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<ul><li>In January 2021, there were 624 million internet users and 448 million social media users in India and the number is growing with every passing day. </li><li>More than 32.3% of the entire population in the country uses social media. </li><li>To not engage in <keyword id="618493" type="General" weightage="80" keywordseo="digital-marketing" source="Orion">digital marketing</keyword> today is to lose out on potential customers and revenues. </li><li> <keyword id="236532" type="General" weightage="20" keywordseo="arjun-nair" source="Orion">Arjun Nair</keyword>, Co-founder, <keyword id="6559242" type="General" weightage="20" keywordseo="great-learning" source="Orion">Great Learning</keyword> shares a few marketing tips for SMEs. </li></ul>Affordable internet and smartphones thanks to the ‘Jio’ revolution, followed by the pandemic-induced lockdown have led to unprecedented digital adoption in India. The biggest winners have been the social media platforms like Facebook, Twitter, Instagram and LinkedIn which have become our virtual spaces for meeting friends, sharing opinions and developing our worldview. Social media has not only enabled people to stay in touch but has also opened new avenues for marketers to target their potential customers. Considering the amount of time we all spend on social media, tools like Google Adwords, Facebook Ads, LinkedIn Ads and Twitter Ads understand our basic info, usage pattern, likes and dislikes extremely well and offer enormous capabilities to marketers to find and deliver the right messages to their target audiences. While large corporations have been leveraging these tools for years, it is time that SMEs up their game and learn how to market online. What makes digital marketing potent is its ability to target the right customers in cost-effective ways using deep analytics; something that SMEs with smaller markets can immensely benefit from. Digital Marketing provides them with an opportunity to launch personalized campaigns and tweak them at every stage based on the performance and insights, thus, making the effort meaningful and result-oriented. Here are a few digital marketing tips that can help SMEs make the most of their digital presence and accelerate business growth. Chalk out a digital marketing plan A well-defined digital marketing plan works towards fulfilling an organization’s marketing goals, provides a certain degree of protection and ensures efficient use of resources. In order to come up with compelling campaigns, it is imperative to build robust, data-rich digital marketing strategies based on specific marketing data points in reference to the target customer behavior. Personalization and automation can further fuel a campaign to make it impactful and effective to deliver the right messages to the right audience. Make the most of social media platforms <keyword id="6375845" type="General" weightage="20" keywordseo="small-and-medium-enterprises" source="Orion">Small and Medium Enterprises</keyword> have suffered a huge blow since the inception of the pandemic last year. In order to boost recovery with limited resources, many businesses have opted to go for social media marketing. Social media platforms not only help brands to advertise and promote their products but have also proven to be one of the best ways to build a good rapport with the target audience and create an organic community. It is essential to have a fair sense of one’s growth patterns, trends, and insights to post relevant content on social media. One has to keep a track of all ongoing social media activities as well and participate in trends in line with business ethos. Interactive and engaging content goes a long way in catching the user's eye on social media platforms. Implement SEO The foremost step to leverage digital marketing as a tool for any business is in-depth knowledge and integration of SEO or Search Engine Optimization. It deals with encompassing the keywords that will drive the business’ website higher in the search results of leading search engines like Google, Bing and more. SEO enhances the online visibility of your business and accumulates quality traffic for your business. Content is the king Content plays a key role in all forms of marketing, and digital marketing is no different. Hence, businesses must mark their presence on multiple digital platforms through creative and engaging content to interact with their existing customers and to get new customers interested in them. Sincere and continuous efforts must be put into creating content that showcases the values of the business in a creative, convincing and fun way keeping the TG in mind. Irrespective of the format, it is essential that the content businesses put out carries a clear message to their audience. Creativity and design should not overpower the primary goal of the post. Seek regular customer feedback and testimonials Customer feedback is as valuable as the customer itself. It not only helps in improving market position but also builds business ratings. Constructive feedback helps businesses in keeping a tab on their product flaws and work towards providing better quality services. Also, potential clients often look for credibility when it comes to engaging with a small business's offerings. This is where testimonials play a big role as they offer new customers a sense of security and proof of your expertise. In January 2021, there were 624 million internet users and 448 million social media users in India and the number is growing with every passing day. More than 32.3% of the entire population in the country uses social media. To not engage in digital marketing today is to lose out on potential customers and revenues. Using the right digital marketing techniques, tools and strategies, there is great potential for SMEs to grow their businesses to the next orbit. So go out and give it a try!

