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Mumbai, May 11 () Actor Aparshakti Khurana says the nationwide lockdown happened at a crucial time in his career but right now he's adapting to the changes and adjusting to taking script narrations online.The 32-year-old actor said with the coronavirus pandemic still looming over, the industry is understandably uncertain about resuming shootings."Everybody's shoot has been affected, it is something which is totally out of our control. That's not something I am really worried about right now. We all can wait. "People's health and lives are a lot more important than shoots. So we are just waiting for the right time to start the shoot," Aparshakti told .Fresh off the success of "Pati Patni Aur Woh" and his appearance in this year's "Street Dancer", Aparshakti was gearing up for his next, "Helmet". The actor said though the pandemic and the subsequent lockdown happened at a "very weird time" in his career, he isn't disheartened."I've been at a different stage in my career, in a transitioning phase. But all these things can wait. I've waited for my career even when COVID-19 had not happened.The pandemic is a very valid reason for everything to come to a standstill. I won't mind starting my journey again post this, whenever we resume shooting." For now, he is adjusting to the new normal."I've started taking video narrations and it is quite bizzare. But that might be the case for the next few days. So I am getting used to this new way of listening to scripts," he added.Currently, the "Stree" actor is elated with the response coming in for his T-Series single "Teri Yaari", for which he collaborated with Millind Gaba and King Kaazi.Aparshakti said he had approached T-Series with his own track when the opportunity of teaming up for "Teri Yaari" happened and he came quickly on board for the song which celebrates friendships."We shot this before the world came to a standstill, before we went into the lockdown. It's quite bizzare that right after that we haven't been able to shoot. But thankfully the last thing we shot has really been fruitful and the response has been really good. "This was an appropriate time to release the song, people are missing their friends and loved ones and may be that's why it has been impactful. The kind of feedback, response we have received is overwhelming," he added. JUR SHDSHD

Won't mind starting my journey again post lockdown: Aparshakti Khurana

New Delhi: <keyword id="20805805" type="General" weightage="20" keywordseo="horror-comedy" source="keywords">Horror comedy</keyword> <keyword id="20132930" type="General" weightage="100" keywordseo="Stree-2" source="keywords">Stree 2</keyword>, starring <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword> and <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword>, has earned over <keyword id="19967233" type="General" weightage="20" keywordseo="Rs-500-crore" source="keywords">Rs 500 crore</keyword> worldwide in gross box office collections, the makers announced on Sunday. Directed by <keyword id="20242160" type="General" weightage="20" keywordseo="Amar-Kaushik" source="keywords">Amar Kaushik</keyword> and produced by Dinesh Vijan of Maddock Films, the Hindi film is the sequel to 2018's Stree. The production banner shared the latest box office figures of Stree 2 on its X page. "'Stree 2' shatters records with a LEGENDARY and HIGHEST ever 2nd Saturday in history. Thank you to everyone for your continued love and support. Book your tickets now," the post read. According to Maddock Films, the film has raised Rs 426 crore (gross) in India and Rs 78.5 crore (gross) overseas, bringing its total gross to around Rs 505 crore. Its domestic net box office collections stood at Rs 361 crore, the makers added. Released on August 15, Stree 2 clashed with Nikkhil Advani's Vedaa, starring Sharvari and John Abraham, and Mudassar Aziz's Khel Khel Mein, headlined by Akshay Kumar, at the box office but emerged as the highest earning film among the lot. The movie, written by Niren Bhatt, also stars Aparshakti Khurana, Pankaj Tripathi, and Abhishek Banerjee. Stree 2 is part of Maddock Films' ambitious horror comedy universe which includes films such as Bhediya and Munjya.

