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<ul><li>Paid carpooling and ridesharing may be banned in Delhi by the committee in charge of reviewing the regulations of app-based cab operators. </li><li>Under the City Taxi Scheme 2017, permits only allow cab operators to pick up passengers from point A to point B, without any intermediary stops.</li><li>Considering Delhi’s parking, congestion and air quality problems, the fall out of such a ruling remains uncertain. </li></ul>The five-member committee currently reviewing the regulation of app-based cab operators like Uber and Ola in <keyword id="6358777" type="UNKNOWN" weightage="20" keywordseo="New-Delhi">New Delhi</keyword> is <a href="https://economictimes.indiatimes.com/industry/auto/auto-news/cab-pool-rides-likely-to-be-banned-in-delhi/articleshow/65976950.cms?utm_source=ETTopNews&amp;utm_medium=HP&amp;utm_campaign=TN&amp;utm_content=23&amp;from=mdr">unlikely to rule in favour of paid carpools</a>. With the national capital’s <keyword id="71724" type="PERSON" weightage="20" keywordseo="traffic-congestion">traffic congestion</keyword> problems and air quality issues, the consequences of this move may have ample environmental fallouts. Under the City Taxi Scheme 2017, cabs are only allowed to pick up and drop passengers from one point to the next. Currently legal provisions only allow buses to pick up other passengers along the route and make multiple stops. After effects Customers are going bear the ultimate brunt if the verdict rules in favour of banning of ride-sharing. Even if individuals choose to pay more and opt for solo rides, the increased congestion on the road with more people using individual cars, will add to the time opportunity cost. The increasing number of cars on the road could also spell worsening air quality in New Delhi. <a href="http://www.who.int/airpollution/data/cities/en/">According</a> to the World Health Organisation (WHO), Delhi has 292 micrograms per cubic meter of PM10 particles. That’s double the amount in Dakar, the second city on the list. The effect on the companies themselves is a different story. Recent reports <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/uber-ola-enter-slow-lane-in-2018/articleshow/65927443.cms">indicate</a> that while the absolute number of rides have been increasing, the companies are now growing at a slower rate. Experts believe that one of the reasons is the focus on ride-sharing. The ban could either be good for the companies if customers shift to solo rides. Or, bad if customers choose to shift to public transport altogether or find other alternative means of transportation. Other issues on the table In reviewing the regulations for cabs in the Indian national capital, the committee is also discussing the issue of green fuels and permits. Possible outcomes include enforcing that cabs only use fuels like CNG or LPG and providing proof of parking before applying for a permit. The biggest development to come is probably the tracking of cabs. Currently, cabs in the city aren’t monitored as they pick up and drop passengers. But the committee is considering adding GPS monitoring to the roster, not only for cabs in Delhi but for cabs that are registered in other states while operating within the city. For actual customers, the issues of greater relevance are the ‘panic’ button that will soon become a mandatory feature in cabs and putting a cap on the maximum fare that companies can charge from customers. If the scheme also goes through with its plan of limiting the number of cabs that can be put on call by a cab operator, the demand-supply disparity might even increase the overall prices in the market. The committee, that includes the transport minister Kailash Gahlot and Satyender Jain, a minister at the Public Works Department, is currently reviewing the City Taxi Scheme 2017, Licensing and Regulation of App-based Cab Aggregator Rules 2017 and app-based premium bus services. Sources have told Times of <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword> that this the committee is unlikely to rule in the favour of companies being allowed to operate ride-sharing in Delhi. They were originally supposed to come to a decision on Monday, but that has now be deferred to a date that is yet to be decided.

If Delhi has the worst air quality, why are paid carpool rides under the danger of getting banned?

