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1 min read

It's a big week for Apple. Here's what to expect.

Apple is gearing up for an AI software update, possible new Mac news, and quarterly earnings this w…

Jordan Hart   


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2 mins read

I tried Apple Intelligence for 48 hours. These are my favorite AI features so far.

Apple Intelligence is here, and the first drop of AI features has been pretty helpful so far. Here …

Jordan Hart   


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3 mins read

Wall Street is eager to see some sign that AI is driving iPhone demand in Apple's latest earnings report

Wall Street is hyperfocused on Apple's guidance to see if AI features are driving consumer demand f…

Matthew Fox   


Business Insider Latest Story Image
3 mins read

Wall Street is eager to see some sign that AI is driving iPhone demand in Apple's latest earnings report

Wall Street is hyperfocused on Apple's guidance to see if AI features are driving consumer demand f…

Matthew Fox   


Business Insider Latest Story Image
2 mins read

Rumors of an Apple 'super cycle' appear to have been greatly exaggerated

Some analysts said Apple's new iPhone 16 with Apple Intelligence would boost sales, but estimated f…

Jordan Hart   


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2 mins read

Why Apple's Vision Pro is stuck in neutral

The Apple Vision Pro has some cool tech. What do we do with it? Developers don't seem to know, whic…

Peter Kafka   


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3 mins read

Apple is losing ground in China. Here's how the iPhone 16 can help.

Apple is about to launch its AI-powered iPhones at a time when its sales in China have been sliding…

Hasan Chowdhury   


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3 mins read

Nvidia is still on fire — but its trajectory is looking a bit more like Apple

The chip giant showed that demand for its GPUs was slowing as it reported earnings on Wednesday, a …

Hasan Chowdhury   


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2 mins read

Some of the coolest Apple Intelligence features won't be available until 2025. Here's what we know about the timeline.

Apple will roll out some Apple Intelligence tools for the iPhone 16 in October, with the full AI ro…

Jordan Hart   


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2 mins read

Apple's AI features could cost you more than you think

Apple may charge $20 monthly for premium AI tools, analysts told CNBC. That could help offset the b…

Jordan Hart   


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3 mins read

Apple wants to rewire search with AI — and that may help cut the Google cord

Apple's AI could come at just the right moment as it faces the risk of losing Google as the default…

Hasan Chowdhury   


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3 mins read

Apple and Microsoft seem to be playing very different games with their OpenAI deals

Apple and Microsoft have forged close ties with OpenAI to get ahead in the AI race, but their agree…

Hasan Chowdhury   


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2 mins read

Phew, you don't need to feel too bad about not buying Apple's new iPhone 16

The newest iPhone isn't expected to be a huge change from the 15.

Katie Notopoulos   


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2 mins read

Don't count Apple out of the AI race

Apple has yet to make any big splash in the Generative AI space. But that's par for the course for …

Lloyd Lee   


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2 mins read

Nvidia is no household name — but may soon overtake Microsoft and Apple

Nvidia's valuation is now less than $400 billion behind Microsoft, meaning the chipmaker could soon…

Theron Mohamed   


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2 mins read

Apple pulls iPad ad that it says 'missed the mark'

An Apple marketing exec said its ad showing a hydraulic press crushing musical instruments and art …

Geoff Weiss   


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1 min read

Apple may soon bring generative AI to emojis. Here's what that means.

Apple hasn't made a mad dash to reveal its generative AI features but that doesn't mean there aren'…

Lakshmi Varanasi   


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3 mins read

Apple is introducing a kinder, gentler AI. Just don't call it artificial intelligence.

Apple's Tim Cook comes in peace. And he wants to sell you a kindler, gentler AI. Except don't call …

Katie Notopoulos   


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3 mins read

Apple hit with iPhone antitrust lawsuit by DOJ

Apple got hit by a lawsuit from the DOJ that accuses the iPhone giant of "repeatedly" restricting c…

Aaron Mok   


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2 mins read

Apple's China problems are piling up

Apple's rivals in China are on the cusp of gaining access to a steady steam of high-end chips to cl…

Hasan Chowdhury