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Bharti <keyword id="15491" type="General" weightage="20" keywordseo="airtel" source="Orion">Airtel</keyword> on Thursday announced that it has acquired a strategic stake in Singapore-based Blockchain platform <keyword id="13145718" type="General" weightage="20" keywordseo="aqilliz" source="Orion">Aqilliz</keyword> for an undisclosed sum. Airtel aims to deploy Aqilliz's Blockchain technologies at scale across its fast growing adtech (Airtel Ads), digital entertainment (Wynk Music &amp; Airtel Xstream) and digital marketplace (Airtel Thanks App) offerings. "Blockchain technology is maturing and we see its application across areas such as Adtech, Creator Economy, and Loyalty Programmes," said Adarsh Nair, CEO, Airtel Digital. Aqilliz has developed a patented hybrid blockchain platform called ‘Atom' that integrates differential privacy and federated learning on a distributed digital ledger. This allows brands to create secure and consent-based solutions to engage with customers in a rapidly-evolving digital economy that's becoming increasingly decentralised. "Aqilliz's patented technology will enable Airtel to capture and carry this value exchange in the form of consent and provenance across the digital supply chain," said Gowthaman Ragothaman, Founding CEO, Aqilliz. The Airtel Startup Accelerator Programme invests in early-stage startups working on technologies that have adjacencies to Airtel's business offerings. The programme gives startups an opportunity to deploy their technologies and applications at a massive scale, which includes more than 340 million retail customers and over 1 million businesses. SEE ALSO <a href="https://www.businessinsider.in/politics/world/news/putin-announced-attacks-against-ukraine-on-thursday-in-the-same-suit-as-his-monday-speech-prompting-speculation-his-war-declaration-was-pre-taped/articleshow/89791864.cms" data-type="tilCustomLink">Putin announced attacks against Ukraine on Thursday in the same suit as his Monday speech, prompting speculation his war declaration was pre-taped</a> <a class="tout-title-link" href="https://www.businessinsider.in/stock-market/news/india-stock-market-down-sharply-as-russia-declares-war-on-ukraine/articleshow/89791440.cms">As Russia declares war on Ukraine, $103 billion wiped out from Indian markets in the first hour of trade</a> <a href="https://www.businessinsider.in/stock-market/news/adani-wilmar-shares-surge-as-russia-declares-war-on-ukraine/articleshow/89789984.cms" data-type="tilCustomLink">Adani Wilmar shares surge as Russia declares war on Ukraine, threatening India’s sunflower oil imports</a>

Airtel acquires strategic stake in Blockchain-tech startup Aqilliz

<ul><li>Zirca launches a suite of smarter unified solutions <keyword id="11678272" type="UNKNOWN" weightage="20" keywordseo="zirca-iq">Zirca iQ</keyword>. </li><li>It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. </li></ul>Zirca iQ, leading the brightest brands to smarter solutions, is a holistic suite of solutions that customise consumer conversations through insightful data-driven advertising and content. It has unified its media expertise, unique research in consumer psycho-analytics and immersive creativity to deliver campaigns for brands with standout results. This significant step in the realignment of our offer reflects our position as a knowledge-driven powerhouse staying ahead of the curve in a rapidly changing digital marketing industry. Zirca iQ proprietary solutions: ·ConsumeriQ: An archetype indicator tool that helps brands targets mindsets, not numbers, with a content strategy that connects with them ·CreativeiQ: A data-driven creative process that helps brands create eye-catching content that speaks to the consumer and scales across platforms ·ContentiQ: A propriety content management tool that evolves your campaign, amplifies reach and ROI through the best digital media mix. Supporting this launch Zirca has undertaken over the past 12 months an important organisational restructuring to realign its business goals and redefined its products and goals that supports Zirca iQ. Building partnerships with international entities like Fandom, and Singapore-based blockchain solutions provider Aqilliz give greater depth to our offer. Our knowledge hub is further enhanced with the launch of three trend reports that highlight how consumer archetypes evolve with time, how brands can restart trends during the pandemic, and Food and Beverage trends in the new normal as part of their “Ungeek” series, during the Pandemic. Showcasing Zirca iQ we are excited to announce the launch of a new website that demonstrates how Zirca has transcended beyond a regular digital agency into an insight-driven, creatively supercharged, consumer-focussed knowledge hub supported by a world-class, in-house tech team. <keyword id="3123098" type="PERSON" weightage="20" keywordseo="Neena-Dasgupta">Neena Dasgupta</keyword>, CEO and Director, <keyword id="3123096" type="PERSON" weightage="20" keywordseo="ZIRCA-Digital-Solutions">Zirca Digital Solutions</keyword>, said: “Staying still is something that is not in our DNA. While nobody likes the ongoing pandemic, we tried our best to utilize this time to make a better version of us. Our new website is an effort that showcases who we truly are and what we are capable of doing. Zirca has evolved multi-fold from what we started as, and now is the opportune moment to display our true potential. Be it our proprietary tool Archetype indicator, our blockchain integrated products, or any other product and service in the Zirca arsenal, all are poised and ready to handle the next wave of digital. <keyword id="215932" type="PERSON" weightage="20" keywordseo="Karan-Gupta">Karan Gupta</keyword>, Managing Director, Zirca Digital Solutions, said: “Over the years, Zirca has diversified its offering even during this hard time when the world was slowing down. Zirca undertook some internal changes to realign its business goals signifying the diversification of its business. Our aim is to always stay ahead and give the best to our partners and marketers with our solutions.”