Mumbai, Jan 6 () App-based taxi service provider Prakriti E-Mobility on Monday said it has tied up with US-based Ridecell Inc as its technology partner in India for its all-electric cab service, Evera.
 The company also announced the launch of its app-based EV cab services across the national capital region (NCR).
 Ridecell Technology provides a comprehensive end-to-end mobility solution that allows Prakriti E-Mobility to quickly launch the fleet and streamline efficiencies through predictive analytics for fleet operations and maintenance, the company said.
 "We are excited to be working closely with Ridecell to bring a unique mobility service to India," Prakriti E-Mobility CEO and Co-founder Nimish Trivedi said.
 Ridecell's technology solution will equip Prakriti E-Mobility with a seamless, comprehensive and customisable platform, he said.
 The technology will also offer a complete shared mobility platform that includes a rider and driver app, a cloud-based operational dash board to control vehicle assignment, ride pricing and other critical service parameters, the company said.
 Co-founded by Nimish Trivedi, Vikas Bansal and Rajeev Tiwari, Prakriti E-Mobility provides app-based cab services with features such as zero surge charge and cancellation fee, among others.
 "We are excited to be working with Prakriti E-mobility to launch a sustainable transportation solution in India. Our advanced technology helps maximise operational efficiencies so our customers can build sustainable and profitable shared mobility businesses," Ridecell CEO Aarjav Trivedi said. IAS RUJ
RUJ

Prakriti E-Mobility partners with US-based Ridecell for tech solutions

Gone are the days when you had to contact the local travel agency to get a cab or hail one off the road or the neighborhood taxi stand. The proliferation of radio cab services across several major cities in India has allowed seamless booking of cabs anytime and anywhere over a call, and now through smartphone <keyword id="6354741" type="UNKNOWN" weightage="20" keywordseo="Apps">apps</keyword>. 
 
Uber 
 
The San Francisco-based transportation network company prefers to position itself as a technology company that offers mobile apps to connect passengers with drivers of vehicles for hire and ridesharing services. 
 The service was recently launched in India, and offers two tiers of cars for hire – UberBLACK and uberX – appealing to a broader cross-section of the market. The service, which has grown to 10 cities, is already making India the biggest market for Uber outside of the <keyword id="6356955" type="COUNTRY" weightage="20" keywordseo="united-states">United States</keyword>. 
 You need to sign up using the app with your credit card (some debit cards work too). The app shows the estimated time of arrival (ETA) of available cars around you. Once you book it, you can track the reserved car’s location on a map and contact the <keyword id="6366401" type="POSITION" weightage="20" keywordseo="Driver">driver</keyword> as well. After the ride, the amount is debited from the linked card and you don’t have to pay any cash to the driver. The app also allows ridesharing, so two friends sharing a ride can split the fare between two seamlessly. 
 
Uber is a great way to ‘hail a cab’ via an app. But you cannot book one in advance, and that sometimes is a concern, for example: you don’t want to leave a booking till last minute for a 4 am flight. 
 
Meru Cabs 
 Meru Cabs is one of the most popular and earliest radio cabs service in India. The fleet service provides services in seven cities - Mumbai, Delhi NCR, Hyderabad, <keyword id="6354321" type="CITY" weightage="20" keywordseo="Bengaluru">Bengaluru</keyword>, Jaipur, Ahmedabad, and Chennai – with two fleet levels, Meru and Meru Plus. 
 Unlike Uber, the Meru Cabs app is only needed for booking the cab. Once the cab has been booked and you’ve contacted the driver, you don’t need the app for the ride. Of course it’s good to have to check out route details and share <keyword id="154361" type="PERSON" weightage="20" keywordseo="feedback">feedback</keyword>, but it’s not required. The meter is available in the car and you need to pay off the driver at the end of the trip. 
 
Also, the app allows you book a cab for a trip right away (within 35 minutes) or in advance beyond 35 minutes for up to 3 days. You can also check out you booking history from within the app. 
 
Mega Cabs 
 
Similar to Meru Cabs in service and app experience, Mega Cabs is also one of the early radio cabs service in the country. The only difference is that Mega Cabs does not have fleet/car options, and has a unified fare. 
 With presence in six cities – Delhi NCR, <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword>, Bangalore, Chandigarh, Amritsar, and Ludhiana – the company claims to be India’s largest taxi service network. 
 
Olacabs 
 
Ola is quite simply the Indian Uber and has quickly grown to serve 10 cities already. Modelled on the latter, Olacabs does not own its own fleet and partners with car rental services making their cars for hire available through the app. Like Uber, there are two fleet levels, sedan and mini, and even the referral credit is the same Rs 300! 
 
Of course, the Indian company takes care of lack of penetration of credit cards in the country. You can recharge your account to keep ‘Ola Money’ in your account for frequent payments, or pay cash to the driver at the end of the trip. Also, my only gripe with Uber is taken care of as you can make a booking in advance as well. 
 