Stree 2 crosses Rs 500 crore-mark worldwide

<keyword id="20805805" type="General" weightage="20" keywordseo="horror-comedy" source="keywords">Horror comedy</keyword> "<keyword id="20132930" type="General" weightage="20" keywordseo="Stree-2" source="keywords">Stree 2</keyword>", starring <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword> and <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword>, earned a whopping Rs 283 crore globally in gross <keyword id="19974572" type="General" weightage="20" keywordseo="box-office-collection" source="keywords">box office collection</keyword> in its opening weekend. According to production house <keyword id="20079737" type="General" weightage="20" keywordseo="Maddock-Films" source="keywords" meta.keywordsubtype="org" meta.entityname="Maddock Films" meta.hostid="261" meta.entityid="Maddock Films">Maddock Films</keyword>, the Hindi movie -- a sequel to 2018's "Stree" -- raised Rs Rs 240 crore (gross) in India and Rs 43 crore (gross) internationally. "Stree 2" collected Rs 204 crore in net box office collections in India, according to the banner's official X page. "The Box Office Juggernaut that's BREAKING and SHATTERING records! Thank you audience, for making it happen," the makers said in the post. Directed by <keyword id="20242160" type="General" weightage="20" keywordseo="Amar-Kaushik" source="keywords">Amar Kaushik</keyword>, "Stree 2" released in theatres on August 15 on the occasion of Independence Day. It also stars Abhishek Banerjee, Pankaj Tripathi, and Aparshakti Khurana. A direct sequel to "Stree", the new film follows Rao's Vicky and his friends along with the nameless mystery woman, played by Kapoor, face off against a new terror in the form of a ghost who only has a head, aptly called Sarkata. "Stree 2" is part of producer Dinesh Vijan's ambitious horror comedy universe that also includes titles like "Bhediya" and "Munjya". SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-9-pro-fold-launched-in-india-at-172999-but-you-cant-get-your-hands-on-it-right-now/articleshow/112517193.cms">Google Pixel 9 Pro Fold launched in India at ₹1,72,999, but you can’t get your hands on it right now</a> <a href="https://www.businessinsider.in/stock-market/news/ipo-scam-two-victims-from-hyderabad-lose-over-11crore-in-fake-ipo-scams/articleshow/112488051.cms">IPO scam – Two victims from Hyderabad lose over ₹11 crore in fake IPO scams</a> <a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms">India’s wearables market decline for the first time as smartwatch shipments fall</a>

Stree 2 grosses ₹283 crore worldwide in first weekend

<ul><li>Vh1 India and MTV Beats are joining forces to celebrate <keyword id="173936" type="PERSON" weightage="20" keywordseo="World-Music-Day">World Music Day</keyword> on Facebook. </li><li>The Facebook celebration, #LongLiveMusic, will last 24 hours starting at midnight on June 21.</li><li>This is will be the first ever live concert hosted on <keyword id="6373735" type="UNKNOWN" weightage="20" keywordseo="facebook-live">Facebook Live</keyword> in India — and the longest ever.</li></ul>Facebook is trying to take digital entertainment in India to the next level with its plans to host a 24 hour music festival on Facebook Live. This will be the first time that anyone in India has hosted a concert online on Facebook. Vh1 India and MTV beats are collaborating with the social network to host #LongLiveMusic where they plan on showcasing 40 different artists from different genres of music. The event is set to kick off at midnight on June 21 and runs through to day until midnight on June 22. <div type="ExtQuote" text="Vh1 India and MTV Beats are powerhouses of music entertainment. Both brands have stayed ahead of the curve through specially curated formats and programming innovations that have successfully secured a loyal audience. As we take a giant leap ahead to celebrate our love for music, we are happy to have Facebook as a partner in accomplishing this huge feat of India’s first ever 24-hour live musical fiesta. ‘Long Live Music’ is a clutter-breaking digital initiative that aims to bring together fans of diverse music genres at one place" auname="Ferzad Palia, Head – Youth, Music &amp; English Entertainment, Viacom18."></div>