Great Learning's Co-founder shares top digital marketing tips for small and medium enterprises

<ul><li>50%-60% of hiring managers consider learning through online courses as an important part of their recruitment process. </li><li>Candidates need to self-assess skills and experience that they already possess and look at skills they want to develop. </li><li>Employees should evaluate the course content and decide whether it aligns with their current and future career goals. </li></ul>While 2021 and 2022 were characterized by the great resignation, 2023 could very well be the time of great <keyword id="6357067" type="General" weightage="100" keywordseo="layoffs" source="Orion">layoffs</keyword>. Recently layoffs have been common especially in the tech sector, with thousands of employees laid off and in lookout for a job, while others are living in the fear that they may be laid off too when the axe falls again. In such a circumstance, employees would do well to upskill so that they can bring more value to their organizations. A recent <keyword id="3554713" type="General" weightage="50" keywordseo="Upskilling" source="Orion">Upskilling</keyword> Trends Report 2023, by Great Learning, a professional learning platform, highlights that upskilling helped 43% of professionals gain career growth in their own organization, while 23% were able to switch to a different domain and 18% were able to secure a new job. “Ideally, the trigger for reading and continuously learning should happen well before the possibility of a layoff. That way you are already prepared. Most industries and functions are in the midst of a technology disruption. A good place to start would be to understand how technology is disrupting your sector and how you can leverage technology to improve your productivity and organization’s competitive advantage,” says Arjun Nair, Co-Founder, Great Learning. E-learning is a great way to acquire new skills, as it gives candidates access to some of the best trainers and teachers in a specific field. “New-age skills acquired from reputed online learning platforms are of great value and employers definitely provide an edge to candidates with such learning experiences. In fact, around 50%-60% of hiring managers consider learning experiences through online courses as an important part of their recruitment process,” says Sanjay Shetty, Director, Professional Search &amp; Selection, and Strategic Accounts, Randstad India, a recruitment agency. <cmsannotation type="cmsannotation" annotationid="Know where you stand" comment="subhead2" text="Know where you stand">Know where you stand</cmsannotation> “Firstly, candidates have to go back to the ancient Greek Delphic maxims - ‘know thyself’,” says Rituparna Chakraborty, Co-Founder and Executive Director, TeamLease Services, a staffing and human resources firm. Candidates have to self-assess skills and experience that they already possess. They have to list down the skills they own, want to develop and how they can gain the skills from different channels/sources needed for the job they aspire for. There are various tools or organizations that offer these services that you can leverage, which are worth investing in. One can also look at job postings where one might be interested in applying going ahead. Looking at these job descriptions will help one understand what skills one should add to their portfolio. As a fresher, you may not have much experience or knowledge about your field, so it's essential to focus on developing foundational or technical skills relevant to your industry. “You can start by assessing your current skill set and identifying any areas where you lack knowledge or expertise. Once you have a better idea of your skill gaps, you can then look for courses or programmes that offer an overview of the industry or job role you're interested in,” says Harsh Bharwani, CEO &amp; Managing Director of Jetking Infotrain, a computer networking institute. If you are in a job, it is important to map your career competencies and aspirations before you venture out to pursue paid courses, in particular.. “Consult career transition experts and, if available, career coaches, as well as peers, mentors, and industry experts who can advise you on the nuances of relevance and scalability and teach you from their successes and failures,” says Manu Saigal, Director - General Staffing, Adecco India, an HR services and recruiting company. <cmsannotation type="cmsannotation" annotationid="Choose the right course" comment="subhead2" text="Choose the right course">Choose the right course </cmsannotation> The choice of a course will be a function of one’s aspirational career path and where they stand at present . “You must be sure that the courses you are taking shall improve your probability of success and will add resilience. Employers are looking at employees who can be put to multiple job roles and hence possess a variety of skills – sometimes diagonally opposite,” says Shantanu Rooj, Founder &amp; CEO, TeamLease Edtech. For example, software engineers with understanding of psychology would be a great combination! So one approach is to identify skills and competencies that can assist you in advancing in your career or provide you with a competitive advantage in obtaining a promotion. Always look at who is providing and who is teaching the course. Value of the course will depend on the instructor, content, and provider (in that order). “Finally, work towards applying the learning from the course on the job. Remember, courses do not make you employable, they help you develop those skills that make you employable. In your resume, focus on how the courses helped you in your job,” says Prof. Niraj Mankad, associate professor, operations, FLAME University. While a course offered by a reputed university like Harvard may hold more value, you need to assess and evaluate the course contents and how relevant it is to your industry and whether it aligns to their current and future goals. One way to find out more about a course is to connect with people on Linkedin who have already taken the same course and ask them how the course has benefited them in terms of learning and career opportunities. When choosing a course, it is important to strike the right balance between hard skills and soft skills. “Today, aspirants should focus on developing a combination of soft and hard skills as both are equally important in today's employment landscape,” says Shetty. For example, in the field of digital marketing, hard skills such as search engine optimization, pay-per-click advertising, and web analytics are important, but so are soft skills such as communication, creativity, and critical thinking. On the other hand, an IT professional needs to be adept in hard skills including Java, DevOps, MySQL, etc. as well as soft skills such as communication, teamwork, time management, and adaptability. Constant re-skilling and upskilling is thus extremely crucial to remain employable and competitive in today’s rapidly evolving job market. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/dr-reddys-acquires-mayne-pharmas-usa-prescription-portfolio-for-105-mn/articleshow/98265086.cms">Dr Reddy's acquires Mayne Pharma's USA prescription portfolio for $105 Mn</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/adani-ports-spicejet-interglobe-aviation-among-stocks-to-watch/articleshow/98261988.cms">Sensex, Nifty50 likely to open in the red amid negative global cues: Adani Ports, SpiceJet, InterGlobe Aviation among stocks to watch</a>

