Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>For the last few years, <keyword id="193300" type="COMPANY" weightage="20" keywordseo="Cartoon-Network">Cartoon Network</keyword> and <keyword id="10822" type="ORGANIZATION" weightage="20" keywordseo="Pogo">POGO</keyword> have focused on coming up with local animation shows that have steadily been witnessing an increase in viewership.</li><li>As the channel gets ready to launch another made-in-India show called‘Ekans - Ek Se Badhkar Snake’, we catch up with <keyword id="108258" type="PERSON" weightage="20" keywordseo="Abhishek-Dutta">Abhishek Dutta</keyword>, South Asia Network Head for Cartoon Network and POGO, to understand the impact the pandemic has had on the channel, its content strategy and the launch of its new superhero indigenous show.</li></ul>Ever since the government announced the lockdown in March last year, people have been stuck at home. It has changed the way we live, work, study, consume content and shop. The lockdown has also meant people are now spending more time at home, consuming content on different platforms. Television viewership has gained massively. Viewership in the kids’ genre too has seen an obvious uptick, with children being stuck at home. Data from Broadcast Audience Research Council (<keyword id="65298" type="COMPANY" weightage="20" keywordseo="BARC">BARC</keyword>) India earlier this year had revealed that the viewership of kids’ genre had increased by 20% during the pandemic. Non primetime kids viewing grew by 31% during the peak lockdown in 2020 compared to 2019. This spike in viewership has also led to channels in the genre to up their content game. We recently caught up with Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO, to understand the impact the pandemic has had on the channel, its content strategy and the launch of its new superhero indigenous show. The pandemic effect While a lot of other traditional medium struggled, people being stuck at home worked in favor of TV, and the kids’ genre gained from this too. While advertising spends did suffer in the initial months, things started turning in the later half of the year, specially during the festive season. On how it has been for Cartoon Network and POGO, Dutta said, “Both 2020 and 2021 have been favorable for us. We have launched two local IPs for the kids this summer. Now we are going to launch ‘Ekans - Ek Se Badhkar Snake’ which is India’s newest, homegrown tech-savvy superhero. Cartoon Network and Pogo are the only network channels in the kids category that have executed six new local shows during the pandemic in India. Covid has had an obvious impact on our business. The second wave has also come with its own challenges but we are seeing growth coming back and hopefully we'll have a better second half. In 2021, the kids genre has registered growth and the months of January to April also witnessed an upside in ad spends, when compared to 2020. The importance of local IPs <keyword id="1617156" type="PERSON" weightage="20" keywordseo="Localization">Localization</keyword> has been a critical part of both the channel’s growth in India. The new show, ‘Ekans - Ek Se Badhkar Snake’, created in-house and produced by Kolkata-based studio Hi-Tech Animation, joins the existing portfolio of popular homegrown IPs by WarnerMedia India including ‘Dabangg - The Animated Series’ on Cartoon Network; ‘Titoo – Har Jawaab Ka Sawaal Hu’ and ‘Smashing Simmba’ on the companion channel POGO. Meanwhile, the effort has also been to create content that is relevant globally too. “Today, kids demand content that is fresh, unique, local and something that resonates with them. They don’t just seek entertaining and engaging content, relatability is one of the most important factors in kids viewership today. Which is why we are confident about our new show which has all the elements that kids today are looking for, its about a superhero and the show combines mystical elements and India's heritage while adding elements of science fiction. All these aspects make it an interesting storyline. We believe the underlying impact of the show will also be to let kids know that it is acceptable to have fears and conquer them as well. Our message through the show is, every child is a superhero in their own way.” Dutta also shared that there has been a steady increase in the viewership of made-in-India content because there is a lot of choice today. “Out of the top 10 shows in the category today, seven are locally produced shows. When you see the top 20 shows in the category, 15 are locally-produced. So there is a visible appetite for local content amongst kids today.” On the growth path Throwing light on a few things that he believes will help the channels grow further, Dutta added, “Cartoon Network has a historic, rich legacy in the kids and family space owing to vibrant shows that are loved across the globe. With the launch of a Ekans, Cartoon Network will further consolidate its leadership position as the country's pioneer and most-loved animation channel. While viewership has grown, increasingly we are witnessing demand for content that can be enjoyed as family, but that is also fresh, relevant, localized and compelling. We have already taken the lead in delivering homegrown content that resonates with this trend and we’ll continue to both acquire and create our own unique and relatable homegrown content that offers a local flavor through authentic voices, India-centric characters, and regional language features. Last year, in addition to shows like ‘Titoo – Har Jawaab Ka Sawaal Hu’ on POGO, we received an enthusiastic response to the localized thought over commentaries to our iconic global favorite the Tom and Jerry show in regional languages. Apart from this, Lamput, Cartoon Network's critically acclaimed short- form animation has continued to win hearts of the global audiences. It’s a non-dialogue chase slapstick comedy which won the Best Children's program at Asian Creative Academy Awards 2020 for the third time in a row, it was also nominated for an international kids Emmy Award, which is a first for any <keyword id="1089180" type="PERSON" weightage="20" keywordseo="Indian-animation">Indian animation</keyword>.” Cartoon Network will launch its new show, 'Ekans – Ek Se Badhkar Snake' on Sunday June 27, and thereafter air from Monday to Friday, at 11:30am and 7:30pm on Cartoon Network.