 Round the clock live music <keyword id="736869" type="COMPANY" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>’s director and head of partnerships, Manish Chopra, stated, “We are happy to support media channels creating new content formats that are immersive and interactive and bring people together for their love for music.” And Facebook, as a platform, has also transformed itself into being more than just profile that has your best moments. It is now an effective marketing tool with a large audience in India with the flexibility to cater to different formats of entertainment. It’s not just the channels has get publicity but it also gives artists a chance to showcase their talent. For World Music Day, Vh1 India and MTV Beats have promised to bring on singers and songwriters like Aastha Gill, Shahid Mallya, Arjun Kanungo, Aparshakti Khurana, Darshan Raval, Akasa, Amit Misra and Tony Kakkar. The finale of the concert will be performed by DJ Zaeden. 9X Media, a competing entertainment music channel, is planning to mash up Indian and international songs on its platform. The planned program put together by DJ Rink will be televised across all five channels — 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO — that come under the 9X Media Network. The music industry at large will also be congregating in Mumbai for the annual two-day music conference, Music Inc. The event will be hosted by Loudest.in and exchange4media with the theme, ‘Music at the intersections’. So far, 60 speakers are scheduled to present at the event.

World Music Day 2019 will see the first-ever live concert on Facebook in India

<ul><li>Cadbury <keyword id="12214841" type="General" weightage="100" keywordseo="choclairs" source="Orion">Choclairs</keyword>, one of the most popular chocolate candies from Mondelez recently celebrated its 50th year in India.</li><li>We speak to <keyword id="564803" type="General" weightage="20" keywordseo="inderpreet-singh" source="Orion">Inderpreet Singh</keyword>, Associate Director, Marketing (Beverages, Meals, Candies, and Gums), <keyword id="2200852" type="General" weightage="20" keywordseo="mondelez-india" source="Orion">Mondelez India</keyword> on the brand's journey, its evolution and how it has managed to stay relevant.</li></ul>Cadbury Choclairs just turned 50 in India and talking to the brand about its journey made me take a trip down memory lane. For me, Choclairs, formerly known as Eclairs, always brings back memories of my friends, birthdays and classrooms. The caramel-filled candy has been a part of our childhoods and still evokes nostalgia, which is probably why many of us still continue consuming the product. As the product hits a milestone, we decided to understand the brand’s growth in India, where it stands now and how it has managed to stay relevant when consumer tastes and preferences are changing rapidly. “Cadbury Choclairs is a product that has been close to our hearts. Many of us have grown up with the brand and we are proud to have created the category in India. Over the years, we have listened to a lot of feedback from our consumers and have worked on making the product better and better. We have tried to stay true to what we had created with Eclairs,” explained Inderpreet Singh, Associate Director, Marketing (Beverages, Meals, Candies, and Gums), Mondelez India. As a part of its golden jubilee celebration in India, Mondelez has launched limited-edition packs where consumers can win a ‘Golden Ticket’ that will grant them access to Cadbury’s Chocolates Factory. The aim is to take people behind the scenes and show them how the chocolates are made, to share a bit of the legacy with them. To get people excited about its 50th birthday, the brand has also launched an influencer marketing campaign with prominent faces like <keyword id="3063728" type="General" weightage="20" keywordseo="mithila-palkar" source="Orion">Mithila Palkar</keyword>, <keyword id="2080862" type="General" weightage="20" keywordseo="jamie-lever" source="Orion">Jamie Lever</keyword> and <keyword id="3644878" type="General" weightage="20" keywordseo="aparshakti-khurana" source="Orion">Aparshakti Khurana</keyword>. The activation will see 50 people win the Golden Ticket to the chocolate factory. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> It was in 2013 that the name of the brand was changed from Eclairs to Choclairs, to stay consistent with the global name of the candy, it was only in India that the product was called Eclairs. While changing the name of a well-established product can be tricky, the transition did not do any harm to the brand, which is still popular across age groups. While for a long time the brand was a favorite birthday treat for children, over the years, the brand has been able to cross over and become a part of its consumer’s everyday life. “Luckily for us, our current consumers and consumption of Choclairs is not skewed to any one occasion, it is quite large and widespread, which is expected of a brand that has been around for 50 years now. Today, Choclaires has got ingrained in people’s everyday life as opposed to specific occasions,” he shared. This is perhaps what also made sure that Covid did not have a huge impact on its demand. “We have both in-home consumers, in terms of people who buy a lot of these candies on an everyday basis or consumers who buy the product at a certain frequency for themselves or for their family around occasions. So while we did feel some impact due to Covid, overall, we managed well because the consumption was not skewed to one or the other time,” added Singh. Covid also made people gravitate towards brands they have consumed and trusted for years, which also helped the brand during these uncertain 1.5 years. On how it has managed to stay relevant over the years, Singh said, “We have worked on a few different streams to ensure relevance. Firstly, over the years we listened to our consumer feedback. If they told us it was too sticky, or chewy or sweet, we tried to improve the product. That work has continued and we are still working on making the product even better. The other thing is innovation. We realized that the product itself was so well-loved, it was difficult to get another form of it going. But recently we have launched a coffee variant and consumers have been loving it.” While the product has evolved over the years, the core thought of the candy giving small moments of joy to people has stayed consistent. Its target audience covers the entire spectrum, from children to young adults to even the elderly, which is why Choclairs has tried to build communications that appeal to all age groups. “Since people across ages consume Choclairs, we have kept the thought of ‘Choto meetha’ or Small moments of joy consistent as opposed to a target group-specific. The depiction of some of our communications will be more adult whereas in some communications, especially when it comes to birthdays, it's more for the younger audience. So from that lens, it actually appeals to everyone, it appeals to the kid in all of us,” said Singh.