This layoff season, upskill to stay afloat say experts

<ul><li>Your <keyword id="93698" type="PERSON" weightage="20" keywordseo="resume">resume</keyword> is the first impression of you and your work from the potential employer’s perspective.</li><li>Nowadays, companies are using advanced technology softwares to help the human resources (HR) team to shortlist the candidates.</li><li>This is a list of points to remember when you are preparing your resume.</li></ul>You have been looking for a good job for a while. You have all the qualifications and skills, but not getting calls from employers? Or you have all the skills and grades needed for that college, still couldn’t get through? If this sounds familiar, then you may definitely need to upgrade or revise your curriculum vitae (<keyword id="6499922" type="UNKNOWN" weightage="20" keywordseo="cv">CV</keyword>) or resume. Your resume is the first insight or impression from the potential employer’s perspective. It is absolutely necessary to make your resume strong and increase your chances of selection. Business Insider spoke to a few experts who shared their valuable insights from the point of view of selectors or interviewers on how to make a <keyword id="11677572" type="UNKNOWN" weightage="20" keywordseo="perfect-cv">perfect CV</keyword>. <cmsannotation type="cmsannotation" annotationid="Resumes actually increase your chances of employment" comment="subhead" text="Resumes actually increase your chances of employment">Resumes actually increase your chances of employment</cmsannotation> “While it is important to catch an eye, it is far more important to have substance and even more credibility. It can get you a seat on the table, but won’t get you through the door of the organisation,” said Aayush Gupta, marketing head of Uplers, an outsourcing agency for tech services like web development, UI/UX. Your resume can make you stand out among the crowd. <cmsannotation type="cmsannotation" annotationid="Important aspects to keep in mind while making your resume" comment="subhead" text="Important aspects to keep in mind while making your resume">Important aspects to keep in mind while making your resume</cmsannotation> Nowadays, companies are using advanced technology softwares to help the human resources (HR) team to shortlist the candidates. One must tailor-make resumes to suit the profiles of the job they are applying for. It is of utmost importance to include important keywords in a resume that could help in tracking systems to choose the right candidate. These are the important aspects to be considered, according to Surekha Shetty from the office of career advancement and networking at Alliance University in Bengaluru -- <ol><li>Credibility One shouldn’t lie on their resumes. Your resume is a set of claims that you make and so one is accountable for them. Make sure that whatever you write, you can easily back up when the discussion around them comes up.</li></ol>2. Highlight achievements and results Students who recently graduated must focus on their academic/non-academic achievements accompanied by description. 3. Formatting A poorly formatted resume definitely reduces the chances of getting hired or getting selected. Punctuation errors, misspelled words or uneven use of font are generally frowned upon by employers or selection committees. Proofreading your resume before sending it out is advised to all the seekers. 4.Robot-friendly resume As technology is taking over the manual work of sifting through piles of resumes, students and professionals should focus on structuring their resumes that meet the criteria of the tracking device. Ensure using optimised or relevant keywords. For example — If one is applying for the job role of a software engineer, use words like ‘programmer’ or ‘developer’ or skills that describe a software engineer. Different companies may use different words to describe a specific job description, so choose the most appropriate words and incorporate them intelligently in your resume. 5. Memorise your resume Candidates should be well-aware of the points mentioned in their resumes as the interviewer may ask you any potential question directly through your resume. Additionally, one should also at least prepare supporting details for each point in order to pass the interview. <cmsannotation type="cmsannotation" annotationid="What are all things to be mentioned in your resume?" comment="subhead" text="What are all things to be mentioned in your resume?">What are all things to be mentioned in your resume?