Olympics, Badminton had the highest viewership owing to PV Sindhu winning a silver medal. The final match between PV Sindhu and Carolina Marin was watched by 42 million viewers across the country. This year, we have our largest contingent ever of 127 athletes travelling to Tokyo and the whole nation will want to support and watch our athletes in the various sports disciplines they are competing in like boxing, wrestling, tennis, athletics, badminton, hockey, shooting, archery, weightlifting, Equestrian, Table tennis and more. Some of the athletes that the audiences are already looking out for are Manu Bhaker and Saurabh Chaudhary in shooting, Vinesh Phogat and Bajrang Punia in wrestling, Amit Panghal and Mary Kom in boxing, Deepika Kumari and Atanu Das, PV Sindu in badminton and more. Also, for the first time, we will see participation in fencing with Bhavani Devi and Fouaad Mirza making it to the equestrian event which will also attract audiences. Additionally, to reach out to a wider audience and engage viewers across India, Sony Sports will have a Live wraparound studio show called SPORTS EXTRAAA with a distinguished panel that comprising former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam. We will also have the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt as a marquee expert on the show. The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil &amp; Telugu on the newly launched SONY TEN 4 channels. <cmsannotation type="cmsannotation" annotationid="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?" text="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?">Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?</cmsannotation> The Olympic Games is an extremely premium global sporting event, the greatest show on earth with 200+ countries, 11000+ athletes across 339 events in 33 different sports, encompassing a total of 50 disciplines. As I mentioned earlier, this year, we have rolled out the grandest campaign for this showcase event involving 30+ luminaries across the country. The sheer association to the Olympics for any brand will create and drive great brand perception and awareness value. We have offered value-based propositions to our clients and have ensured that we amplify their associations with athletes in the Indian contingent which they might be sponsoring. The brands have also been given the opportunity to ride on the back of the amazing build- up programming which we have locally produced adding to the brands association and visibility. Series like “Torch bearers” are resonating well with our audiences. We are also excited to offer a new breakthrough innovation “Split Screen” advertisement opportunity during the live broadcast. This will help the brands break away from the clutter and amplifies the brand’s visibility manifold without intruding into the viewing experiences of our audiences. This new technology is a game changer and will surely get the best ROI for our key sponsors. <cmsannotation type="cmsannotation" annotationid="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?" text="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?">Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?</cmsannotation> While Indian Cricket will dominate viewership and revenues, Sony Sports has been consistently making efforts to massify and popularize other sports. Sony Sports is a global multi-sporting arena and sports marketing here, is not only talks to the purists but also focuses on attracting fence-sitters and newer audiences to join the Sony Sports community. This has paid off and every year our viewership for sports like WWE, UFC, football properties like UEFA Champions League and non-India cricket is steadily growing. Even the recently concluded UEFA EURO 2020 on our sports channels has seen massive growth compared to the last edition in 2016 by almost 70% Sports as an entertainment quotient is only going to grow.

Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN

<a href="http://www.businessinsider.in/searchresult.cms?query=udta+punjab&amp;sortorder=effectivedate">Udta Punjab</a> and controversy are almost synonymous now, even as the movie continues to deal with multiple issues ranging from its certification to now piracy. 
 
After fighting the censor board and getting the movie cleared with <a href="http://www.businessinsider.in/Udta-Punjab-will-be-released-with-just-ONE-cut-and-A-certificate/articleshow/52728825.cms">just one cut and an A-certification</a>, the makers of <keyword id="6356850" type="UNKNOWN" weightage="20" keywordseo="Udta-Punjab">Udta Punjab</keyword> are now fighting piracy issues. 
 
READ ALSO: <a href="http://www.businessinsider.in/See-how-drugs-are-smuggled-into-Punjab-from-Pakistan-and-what-is-the-reality-of-its-destruction-in-the-State/articleshow/52686791.cms">See how drugs are smuggled into Punjab from Pakistan and what is the reality of its destruction in the State</a> 
 
Just two days before release, ‘Udta Punjab’, was leaked online. Phantom Films has filed a copyright theft case with the cybercrime cell. It is being speculated that the copy that was submitted to the censor board was uploaded on various torrentz sites. 
 
The download links were removed later owing to copyright complaint. 
 
Following the piracy issue, Bollywood celebrities have come out in support of the movie, urging fans to watch it in theatres. 
 
