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<ul><li>Apple’s Premium Reseller in India, Aptronix is partnering with Smule, for the launch of Aptronix’s first major retail experience in the country. </li><li>Smule has organised a Smule All-Star Jam, which will be a first of its kind Live Smule experience in India. </li><li>The event will include live performances, musical sessions and a masterclass with leading Indian music artists, including renowned music composer and singer Salim Merchant, popular playback singer Nikhita Gandhi and the winner of India's first Smule Mirchi Cover Star - Ashmik Patil.</li></ul>Apple’s Premium Reseller in India, Aptronix has partnered with Smule, a singing app for the launch of Aptronix’s first major retail experience in the country. Smule is a community of music lovers and brings together fans, artists and their unflinching passion for music. The fact that Smule is a top grosser on the App Store is a testimony to its popularity and success. Smule in partnership with Times Bridge aims to bring music back to its roots by playing a pivotal role in transforming the music landscape from one of passive listening to collaborative creation. To celebrate this partnership, Smule has organised a Smule All Star Jam, which will be a first of its kind Live Smule experience in India. The event will include live performances, musical sessions and a masterclass with leading Indian music artists, including renowned music composer and singer Salim Merchant, popular playback singer Nikhita Gandhi and the winner of India's first Smule Mirchi Cover Star - Ashmik Patil. Salim Merchant will share insights on the art of composing while also singing some of his favourite milestone tracks. The event will also witness the first ever Live Duet with fans, led by popular singer Nikhita Gandhi performing with talent from the Smule community. Music composer and singer Salim Merchant said, "I’m excited about the masterclass and I’m really looking forward to meeting budding musicians and sharing my journey with them." Singer Nikhita Gandhi said, "I love that we live in a world that can connect singers with fans so easily because at the end of the day we are all just fans and avid lovers of music! Thank you Smule for making karaoke so fun and I'm surely looking forward to the LIVE experience!" Commenting on the partnership, Viral Jani, Sr Vice President, Times Bridge said, “We are delighted with the overwhelming response that Smule has received from the Indian music enthusiasts, and what better way to celebrate it than with the All Star Jam, bringing together people who are passionate about music, under one roof. The partnership for the launch of India's first Flagship Apple Premium Reseller Store by Aptronix is special as Apple has been a great global partner for Smule.” Commenting on the unique launch, Meghna Singh, Director, Aptronix – Premium Lifestyle &amp; Fashion India Pvt. Ltd. (PLFIPL), said, “Connecting not just people but souls the world over, music is a language that spells love, joy and passion. In tandem with today’s technologically savvy and fast paced world, Smule comes in as a wave of melodic freshness and rhythmic notes.” “Taking the concept of sharing beyond borders, I love that the Smule app lets one sing and create music to share with friends and artists around the globe! Enabling music to go a full circle, they have created a world of their own and I am happy to be a part of it. I look forward to putting technology at its best use - to connect people and make the world a closer and harmonious place striking a peaceful chord!” she added.

Apple's Reseller, Aptronix Partners with Smule for the Launch of its First Premium Retail Experience

A year ago, Times Bridge, the global investments and partnerships arm of The Times Group and Smule, the world’s leading social network for music announced a strategic partnership in India. And, Smule had a good year in India. “We have developed a deeply integrated relationship in India over this period, giving Smule a decisive edge in scaling up its operations in the country. By effectively leveraging the network of Times Group’s media assets and facilitating long-lasting partnerships, we’ve helped Smule vastly increase its exposure to India’s diverse digital music landscape,” said Smule. Today, India is Smule’s third largest market in the world. And Indians make up 20% of its active users who engage with the app for an average of 57 minutes every day. A range of high-octane collaborations with the country's best music properties, movies and labels helped achieve this. Smule provides unique engagement opportunities to immerse in India’s multi-lingual music culture by leveraging best in-house brands such as Radio Mirchi, Gaana and MX Player. Bollywood collaboration Smule has also inked big ticket movie collaborations with studios like Fox Star &amp; <keyword id="62161" type="COMPANY" weightage="20" keywordseo="Dharma-Productions">Dharma Productions</keyword>. This has ensured that Smule's recall among music aficionados remains high. Last year, Smule formed a brand association with 'Student of the Year 2' for a Bollywood singing contest where music enthusiasts won a chance to fly to and perform in the US with <keyword id="15009" type="PERSON" weightage="20" keywordseo="Neha-Kakkar">Neha Kakkar</keyword> and <keyword id="6574" type="PERSON" weightage="20" keywordseo="Sonu-Nigam">Sonu Nigam</keyword>. It also rolled out the country’s biggest talent hunt though partners like <keyword id="1701" type="ENTERTAINMENT" weightage="20" keywordseo="Indian-Idol">Indian Idol</keyword> and Surya Super Singer. The Smule Mirchi Cover Star IP, now in its second edition, had over 35,000 participants in Season 1. A partnership between Smule and Apple for the latter’s premium reseller, Aptronix’s retail store launch in India included a Live event for the Smule community. It had live performances by music composer-singer, Salim Merchant and a live duet with fans led by singer <keyword id="2571326" type="PERSON" weightage="20" keywordseo="Nikhita-Gandhi">Nikhita Gandhi</keyword>. One of the reasons why Smule has become so popular in India so quickly is because the app is home to an ever expanding community of users and artists. “We’ve been proactive in on-boarding top artists - from regional pop-icons like Maninder Butter to gen-next rapper Naezy, we onboarded a string of new artists on Smule over the past 12 months. Shahid Mallya of ' Ikk Kudi' fame made his debut on the network &amp; Darshan Rawal, one of the most followed Bollywood artists on the network came back with 5 monsoon-special song releases. We’ve made it a point to remain on the <keyword id="47552" type="PERSON" weightage="20" keywordseo="radar">radar</keyword> of our audience by curating cultural moments on key calendar dates and by running influencer campaigns on social media to ensure high visibility,” said Smule.

