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<ul><li>Creator Shows are first-person, personality-driven shows made exclusively for <keyword id="6358096" type="PERSON" weightage="20" keywordseo="snapchat">Snapchat</keyword>.</li><li> Each series is authentic to the creator’s passion and is available to more than 70 million viewers in India.</li></ul>Snap today announced the launch of its first local and original Indian Creator Shows, produced by Qyuki and Weirdass Comedy, featuring television actress Anushka Sen and comedian <keyword id="671" type="PERSON" weightage="20" keywordseo="Vir-das">Vir Das</keyword>. The shows are powered by unique concepts and relatable characters made for Snapchat's mobile first audience that are sure to resonate with the Snapchat community in India. These shows, will air exclusively on Snapchat Discover, were first announced in October 2020 alongside a slate of other exclusive and Snap Original content. Snap’s Creator Shows are first-person, personality-driven shows made exclusively for Snapchat and available only on Snapchat’s Discover platform. Like all Shows on Snapchat, episodes average three to five minutes in length, are full-screen vertical and paced for mobile. Each series is authentic to the creator’s passion and is available to more than 70 million viewers in India who have watched Snapchat Shows in the last year. As of March 2021, Snap’s daily active user base in India grew by over 100% every quarter for the last five quarters. “Shows on Snapchat are designed to both inform and entertain: created to reflect and celebrate the diverse voices, experiences and passions of the global community of Snapchatters. Snap’s unique original programming is locally nuanced for the Indian viewers. We’re thrilled to launch these two new Creator shows - each one a window into the lives of some of India’s most popular creators. ” said Vanessa Guthrie, Head of Snap Originals. In “What’s On My Plate,” Snapchatters follow Anushka in the kitchen as she makes some of her favourite dishes, whilst taking on a series of cooking challenges set by her ‘Food Wheel’ Snapchat Lens. The weekly series premieres June 19 with new episodes coming out every Saturday and will feature special appearances from Anushka’s family and friends who sample and rate her food creations. In “Vir Das - The Most Epic Max Show”, he will take on seemingly impossible and new challenges, pushing his boundaries and trying different things. Each challenge is either ‘Epic’ or a complete ‘Fail’, but either way, Vir makes it a fun learning experience. The weekly series premieres June 24 with episodes coming out every Thursday and each episode will give viewers a glimpse of the real Vir and a sneak peek into his life and friends. “During lockdown, I took up cooking as a hobby and discovered that I was actually pretty good at it! When I was sharing recipes and dishes with my followers, the reception was so positive and so I thought a cooking show would be really fun,” said Anushka Sen, “Every week I’ll be challenging myself to cook dishes we all know and love, but with a twist. My show is so different from anything I’ve done before, so I hope Snapchatters have as much fun watching as I did filming!” “While the past year was extremely challenging, with being stuck at home for long periods of time, the one thing that the pandemic gave me was time. Time to recharge, rethink and revisit some of the things I had only thought of but never had the time to actually DO. While in lockdown, I had to find unique ways to entertain my audience and most importantly, myself. This show is just one of the ways I managed to do that. Through the course of this show, I take up tasks that are seemingly impossible, a little bit ridiculous and according to my friends, an absolute waste of time. It’s my mission to prove them wrong by just innovating a little, and having fun! I hope that Snap audiences across the country enjoy these light moments of fun as much as I enjoyed making them happen!” said Vir Das