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content

<ul><li>MMA <keyword id="2821557" type="COMPANY" weightage="20" keywordseo="Impact-India">IMPACT INDIA</keyword> 2021 will be hosted virtually on May 20 and 21, 2021</li><li>The focus for this year’s edition is ‘<keyword id="11275501" type="COMPANY" weightage="20" keywordseo="modern-marketing">Modern Marketing</keyword>.’</li></ul>MMA, formerly known as the <keyword id="1388371" type="COMPANY" weightage="20" keywordseo="Mobile-Marketing-Association">Mobile Marketing Association</keyword>, a not-for-profit trade body focussed on Modern Marketing, will be hosting their annual flagship event MMA IMPACT INDIA 2021 virtually on May 20 and 21, 2021. Themed ‘Simplify. Simplify. Amplify.’, MMA IMPACT INDIA will bring together an ecosystem of publishers, agencies, marketers, and technology enablers to accelerate modern marketing practices. The industry-led event will also see conversations amongst leaders on upcoming trends and challenges in the modern marketing landscape. <div type="javascript" title="Facebook" contenttype="Video"><cdata><![CDATA[]]></cdata></div> The focus for this year’s edition is ‘Modern Marketing’, which is led by MMA’s India councils that are working towards key pillars and growth frameworks in this space. The key pillars are: E-commerce, Martech, Brand Safety, Voice &amp; Audio, Modern Creativity and Modern Media formats. <keyword id="6812225" type="UNKNOWN" weightage="20" keywordseo="Moneka-Khurana">Moneka Khurana</keyword>, Country Head – India, MMA said, “Impact is a credible global series focused on ‘Shaping the future of modern marketing’ as its theme. The event is well timed in India given the need to enable industry expertise, insights, and provide body of work which can help marketers in these challenging times to accelerate modern marketing practices and better connect with consumers in an increasingly dynamic and connected world. With higher digital adoption by consumers, today's marketers need to understand consumer behaviour patterns and deliver personalised marketing experiences. This is key to be a winning marketing organization and seek higher business returns. This year at Impact we are trying to simplify the new narrative in collaboration with industry experts and show ways to amplify the messaging by building modern marketing capabilities.” Here are some highlights to look out for - full <a href="https://www.mmaglobal.com/impactindia2021/agenda">agenda</a> here: <ul><li>Faith Popcorn, Founder &amp; CEO, BrainReserve will be talking about ‘Your Next Consumer: 3 Fierce Factors’</li><li>Session by D Shivakumar, Group Exec. President, Aditya Birla Group – The Next Decade Marketer</li><li>Jeyandran Venugopal, Chief Product &amp; Technology Officer at Flipkart is speaking on ‘Technology First - Solutions to Power E-Commerce in India at Scale’</li><li>Bret Kinsella, CEO &amp; Founder, Voicebot.ai will present a keynote on ‘The Rise of Voice AI and Impact on Marketing’</li><li>Panel session with Intel, Pepsico, Aditya Birla Capital, Licious &amp; Dr. Reddy’s – Modern Marketing Perspectives</li><li>2 exclusive playbooks on Martech &amp; Ecommerce will be launched</li></ul>Here is the link to view the <a href="https://www.mmaglobal.com/impactindia2021#speakers">speakers</a>. MMA is calling out to the industry to join them, connect and evangelise areas specific to modern marketing at IMPACT 2021 – <a href="https://mmaevents.mmaglobal.com/impactindia2021?discountcode=TIMESBRIDGE">Register Here</a>. Key partners include – Flipkart, <keyword id="6355629" type="COMPANY" weightage="20" keywordseo="google">Google</keyword>, Httpool, SAS, Trell, Aqilliz, Intel, mFilterIt.

MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing

<ul><li>The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising &amp; Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the world.</li><li>The guide also provides detailed information about how to comply with privacy laws in the European Union. </li></ul> The <keyword id="1534752" type="ORGANIZATION" weightage="20" keywordseo="International-Advertising-Association">International Advertising Association</keyword> (IAA) and <keyword id="9545212" type="COMPANY" weightage="20" keywordseo="the-global-advertising-lawyers-alliance">the Global Advertising Lawyers Alliance</keyword> (GALA) virtually launched the two-volume set, Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising &amp; Marketing. It is the first-ever guide to how privacy laws affect marketing and advertising around the world. The over 700 page guide provides a comprehensive look at how privacy and data protection laws affect advertising and marketing in more than 70 countries – from Argentina to Zimbabwe. The guide also provides detailed information about how to comply with privacy laws in the European Union. Organized by country, each chapter in the twin-volumes provides detailed information about how privacy is regulated in that country with respect to advertising and marketing, and covers such topics as, rules about collection and storage of personal data, data breaches, and regulatory enforcement. Each chapter also provides unique insights about how the privacy landscape has changed in recent years, where the changes will be in the future, and the challenges companies face. “It’s absolutely critical that the laws governing privacy and data security be top-of-mind for marketers around the world,” said Jeffrey A Greenbaum, Managing Partner of Frankfurt Kurnit Klein &amp; Selz in New York and GALA's Chairman. “We’re thrilled to partner with the IAA to publish this indispensable guide.” <keyword id="330918" type="PERSON" weightage="20" keywordseo="Srinivasan-Swamy">Srinivasan Swamy</keyword>, Chairman &amp; World President of the International Advertising Association, said, “We hope that this <keyword id="9545213" type="UNKNOWN" weightage="20" keywordseo="Global-Privacy-Laws-Handbook">Global Privacy Laws handbook</keyword> will be an excellent reference volume to all major marketing companies and governments around the world. I am happy to say this handbook will be available to all IAA members as a free download at IAA website. Members can also buy a hard copy of the handbook at a special price. Others can buy it of course at Amazon e-book store”. <keyword id="139756" type="PERSON" weightage="20" keywordseo="Nitin-Paranjpe">Nitin Paranjpe</keyword>, COO, Unilever was the guest of honor at the launch event. He said “The benefit of this handbook is unimaginable – for brands, for companies, for advertisers – and more so for global companies such as ours, in current times. The book highlights another important aspect that data privacy is a fundamental human right and that is a big thing.” About 200 participants attended the virtual launch event of the book from 51 countries. It included a panel discussion on 'How to engage with consumers while respecting their privacy in the post Covid world'. The panel included <keyword id="9545211" type="PERSON" weightage="20" keywordseo="Cecilia-Alvarez">Cecilia Alvarez</keyword> Rigaudias, Privacy Policy Director, EMEA at Facebook, <keyword id="4445086" type="PERSON" weightage="20" keywordseo="daniel-goldberg">Daniel Goldberg</keyword>, Counsel in Frankfurt Kurnit Klein &amp; Selz and <keyword id="2708961" type="PERSON" weightage="20" keywordseo="Gowthaman-Ragothaman">Gowthaman Ragothaman</keyword>, Chief Executive Officer, Aqilliz. For Q&amp;A, they were joined by Dr. Søren Pietzcker, Partner, Heuking Kühn Lüer Wojtek and a senior functionary at GALA and Srinivasan Swamy of IAA.

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Airtel acquires strategic stake in Blockchain-tech startup Aqilliz

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Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content

BI India Partner

MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing

BI India Partner

IAA & GALA launch Global Privacy Laws Handbook

BI India Partner

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