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Meta leans away from augmented-reality creators as it plans to shut down its AR studio
Facebook-maker Meta is planning to shut down its augmented reality studio Spark early next year. AR…
Sydney Bradley,Dan Whateley
Snapchat creates $3.5 million fund to push its AR capabilities even further
Photo-messaging app Snapchat on Thursday announced an investment of $3.5 million to expand its supp…
Snap's CEO said his company doesn't use the word 'metaverse' because it's 'hypothetical' and people 'actually love the real world'
People "want to be together in person with their friends," Snap cofounder and CEO Evan Spiegel told…
Isobel Asher Hamilton
Snapchat now recommends sounds for photos, videos
Snap, the parent company of Snapchat, has announced that it is rolling out new "Sounds creative" to…
Snapchat launches web-based AR lens for brands, businesses
New Delhi, June 16 (IANS) Photo-messaging app Snapchat on Tuesday launched Lens Web Builder, the in…
Google Glass was just discontinued — again — raising questions about whether anyone still cares about AR devices
Google is immediately halting sales of the Glass Enterprise Edition 2, the business product which r…
Aaron McDade
Snapchat has more active engagement than Facebook and Twitter, says report
Social media platform Snapchat is growing faster than Facebook and Twitter and in its latest quarte…
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Gen Z is a native digital generation, here are a few ways you can connect with them
How to use Snapchat to communicate with friends in various ways on the multimedia messaging app
You can use Snapchat to send text messages, photos, and videos that disappear quickly after they ar…
Dave Johnson
Tokyo 2020 Olympics: Facebook, Instagram, WhatsApp and Snapchat introduce new features to track live event updates
Facebook has a dedicated Tokyo 2020 Olympics hub that features highlights from official Olympic …
The evolution of (digital) man... from an emoticon to Bitmoji
World Emoji Day: The evolution of emojis to Bitmojis on Snapchat
Here's a list of courses to kick start your career in the fast-growing augmented reality industry
Augmented Reality (AR), which is most popularly known for its use in gaming, is a technology that p…
Social Media Platforms: The trends to watch out for in 2021
What kind of role will social media play in our lives and what would be some of the marketing trend…
Snapchat is making its AR lenses shoppable by adding a prominent 'Shop Now' button
Advertisers can typically buy lenses in three ways. They can use Snap's self-serve tools to bid on …
Tanya Dua
Brands are paying teenagers to make cheap AR lenses on Snapchat - and potentially taking hundreds of thousands of dollars out of Snap's pockets
Snapchat, itself, is continuing to invest in its lens community. It works closely with a few dozen …
Tanya Dua
The top trends that will dominate the advertising, marketing and media industry in 2020
We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth f…
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
The platform has recorded a 611% increase in its active engagement time
Snapchat's big bet on augmented reality seems to be paying off
The platform has been ahead of the curve ever since it unveiled its first rainbow-barfing lens back…
Tanya Dua
Inside Snapchat's charm offensive to get advertisers on board with augmented reality
On Wednesday morning this week, Snapchat unveiled its latest AR ad product "Shoppable AR", which is…