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Business Insider Latest Story Image
6 mins read

The market for used phones is growing. Apple should be scared.

The market for refurbished phones is taking off. That should make Apple scared.

Amanda Hoover   


Business Insider Latest Story Image
4 mins read

Sam Altman may be in his villain era, but no one seems to care

OpenAI has inked a partnership with Apple and is reportedly raising money at a sky-high valuation, …

Madeline Berg   


Business Insider Latest Story Image
5 mins read

iOS 18 is coming soon and so is the all-new Siri. Are you ready?

Apple's iOS 18 is set to revolutionize the iPhone experience with a revamped Siri, enhanced customi…

Business Insider Latest Story Image
3 mins read

Mark Zuckerberg is tired of playing by Apple's rules

Mark Zuckerberg called out Apple for their restricting Meta's services on their platforms with thei…

Jaures Yip   


Business Insider Latest Story Image
2 mins read

Mark Zuckerberg says Apple's culture is very different than Meta's — and the two rivals will be battling on multiple fronts

Mark Zuckerberg expects Apple to be Meta's "primary competitor" in the next 10 to 15 years and outl…

Sarah Jackson   


Business Insider Latest Story Image
2 mins read

Apple's rumored iPhone 'Air' sounds like a smart idea

Apple is reportedly planning a thinner model in the iPhone 17 lineup, and it's exactly what it need…

Jordan Hart   


Business Insider Latest Story Image
1 min read

Apple will hit a $4 trillion market cap in 2025 as the iPhone 16 sparks big upgrade cycle, Wedbush says

"We are continuing to see further indications across the Asia supply chain that this iPhone upgrade…

Matthew Fox   


Business Insider Latest Story Image
2 mins read

Phew, you don't need to feel too bad about not buying Apple's new iPhone 16

The newest iPhone isn't expected to be a huge change from the 15.

Katie Notopoulos   


Business Insider Latest Story Image
2 mins read

Microsoft and Apple may be playing the long game by ditching OpenAI board roles

Microsoft has given up an observer role on the ChatGPT maker's board, and Apple is not expected to …

Jyoti Mann   


Business Insider Latest Story Image
3 mins read

Hey, Apple! We want much more battery life in the new iPhone 16.

Apple needs to grant us independence from the charger! I dare to dream of a world where my iPhone's…

Katie Notopoulos   


Business Insider Latest Story Image
1 min read

Tim Cook: Apple Intelligence is bound to get some things wrong

CEO Tim Cook told The Washington Post that Apple's new AI technology may make mistakes, but he's "c…

Geoff Weiss   


Business Insider Latest Story Image
2 mins read

Apple seems super confident that AI will make you want to buy a new iPhone

Apple appears to be expecting sales of the upcoming iPhone 16 to be boosted by consumer interest in…

Hasan Chowdhury   


Business Insider Latest Story Image
4 mins read

'A growth turnaround beginning': Here's what Wall Street expects from Apple's 3rd-quarter earnings

Apple is on deck to report third-quarter earnings. Analysts are focused on the company's AI initiat…

Jennifer Sor   


Business Insider Latest Story Image
2 mins read

Apple's AI chief gave this warning to the Siri team when he started working with them

Siri struggled when it launched 14 years ago, but when John Giannandrea joined as Apple's AI chief …

Dominick Reuter   


Business Insider Latest Story Image
2 mins read

Jon Stewart says Apple asked him not to let FTC Chair Lina Khan appear on his Apple podcast

Stewart's comments come as Apple faces an antitrust lawsuit from the Justice Department.

Beatrice Nolan   


Business Insider Latest Story Image
3 mins read

The Apple 'crush' ad for the new iPad wasn't bad, actually

The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.

Katie Notopoulos   


Business Insider Latest Story Image
3 mins read

Apple's Hail Mary

Apple is reportedly scrambling and trying to avoid an Apple Watch ban in the US.

Steven Tweedie,Haley Tenore   


Business Insider Latest Story Image
2 mins read

Apple has now officially stopped selling these Apple Watch models in the US

The Apple Watch Ultra 2 and the Apple Watch Series 9 are officially banned after the Biden administ…

Jordan Hart   


Business Insider Latest Story Image
1 min read

Apple warns of a 'dangerous precedent' if the DOJ wins its lawsuit

Apple says the iPhone lawsuit would open the door to government playing a larger role in how consum…

Dominick Reuter   


Business Insider Latest Story Image
1 min read

Apple's Vision Pro was used in surgery to help perform spinal operations

Several healthcare apps have been creator for Apple's Vision Pro headset, which can assist in surge…

Jyoti Mann