As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution

New Delhi, Actors <keyword id="19896580" type="General" weightage="20" keywordseo="ranbir-kapoor" source="keywords">Ranbir Kapoor</keyword> and Alia Bhatt walked away top acting honours at the 69th <keyword id="20182352" type="General" weightage="20" keywordseo="filmfare" source="keywords">Filmfare</keyword> Awards for their roles in "Animal" and "Rocky Aur Rani Kii Prem Kahaani" while Vidhu Vinod Chopra's "" won the Black Lady for best film and director. The 69th Hyundai Filmfare Awards 2024 with Gujarat Tourism was held in GIFT City, Gujarat. The festival concluded on Sunday with an awards ceremony that was hosted by Karan Johar, Ayushmann Khurrana and Maneish Paul. Bhatt's co-star <keyword id="19978371" type="General" weightage="20" keywordseo="shabana-azmi" source="keywords">Shabana Azmi</keyword> in "Rocky Aur Rani Kii Prem Kahaani" won best supporting actress award but film's lead star Ranveer Singh lost the trophy to <keyword id="19909122" type="General" weightage="20" keywordseo="ranbir" source="keywords">Ranbir</keyword> Kapoor. The Karan Johar-directed film also won the trophy for best dialogues as well as best choreography for "What Jhumka?". <keyword id="19895145" type="General" weightage="20" keywordseo="vicky-kaushal" source="keywords">Vicky Kaushal</keyword>, who was also nominated in the best actor category, won a best supporting actor trophy for Shah Rukh Khan-starrer "Dunki". Despite delivering three biggest hits of the year in "Pathaan", "Jawan" and "Dunki", SRK was missing from the winners list despite securing a nomination in the best actor and film categories. "Jawan", however, won Filmfare for best VFX and action. "Animal", one of the most controversial but successful films of the year, not only won Ranbir a best actor trophy but bagged trophies for best music album, background score and best playback singer to Bhupinder Babbal for "Arjan Valley". "12th Fail" star Vikrant Massey won best actor (critics) Filmfare. The film also won in the screenplay and editing categories. Best actress (critics) trophy was shared by Rani Mukerji ('Mrs Chatterjee Vs Norway') and Shefali Shah ('Three of Us'). "Three of Us" director Avinash Arun Dhaware won the trophy for the film's cinematography. Manoj Bajpayee-starrer "Joram" won best film (critics) award as well as best story recognition for Amit Rai and Devashish Makhija. Amitabh Bhattacharya's "Tere Vaaste" from "Zara Hatke Zara Bachke" won best lyrics while Shilpa Rao was recognised as the best female playback singer for "Besharam Rang" from "Pathaan". Kaushal's film "Sam Bahadur" won Filmfare for best production design and costume design. Best debut director went to Tarun Dudeja for "Dhak Dhak" and best debut actor male to Aditya Rawal for Hansal Mehta-directed "Faraaz". Alizeh Agnihotri won the trophy for best female debut for "Farrey" at the awards show where filmmaker David Dhawan was honoured with the lifetime achievement award. The gala night also saw the presence of celebrities such as Kareena Kapoor, Aparshakti Khurana, Karishma Tanna, Kartik Aryan. Ranbir, Sara Ali Khan and Kareena also performed at the event.

