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<ul><li>Home pregnancy test kit brand Prega News has roped in <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador.</li><li>The brand had also tied up with <keyword id="1377418" type="PERSON" weightage="20" keywordseo="Kareena-Kapoor-Khan">Kareena Kapoor Khan</keyword> during her pregnancy.</li><li>The new campaign has been conceptualized by <keyword id="4236017" type="COMPANY" weightage="20" keywordseo="ADK-Fortune">ADK Fortune</keyword>.</li></ul>Prega News has roped in actor Anushka Sharma as its brand ambassador. The actress who is pregnant and is expecting her first child with Indian Cricket Captain and husband <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> has endorsed the brand for their new campaign. Prega News is the No. 1 brand (As per IQVIA, Sep’ 2020) in home pregnancy test kit and holds over 80% of the market share. Conceptualized by ADK Fortune, the campaign showcases the journey of being pregnant and expecting a child. Anushka who is in her third trimester is expecting her baby in January 2021. The two-month-long ad campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports. The ad film will also be released across India in regional languages like Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that it's reach can be maximized. As part of the campaign, Anushka will be seen cherishing her pregnancy and enjoying the thought of having a child. Commenting on the campaign, <keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword>, said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have always inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.” Speaking on the occasion, Anushka Sharma, said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”

Prega News ropes in Anushka Sharma as its brand ambassador

<ul><li>Home pregnancy test kit brand <keyword id="3679921" type="PERSON" weightage="20" keywordseo="prega-news">Prega News</keyword> that recently roped in <keyword id="6357860" type="UNKNOWN" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword> as its brand ambassador, has launched its first TVC with the actor. </li><li>The brand had also tied up with Kareena Kapoor Khan during her pregnancy.</li></ul>Prega News has launched its latest TVC and like many of their campaigns before, it features a celebrity mom-to-be, Anushka Sharma, one who broke the internet with the announcement of the pregnancy. <div type="Youtube" id="cQSOZ-j8vvU" title="Anushka Sharma shares her #PregaNewsMeansGoodNews Moment | Hindi" thumbUrl="https://i.ytimg.com/vi/cQSOZ-j8vvU/mqdefault.jpg"></div>Prega News has always been at the forefront of roping in celebrities soon after their pregnancy announcement. In the past, they have enjoyed a long association with Kareena Kapoor Khan who featured in many of their <a href="https://www.youtube.com/watch?v=W8D8PobvzHo">videos</a>. Previous to that, Prega News had onboarded Shilpa Shetty, who also featured in their <a href="https://www.youtube.com/watch?v=fanYoZ1ctE4">TVC</a>. For their social messaging campaign <a href="https://www.youtube.com/watch?v=VBo40A99dYg">#ImWithYellow</a> they also roped in Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others. This TVC comes after their social-message evoking films on celebrating moms, gender equality, equality of motherhood experience for all and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films on the special moment couples find out about the good news. In their latest TVC, themed #PregaNewsMeansGoodNews, Anushka talks about that special moment when you start caring more for someone else in your life. And that moment comes with Prega News. We also come across several moments in our lives when we hear the golden words from our mothers - “You will understand when you become a mother.” And in their latest TVC, Anushka reminisces about the same. Talking about the collaboration, Rajeev Juneja, CEO of Mankind Pharma said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.” The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.

Prega News launches a TVC featuring brand ambassador Anushka Sharma

The <a href="http://www.businessinsider.in/searchresult.cms?query=pokemon+go&amp;sortorder=effectivedate">Pokemon Go</a> fever has also gripped our <a href="http://www.businessinsider.in/searchresult.cms?query=bollywood&amp;sortorder=effectivedate">Bollywood</a> celebrities and they are playing it quite professionally. The quest to find all the Pokemons in the Nintendo game has become a global phenomenon, which has also led to several accidents, even in India. 
 <keyword id="3047629" type="UNKNOWN" weightage="20" keywordseo="Pokemon-Go">Pokemon Go</keyword> is an Augmented Reality (AR) game that requires a GPS and your smartphone’s camera. As you walk around the city, you will find a number of Pokemons that you have to capture on your smartphone. 
 
And just imagine our celebrities doing that. Walking and looking here, there everywhere to find Pokemons. 
 
A video featured in which <a href="http://www.businessinsider.in/searchresult.cms?query=anushka+sharma&amp;sortorder=effectivedate">Bollywood actress Anushka Sharma</a> was seen playing and catching Pokemon in her smartphone. 
 