From Aamir Khan to Bipasha Basu, Bollywood actors and actresses took to Twitter and backed Udta Punjab’s star cast and decried piracy. 
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Viruses in the <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> links! Anyone downloading it will have a virus attack!! What a way to combat this awful piracy! <a href="https://twitter.com/hashtag/piracydimaadi?src=hash">#piracydimaadi</a>
	— Karan Johar (@karanjohar) <a href="https://twitter.com/karanjohar/status/743137819485339648">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		It's a film from the heart made for you all. And now it's in your hands. <a href="https://twitter.com/hashtag/piracydimaadi?src=hash">#piracydimaadi</a> make it count you all. love and gratitude.<a href="https://twitter.com/hashtag/letitfly?src=hash">#letitfly</a>
	— Shahid Kapoor (@shahidkapoor) <a href="https://twitter.com/shahidkapoor/status/743142273110552576">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Requesting you all plz watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> at theatres n plz dnt support piracy.we mk films fr u all to enjoy
	— Prosenjit Chatterjee (@prosenjitbumba) <a href="https://twitter.com/prosenjitbumba/status/743301867917041664">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Let's support free speech. Let's watch Udta Punjab only in theatres. Don't let pirates and piracy win. Love. a.
	— Aamir Khan (@aamir_khan) <a href="https://twitter.com/aamir_khan/status/743357577665208320">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Please watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> in the cinema this weekend! Don't succumb to online leaks! An honest film needs an honest audience....<a href="https://twitter.com/hashtag/LetItFly?src=hash">#LetItFly</a>
	— Tiger Shroff (@iTIGERSHROFF) <a href="https://twitter.com/iTIGERSHROFF/status/743307844271759360">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Movie theatres r filled with dreams and entertainment,don't kill them ! say no to piracy <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> at a theatre near u 😊✌️
	— Sidharth Malhotra (@S1dharthM) <a href="https://twitter.com/S1dharthM/status/743269548707569665">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Films are made with the hard work &amp; passion of everyone involved in creating them. Please don't support piracy.
	— Shraddha Kapoor (@ShraddhaKapoor) <a href="https://twitter.com/ShraddhaKapoor/status/743259786829979650">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Shocking how <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> has been leaked online. That too a censor copy. A lot of hard work goes into making a film pls say NO to piracy!
	— Sonakshi Sinha (@sonakshisinha) <a href="https://twitter.com/sonakshisinha/status/743239659287810048">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		A big <a href="https://twitter.com/hashtag/dishoom?src=hash">#dishoom</a> to the Pirates. Go watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> only in the theatre <a href="https://t.co/kdB13kaaVe">https://t.co/kdB13kaaVe</a>
	— Varun JUNAID dhawan (@Varun_dvn) <a href="https://twitter.com/Varun_dvn/status/743159000535957504">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Viruses in the Udta Punjab online leaked links that crashes systems !!!What a way to fight this disgusting menace !!! <a href="https://twitter.com/hashtag/PiracyDiMaaDi?src=hash">#PiracyDiMaaDi</a>'
	— Arjun Kapoor (@arjunk26) <a href="https://twitter.com/arjunk26/status/743158561648218112">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Please come out in large numbers and watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> IN THE THEATRES,like you were meant to. <a href="https://twitter.com/hashtag/LetItFly?src=hash">#LetItFly</a> <a href="https://twitter.com/FuhSePhantom">@FuhSePhantom</a> <a href="https://twitter.com/anuragkashyap72">@anuragkashyap72</a>
	— RichaChadha (@RichaChadha_) <a href="https://twitter.com/RichaChadha_/status/743134983338889216">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Please watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> in the cinema this weekend! Don't succumb to online leaks!! An honest film needs an honest audience....<a href="https://twitter.com/hashtag/LetItFly?src=hash">#LetItFly</a>
	— Bipasha Basu (@bipsluvurself) <a href="https://twitter.com/bipsluvurself/status/743149157771149312">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Absolutely! <a href="https://twitter.com/hashtag/PiracyDiMaadi?src=hash">#PiracyDiMaadi</a> <a href="https://twitter.com/hashtag/LetItFly?src=hash">#LetItFly</a> <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> <a href="https://t.co/tB7lEndZ8a">https://t.co/tB7lEndZ8a</a>
	— Dia Mirza (@deespeak) <a href="https://twitter.com/deespeak/status/743153110227521540">June 15, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		Guys pls watch <a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> in cinema. Good luck <a href="https://twitter.com/shahidkapoor">@shahidkapoor</a> :) chakde fatte:)
	— King Mika Singh (@MikaSingh) <a href="https://twitter.com/MikaSingh/status/743370532448415745">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> is meant for big screen experience not for online..watch it in theatres ..curb piracy..watch movies in theatres.
	— satish kaushik (@satishkaushik2) <a href="https://twitter.com/satishkaushik2/status/743279705604820992">June 16, 2016</a></blockquote>
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		<a href="https://twitter.com/hashtag/UdtaPunjab?src=hash">#UdtaPunjab</a> gives hope to honest film makers. Creative freedom will give us good cinema and stop the world from laughing at our films
	— Arshad Warsi (@ArshadWarsi) <a href="https://twitter.com/ArshadWarsi/status/743263779530620928">June 16, 2016</a></blockquote>
 
(Image: Indiatimes)

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