Ranbir Kapoor, Alia Bhatt bag best actor trophies at Filmfare; 12th Fail is the best film

In a landmark moment for <keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords" meta.keywordsubtype="org" meta.entityname="Bollywood" meta.hostid="261" meta.entityid="Bollywood">Bollywood</keyword>, <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword> and <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword>’s horror-comedy <keyword id="20132930" type="General" weightage="100" keywordseo="Stree-2" source="keywords">Stree 2</keyword> has etched its name into the history books by becoming the <keyword id="22985993" type="General" weightage="20" keywordseo="highest-grossing-Hindi-film" source="keywords">highest-grossing Hindi film</keyword> ever. The film surpassed the lifetime earnings of Shah Rukh Khan’s <keyword id="19897076" type="General" weightage="20" keywordseo="Jawan" source="keywords">Jawan</keyword>, officially cementing its place at the top of the <keyword id="19895835" type="General" weightage="20" keywordseo="box-office" source="keywords">box office</keyword>. <h2>Record-breaking success</h2>Trade analyst <keyword id="20278358" type="General" weightage="20" keywordseo="Taran-Adarsh" source="keywords">Taran Adarsh</keyword> confirmed the news on his X (formerly Twitter) account, where he shared the staggering numbers that have propelled Stree 2 to this incredible milestone. The film, which is now in its fifth week of release, has accumulated an astounding Rs 586 crore in total box office collections across India. Adarsh’s post read: "Stree 2 scripts HISTORY… Becomes the HIGHEST-GROSSING HINDI FILM EVER… Crosses lifetime biz of #Jawan [#Hindi version]... Next stop: Inaugurating the ₹ 600 cr Club." The film’s daily earnings continue to impress. Over the weekend, Stree 2 earned Rs 3.60 crore on Friday, Rs 5.55 crore on Saturday, and Rs 6.85 crore on Sunday. Even during the weekdays, it showed remarkable consistency, pulling in Rs 3.17 crore on Monday and Rs 2.65 crore on Tuesday. <div type="Article" hostid="261" msid="112528273" title="Beyond Stree 2: Exploring the potential of Indian Cinematic Universes" mstype="2" mssubtype="0"></div>Despite stiff competition from Akshay Kumar’s <keyword id="20713953" type="General" weightage="20" keywordseo="Khel-Khel-Mein" source="keywords">Khel Khel Mein</keyword> and John Abraham’s Vedaa, Stree 2 maintained its grip on the box office, becoming a clear favourite among audiences. In its second week alone, the film earned an impressive Rs 453.60 crore, further solidifying its dominance. <h2>A sequel that surpassed expectations</h2>Directed by Amar Kaushik, Stree 2 builds on the foundation laid by its predecessor, Stree (2018), which was a surprise hit at the time. While the original film set high expectations for its sequel, Stree 2 has far exceeded them, drawing praise for its engaging storyline, witty humour, and strong performances by its ensemble cast. <div type="Article" hostid="261" msid="112890023" title="Baadshah of Bollywood Shah Rukh Khan debuts on India&amp;#39;s richest list with Rs 7,300 cr — here&amp;#39;s how the King made his wealth" mstype="2" mssubtype="0"></div>The film not only stars Shraddha Kapoor and Rajkummar Rao but also features standout performances from Pankaj Tripathi, Abhishek Banerjee, and Aparshakti Khurana. Special appearances by Bollywood stars Varun Dhawan and Akshay Kumar have also added to the film’s appeal, with their cameos being particularly well-received by fans. <h2>Eyeing the Rs 600 crore milestone</h2>As Stree 2 nears the coveted Rs 600 crore mark, the excitement around the film continues to build. Its success reaffirms the audience’s love for unique storytelling and genre-bending films that mix horror and comedy with social commentary. With its winning formula, Stree 2 has not only captured the box office but also secured a place in the hearts of fans across India. The journey of Stree 2 is far from over, and with the momentum it’s carrying, it may soon set even more box office records. As it stands today, the film’s legacy as the highest-grossing Hindi film ever is a testament to the power of innovative cinema and strong performances. (With inputs from ANI)