TaxiForSure 
 The latest entrant in the market, TaxiForSure, intends to bring affordable <keyword id="160739" type="UNKNOWN" weightage="20" keywordseo="cab-service">cab service</keyword> to the masses, with fares that are slightly less than the options above. Available in Bangalore, Hyderabad, Chennai, Delhi NCR, Ahmedabad, and Baroda, the service offers the option of a hatchback or sedan in most cities. 
 
Like other services, you could book a cab for a trip right away or make a booking in advance. However, the ‘right away’ is not clearly defined and there’s no way to specify an exact time. If you are making an immediate booking, you could be offered a cab in the next ten minutes or an hour later. 
(Image: Uber)

Book A Cab In India With These Slick Apps On Your Smartphone

This summer, commuters in the NCR, willing to ditch metros and buses, will have several choices to book their cabs. Apart from <a href="http://www.businessinsider.in/heres-who-is-benefitting-from-ola-uber-drivers-strike/articleshow/57187851.cms">Ola and Uber</a>, they will have two new cab aggregator apps. This would also benefit them in terms of money, owing to the price war between these apps. 
 
Also read: <a href="http://www.businessinsider.in/these-women-ola-auto-drivers-are-changing-Indian-roads/articleshow/57539709.cms">These Women Ola Auto drivers are changing Indian roads</a> 
 
Cabby, the cab aggregator app to be launched today, has been developed by Sahil Arora, a seventeen-year-old school dropout from Gurgaon. The app will have 25,000 operational cabs in NCR, following which it would move to <a href="http://www.businessinsider.in/bengaluru-feel-relieved-as-ola-anduber-drivers-call-off-strike/articleshow/57221582.cms">Bengaluru</a>. 
 
Also read: <a href="http://www.businessinsider.in/online-cab-players-in-2016-completed-nearly-half-a-billion-rides-with-250-y-o-y-growth-in-india/articleshow/57273938.cms">Online cab players in 2016 completed nearly half a billion rides with 250% y-o-y growth in India</a> 
 Cabby would charge a base fare of Rs 37.50 for the first 2 km, followed by Rs 12.5 per km. Arora told ET that this is actually very competitive, and the fare would be lesser than what <keyword id="6354720" type="PERSON" weightage="100" keywordseo="Ola">Ola</keyword> and Uber charge. 
 
Also read: <a href="http://www.businessinsider.in/are-ola-and-uber-actually-tryingto-prove-poor-people-should-never-think-big/articleshow/57475233.cms">Are Ola and Uber actually trying to prove “poor people should never think big”?</a> 
 
The second cab-aggregator app to be launched today is from 74 BC Technologies, operational from <a href="http://www.businessinsider.in/UberMOTO-enters-Gurgaon/articleshow/51603369.cms">Gurgaon</a> where it is known for the bike taxi aggregator Baxi. 
 
Baxi is now launching cab services in seven cities including Delhi, Ghaziabad, Gurgaon, Mumbai, Pune, Chennai and Bengaluru. Acting as a technology provider for the app, it will be available free of cost for cab drivers. 
 
"Baxi will not take any commission from the drivers to use their technology platform," said Ashutosh Johri, co-founder of Baxi and an IIT Delhi alumnus. It would charge a base fare of Rs 50, followed by Rs 9 per km. Having around 1,000 cabs in its fleet, it would also have Re 1/minute wait charges. 
 
(Image source: Level Nine Services)

Two new apps to take on Ola and Uber in NCR

A three-day deadline has been has been set by the <a href="http://www.businessinsider.in/searchresult.cms?query=Transport+Department&amp;sortorder=effectivedate">Transport Department</a> for app-based cab aggregators to stop offering <a href="http://www.businessinsider.in/searchresult.cms?query=carpool&amp;sortorder=effectivedate">carpool</a> or shared services to consumers as the services are in violation of the <a href="http://www.businessinsider.in/searchresult.cms?query=Motor+Vehicles+Act&amp;sortorder=effectivedate">Motor Vehicles Act</a> and hence cannot be allowed. 
 
According to the Transport Commissioner MK Aiyappa after holding an hour-long meeting with the representatives of aggregators and sections of drivers, told the media that the cabs cannot pick up from and drop passengers at multiple locations before closing each trip. 
 
