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A one-of-its-kind facility , especially curated for senior citizens with ambulatory, neurological and old age-related conditions, has been set up near the city to provide care for dementia patients. The dedicated residential memory care home in <keyword id="6361586" type="General" weightage="20" keywordseo="gurgaon" source="Orion">Gurgaon</keyword> offers holistic care for dementia patients, according to a statement issued on Wednesday. <keyword id="13484025" type="General" weightage="80" keywordseo="antara-senior-care" source="Orion">Antara Senior Care</keyword> is a part of <keyword id="145747" type="General" weightage="80" keywordseo="max-group" source="Orion">Max Group</keyword>, it said. "The one-of-its-kind facility, specially curated for seniors with ambulatory, neurological and ageing-related conditions provides comprehensive neuro-cognitive care and wellness for dementia including Alzheimer's disease, Parkinson's disease and other cognitive disorder patients to help them live a life with dignity and comfort," the statement by <keyword id="187105" type="General" weightage="50" keywordseo="antara" source="Orion">Antara</keyword> Senior Care said. Recognising the growing need for dementia care in the country, Antara is launching its memory care facility that offers clinical wellness solutions, cognitive activities to keep patients mentally and physically stimulated. The facility is also equipped to provide emergency support, continuous surveillance, and regular updates to families of patients, it added. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/online-education-platform-upgrad-acquires-centum-learning-to-upskill-enterprise-workforce/articleshow/94216993.cms">Online education platform upGrad acquires Centum Learning to upskill enterprise workforce</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/fitch-slashes-indias-fy23-gdp-growth-forecast-to-7-from-7-8-earlier/articleshow/94213633.cms?utm_source=google_newsstand&amp;utm_medium=google_rssfeed&amp;utm_campaign=news_referral">Fitch slashes India's FY23 GDP growth forecast to 7% from 7.8% earlier</a>

Memory care facility for dementia patients starts in Gurgaon

Unlocking the golden years: What to know before investing in a senior home

New Delhi, Jul 15 () Max Group firm Antara on Wednesday announced its foray into the 'Assisted Care Services' space with the launch of two new lines of business – Care Homes and Care at Home. "The company plans to invest over Rs 300 crore in the next 3 to 4 years across these new Assisted Care Services business lines and its existing business line of residences for seniors," Antara said in a statement. The Care Homes and Care at Home services will cater to seniors over the age of 55, who need more immersive interventions in their daily lives due to medical or age-related issues, it added. "For us, Antara 2.0 is a natural progression as it incorporates our learning over the past many years, from the senior living business," Antara Executive Chairman Tara Singh Vachani said. Vachani further said "over this period, we realized that to cater comprehensively to the senior segment, we will need to graduate to an integrated platform for seniors, offering multiple service lines". The problems faced by seniors in the recent time, due to the sudden and prolonged lockdown helped strengthen Antara's conviction about the immediate and pressing need for professional assisted care, she added. The company opened its first Care Home in Gurugram, in the National Capital Region on Wednesday. This will be followed by another Care Home launch in South Delhi, it added. "Antara plans to set up a chain of 35-40 such Care Homes in the next three years that will operate with an asset-light model. Of these, around 10 are expected to specialise in Memory Care," it added. According to Antara CEO and MD Rajit Mehta "we believe that the lack of specialized and standardized Assisted Care Services represents a significant gap in the healthcare and wellness space for seniors. We are well positioned to excel in this venture". Care Homes will include healthcare and monitoring services with round the clock nursing support from medically trained care professionals, daily doctor consults, vital monitoring, medication administration and emergency response protocol, regular physical activity, physiotherapy, and counselling sessions, the statement said. The Care Homes will also have common facilities such as dining spaces, activity spaces, and lounge areas equipped with senior-specific details in addition to regular engagement activities, Antara said. The second new line of business, Care at Home services will provide medically trained professionals who can offer seniors the care needed inside their own home's comfort, it added. The initial set of services under the Care at Home business include critical care, physiotherapy, rehabilitation, nursing and diagnostics among others, the statement said. Globally, Assisted Care Services is an established and sought-after category, especially in markets such as Japan, Singapore, US, and many parts of Europe. The potential market size of Assisted Living Services in India is estimated at about USD 1 billion, it added. AKT DRR DRR