'Stree 2' takes the crown, surpasses 'Jawan' as highest-grossing Hindi film

<ul><li>Mi India brightens the season with its unique festive campaign celebrating Diwali and Durga Puja.</li><li>Collaborates with musicians like <keyword id="3345" type="PERSON" weightage="20" keywordseo="Baba-Sehgal">Baba Sehgal</keyword> and Rupam Islam to create music as a part of festivities this year.</li></ul>Manu Kumar Jain is probably the coolest Managing Director we have seen. In Xiaomi’s latest Diwali campaign, the MD danced to the tune of Baba Sehgal. Celebrating the festive season this year, Mi India has announced a series of music videos for ‘Diwali with Mi’ and Durga Puja celebrations. For the festivities, the brand has partnered with leading digital celebrities such as Aparshakti Khurana, <keyword id="2012303" type="PERSON" weightage="20" keywordseo="Kenny-Sebastian">Kenny Sebastian</keyword>, Radhika Madan, Regina Cassandra, Namit Das, Angira Dhar &amp; Anindita Bose for their digital film. The brand has also partnered with musicians such as Baba Sehgal and Rupam Islam to launch new soundtracks imbibing the festive mood. These partnerships aim to bring out the quintessential spirit that brings everyone together despite the social distances this festive season. Commenting on the digital film campaign, Sumit Sonal, Marketing Lead, Mi India, said, “Festivities during this time of the year in India are celebrated with great pride and enthusiasm and we at Mi India are proud to be a part of the same celebration through our digital films and songs. These music videos and films are aligned to our thought of reviving the festive vibe and creating a unique experience for our users.” Speaking on the partnership, Sandeep KS, Associate Director, Marketing Lead Redmi India, said “Baba Sehgal emerged as one of the voices of the lockdown with his catchy &amp; super positive music. We wanted an unique way of product integration not losing out on the entertainment quotient, he collaborated beautifully. The outcome is there for everybody to see, listen &amp; enjoy. This #DiwaliWithMi campaign perfectly fits the festive shopping narrative &amp; is our way of asking our consumers to join in the celebration. Talking on the partnership, Baba Segal, Indian Composer &amp; Rapper added that, “I had an amazing time creating this Diwali track for Mi and am super glad that the song has already gone viral. The song has been shot like a music video and the brand integration has been done beautifully and I have seen people actually grooving to the beat and singing Diwali With Mi.” “Xiaomi leads innovation in the technology space and our campaigns for them have always pushed the boundaries around making technology truly relatable, fun and memorable for the Mi Fans. It's been a pretty straightforward brief for us in that sense, #BreakTheInternet. And we've been able to deliver this through our content for 2 consecutive years now. This could only happen when there's equal passion and excitement to do something different. Our work for #DiwaliWithMi 2020 with Baba Sehgal is a testament to that,” says the brand’s digital film agency, Sushant Vithaldas, Business Head, Schbang Bangalore. Diwali with Mi Ft Baba Sehgal: The music video features popular Indian rapper &amp; composer Baba Sehgal for #DiwaliWithMi campaign, that marks the beginning of the brand's festive season. The entertainment video features all the great offers on Mi and Redmi products that consumers can avail this Diwali. Iconic in his groovy self, Baba Sehgal is seen in his trademark avatar busting rhymes along ‘iss