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<ul><li>Amazon India is converting its biggest sellers into wholesale companies in to order to be compliant with India’s new e-commerce rules. </li><li>Cloudtail and Appario — two of Amazon’s largest vendors —- will sell to a battery of third-party ‘preferred’ vendors according to reports. </li><li>Some of the items that are sold by Cloudtail and Appario are currently unavailable on Amazon India as the company changes its affiliates’ business models.</li></ul>Some items might be unavailable on Amazon India right now but that will soon change as Amazon India is reportedly turning two of its largest vendors — Cloudtail and Appario — into wholesale companies. In order to be compliant with India’s new e-commerce rules — that bars e-commerce companies from selling products supplied by affiliate companies on their shopping sites — Amazon is going to start selling via vendors instead of selling directly to customers <a href="https://tech.economictimes.indiatimes.com/news/internet/amazon-plans-wholesale-makeover-to-become-ecommerce-fdi-compliant/67826264">according</a> to a report by ETtech. Retail to wholesale The e-commerce policy only dictates that e-commerce giants like Amazon India can’t sell products to customers if it the vendor supplying the product is a company in which Amazon has stake. While Cloudtail is a 49-51 joint venture between Amazon and Catamaran India, Appario is a 49-51 joint venture between the online e-commerce giant and the Patni Group. If Cloudtail and Appario were to become wholesale vendors instead, then they would only be supplying their products to third-party ‘prefered’ vendors through Amazon Business in India — Amazon’s Indian B2B marketplace. These third-party ‘preferred’ vendors would then sell those products on the Amazon India portal. Every wholesale vendor has the right to pick its preferred retailer for the products they are selling. Sources told ETtech that Amazon hasn’t completely set aside the idea to sell off its stake to order to comply with the new guidelines, but the wholesale route is a faster process, it will comply with the new forms and Amazon still continues to enjoy the value from the both the companies. The good news for consumers is that items supplied by Amazon will still be available on the site. Category managers at Amazon india are currently figuring out which vendors are ‘preferred’ sellers for each of the brand’s categories. The Amazon Echo smart speakers are still on sale, even though Appario is no longer the supplier. Other brands should be live in the marketplace soon once the business model has been realigned. The new guidelines were issues on December 26 after which, both e-commerce giants — Walmart and Amazon — teamed up to seek an extension of the February 1 deadline but with no success. Local e-commerce players are looking forward to the much anticipated relief from competing against deep discounts and traditional retailers are hoping to regain some market share. See also: <a href="https://www.businessinsider.in/the-indian-government-just-dealt-a-serious-surprise-to-amazon-and-flipkart-heres-what-that-means-for-online-shoppers/articleshow/67272151.cms">The Indian government just dealt a serious surprise to Amazon and Flipkart — Here’s what that means for online shoppers</a> <a href="https://www.businessinsider.in/amazon-walmart-owned-flipkart-set-back-by-new-e-commerce-rules-that-help-mukesh-ambanis-reliance-retail/articleshow/67751026.cms">Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walmart</a> <a href="https://www.businessinsider.in/indias-new-e-commerce-policy-has-rivals-flipkart-and-amazon-teaming-up-to-counter-the-new-directive-and-the-republic-day-sale-will-probably-be-their-last/articleshow/67366996.cms">India’s new e-commerce policy has rivals Flipkart and Amazon teaming up to counter the new directive — and the ‘Republic Day’ sale will probably be their last</a>

