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3 mins read

Why Apple hopefuls are so desperate to get a job there

Apple's creative culture, groundbreaking projects, and prestige make it a top destination for tech …

Jordan Hart   


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3 mins read

Apple reports maximum brand reputation issues while OPPO tops the charts: Report

Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena

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3 mins read

Patagonia and Costco are ranked America's most reputable brands. Twitter, Fox, and Trump sit at the bottom.

Patagonia and Costco are among the brands Americans view most positively, while Twitter, FTX, and T…

Sindhu Sundar   


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3 mins read

The best Apple Watch bands for working out in 2024

The best Apple Watch bands for working out are lightweight, comfortable, and durable enough for any…

Rick Stella   


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2 mins read

Amazon ousts Apple as millennials' favorite brand, despite the retail giant's tarnished reputation

"Technology, in particular the rapid evolution of how people communicate and interact, is another g…

Lisa Eadicicco   


Huileng Tan   


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4 mins read

Here's why Rolex watches are so expensive and how the brand gained its luxury status

Discover why Rolex watches are so expensive and how the company became the top luxury watch brand i…

Dominick Reuter   


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2 mins read

Apple's reputation is tanking with patriotic Chinese consumers thanks to Trump's trade war

The firm is currently blacklisted from doing business with any US firms, its phones are locked out …

Mary Hanbury   


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3 mins read

10 Things in Tech: How to make money on social media, Apple’s AI tax, and ChatGPT helps employees code faster

In today's edition: Amazon employees give up their stock, ChatGPT helps employees code, and more he…

Diamond Naga Siu   


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2 mins read

Goldman Sachs ties up with GM for second co-brand card

Goldman's new General Motors card could cement the issuer's reputation for innovative digital featu…

Jaime Toplin   


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2 mins read

Apple cars appear to be more popular than Tesla even before they hit the road, survey finds

Strategic Vision found that just over a quarter of buyers would consider purchasing a car made by A…

Ryan Hogg   


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8 mins read

Decoding ‘Brand India’

Ahead of our Independence Day, we speak to experts about all that Brand India stands for today

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6 mins read

Brandy Melville employees say the fast-fashion brand is built on exploitation and discrimination

Cult fast-fashion empire Brandy Melville employees describe racism and exploitation. Plus, Elizabet…

Matt Turner,Phil Rosen   


Lisa Eadicicco   


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23 mins read

30. What does a brand sound like?

We trace the history of sonic branding and follow the creative process that led to AT&T's iconic so…

Dan Bobkoff,Amy Pedulla,Jenni…   


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2 mins read

Goldman Sachs stresses that it decides who gets an Apple Card - after Apple's snub that it was 'created by Apple, not a bank'

"Building the credit-card platform that underpins Apple Card took a number of our engineers ... alo…

Theron Mohamed   


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3 mins read

How one nonprofit is getting the world's biggest retail brands to improve human rights in countries producing raw materials

The Responsible Sourcing Network brought brands like Adidas and Gap on board to boycott cotton harv…

Elle Hardy   


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4 mins read

Apple's plan for reopening stores is slowly starting to take shape, and it could be a sign of what shopping will look like after the pandemic

Apple has started reopening some stores in areas like South Korea and Australia, where patrons are …

Lisa Eadicicco   


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5 mins read

Why Apple products are so expensive

Narrator: With Apple's computers, these upgrades get even more expensive. If you want a 13-inch Mac…

Clancy Morgan,Jack Houston   


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3 mins read

Samsung is replacing Apple as the new luxury tech company with smartphones that cost thousands of dollars

Samsung is leaning heavily into the premium market with devices like the $2,000 Galaxy Z Fold 2 whi…

Lisa Eadicicco