He also said that the aggregators have asked for three days to make changes in the software that powers the app t which the ministry has conceded the demand and said the transport officials will start booking the violators after the period. 
 The department's decision also follows strong protests from the city's transport utility <keyword id="6371543" type="COMPANY" weightage="100" keywordseo="BMTC">BMTC</keyword>. The letter from BMTC managing director Ekroop Caur says revenues have been hit because of carpool offered by aggregators as well as by other private operators. 
 
"They are also offering services with fixed schedules on specific routes - for example Hebbal to Marathahalli. That is not allowed at all," she told ET. 
 
The cab aggregators, operates under the contract carriage licence which doesn’t allow others to board the cab midway. The stage carriage permit, on the other hand, allows the vehicle (bus) to pick up and drop passengers along its scheduled route. 
 
So this means that BMTC has the exclusive right to pick up and drop a pool of commuters in the city and the permits are issued under the Motor Vehicles Act which is a Union Government legislation. 
 The aggregators also have plans to approach the Union Government to amend <keyword id="54414" type="ORGANIZATION" weightage="100" keywordseo="Motor-Vehicle-Act">Motor Vehicle Act</keyword>. 
 
At the meeting with the Transport Commissioner, drivers also requested the department's intervention with the aggregators on the minimum trips they are required to make and the drop in incentives.

You may find it difficult to opt for carpool in Bengaluru. Here’s why

Nearly 35,000 traditional <keyword id="1363622" type="UNKNOWN" weightage="100" keywordseo="Kaali-Peeli">kaali-peeli</keyword> cabs in <a href="http://www.businessinsider.in/searchresult.cms?query=mumbai">Mumbai </a>have ditched the traditional route and have decided to take on two of their biggest competitors- <a href="http://www.businessinsider.in/Ola-is-going-for-the-kill-Uber-already-sees-it-as-competition/articleshow/49088741.cms">Ola</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=uber">Uber</a> head-on by launching an app of their own. 
 Embracing the onslaught of technology enabled businesses, two major taxi unions in Mumbai and have come together and launched its very own app called <keyword id="3202744" type="UNKNOWN" weightage="80" keywordseo="9211">9211</keyword>, which will be offering instant cab services at government approved rates, no less, which is Rs 22 for the first 1.5 km. 
 Similar to how <keyword id="6354720" type="PERSON" weightage="80" keywordseo="Ola">Ola</keyword> and <keyword id="1042120" type="PERSON" weightage="80" keywordseo="Uber">Uber</keyword>’s app work, 9211 will also allow users the facility of locating and booking cabs near them. 
 
According to Prem Singh, the leader of Mumbai Taxi Association, all 35,000 kaali-peeli drivers will be asked to enroll themselves on the app. 
 
The app is expected to be state of the art and come built with safety features, such as an SOS button and GPS tracking, while all movements of the cabs are to be monitored via a centralized control room. 
 
As the venture is in its initial stage, unions have decided to take only cash payment at the moment but officials have indicated that they will soon come up with an online payment option as well. 
 While this launch is an extremely positive sign of traditional old businesses adapting to modern scenarios and opening their eyes to the wonders of technology, it’s still left to see whether the move will actually turn out to be profitable for the cab owners or manage to disrupt even a little of the two <keyword id="6524998" type="UNKNOWN" weightage="80" keywordseo="Cab-aggregators">cab aggregators</keyword>’ loyal customer base. 
 
Granted the kaali peeli cabs have number on their side with a fleet of 35,000 cabs, but what will seal the case in their favour is the ease of transactions on the app and how convenient and efficient the experience is, as compared to an Uber or an Ola. 
 
It’s also interesting to note that just last year Ola had tried its level best to incorporate these Kaali-Peeli cabs into their network and has also launched cash payment to attract customers. However, the idea didn’t take off with a meagre 2500 cabs signing up. 
 
Image credit: Indiatimes

Mumbai’s
kaali-peeli cabs just launched an app, but is it enough to counter Ola and Uber?

In a setback to <a href="http://www.businessinsider.in/searchresult.cms?query=ola+cabs">Ola cabs</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=delhi+high+court">Delhi High Court</a> dismissed its plea challenging a single-judge order upholding <a href="http://www.businessinsider.in/searchresult.cms?query=delhi+government">Delhi government</a>'s ban on such taxi services. 
 
