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2 mins read

Wall Street seems to love Apple's latest guidance on the new iPhone and Chinese demand

"Our view is betting against Cook and Cupertino into an AI-driven supercycle led by iPhone 16 and A…

Matthew Fox   


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3 mins read

iOS 18 announced with Apple Intelligence, improved privacy controls, customisable home screen and more

Cupertino tech giant Apple at its annual Worldwide Developers Conference (WWDC) 2024 announced the …

Business Insider Latest Story Image
2 mins read

Apple's iPad calculator looks freaking awesome

The new operating system brings a calculator app to the iPad — a feature the device has never…

Shubhangi Goel   


Business Insider Latest Story Image
1 min read

Apple is making the iPhone more like Android

Apple's forthcoming software update, iOS 18, will give iPhone users the ability to rearrange the ho…

Alex Bitter   


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2 mins read

Who's actually buying Apple's iPads?

The new iPad Pro has a powerful M4 chip, but it's unclear who's buying iPads and whether the latest…

Jordan Hart   


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2 mins read

Apple's reportedly delaying its AI rollout — and that could be a good thing, analysts say

The reported delay in the release of Apple Intelligence won't hurt Apple's potential for a "golden …

Jordan Hart   


Business Insider Latest Story Image
6 mins read

Apple is the first tech giant to get AI right

Unlike Google and Microsoft, Apple is using AI to do what the technology has proved it can do rathe…

Linette Lopez   


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3 mins read

Apple and Microsoft seem to be playing very different games with their OpenAI deals

Apple and Microsoft have forged close ties with OpenAI to get ahead in the AI race, but their agree…

Hasan Chowdhury   


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2 mins read

Microsoft and Apple may be playing the long game by ditching OpenAI board roles

Microsoft has given up an observer role on the ChatGPT maker's board, and Apple is not expected to …

Jyoti Mann   


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2 mins read

Apple just threw down the gauntlet in the AI wars

Apple finally revealed its AI plans, introducing '"Apple Intelligence" at WWDC. Analysts said it di…

Jordan Hart   


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2 mins read

Apple isn't paying OpenAI for access to ChatGPT: report

The partnership isn't expected to generate meaningful revenue for either company right now, people …

Shubhangi Goel   


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2 mins read

OpenAI's Apple deal might actually be good for Microsoft too

For OpenAI, a potentially lucrative deal with Apple looks like a decisive step out of Microsoft's s…

Beatrice Nolan   


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2 mins read

Apple believes that AI is the future

The Cupertino giant wants to make the Vision Pro a key pillar of its future, but AI Macs and iPhone…

Hasan Chowdhury   


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2 mins read

Apple looks kind of ridiculous right now

Google and OpenAI's AI announcements have highlighted how far Apple has fallen behind. There may st…

Jordan Hart   


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2 mins read

Don't count Apple out of the AI race

Apple has yet to make any big splash in the Generative AI space. But that's par for the course for …

Lloyd Lee   


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2 mins read

Apple seems super confident that AI will make you want to buy a new iPhone

Apple appears to be expecting sales of the upcoming iPhone 16 to be boosted by consumer interest in…

Hasan Chowdhury   


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1 min read

The 'father of the iPod' says Apple is doing a brilliant job with AI

"This is a solid first effort by Apple focusing on real benefits to users (ex. Siri)," iPod invento…

Kwan Wei Kevin Tan   


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1 min read

We might have Microsoft to thank for Apple seeing the light on AI

Apple execs reportedly tinkered with Microsoft's GitHub CoPilot and ChatGPT, in the months leading …

Sarah Jackson   


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2 mins read

How Apple's efforts to dominate the AI arms race fell apart

The Cupertino-based tech giant is widely seen as falling behind on AI when compared against peers l…

Kwan Wei Kevin Tan   


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2 mins read

Apple's AI bet isn't going to fix its iPhone problem

Apple finally announced its AI plans at WWDC and showcased new software features, yet it's unclear …

Jordan Hart