Max Group firm Antara forays into assisted care services space

<ul><li>India is sitting on a demographic time bomb. People over the age of 60 are expected to account for 25% of India’s <keyword id="48933" type="PERSON" weightage="20" keywordseo="population">population</keyword> by 2050.</li><li>The concept of <keyword id="2995734" type="PERSON" weightage="20" keywordseo="senior-living">senior living</keyword> has been gaining traction in recent years owing to the migration of Indians and the breakdown of the joint family model. </li><li>However, most senior care options are mostly geared towards the upper-middle class. The low-cost options leave a lot to be desired. </li></ul> My father was 64 when he had his first heart attack in September 2015. He downplayed the pain and told my brother and I, who were 23 years old at the time, that it was just acidity. We didn’t know better. Four days later, on his 65th birthday, the heart attack led to a stroke, which affected a small part of his brain that dealt with his speech and comprehension. Following his discharge from the hospital, my brother and I worked out an arrangement with our respective employers wherein we worked from home on alternative days so we could take care of him. My father slowly regained his verve and became somewhat self-sufficient by the end of 2015. However, he suffered another stroke and an epileptic seizure in April 2016. After my father suffered a third stroke in February 2017, the idea of putting him in an assisted living facility was floated by my uncle. My brother was living in Bombay by this point and I was spending more time at work so it seemed like the sensible thing to do. The concept of senior living, while relatively new to India, has been gaining traction in recent years and with good reason. There were 103.8 million citizens above the age of 60 in India in 2011, according to the Ministry of Social Justice and Empowerment, and the number is expected to reach 143 million by 2021 and 173 million by 2026. Concurrently, as nuclear families are in vogue, the safety net afforded to old people by the joint family model is disintegrating. India has also seen a wave of migration in the last few decades as young people have gone to big metros as well as foreign countries in search of better opportunities, leaving their parents behind. More and more old people are living alone- which makes them vulnerable to <a href="https://www.firstpost.com/india/increase-in-crimes-against-senior-citizens-in-chennai-forces-them-to-shift-to-retirement-homes-3109622.html">crime</a> and depression. And the problem will only get worse. People over the age of 60 are expected to account for 25% of India’s population by 2050. India’s emerging market counterparts like Brazil and China are also sitting on a similar demographic time-bomb resulting from decades of exponential economic growth, improved health outcomes and stretched budgets. While Western countries like the US and UK started laying the foundational groundwork for their senior care industries in the latter half of the 20th century, BRIC countries only began developing an industrial framework to address the problem in the recent past - that too, by encouraging foreign participation and co-opting the western model of senior living which marries real estate development with at-home care. The Senior Care Act The Indian government has made some noticeable interventions but they haven’t produced the desired results. For example, in 2007, there government of India passed the Maintenance and Welfare of Parents and <keyword id="20566" type="COMPANY" weightage="20" keywordseo="senior-citizens">Senior Citizens</keyword> Act. The act requires children to take care of their parents in <keyword id="6378960" type="UNKNOWN" weightage="20" keywordseo="old-age">old age</keyword>. It also mandates the establishment of old age homes by state governments. The act has failed on both fronts. Senior citizens neither have the knowledge of their rights or the will to take their children to court. As of mid-2017, only 360 homes had been built by state governments with central funding under the Integrated Programme for Older Persons (IPOP), according to data from the social justice ministry. India’s private sector takes the lead However, India’s private sector has spotted the gap in the market, taking inspiration from the US’s $300 billion senior living industry. By 2013, India had 30 assisted living projects in India, with another 30 in the pipeline, according to Jones Lang Lasalle, a commercial real estate firm. There are a number of developers building “retirement resorts” in North India to cater to the high-end segment. Max India, a <keyword id="6354525" type="UNKNOWN" weightage="20" keywordseo="healthcare">healthcare</keyword> giant, has a 200-block senior living facility called Antara on the outskirts of the city of Dehradun. Pitched as the confluence of lifestyle and life care, the community boasts state-of-the-art medical facilities with in-house doctors as well as a a fitness centre, which includes a gym, spa and a swimming pool. Prices for a property here start at a cool $300,000. However, the senior living trend actually took flight in south Indian states like Tamil Nadu, Karnataka and Andhra Pradesh, where a large number of non-resident Indians (NRI) hail from, before spreading to the North. In recognition of their high purchasing power, Covai Care, a Coimbatore-based developer, launched S3 Retirement Homes, one of India’s first retirement projects, according to its