Amazon may have found a way around India’s new e-commerce rules

The Confederation of All India Traders (<keyword id="853920" type="General" weightage="80" keywordseo="cait" source="Orion">CAIT</keyword>) has complimented the <keyword id="12291507" type="General" weightage="50" keywordseo="competition-commission-of" source="Orion">Competition Commission of</keyword> India (CCI) for conducting raids on the offices of <keyword id="2682122" type="General" weightage="50" keywordseo="cloudtail" source="Orion">Cloudtail</keyword> and Apario, both sellers of <keyword id="18635" type="General" weightage="100" keywordseo="amazon" source="Orion">Amazon</keyword>. It is a much awaited welcome step of CCI which will surely vindicate the substance of various complaints made by the CAIT against Amazon and <keyword id="6354742" type="General" weightage="50" keywordseo="flipkart" source="Orion">Flipkart</keyword>, said CAIT Secretary General Praveen Khandelwal, while commenting upon the action of the CCI. Since past three years, the CAIT has been raising strong objections against alleged mal-practices of Amazon and Flipkart and filed complaints with CCI beside strongly fighting delaying tactics of Amazon and Flipkart in various courts as well. Khandelwal, in a statement said that role of Narayan Murthy should also be investigated while conducting raid. The situation demands that all the records in paper and computers of both the sellers pertaining to the complaints of should be confiscated so that these can not be tempered. "The seizure of records will amply substantiate the charges made by CAIT against Amazon and <keyword id="6094771" type="General" weightage="50" keywordseo="appario" source="Orion">Appario</keyword>. Beside, these two sellers, other top 20 sellers of Amazon in last five years, should also be properly scanned since Amazon is flouting all laws and FDI policy of the Government and trying to creating a monopolistic market in India since a long time and there is no transparency on Amazon e-commerce portal thereby causing huge damage to small retailers of the country and collateral damage to the consumers," said the statement. The trade body further said that predatory pricing, deep discounting, loss funding, exclusive sale of branded products in collusion with respective corporate companies, owing inventory are some of the fundamental issues raised by the CAIT."All these practices are explicitly prohibited under Press Note 2 of FDI policy of 2018," the statement added. Biggest hit verticals due to mal-practice of Amazon and Flipkart include Mobile, FMCG, Consumer Durables, clothing, Readymade Garments, Beauty care products, Watches, Gift items, and furnishing fabric, it said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/ola-may-be-rushing-into-electric-cars-when-scooters-continue-to-underperform/articleshow/91141264.cms"></a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/google-will-now-allow-users-to-remove-personal-information-from-their-search-results/articleshow/91142502.cms">Google will now allow users to remove personal information from their Search results</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/adani-enterprises-sets-up-a-wholly-owned-media-arm/articleshow/91128727.cms"></a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/space/news/skywatching-on-april-30-venus-and-jupiter-will-look-like-they-are-about-to-collide/articleshow/91145254.cms">Skywatching on April 30: Venus and Jupiter will look like they are about to collide</a>

CAIT lauds CCI's raid on Amazon sellers Cloudtail, Appario

<ul><li>Skechers buys 49% stake in Indian retail joint venture with Future Group.</li><li>Amazon had reportedly signed a term sheet last year for a proposed stake purchase in Kishore Biyani's venture.</li><li>Amazon and Future Group had put talks on hold as new e-commerce rules kicked in February 2019.</li></ul> Amazon was reportedly in talks to buy stake in one of India's leading retail chains, the Future Group. Tripped by the new e-commerce rules brought in by the Indian government, the two companies put those negotiations on hold. However, within a couple of weeks, Future Group's Kishore Biyani has found another keen buyer, the American footwear brand, Skechers. Biyani <a href="https://economictimes.indiatimes.com/industry/services/retail/skechers-buys-future-groups-49-in-joint-venture-for-independent-run/articleshow/67968514.cms" data-type="tilCustomLink" target="_blank">reportedly</a> sold his 49% stake in the existing joint venture to Skechers for a sum of ₹5.8 billion. Skechers now <a href="https://entrackr.com/2019/02/skechers-exit-future-group/?utm_campaign=fullarticle&amp;utm_medium=referral&amp;utm_source=inshorts" data-type="tilCustomLink" target="_blank">plans</a> to open 80-100 more stores, of which the company will directly own 20 stores. Amazon had <a href="https://entrackr.com/2018/11/amazon-acquire-9-5-stake-future-retail/" target="_blank">signed a term sheet </a> to buy anywhere between 10% and 15% stake in Future Group for up to $700 million in August 2018. In September last year, Amazon along with PE firm Samara Capital signed a deal to acquire food and grocery retail chain More. Less than a year before that, the Jeff Bezos-led firm had bought 5% stake in Shoppers Stop for $26.35 million. Physical retailers are the immediate benefactors India's new e-commerce rules. The new norms are expected to boost sales for brick-and-mortar stores by taking away the discounts available to consumers online. CRISIL has estimated that it could increase revenue for offline retailers by ₹100 billion to ₹120 billion by 2020. The promise of India's retail market is no secret to other companies either. “Few markets match the potential for growth like India does, which is why we entered the market initially, and recently decided to buy the minority stake in our joint venture,” said David Weinberg, chief operating officer of Skechers. For Amazon, the challenges in India are only rising. The company had to add new sellers and delist about 500,000 products from its sellers <keyword id="2682122" type="PERSON" weightage="20" keywordseo="Cloudtail">Cloudtail</keyword>, Appario and Shoppers Stop as the govt prohibited online marketplaces from selling products through companies in which they own stakes. As Amazon went back to the drawing board, Skechers swept away the deal. SEE ALSO: <ul class="breadcrumb clearfix"><li class="youhere"><a>Mukesh Ambani May Be The Surprise Winner From India's New Rules Hurting Amazon And Walmart</a></li></ul>

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Amazon may have found a way around India’s new e-commerce rules

Prabhjote Gill

CAIT lauds CCI's raid on Amazon sellers Cloudtail, Appario

IANS

A US footwear brand has bagged a deal in India that Amazon wanted

Sriram Iyer

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