"Appeal dismissed," a bench of Chief Justice G Rohini and Justice Jayant Nath said. 
 
On July 29, single-judge, in his interim order, had directed Delhi government's transport department and traffic police to "strictly enforce" the January 1 ban. 
 
The single-judge also sought an undertaking from ANI Technologies, which operates under the brand name of Ola that it will comply with the court's order. 
 
On August 4, the division bench had reserved its order after hearing arguments on Ola's plea. Ola accused single-judge of overlooking <a href="http://www.businessinsider.in/searchresult.cms?query=supreme+court">Supreme Court</a>'s orders on the kind of taxis that can run on city's roads. 
 
Ola had argued that other non-app based taxi organisations come under <a href="http://www.businessinsider.in/searchresult.cms?query=radio+taxi+scheme">Radio Taxi Scheme</a> and Ola does not own the vehicles that run under their brand and only connects the taxis with customers. 
 
The company released an official statement stating, "We respect the Honorable Divisional Bench's order on commercial diesel vehicles on all aggregator platforms in the state of New Delhi, as well as on those plying independently. We are working closely with the authorities to help and support the thousands of driver entrepreneurs and lakhs of citizens in the state, who use the Ola app." 
 
The Delhi government had said the All India Tourist Permit (AITP) vehicles that operate under Ola brand are meant for tourist destinations and not point-to-point service in city. 
 
In this regard, the single-judge admonished Ola for not complying with the ban imposed on it by Delhi government on January 01 this year and refused to grant it any interim relief. 
 
The single-judge had refused to provide any relief to Ola. 
 
The court had earlier questioned how Ola was operating in Delhi when the city government's order banning them had not been stayed and warned of a shutdown if it thought it was above the law.

Ola cabs remains banned in Delhi as high court dismisses plea

<div class="image-container float_right"><div class="image"><keyword id="1042120" type="PERSON" weightage="60" keywordseo="Uber">Uber</keyword>Ridesharing services like <keyword id="6362418" type="UNKNOWN" weightage="60" keywordseo="lyft">Lyft</keyword>, <keyword id="1632950" type="UNKNOWN" weightage="60" keywordseo="SideCar">Sidecar</keyword> and Uber X have made it markedly easier and cheaper to get around Los Angeles. Will New York City's next mayor let them come here?</div></div>This is an exciting time for <keyword id="44434" type="ENTERTAINMENT" weightage="60" keywordseo="taxi">taxi</keyword> riders. Location-based hailing apps like Uber are making it easier to get transportation where and when you want it.
Companies like Sidecar and Lyft, which match up people driving their personal cars with passengers who hail them by app, are providing new transportation options in jurisdictions that are welcoming them, like California. They're also putting downward pressure on fares.
When I spent four days in Los Angeles last month, I didn't rent a car and was amazed how cheaply and easily I could get around through ride-sharing.
While Uber is in New York, the ridesharing services aren't here yet. Our next mayor, though his power to appoint the chair of the Taxi and Limousine Commission, has a lot of control over whether we will welcome pro-rider disruptions like Lyft. So, what will he do?
Democratic nominee <keyword id="1710611" type="PERSON" weightage="60" keywordseo="Bill-de-Blasio">Bill de Blasio</keyword> has sent worrying signals about how he would treat taxi riders.
<ul>
<li>De Blasio has gotten <a href="http://www.capitalnewyork.com/article/politics/2013/09/8533906/de-blasio-taxi-industry-ally-will-start-ditching-yassky">over $250,000</a> in donations from the taxi lobby. Those donors, the owners of the taxi medallions that you must hold to operate a yellow cab in the city, want policies that keep medallion prices high. That means insulating yellow cabs from competition.</li>
<li>De Blasio opposed Mayor Mike Bloomberg's plan for new "outer borough" taxis that aren't allowed to pick up passengers in prime areas of Manhattan. Medallion owners don't like the new competition these green cabs are providing. De Blasio hasn't laid out an alternative plan but he did <a href="http://www.nytimes.com/2013/09/01/nyregion/advocates-post-gave-de-blasio-platform-for-political-ambitions.html?pagewanted=all">tell the New York Times</a> that cab reforms should be "done in a way that doesn't undermine the economics of the current industry."</li>
<li>De Blasio said last week that he would fire Taxi and Limousine Commissioner David Yassky, who has fought repeatedly with medallion owners. In each of the major fights, Yassky was on the side of reforms that improve the rider experience.</li>
</ul>
Here's the problem: it is good for passengers if the economics of the taxi industry are undermined. Changes that are good for passengers (more competition, more kinds of transportation services, more vehicles) will all tend to undermine the economics of the current industry by making yellow cab medallions less valuable. 
A spokesman for the de Blasio campaign did not respond to a question about what exactly he meant by "undermining the economics" of the industry.
De Blasio's spokesperson also did not answer a question about whether New York City should welcome ridesharing services like Lyft. But Jessica Proud, spokeswoman for <keyword id="1770033" type="UNKNOWN" weightage="60" keywordseo="Joe-Lhota">Joe Lhota</keyword>, said that "anything we can be doing to enhance mobility is a good thing for the city." She also said Lhota "would expand the number of livery cab services and encourage more app-based reservations."
Notably, Proud said Lhota would also replace Yassky and he also isn't keen on outer-borough medallions. Lhota cites expansion of livery service as an alternative to the outer-borough cabs, which is a reasonable approach-as hailing apps gain prevalence, the value that medallion cabs provide over livery cars will diminish.
So, from what we know, Lhota looks likely to take a much more innovation-friendly and rider-friendly approach on taxi service than de Blasio.
Over the course of the summer, I've gotten a lot more comfortable with the idea of a Bill de Blasio mayoralty than I was when I wrote this:
<div class="image-container display-table"><div><div class="image">Twitter</div></div></div>
That's mostly because I think real estate development is the most important economic policy issue facing New York City and that de Blasio's approach to that, while imperfect, is <a href="http://www.businessinsider.com/is-bill-de-blasio-really-that-left-wing-2013-9">likely to be pretty good</a>. If you get development right, there's a lot of room to get tax policy wrong and still have the city grow and prosper.
But the taxi thing is still a key point in favor of Lhota.