general manager, S Prabhakar, in 2007 to cater to this market. While the senior living market has doubled since then, says Prabhakar, it is still in a nascent stage. Covai Care primarily offers three forms of care facilities for its residents- assisted care for senior residents, palliative care for terminally ill patients and memory care for patients with dementia or Alzheimer's with properties in Bangalore, Mysore, Coimbatore and Pondicherry. The properties don’t come cheap either. With prices ranging from $60,000 to $150,000 depending on size, residents also have to pay around $270-$300 a month for medical and maintenance fees. Prabhakar maintains that these costs are in line with the average cost of living for these patients anyway. He also expects the demand for these properties to be robust, citing the increase in life expectancy and growing trend of senior citizens who crave independence. The middle ground India is striving to create cheaper offerings for the middle class too. Arun Gupta, the chief executive of Age Ventures India (AVI), a non-profit organisation that petitions builders to develop properties, echoes Mr Prabhakar’s beliefs about the industry’s prospects. “The senior citizen population is growing at a rate of 3.8% per annum, while the overall population of India is growing at 1.8%” he says. For a small consulting fee, AVI works with developers to build elder care homes and communities by sharing best practices and identifying project locations. These homes are modestly priced, with a 1BHK unit starting at $22,500 at the organisation’s first project in Bangalore. Ashiana Housing, a Delhi-based real estate developer, pitches its retirement communities to the middle class in tier-1 and tier-2 cities . The price ranges between $45,000 million and $100,000 for the units, and that demand for them follows the same pattern as the housing market. Amit Dogra, the sales manager for Ashiana's senior living segment, doesn’t think much of India’s cultural aversion to old age homes. “98% of our residents chose senior living independently. They were not forced by their children.” Abhishek Mohanty, a facility design and marketing consultant at Epoch Elder Care, feels otherwise. “Social stigma, especially from relatives, is more of a problem than affordability”, he says. “This is why we target higher-net-worth individuals and NRIs as they are more open to the idea of senior living and are willing to spend the money”. Founded in 2011, Epoch Elder Care originally started as a provider of home care services and personnel before transitioning into the assisted living space. It follows a rental model, entailing a one-time deposit and monthly rental fee, which is better suited to middle class customers. Epoch has three retirement homes with monthly fees of $1,800 for short-term single occupancy guests and $1,350 for long-term guests, which excludes the rather-high 18% GST rate on senior living. Around 60% of Epoch’s residents are dementia patients, which limits the amount of residents per facility. Mohanty is optimistic about his company’s prospects given the country’s increasing awareness about dementia and the growing number of senior citizens. By 2022, Epoch plans to have as many as 12 facilities, with an average of around 50 guests each, operating all over India. The sense of stigma attached to senior living, while declining, is still a consideration for the relatively well-off. Rachna (name changed), a corporate lawyer in her 40s, says that the decision to send her father to a retirement home outside Gurgaon last year was not an easy one. “My friends felt that I was relinquishing my sense of duty,” she said, “and my father likened the experience to being sent to jail”. However, she feels that it was the best option since she and her husband had full-time jobs and two teenage children to take care off. Now, her father, a former stroke victim and arthritis patient, benefits from round-the-clock care and companionship in the facility. No respite at the bottom Senior living seems to be an effective solution for people who can afford it, but for the hundreds of millions that can’t, their options are few and far between. At the lower end of the spectrum, the government-operated old age homes, which feature dormitories instead of rooms, are understaffed and in a deplorable condition, according to Matthew Cherian, the chief executive of HelpAge India. There are a number of cheaper nursing homes that are run by private owners, however quality is still an issue given the lack of government-imposed industry standards. And some of these also operate without licenses and accreditation. In 2012, <a href="https://timesofindia.indiatimes.com/city/pune/68-nursing-homes-dont-have-licences/articleshow/13238672.cms">68 nursing homes </a>were found to be operating illegally in Pune. A variety of non-profit organisations like HelpAge India also run and support old age homes, but the supply of beds in such homes is drastically outweighed by the number of people that need them. As I write this, it’s been more than 13 months since my father’s last stroke. He’s in good spirits. He’s been eating well and going for walks every evening with other senior citizens in our gated community in Gurgaon. He has moved past his initial resistance and softened his stance towards senior living facilities, in anticipation of my eventual departure from home. “If I have to go one day, I’ll go”, he says. “Maybe I can get my friends to come with me too”. If only other Indians like him had the same option.

