Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>AnyTag's recent report reveals how in the past year, Instagram, Facebook and Twitter saw increases in proportion to the other social media platforms but YouTube still ranked highest in most-used social media platforms, when compared in proportion to Instagram, Facebook and Twitter.</li><li>The increase in influencer’s usage of Facebook was driven by the likes of Vietnam and Myanmar, whilst Instagram was driven by markets including Hong Kong, Malaysia, the Philippines and Singapore.</li></ul>The rising digital percolation is equivalent to the continued growth of the creator economy all around the world. Driven by the democratization of tools available for influencers and creators, marketers can increasingly tap on deeper data and technology around influencers to power <keyword id="2540701" type="General" weightage="20" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> campaigns. Anytag by the Anymind Group has studied this space in depth to understand the trends that will further help marketers, influencers and content creators to make informed decisions on influencer marketing and the creator economy, and drive education around the new era of influence across the region. <br /><br /><strong>A deeper dive into the past year of campaigns</strong> <strong><em>About the Past Campaign </em></strong><br /><br />Diving into 2,000 influencer marketing campaigns run on the AnyTag platform in the past year, there are no trends that stand out when looking at the difference between awareness-driven and performance-driven campaigns by month. One of the reasons is that performance-driven influencer marketing campaigns are still nascent in this part of the world. AnyTag were determined not to leave you with just that, which is why we dived even deeper into the data. <br /><br /><strong><em></em><br /></strong><br /><em></em><br /><br />They are divided into 2 categories <em>Performance </em>&amp; <em>Awareness </em>were the research found out that in India <br /><br /><table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.14% of campaigns are performance driven 92.86% are Awareness driven<br /><br /></td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table><br />When looking at the proportion of performance-driven versus awareness-driven campaigns by market: India ran campaigns that were largely aimed at mass awareness. <br /><br /><strong>Most commonly used social media used by Influencers in India</strong> <br /><br /><br /><br /><table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">19.03% Facebook users <br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">23.45% Instagram users 4.33% Twitter users <br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">53.19% Youtube users<br /><br /></td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table><br />Among all the social media platforms, YouTube remains strong in India. Indian influencers use Youtube in majority to run their Influencer marketing campaign to get maximum engagement.<br /><br /><strong>Influencers categorized by total follower volume<br /><br /></strong>YouTube remains strong in India. Indian influencers use Youtube in majority to run their Influencer marketing campaign to get maximum engagement.<br /><br /><br /><em></em><em>Influencers are further divided into categories based on their followers in India </em><br /><br /><table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6.31% are Nano Influencers<br /><br /></td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">24.15% are Micro <br /><br />59.35% are Macro <br /><br />10.18 are top stars<br /><br />Influencers <br /><br />Influencers <br /><br /></td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table><br />Across the AnyTag platform, micro-influencers make up the majority of influencers, but it is also the demographic with the smallest growth rate 15.05% in the past year.<br />

YouTube is the most-used social media platform by influencers in India: AnyTag report

<ul><li>Micro-Influencers hold maximum brand deals but <keyword id="12596619" type="General" weightage="20" keywordseo="nano-influencers" source="Orion">Nano-influencers</keyword> get higher median engagement.</li><li>The survey by the commerce enablement company states that India is one of the most diverse and fast-growing markets across the world, with a social media population of 448 million users and a 21.2% year-on-year growth rate.</li></ul>AnyMind Group, an end-to-end commerce enablement platform, published its annual Indian report on “State of <keyword id="2540701" type="General" weightage="20" keywordseo="influencer-marketing" source="Orion">Influencer marketing</keyword> in India 2021” which studies the influencer marketing space in India in depth to analyze various factors such as median engagement rates and influencer category breakdown. The report highlights that YouTube still ranked highest in most-used social media platforms in India amidst the rise of Instagram. Facebook and Twitter saw a major rise in proportion to the other social media platforms during 2020-21. <br /><br />The report taps on data from over 15,000 influencers in India on the company’s influencer marketing platform, AnyTag, and influencers were placed in the report into five categories: top stars, macro-influencers, micro-influencers, nano-influencers, and end-users for clarity. Further to their examination, they discovered that Nano-Influencers holds the maximum engagement in the Influencers world. However, it’s important to note that engagement rates benchmark engagements against a total number of followers. If we move onto the verticals of influences, food &amp; beverage influencers receive a generally lower median engagement rates on Instagram compared to fashion &amp; beauty and arts &amp; entertainment influencers, whilst food &amp; beverage influencers’ performance on Facebook and YouTube are almost equal to the other two verticals.<br /><br /><br /><br />They also revealed the most popular verticals for influencers in India. Amongst all the top 15 verticals, they found out pet influencers stood 11th in the row, one of the most unforeseen verticals. For brands, it’s important to note that the top influencer verticals are highly diverse in the types of products that they can endorse, but it is critical to understand individual influencers and their audiences to find the right influencer(s) for a specific campaign or product feature.<br /><br /><br />The data was further divided into: Performance &amp; Awareness, where the research found out that in India majority of the campaigns are Awareness Driven in the leading sectors.<br /><br />Talking about the reports, Shuchi Sethi, India Lead, AnyTag, AnyMind Group commented, “This report comprises the top verticals of influencers that are working the most in India for brands to understand and make their marketing investments, along with the most engaging social media platform. Through these insights, brands and marketers can make informed decisions on influencer marketing and educate themselves to amplify their campaigns and messaging effectively across their target audience.”<br /><br />Data was obtained from influencers in India through the AnyTag platform and encompasses influencers across all ages, all major social media platforms (YouTube, Facebook, Instagram and Twitter), and all influencer ranges mentioned above.<br />

YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report

You Searched For "anytag report" and got 2 results

YouTube is the most-used social media platform by influencers in India: AnyTag report

BI India Partner

YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report

BI India Partner

Popular Keywords

Buying Guides