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original

<ul><li><keyword id="6358096" type="DEFINITION" weightage="20" keywordseo="snapchat">Snapchat</keyword> completes two years of its first office in India.</li><li>It has so far witnessed a daily user base growth of 100% for the past 5 quarters.</li><li>Snapchat’s parent company Snap Inc. plans to expand the app’s presence in India with increased hiring, content partnerships and hyperlocal experiences.</li></ul>Snapchat’s parent company Snap Inc. launched its first office in India in August 2019. It has so far reported an upward trajectory in terms of user base in India, a market which its chief executive Evan Spiegel once <a href="https://www.businessinsider.in/snapchat-ratings-drop-to-one-star-on-app-store-after-evan-spiegels-poor-countries-like-india-comment/articleshow/58206334.cms">reportedly said “poor” for Snapchat</a>. In its recent June quarter earnings report, Snap <a href="https://www.businessinsider.in/business/news/snapchats-records-highest-growth-in-users-since-going-public-in-2017/articleshow/84670141.cms" data-type="tilCustomLink">reported </a>a global revenue of $982 million, more than double as compared to the previous year. Snapchat also registered its highest user growth to 293 million daily active users. Earlier this year, Snapchat revealed it has crossed 60 million users in India. “We’re experiencing more than 150% growth in daily active users over the last year and consistently we are in triple-digit growth rate five quarters in a row,” Nana Murugesan, managing director of International markets at Snap Inc. told Business Insider India in an interview. Murugesan did not reveal the current statistics for Snapchat’s user base in India, but added that the company had a “healthy growth” in the country and that India is a “significant part” of their global community. The company is also expanding its team in India to focus on local augmented reality (AR), TikTok-rival Spotlight, partnerships, market development, sales and creative strategy. “What you’re going to see is a significant doubling down of our commitment to India, whether it’s on the teams, on the community, on the partnership, we’re very pleased with our overall India story,” Murugesan said. Hyperlocal experiences Snapchat’s key focus in India is to create hyperlocal and culturally relevant experiences for users, according to Murugesan. It launched the third landmarker lens in India, which can be experienced at India Gate in New Delhi. Snapchat users who are nearby India Gate will be notified to point their camera at it, and the monument will be embellished with the tricolour. Snapchat’s landmarker lens lets users create AR experiences at select popular locations like the Buckingham Palace in London and the Eiffel Tower in Paris. In India there are three Snapchat landmarker lenses including the newly launched one at India Gate, and Gateway of India in Mumbai and Taj Mahal in Agra. The company also has dedicated AR lenses for different religious and cultural festivals in India. It also launched the language learning lens that aims to make learning Bengali, Hindi, Kannada, Marathi, Punjabi, and Telugu easier for users. Snapchat’s language learning lens uses AR and machine learning (ML) to translate objects in real-time in different languages. The app is also available in nine Indian languages -- Hindi, Marathi, Gujarati, Punjabi, Bengali, Kannada, Malayalam, Tamil and Telugu. Partnerships Adding to the company’s strategy of reaching every smartphone user in India, one focus area for Snapchat is partnerships. “Our strategy is to make Snapchat accessible across all smartphones out there,” Murugesan said. Earlier this year, Snapchat partnered with Sharechat to integrate Snap’s camera kit into the startup’s short video platform, Moj. There are 150 Snapchat lenses available on Moj so far. “We shared our augmented reality technology with Sharechat’s Moj, they integrated our technology into their camera. It’s been exciting to see all the momentum out of that. From our partner’s perspective, it’s been a very fruitful and exciting journey as we share Snap’s camera kit,” Murugesan said. A more recent partnership for Snapchat was with Google and Reliance Jio for JioPhone Next. The low-cost 4G smartphone jointly developed by Google and Jio will come with Snapchat lenses integrated into its camera. “What you’re going to see here is JioPhone Next, the camera that will integrate Snapchat’s augmented reality lenses, which will be highly customised for local Indian users. So the people can enjoy lenses which are at the core of Snapchat, in a very native way without having to do anything. That’s going to be a very interesting way for us to engage with a very large part of the Indian demographic,” Murugesan said. This partnership is being looked at as a way for Snapchat to tap into a wider demographic of early 4G smartphone users or those who upgrade from feature phones to 4G smartphones. Murugesan highlighted the fact that Snapchat’s core feature is AR which makes the app “pretty sophisticated” so the company needs to make sure that it works on just about any device and on any network condition. TikTok-rival ‘Spotlight’ Snap’s seriousness for the Indian market can be seen with the company bringing almost every new feature and product here. Earlier this year, it launched <a href="https://www.businessinsider.in/advertising/ad-tech/news/spotlight-snapchats-answer-to-tiktok-and-instagram-reels-launched-in-india/articleshow/81532302.cms">‘Spotlight’</a>, its TikTok-rival, in India. Murgesan said that the company has been seeing a “healthy adoption of Spotlight” in India. Without giving details, he added that the $1 million a day fund has really helped with the adoption of Spotlight. Snap announced it will pay creators up to $1 million a day for using Spotlight based on the number of views the videos get. At Snap’s partner summit in May this year, the company said it paid creators over $130 million globally. It also made changes to the fund saying that creators will now be paid millions per month. “We have seen incredible creativity and growth on Spotlight this year, including a tripling of daily submissions quarter-over-quarter and an all-time high in the daily number of creators posting to Spotlight. We will continue to pay creators millions per month to anyone who makes the top Spotlight Snaps, which is primarily based on engagement and relative performance of Snaps,” Murugesan said. Content partnerships Another area Snapchat has focused on is content partnerships. It has so far partnered with 60 local channels from 32 different publishing partners. Content of different genres ranging from news to Bollywood, beauty, comedy, and art are displayed in the app’s Discover section. It also partnered with comedian Vir Das for a new comedy series ‘VirDas -The Most Epic Max Show’. Another <a href="https://www.businessinsider.in/advertising/ad-tech/news/snapchat-launches-creator-shows-a-series-with-3-5-minutes-long-episodes-features-vir-das-and-anushka-sen-in-its-first-original/articleshow/83603487.cms">creator show</a> it launched was with Indian television actress Ansuhka Sen for a cooking show called “What’s On My Plate”. Snapchat also launched its first non-English Snap Original show ‘Phone Swap India’ which turned out to be a huge hit in India, according to Muregesan who credits the show’s unique concept as the reason behind it. Phone Swap is a reality dating show where the participants have to go through each other’s phones and decide whether they want to go on another date. This show was especially popular with India’s Gen-Z, which is also Snapchat’s core user group. “You will see us do more of these types of things. It was the first time we’ve tried something like this so you’ll probably see us doubling down on these kinds of concepts,” Murugesan added. In addition to Spotlight and content partnerships, Snapchat also launched customised games for users in India. It partnered with MoonFrog Labs to launch a custom version of Ludo Club, and it also made a localised game concept called “Dosa Dash” that is based on one of its popular games, ‘Ready Chef Go’. SEE ALSO: <a href="https://www.businessinsider.in/business/news/snapchats-records-highest-growth-in-users-since-going-public-in-2017/articleshow/84670141.cms" data-type="tilCustomLink">Snapchat records highest growth in users since going public in 2017</a> <a href="https://www.businessinsider.in/advertising/ad-tech/news/snapchat-launches-creator-shows-a-series-with-3-5-minutes-long-episodes-features-vir-das-and-anushka-sen-in-its-first-original/articleshow/83603487.cms" data-type="tilCustomLink">Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original</a>