saal ka sabse bada sale and celebrating Diwali with Mi.The music video also hopes to elevate the fun and excitement around this season pushing Mi Fans to embrace their festive spirits. The rap creates a tune that is fun, catchy and also shares details of the various offers available on devices like the Redmi Note 9 Pro, Mi 10, Mi TV, Redmi 9A and Redmi Earbuds 2C. <div type="Youtube" id="kqIY9G036Eo" title="Iss Saal Ka Sabse Bada Sale! #DiwaliWithMi ft. Baba Sehgal" thumbUrl="https://i.ytimg.com/vi/kqIY9G036Eo/mqdefault.jpg"></div> Mi India Brand Video: Mi India also released the Diwali brand video in partnership with dynamic bollywood celebrities host of young, digital-first influencers across the country aiming to reflect diversity of brands' audiences. Capturing the hearts of Mi Fans and consumers, the film depicts the resilient spirit of the celebration. The film ‘Diwali ko Happy banake rahenge’ brings light to the small moments that make Diwali special for everyone and how technology has eased the way to celebrate this festival with our loved ones even in these current times. <div type="Youtube" id="fEoy9YQYXK0" title="Diwali ko Happy banake rahenge | #DiwaliWithMi" thumbUrl="https://i.ytimg.com/vi/fEoy9YQYXK0/mqdefault.jpg"></div> The biggest Rap Battle this year: Manu Jain v/s Baba Sehgal For the third piece of communication the brand organized a fun rap battle song between Manu Kumar Jain, Managing Director, Mi India and Baba Sehgal. The video hosts the entrepreneur legend and the rap legend battle showcasing the young, innovative and fun spirit that makes up Mi India. The duo highlighted Mi India's style of marketing through their rap by leveraging social media to the fullest even if the top boss has to crack a quirky rap number and dance it out. <div type="Youtube" id="h0RHhgAcVXM" title="Double Dhamaka ft. Baba, Manu-J, Lil Pataka &amp; Robomatic" thumbUrl="https://i.ytimg.com/vi/h0RHhgAcVXM/mqdefault.jpg"></div> Durga Pooja with Rupam Islam Building on last year's successful reception, the brand collaborated once again this year with popular singer Rupam Islam in Kolkata to create 2020’s new ‘Amar Pujo’. Reinvigorating the festival spirit, the song celebrates unity and togetherness despite all the limitations &amp; restrictions this year. The launch of its sequel digital music video celebrates the essence of festivity and takes users back to the memory lane when they used to gather and celebrate puja with friends and families. It further gives hope for a new and better day by overcoming the current pandemic and reconnecting freely with their loved ones as they are all with each other in spirit. <div type="Youtube" id="F6agqOJ5gE0" title="Mi Amaar Pujo | Xiaomi West Bengal | Rupam Islam | Durga Pujo 2020" thumbUrl="https://i.ytimg.com/vi/F6agqOJ5gE0/mqdefault.jpg"></div>

You Searched For "aparshakti khurana" and got 8 results

Won't mind starting my journey again post lockdown: Aparshakti Khurana

PTI

Stree 2 crosses Rs 500 crore-mark worldwide

PTI

Stree 2 grosses ₹283 crore worldwide in first weekend

PTI

World Music Day 2019 will see the first-ever live concert on Facebook in India

Prabhjote Gill

As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution

Samarpita Banerjee

Ranbir Kapoor, Alia Bhatt bag best actor trophies at Filmfare; 12th Fail is the best film

PTI

'Stree 2' takes the crown, surpasses 'Jawan' as highest-grossing Hindi film

BI India Bureau

When Xiaomi's Managing Director Manu Kumar Jain danced, dabbed and rapped to the tune of Baba Sehgal

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