Anushka posted a series of videos on Instagram playing the game, which sent Nintendo’s shares sky rocketing. 
 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
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			<a href="https://www.instagram.com/p/BIVaPeegonX/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#PokemonGo</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A video posted by AnushkaSharma1588 (@anushkasharma) on
		<time datetime="2016-07-26T18:20:45+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Jul 26, 2016 at 11:20am PDT</time>
	</div>
</blockquote>
 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;">
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			<a href="https://www.instagram.com/p/BIVY9QTALPt/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Hooked But guys PLEASE be careful while playing !! #PokemonGo</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A video posted by AnushkaSharma1588 (@anushkasharma) on
		<time datetime="2016-07-26T18:09:32+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Jul 26, 2016 at 11:09am PDT</time>
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The Pokemon Go fever also gripped Varun Dhawan, who admitted that he was addicted to the game. 
 
Now beat this, even Bollywood king <a href="http://www.businessinsider.in/searchresult.cms?query=shah+rukh+khan&amp;sortorder=effectivedate">Shah Rukh Khan</a> could not stop himself playing the game, who tweeted about Pokemon Go. 
 
 
<blockquote class="twitter-tweet" data-lang="en">
	
		This is quite close to how I would feel and then of course capture it!!! <a href="https://t.co/qChUbesc4Z">https://t.co/qChUbesc4Z</a>
	— Shah Rukh Khan (@iamsrk) <a href="https://twitter.com/iamsrk/status/756048711730335744">July 21, 2016</a></blockquote>
 
The latest celebrity to hop on the Pokemon Go bandwagon is <a href="http://www.businessinsider.in/searchresult.cms?query=priyanka+chopra&amp;sortorder=effectivedate">Priyanka Chopra</a>, who posted a photo on Instagram and guess which Pokemon she caught. Pikachu! 
 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<a href="https://www.instagram.com/p/BIYA7gRAwDc/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Ok so I'm officially on board!!! #Pokemongo it is!! Lol</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">
			A photo posted by Priyanka Chopra (@priyankachopra) on
		<time datetime="2016-07-27T18:37:18+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Jul 27, 2016 at 11:37am PDT</time>
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</blockquote>

Bollywood is playing Pokemon Go and check out who’s playing it the best

The wait is finally over! This year <keyword id="143" type="General" weightage="80" keywordseo="bollywood" source="Orion">Bollywood</keyword> will witness the silver screen comeback of several stars. From superstar <keyword id="1671" type="General" weightage="80" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> to <keyword id="15760" type="General" weightage="100" keywordseo="fardeen-khan" source="Orion">Fardeen Khan</keyword>, a slew of actors are gearing up to return to woo you all with their acting after a long break. Let's look at the actors whose comebacks you should not miss in 2023. 1. Shah Rukh Khan Superstar Shah Rukh Khan, who was last seen in 'Zero' in 2018, is all set to return to silver screen after four year with '<keyword id="12756474" type="General" weightage="80" keywordseo="pathaan" source="Orion">Pathaan</keyword>'. Helmed by Siddharth Anand, the film will see SRK in an action-packed avatar alongside Deepika Padukone and John Abraham. The film will be out in theatres on January 25. Apart from 'Pathaan', he also has two other big releases -- 'Jawan' and 'Dunki'. 2. Fardeen Khan After almost 11 years, actor Fardeen Khan will put a full stop to his hiatus from the silver screen with 'Visfot', which is the Hindi remake of the Venezuelan film Rock Paper Scissors (2012), which was the Venezuelan entry for Best Foreign Language Film at 85th Academy Awards. It is being directed by Kookie Gulati and also stars Riteish Deshmukh. Fardeen was last seen in the 2010 film Dulha Mil Gaya, in which he co-starred with Sushmita Sen. 3. <keyword id="6357860" type="General" weightage="80" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> It's a special year for Bollywood diva Anushka Sharma's fans as the actress will make a powerful comeback to films after 4 years. Anushka, who was last seen in Zero, will be seen headling Netflix project 'Chakda Xpress'.'Chakda Xpress' is a sports biopic based on the life of former Indian cricketer Jhulan Goswami. The film also marks Anushka's comeback to films after giving birth to Vamika. 4. <keyword id="2064" type="General" weightage="80" keywordseo="helen" source="Orion">Helen</keyword> Veteran actor Helen has been away from the silver screen ever since she was spotted in Madhur Bhandarkar's Heroine. 2023 is going to be different as you all can see her making her comeback with Abinay Deo's 'Brown', which stars Karisma Kapoor in the lead role. The series is based on Abheek Barua's book called City of Death.

Bollywood actors SRK, Fardeen Khan, Anushka Sharma and Helen to make a comeback to silver screen in 2023 after hiatus

Bollywood superstar <a href="http://www.businessinsider.in/searchresult.cms?query=Aamir+Khan">Aamir Khan</a> and his ‘PK’ co-star <a href="http://www.businessinsider.in/searchresult.cms?query=Anushka+Sharma">Anushka Sharma</a> have been crowned hottest vegetarian celebrities. 
 