Here's what the future of the senior living industry looks like for 25% of India’s population

Antara Foto/via REUTERSMedical officers spray Indonesian nationals with antiseptic as they arrive from Wuhan, China's center of the coronavirus epidemic, and before transferring them to the Natuna Islands military base to be quarantined, at Hang Nadim Airport in Batam, Riau Islands, Indonesia, February 2, 2020<ul class="summary-list"><li>Airplane passengers who flew from Wuhan, China to Batam, Indonesia were sprayed with a substance when they disembarked, according to photos and <a href="https://twitter.com/MurtadhaOne1/status/1223838727568384000">videos</a>. </li><li>According to the <a href="https://kemlu.go.id/portal/en/read/1011/berita/indonesian-government-successfully-repatriated-243-people-from-wuhan-china">Indonesian Ministry of Foreign Affairs</a>, 243 people returned from China's Hubei province and are now in isolation at Natuna Island in Indonesia. </li><li>The government said all passengers who returned to the country had passed health screenings before being allowed off of the Batik Air flight.</li><li>The death toll from the novel coronavirus has reached 304 with all but one occurring in China. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Passengers exiting a flight from Wuhan, China to Batam, Indonesia can be seen being sprayed with a substance as they disembark from a plane in photos and videos posted online. In one video posted to Twitter on February 2, passengers can be seen exiting a Batik Air Indonesia flight. When they disembark, individuals wearing yellow hazmat suits and backpacks with the word "ALKOHOL" inscribed on them briefly spray each passenger with a clear mist. It's not immediately clear what the passengers were being sprayed with, though Alkohol translates to Alcohol. A caption on photos of the spray from <a href="https://www.reutersconnect.com/all?id=tag%3Areuters.com%2C2020%3Anewsml_RC29SE9K3FS4&amp;search=all%3A%22tag%3Areuters.com%2C2020%3Anewsml_RC29SE9K3FS4%22">Reuters</a>, also posted on February 2, taken by Indonesia-based <a href="https://www.antarafoto.com/">Antara Foto</a>, refers to it as an "antiseptic." "Indonesian citizens in Wuhan have arrived in Batam," a translation of the tweet says. According to <a href="https://www.thejakartapost.com/news/2020/02/02/coronavirus-indonesians-from-wuhan-arrive-in-batam-before-taken-to-natuna-for-quarantine.html">The Jakarta Post</a>, an English-language newspaper located in Indonesia's capital city, the passengers arrived in the Indonesian city on Batam on February 2. A spokesperson for the nation's president said that the passengers on the plane consisted of people who had been trapped in Wuhan and other cities in the Hubei province amid the <a href="https://www.businessinsider.com/photos-wuhan-lockdown-amid-coronavirus-outbreak-road-rail-air-shut-2020-1">city's travel shutdown</a>, The Jakarta Post reported. "All have been declared healthy according to World Health Organization standards," the spokesperson said Sunday, per The Jakarta Post. The plane landed in Batam at around 8:45 a.m. local time in the city and the passengers were expected to be transported to Natuna Island to remain in isolation on a military base with medical facilities for 14 days before being released. A <a href="https://kemlu.go.id/portal/en/read/1011/berita/indonesian-government-successfully-repatriated-243-people-from-wuhan-china">press release</a> from the Indonesia Ministry of Foreign Affairs said 243 people arrived in the country on the flight, 237 being Indonesian citizens, 1 being the husband of an Indonesian citizen, and 5 being members of the "Advance team of the Indonesian Embassy in Beijing." Seven Indonesian citizens stayed in China, four by choice and three because they did not meet health requirements for the flight. A request for comment to the office of