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3 mins read
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
2 mins read
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
The platform will bring everybody under a connected ecosystem
How kids influencers in the age group of 10-12 are wooing brands
We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids inf…
3 mins read
No Kidding: How kids influencers in the age group of 6-12 are wooing brands
We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids inf…
3 mins read
Why brands are still betting big on influencers
Just five years ago, could you possibly imagine that by creating digital engaging content on social…
5 mins read
One Impression eyes to grow by 10X this year after becoming a $3 million platform in 2019
One Impression was one of the top performing agencies in India last year, it grew at the rate of 90…
2 mins read
Join us on Twitter to find out how the influencer marketing industry is adjusting in times of COVID-19
Advertising and Media Insider is organising a live Twitter Panel Discussion on April 6 at 4:30 pm.
4 mins read
As demand for influencer marketing goes up, creators and experts share where the industry will go from here
How quarantine times have prompted brands to choose influencer marketing?
5 mins read
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
Are Indian consumers ready to shell out money for Instagram subscriptions?
7 mins read
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
Experts expect to see a 50% uptick in brands and advertisers
9 mins read
Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead
5 mins read
Instagram to show ads on IGTV, experts tell us what it could mean for influencers
Instagram to let influencers earn from ads on IGTV content and experts share how it could impact th…
9 mins read
Influencer Marketing: Trends to watch out for in 2021
Here is what the future holds for influencer marketing industry
11 mins read
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI today released its draft guidelines to help consumers understand the difference between paid a…
6 mins read
A marketing consultant turned reality show star is now minting money on the internet
Thousands of followers, free food at luxurious restaurants, free travel to exotic places, lots o…