"Aamir and Anushka are perfect examples of fit vegetarians, and they're inspiring millions of their fans to try plant-based foods," <a href="http://www.businessinsider.in/searchresult.cms?query=PETA">PETA</a> said in a release. 
 
The duo has been voted ahead of celebrity vegetarians Amitabh Bachchan, Alia Bhatt, Kangana Ranaut, Shahid Kapoor, R Madhavan and Dhanush. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Aamir+Khan">Aamir Khan</a> decided to eat vegan after his wife Kiran Rao showed him a video about its health effects.

Aamir Khan and Anushka Sharma crowned hottest
vegetarians by PETA

<keyword id="6003697" type="PERSON" weightage="20" keywordseo="mickey-malani">Mickey Malani</keyword> is the founder of Body Canvas Tattoos, a popular tattoo parlour which has branches in Mumbai, Delhi and London. <keyword id="21307" type="PERSON" weightage="60" keywordseo="Malani">Malani</keyword>, who has attended 52 international tattoo conventions, gained fame as a celebrity tattoo artist when he got an opportunity to work with <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrities a a decade ago. Bollywood actors such as <keyword id="6357753" type="PERSON" weightage="60" keywordseo="shahrukh-khan">Shahrukh Khan</keyword>, <keyword id="6354967" type="PERSON" weightage="60" keywordseo="John-Abraham">John Abraham</keyword>, <keyword id="6354700" type="PERSON" weightage="60" keywordseo="Anil-Kapoor">Anil Kapoor</keyword>, <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword>, <keyword id="1655" type="PERSON" weightage="60" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> and <keyword id="6357860" type="PERSON" weightage="60" keywordseo="Anushka-Sharma">Anushka Sharma</keyword> have worked with Malani for films and sportsperson like MS <keyword id="6397" type="PERSON" weightage="60" keywordseo="Dhoni">Dhoni</keyword> have also worked with him for advertisement projects. Business Insider caught up with Malani to discuss what the latest trends in Body Art are when it comes to famous Indians. 
	
	
	
	
	
	
	
	
	
	
	<div type="Slideshow" msid="61755901" hostid="261" title="A famous Bollywood Tattoo artist reveals what’s trending in India and the UK" firstImageMsid="61755955" slideCount="3"></div>