A year in India, Smule is getting almost twice  the engagement than TikTok

<ul><li>Luminary has entered into a strategic partnership with <keyword id="4519251" type="PERSON" weightage="20" keywordseo="times-bridge">Times Bridge</keyword>. </li><li>Times Bridge will enable Luminary to launch, scale and expand its reach in India, the world’s largest open Internet market.</li></ul>Luminary, among the world’s leading subscription platforms for high-quality podcasts, today announced a partnership with Times Bridge to bring its premium audio experience to Indian consumers. Times Bridge, a leading global investments and partnerships firm, will enable Luminary to launch, scale and expand its reach in India, the world’s largest open Internet market. With news of this strategic partnership, Luminary joins Times Bridge’s global portfolio of market-leading, mission-driven partners who see India as essential to their global business: consumer and enterprise businesses alike, including Airbnb, Coursera, Headspace, Houzz, Stack Overflow, Smule, Uber and Wattpad, have all generated outsized global value for themselves in recent years by partnering with Times Bridge in India. Times Bridge is a division of The <keyword id="11125" type="ORGANIZATION" weightage="20" keywordseo="Times-Group">Times Group</keyword>, India’s oldest and largest media and digital company. Founded in 2018 and backed by marquee global investors including NEA, Luminary has set out to transform the global podcasting industry by offering an elevated experience for both listeners and creators. The company offers a subscription service for its premium content - which features personalities such as Russell Brand, Lena Dunham, Trevor Noah, and Dave Chappelle - and has amassed a slew of accolades, most recently from The New Yorker, The Webby Awards and Adweek. In April, Luminary announced that its podcasts would be offered on the Luminary channel of Apple Podcasts, making them available globally. <a name="m_-7922449519507527228_m_-469251050635407937_m_6068447029345576171_m_-706644968640035600_m_2072713269564072058_m_6896817252801412630_m_6296800022619968465_m_4879747725434813834_m_-6029213800918870495_m_-8064029617444494804__2iiegcvfk1lq"></a>Luminary’s official launch in the Indian market coincides with exceptional growth in audio consumption across India in recent years. The country is now the world’s third-largest podcast market, after China and the United States, with a monthly listenership of 58 million and expected growth to 200 million by 2024. Luminary aims to meaningfully cater to India’s vibrant cultural, demographic and linguistic diversity with soon-to-be-launched exclusive Indian content. <a name="m_-7922449519507527228_m_-469251050635407937_m_6068447029345576171_m_-706644968640035600_m_2072713269564072058_m_6896817252801412630_m_6296800022619968465_m_4879747725434813834_m_-6029213800918870495_m_-8064029617444494804__z8u3paip9mik"></a>Drawing on Times Bridge’s local know-how, its operational support and the unmatched reach of Times Group assets, Luminary will forge strategic partnerships, launch original Indian content, build a localized brand voice and contextualize its product experience for the Indian market. Times Bridge’s unique influence-and-insight oriented approach and dedicated resources will accelerate the growth of Luminary’s platform and advance its mission in India. Simon Sutton, CEO of Luminary Media, said, “India is an incredibly exciting audio market, and we are thrilled to have the opportunity to serve it with Times Bridge. We cannot wait for Indian audiences to experience our unique content offering. Over the course of the next year, we plan on becoming a part of the robust Indian podcast ecosystem. “ <a name="m_-7922449519507527228_m_-469251050635407937_m_6068447029345576171_m_-706644968640035600_m_2072713269564072058_m_6896817252801412630_m_6296800022619968465_m_4879747725434813834_m_-6029213800918870495_m_-8064029617444494804__fgkqux3ldpd4"></a>Rishi Jaitly, CEO of Times Bridge, added: “Times Bridge’s mission is to bring the world’s best ideas to India and share India’s best insights with the world. Luminary is an original idea with proven appeal with audiences who are passionate about high-quality audio experiences. With podcasting as a medium on the rise in India, and with millions of Indians now developing a habit of educating and engaging via audio, we are confident Luminary will delight new audiences in India - and unlock new stories from India for the world.”

Luminary partners with Times Bridge to bring its premium podcast platform to India

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Apple's Reseller, Aptronix Partners with Smule for the Launch of its First Premium Retail Experience

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A year in India, Smule is getting almost twice the engagement than TikTok

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