New York's Likely Next Mayor Is Bad News For Anyone Who Takes Taxis

Commuters in Delhi-NCR are breathing relief as <keyword id="6354720" type="PERSON" weightage="20" keywordseo="Ola">Ola</keyword> and <keyword id="1042120" type="PERSON" weightage="20" keywordseo="Uber">Uber</keyword> apps are showing availability of cabs with lesser waiting time than earlier. 
 Thousands of drivers are on strike since February 10 in Delhi-NCR demanding an increase in fares from the existing Rs. 6 per km and also want the 25 % commission the app-based aggregators charge on every booking to be discontinued. Though <keyword id="4191690" type="UNKNOWN" weightage="20" keywordseo="sarvodaya-drivers-association-of-delhi">Sarvodaya Drivers Association of Delhi</keyword> (SDAD), the major force behind the strike refused to accept that the strike is off, around 70% of cabs plied yesterday morning. 
 
Neither the cab aggregators nor the government have communicated anything new for addressing the issue of cab drivers. 
 
However, passengers complained that surge pricing is still on and some people had to shell out almost double their normal fares.

Uber and Ola cabs almost back to normal; surge pricing still
on

<keyword id="2069722" type="UNKNOWN" weightage="100" keywordseo="TaxiPixi">TaxiPixi</keyword>, an aggregator app that lets users book a radio cab from any of the multiple operators and track the taxi in real time, has raised an undisclosed amount in <keyword id="6357455" type="EVENT" weightage="100" keywordseo="Funding">funding</keyword> from <keyword id="1395988" type="UNKNOWN" weightage="100" keywordseo="Celkon-Mobiles">Celkon Mobiles</keyword>, a Hyderabad-based firm specialising in mobile phone solutions and wireless technologies. Celkon has invested in the Delhi-based start-up <keyword id="2069723" type="UNKNOWN" weightage="100" keywordseo="On-Time-Technologies-Pvt-Ltd">On Time Technologies Pvt Ltd</keyword>, the company behind TaxiPixi. Launched in May 2013, it is India’s first-ever multi-operator <keyword id="2069724" type="UNKNOWN" weightage="100" keywordseo="Cab-booking-app">cab booking app</keyword> and currently covers as many as 10 Indian cities. The <keyword id="6355645" type="COMPANY" weightage="100" keywordseo="android">Android</keyword> version of the app (requires Android 2.2 and up) can be <a href="https://play.google.com/store/apps/details?id=com.taxipixi.taxiexchange&amp;hl=en">downloaded</a> for free from <keyword id="6369511" type="UNKNOWN" weightage="100" keywordseo="Google-Play-Store">Google Play Store</keyword>. Last we checked, its rating was 4.1 while download numbers are nearly 50,000, according to the company. TaxiPixi has also launched an <keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">iOS</keyword> version in December last year and you can <a href="https://itunes.apple.com/in/app/taxipixi/id781567726?mt=8">download</a> it for free from <keyword id="95161" type="COMPANY" weightage="100" keywordseo="itunes">iTunes</keyword>. 
 As part of the deal, Celkon will pre-embed TaxiPixi application in all its compatible smartphones selling in India, Nepal, Sri Lanka and <keyword id="6355117" type="COUNTRY" weightage="80" keywordseo="South-Africa">South Africa</keyword>. The company will also promote the app to its existing consumers through Celkon app store and website. “With this funding, we have started diversifying our business and exploring new opportunities in the mobile application segment,” said <keyword id="2069742" type="UNKNOWN" weightage="80" keywordseo="Pradeep-Yerraguntla">Pradeep Yerraguntla</keyword>, <keyword id="2069743" type="UNKNOWN" weightage="80" keywordseo="head-of-digital-business-at-Celkon">head of digital business at Celkon</keyword>. 