A popular Bollywood tattoo artist reveals which tattoo designs you should get

<ul class="summary-list"><li>Tributes have been pouring in for the late actor <keyword id="16207" type="PERSON" weightage="60" keywordseo="Irrfan-Khan">Irrfan Khan</keyword>, <a href="https://www.insider.com/irrfan-khan-dead-life-of-pi-jurassic-world-actor-2020-4">who died in a Mumbai hospital after being admitted for a colon infection.</a></li><li>Khan was a Bollywood star but also made a mark on Hollywood thanks to key roles in "Slumdog Millionaire," "Jurassic World," "Life of Pi," and "The Amazing Spider-Man" amongst others.</li><li><keyword id="1655" type="PERSON" weightage="60" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword>, who starred with Khan in "7 Khoon Maaf," led the tributes, tweeting: "The charisma you brought to everything you did was pure magic."</li><li>Shoojit Sircar, who directed Khan in "Piku," tweeted: "My dear friend Irfaan. You fought and fought and fought. I will always be proud of you."</li><li>Ava DuVernay, Anushka Sharma, Vir Das, and Bhumi Pednekar also tweeted their love and admiration for Khan amongst hundreds of touching tributes.</li><li><a href="https://www.insider.com/?hprecirc-bullet">Visit Insider's homepage for more stories</a>.</li></ul><a href="https://www.insider.com/irrfan-khan-dead-life-of-pi-jurassic-world-actor-2020-4">Following the death of Irrfan Khan</a>, tributes have been pouring in for the actor, who starred in Bollywood films throughout his career as well as worldwide hits like "Jurassic World," "Life of Pi," and "Slumdog Millionaire."Amongst the tributes was a heartfelt tweet from <a href="https://www.insider.com/category/priyanka-chopra">Priyanka Chopra</a>, who starred with Khan in "7 Khoon Maaf" in 2011. Chopra wrote:"The charisma you brought to everything you did was pure magic. Your talent forged the way for so many in so many avenues.. You inspired so many of us. <a href="https://twitter.com/hashtag/IrrfanKhan?src=hashtag_click">#IrrfanKhan</a> you will truly be missed. Condolences to the family."Director Shoojit Sircar, who directed Khan in "Piku," tweeted: "My dear friend Irfaan. You fought and fought and fought. I will always be proud of you."Bollywood star Anushka Sharma tweeted: "With a heavy heart I post this tweet . A phenomenal actor , such an inspiration his performances have been for me . He battled for his life but sadly leaves us today . RIP Irrfan Khan . OM Shanti."Indian comedian and actor Vir Das also tweeted his condolences, writing that "Irrfan Khan was a true artist, possibly the truest one we had."Das wrote that "everyone in this country and the world rooted for him," and thanked him for his art and advice."Selma" director Ava DuVernay also tweeted her love for Khan, calling herself a "grateful fan." DuVernay wrote: "When he is on screen, you can't take your eyes off of him. He lives on in his films."Prime Minister Narendra Modi called his <keyword id="6355784" type="UNKNOWN" weightage="60" keywordseo="death">death</keyword> "a loss to the world of cinema and theatre"."He will be remembered for his versatile performances across different mediums. My thoughts are with his family, friends and admirers. May his soul rest in peace," he tweeted.Others who also tweeted tributes to Khan were <a href="https://twitter.com/Mohanlal/status/1255404761387499521?s=20">actor Mohanlal</a>, <a href="https://twitter.com/taapsee/status/1255385154165579777?s=20">actress Taapsee Pannu</a>, and <a href="https://twitter.com/bhumipednekar/status/1255387060652867584?s=20">actress Bhumi Pednekar</a>, who wrote: "Thank you for entertaining us and giving us such powerful performances. You were an institution &amp; an inspirational force."Read more:<a href="https://www.insider.com/irrfan-khan-dead-life-of-pi-jurassic-world-actor-2020-4">'Life of Pi' and 'Jurassic World' actor Irrfan Khan dies aged 53</a><a href="https://www.insider.com/priyanka-chopra-clapping-coronavirus-memes-reactions-twitter-video-2020-3">People are dragging Priyanka Chopra for clapping at nothing to support coronavirus first responders: 'Simply a comedic masterpiece'</a><a href="https://www.insider.com/priyanka-chopra-wanted-date-nick-jonas-close-music-video-2020-1">Priyanka Chopra reveals why she decided to date Nick Jonas after seeing his music video for 'Close'</a>Read the original article on <a href="https://www.insider.com/priyanka-chopra-bollywood-tributes-irrfan-khan-death-slumdog-millionaire-2020-4">Insider</a>

Priyanka Chopra led Bollywood tributes to the late 'Slumdog Millionaire' actor Irrfan Khan

<ul><li><keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> endorsed the maximum number of categories in Apr-Jun’20.</li><li>During Apr-Jun’20, Ad volumes for Celebrity endorsed Ads dropped by 39% compared to Jan-Mar’20. The drop was mainly due to effects of Covid- 19.</li><li>63% rise in Ad volumes of Celebrity endorsed ads in Jun’20 compared to Apr’20</li></ul><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, yet again, has topped the list of most visible celebrities on TV with an average visibility of 10 hour per day across all channels according to TAM's latest report. Akshay Kumar and Kareena Kapoor ranked 2nd and 3rd with 9 hours and 8 hours of ad duration/day respectively during Apr-Jun’20. The report provides a ranking of top 10 celebrities in brand endorsements space in the period of Jan-Jun’20. The following top 10 celebrities together added 40% share of ad volumes during Apr-Jun’20: <div type="image" title="top celebs" msid="77348112" hostid="261"></div> Akshay Kumar, on the other hand, endorsed the maximum number of categories in Apr-Jun’20. <div type="image" title="akshay kumar report" msid="77348118" hostid="261"></div> Among the celebrity couples, Anushka Sharma and Viral Kohli topped with 26% share of Ad Volumes. At 2nd and 3rd positions, Akshay Kumar/Twinkle Khanna and Kareena Kapoor Khan/Saif Ali Khan’ had almost equal share of Ad Volumes. More than 40% of ads were endorsed by two Couple Celebrities-Anushka Sharma/Virat Kohli and Akshay Kumar/Twinkle Khanna. Personal Care/Personal Hygiene and Food &amp; Beverages sectors were the Top 2 in quarter 1 and 2 of 2020 for celebrity endorsed ads During Apr-Jun’20, Film Stars appeared more than TV Stars and Sports Persons in the ads. Celebrity endorsements have been prevailing in India for a very long time, there is an increasing challenge for brands to capture people’s time and focus. According to the report, marketers believe that brand ambassadors provide a higher degree of consumer recall. This is based on a pretty simple logic as India is a country where people are star-struck by Movie Stars, Sports Personality, TV Actor &amp; Actress.

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