</cmsannotation> Writing a resume is itself an art or can say a specialisation. All the employers or selectors evaluate resumes on the basis of quality. As a limited amount of time span is given to each resume, one should ensure that the length of your CV does not exceed more than two pages. Interviewers just take a scan of 5-10 seconds and look for certain relevant information. These are the things that should be mentioned or highlighted in your resume as suggested by experts — <ol><li>File name</li></ol>It may sound funny or weird, but the file name plays a big role. We all know that resumes are saved in folders, desktops or storages, file name is the first word the interviewer reads. For instance, a file named ‘Resume pdf’ or ‘My Resume’ may not be clear, it may be referred further or may be not, but a file named ‘Vaamanaa_Sethi_HR_Leader. Pdf’ can make a high impact on the recruiter as the message will be loud and clear to the recruiter. 2. Introduction In order to prioritise, freshers and professionals must start with introducing themselves including their personal details like name, coordinates and location, followed by a few lines on the career so far. An introduction on career gives the interviewer an idea whether you are fresher or experienced professional. 3. Objective A clear objective shows a purpose. It can clearly lead to a starting point of any discussion with your interviewer. It could very well give a good opening to the discussion. Your objective should not only remain in your resumes, but also be reflected in your discussion. 4. Experience and educational background One should mention their prior working experience including internships and projects in which they were involved. It will definitely define your key result areas (KRA) and transitions. Make it credible and one shouldn’t attempt to make it larger than your actual role. Relevance of the job requirement with your education can bring you in front of the queue especially when there are hundreds of other applicants. You should briefly list down your educational qualifications after mentioning your work experience. Extracurricular activities and achievements should also be included. 5. Skills At a certain point, your skills matter more than your qualifications. If you possess the skills which are required for the job, your CV should shout it out loud, including relevant skills can boost your chances of being shortlisted. 6. Certifications and achievements Post academic certifications imply that the person is continuously progressing and learning, which can be taken as a positive sign by the interviewer. Your past work achievements should definitely be highlighted as it can create a major impact on the recruiter’s mind. <cmsannotation type="cmsannotation" annotationid="When you have no industry experience" comment="subhead" text="When you have no industry experience">When you have no industry experience</cmsannotation> This is one of the most asked questions, especially by freshers who are just about to begin their professional career. When a student recently has graduated from college and with no prior experience is applying for an industrial placement then it is important to highlight the transferable skills and soft skills. “One can highlight their presentation skills, communication, reporting and so on including a few valid certificates,” said Arjun Nair, co-founder of Great Learning, an online learning platform based in Gurugram. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/it-engineers-web-developers-students-can-take-benefits-of-state-government-internships/slidelist/84519217.cms">IT engineers, web developers and more — State governments are inviting applications for paid internships</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/travel/news/indians-planning-to-travel-more-as-covid-19-restrictions-relaxed-in-many-states/articleshow/83867486.cms">Indians are making big plans of ‘revenge travel’ as COVID-19 restrictions get lifted in many states</a>

How to make a perfect CV? From a good file name to formatting to keywords for robot-friendly resumes

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Great Learning's Co-founder shares top digital marketing tips for small and medium enterprises

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This layoff season, upskill to stay afloat say experts

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How to make a perfect CV? From a good file name to formatting to keywords for robot-friendly resumes

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