 Although the amount raised by the start-up has not been disclosed, TaxiPixi <keyword id="192769" type="POSITION" weightage="100" keywordseo="co-founder-and-CEO">co-founder and CEO</keyword> <keyword id="1963686" type="UNKNOWN" weightage="100" keywordseo="Kajal-Dubey">Kajal Dubey</keyword> has told Business Insider India the money would be utilised to extend its operations across tier II and tier III cities. The company will also expand its services to <keyword id="8695" type="COUNTRY" weightage="100" keywordseo="Malaysia">Malaysia</keyword> and users hailing from <keyword id="6372507" type="COMPANY" weightage="100" keywordseo="Kuala-Lumpur">Kuala Lumpur</keyword> can start using the app from mid-March this year. 
 
“Our aim is to leverage Celkon’s innovative products to build engagement with young consumers as they enjoy experimenting with exciting technology products like TaxiPixi, which ensures convenience, comfort and great user experience. With this deal, we are aiming to add up to 100K users every month through Celkon,” says Kajal. 
 So how does this app work and how do you benefit? Unlike other cab booking apps, this one allows users to send cab booking requests directly to the <keyword id="6366401" type="POSITION" weightage="100" keywordseo="Driver">driver</keyword>s of several radio taxi companies. New operators are added to the TaxiPixi platform only after a thorough verification of documents, permits and licences of each cab and driver. However, this essentially means you can contact not just one driver/operator but several, at one go, and your request reaches them in just 15 seconds. All you need to do is provide the pick-up address and destination (you can do it using the map or simply type it in) and specify the pick-up time and the type of cab. 
 TaxiPixi offers three different types of cabs – <keyword id="2069749" type="UNKNOWN" weightage="100" keywordseo="Economy-radio-taxi">economy radio taxi</keyword>, <keyword id="2069754" type="UNKNOWN" weightage="100" keywordseo="Sedan-taxi">sedan taxi</keyword> and <keyword id="2069755" type="UNKNOWN" weightage="100" keywordseo="Sedan-radio-taxi">sedan radio taxi</keyword> – and charges a fixed fee per booking. Users get instant confirmation as soon as requests are accepted or get a notification within 15 minutes, suggesting further upgrades in terms of booking to ensure confirmation. You can book your cab for point-to-point commute and opt for an <keyword id="2069757" type="UNKNOWN" weightage="100" keywordseo="Hourly-package">hourly package</keyword>. One can also track the cab in real time as it approaches you or cancel the booking with a single tap. 
 In a bid to expand further and leverage the technology platform even better, the company may soon start an <keyword id="2069759" type="UNKNOWN" weightage="100" keywordseo="Auto-rickshaw-booking-service">auto rickshaw booking service</keyword> on similar lines, according to Kajal. “There will be more challenges, of course, when autos come on board as it is with cab booking now. You need both technology and scale to succeed in this business, and that’s what we are focusing on,” she sums up.

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