the Indonidea Ministry of Health was not returned, though a photo posted alongside the press release shows the passengers being sprayed with a substance. All passengers have made the journey to Natuna, the press release said. The around 245 on board were flown from Bantam to Natuna on three separate military aircraft, The Jakarta Post reported. The news comes as the novel coronavirus continues to spread and take lives. The death toll now <a href="https://www.businessinsider.com/china-virus-everything-we-know-deadly-2019-ncov-wuhan-spread-2020-1">stands at 304</a> with all deaths but one that occurred in the <a href="https://www.businessinsider.com/wuhan-coronavirus-first-death-outside-china-phillipines-2020-2">Philippines</a> having occurred in China. At least eight cases of the virus that originated in Wuhan have been reported in the US. President Donald Trump on January 31 announced a <a href="https://www.businessinsider.com/coronavirus-us-foreigners-travel-ban-china-2020-1">ban on all foreign</a> nationals who had been to China within the past two weeks and restrictions on US citizens re-entering the country from the Hubei province. A student at the University of Massachusetts Boston was <a href="https://www.businessinsider.com/boston-wuhan-coronavirus-confirmed-eight-cases-in-us">confirmed</a> on February 1 to have the virus after returning from Wuhan. Read more: <a href="https://www.businessinsider.com/wuhan-coronavirus-racism-asians-experience-fears-outbreak-2020-1">The Wuhan coronavirus is causing increased incidents of racism and xenophobia at college, work, and supermarkets, according to Asian people</a><a href="https://www.businessinsider.com/china-handed-trump-loss-huawei-uk-5g-wuhan-coronavirus-2020-1">Even in the midst of its worst crisis in 15 years, China still handed Trump a mortifying loss</a><a href="https://www.businessinsider.com/photos-wuhan-coronavirus-china-completes-emergency-hospital-eight-days-2020-2">China just completed work on the emergency hospital it set up to tackle the Wuhan coronavirus, and it took just 8 days to do it</a><a href="https://www.businessinsider.com/wuhan-coronavirus-first-death-outside-china-phillipines-2020-2">A man in the Philippines has become the first person to die of the Wuhan coronavirus outside of China</a><a href="/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health"></a>Featured Digital Health Articles: - <a href="/telehealth-industry-explained">Telehealth Industry: Benefits, Services &amp; Examples</a> - <a href="/value-based-care-pay-for-performance-healthcare-model">Value-Based Care Model: Pay-for-Performance Healthcare</a> - <a href="/senior-care-market-trends">Senior Care &amp; Assisted Living Market Trends</a> - <a href="/wearable-technology-healthcare-medical-devices">Smart Medical Devices: Wearable Tech in Healthcare</a> - <a href="/artificial-intelligence-healthcare">AI in Healthcare</a> - <a href="/remote-patient-monitoring-industry-explained">Remote Patient Monitoring Industry: Devices &amp; Market Trends</a> <h3>NOW WATCH: <a href="https://www.businessinsider.com/georgetown-professor-reveals-people-wrong-mlk-martin-luther-king-jr-race-black-radical-racism-2017-5">A Georgetown professor explains how Martin Luther King Jr. 'has been severely whitewashed'</a></h3>

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Memory care facility for dementia patients starts in Gurgaon

PTI

Unlocking the golden years: What to know before investing in a senior home

Anagh Pal

Max Group firm Antara forays into assisted care services space

PTI

Here's what the future of the senior living industry looks like for 25% of India’s population

Dilsher Dhillon

Photos and videos show officials in hazmat suits spraying passengers with mist as they arrive in Indonesia amid coronavirus scare

Connor Perrett,Connor Perrett

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