Snapchat to ‘double down’ on expansion in India as it witnesses over 150% growth in daily active users

<ul><li>Daily Active Users in India have increased by nearly 150% in the past year.*</li><li>Snapchat also announced new Indian Snap Games and exclusive content.</li></ul><keyword id="4422132" type="PERSON" weightage="20" keywordseo="snapchat-india">Snapchat India</keyword> has seen its Daily Active Users increasing by nearly 150% in the past year* on the back of new content, partnerships and experiences. Since launching its content platform Discover in India in 2018, Snapchat has aired content from over 30 partners including Miss Malini, NewJ, Pocket Aces and Vice India. In the past year alone, over 40 million unique viewers in India have watched a show on Snapchat**. In a virtual press conference held yesterday, the company announced further investment with a Hindi adaptation of one of its longest running Snap Originals series Phone Swap and new shows featuring celebrities Anushka Sen, Raftaar, Ruhi Singh and Vir Das. These will premiere in 2021. Snap also announced its first Indian Snap Games partner - Moonfrog Labs - who is creating an exclusive, custom-made version of popular board game Ludo Club. Furthermore, Ready Chef Go! - a Snap Game that launched last year and saw 25 million unique players in the first 6 months*** - will add an Indian kitchen challenge called ‘Dosa Dash’ where Snapchatters will be able to cook up Dosa with their friends. The company also debuted the most recent developments in its partnership with Samsung, including new Hinglish personalised Bitmoji stickers that can be used on the Samsung Keyboard. Finally, new SnapKit integrations with Alt Balaji and NDTV, mean that Snapchatters can share everything from breaking news, to shows they’re watching, price comparison information and even real time ETA when travelling across the country by train. “It’s exciting to share what we’ve been working on over the past few months,” said Durgesh Kaushik, Head of India Market Development at Snap, “It’s always been a priority to us that Snapchat feels like it was made just for you - no matter where you are in the world or the language that you speak. We’ve come a long way since last year - seeing nearly 150% growth of our community here in India. We hope Snapchatters really enjoy these new features and experiences, and we are grateful to have such creative partners to collaborate with.” Hardik Shah, India’s first Official Lens Creator, hosted a Lens Studio workshop on October 21. Lens Studio is Snap’s free tool to create augmented reality experiences - making it accessible to a wider range of creators. Snap has held workshops at high schools and colleges across the country and have now taught over a thousand students. There are seven OLCs in India who have created a range of experiences from celebrating Independence Day, to bringing local landmarks like the Gateway of India to life or Bollywood Arts Project to life and even teaching Hindi. Earlier this year, in response to the global pandemic, Snap launched its new mental health and well-being feature ‘Here for You’. In partnership with the Mariwala Health Initiative and Manas Foundation, the feature provides expert resources when Snapchatters search topics such as stress, anxiety or depression. Footnotes * Snap Inc internal data, Q3 2019 vs Q3 2020 ** Snap Inc internal data, August 2019 - August 2020 *** Snap Inc internal data December 19, 2019 - May 12, 2020

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Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original

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Snapchat to ‘double down’ on expansion in India as it witnesses over 150% growth in daily active users

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Snapchat India sees 150% growth in Daily Active Users

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