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Prega News launches a TVC featuring brand ambassador Anushka Sharma

The film with Anushka Sharma is ideated and produced by ADK Fortune

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EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors

Vijay Raaz and Varun Sharma are also coming together as a duo for the first time for any brand camp…

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9 mins read

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip

After surviving through complete lockdowns in 2020 to doubling its profits in 2021, EaseMyTrip is g…

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Prega News ropes in Anushka Sharma as its brand ambassador

The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings an…

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3 mins read

With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements

Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…

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Sonam Kapoor plans to return to Bollywood with two films after signing up with YRF Talent

Actress Sonam Kapoor is set to return to Bollywood after signing two tentpole projects with Yash Ra…

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Oakley on-boards Rohit Sharma to join its network of global athletes

We speak to Oakley India's Sahil Jandial to understand the reason behind this partnership, idea beh…

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Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures

The ad talks about the safe secondary care procedures under Practo Care Surgeries (PCS) in the hand…

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4 mins read

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

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3 mins read

BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity

The idea of having 11 cricketers as ambassadors is to communicate that BharatPe is much more than j…

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3 mins read

Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan

Dream11 urges fans to #DreamBig through their new campaign ahead of the ICC Men’s T20 World Cup 2021

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2 mins read

Lux's latest campaign features power couple Anushka Sharma and Virat Kohli

The story narrates the effect of Anushka's glow from Lux on Virat

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6 mins read

Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth

Prega News is also working towards creating a dialogue on stereotypes around infertility issues to …

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Bhumi Pednekar launches beauty platform Boddess's first flagship store

Boddess, the omni channel tech beauty platform, held a grand celebration in honour of the opening o…

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3 mins read

DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’

The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…

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Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report

Priyanka Chopra Jonas scores higher than Akshay Kumar and Salman Khan in terms of monetary terms, …

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Virat and Anushka lead list of power couples overtaking Deepika-Ranveer, Akshay-Twinkle

Virushka as Virat and Anushka were hailed to an advertiser’s dream come true as as they combin…

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1 min read

Virat Kohli, Akshay Kumar and Kareena Kapoor are the most visible celebrity brand endorsers: Report

Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes.

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How Virat Kohli makes and spends his money

The 26 years old is fast stepping up the ladder to the Rs.100 Crore club, reserved for only two cri…