Here’s why Cartoon Network continues to focus on localization

Mumbai, May 14 () Rapper Raftaar has set up a livestream as part of his initiative "Chess For Charity" so as to help raise funds for background dancers who are left without work due to the lockdown.The second edition of the initiative, which Raftaar started with in collaboration with comedian Samay Raina, brings together prominent personalities from different fields, including comics Kenny Sebastian, Biswa K Rath and Tanmay Bhat, cricketer Yuzvendra Chahal, dancer Raghav Juyal among others."The COVID 19 outbreak has proved to be a major setback to millions financially, emotionally and mentally. I've been a part of the dance community and very well understand the problems they might be facing due to this lockdown. "I wanted to help in whatever way I could and give back to the community that gave me my identity today," Raftaar said in a statement.The proceeds raised from the event will be donated to Charitable Trusts Parivartan, 4Dog'Sake India and Cine Dancers Association. The 31-year-old rapper said a friend of his from the Cine Dancers Association told him about the concerns and setbacks they were facing. After that, he and Samay planned the initiative."All of us are in this crisis together and it is only humane to lend a helping hand wherever needed. Now is the time to stand together, humans and animals alike," he added.Recently, a group of dancers came together to appeal to the entertainment fraternity for financial assistance as their savings are running out. The video featured a number of backup dancers, narrating how difficult it has become for them to survive amid the nation-wide lockdown since March. JUR RBRB

Raftaar to raise funds for background dancers amid lockdown

<ul><li>The Covid-19 <keyword id="91743" type="PERSON" weightage="20" keywordseo="lockdown">lockdown</keyword> has led to a complete standstill for the film and entertainment industry, with all shooting brought to a halt.</li><li>However, this hasn't stopped filmmaker from coming up with innovative content, primarily shot from home.</li><li><keyword id="9219396" type="UNKNOWN" weightage="20" keywordseo="taj-ali-naqvi">Taj Ali Naqvi</keyword>, Director Films &amp; Production, <keyword id="2780191" type="PERSON" weightage="20" keywordseo="Isobar">Isobar</keyword> writes about how <keyword id="77365" type="PERSON" weightage="20" keywordseo="Filmmaking">filmmaking</keyword> is adapting itself to changing times, with more and more people experimenting with different ways of telling stories.</li></ul>The Covid-19 pandemic repercussions are turning out to be disastrous for the film and entertainment industry. However, this has led to an increase in consumption of films in India and around the globe. Every industry across the province has had to make adjustments during COVID-19 to ensure the safety of employees and the public. And, the film industry is no different. During the lockdown, TV, gaming, digital and OTT platforms are seeing a growth in consumption. Right now, the first role of content marketers and producers is to listen. Find out what their audiences are worried about, and what they need. Then put it first. It’s the best way to develop relationships that are built on trust — and relationships that are built to last. The outdoor consumption models such as film shoots on locations, studios, sound studios etc are witnessing a dramatic fall with social distancing norms in place. But the myriad possibilities that film-making offers is coming to the rescue, especially in creating short films. Another sector which is set to bloom and make its way is animation and graphic-oriented films for storytelling. Animators, unlike live-video producers, can create from the safety of their own homes and bring any story to life. Motion graphics can take on a huge variety of styles and topics. It is particularly useful for different brands and their internal projects as well since it easily allows data visualization, icons, and illustrations of complex or abstract topics. In these times, we have got access to a lot of people and talents, who are ready to work from their own small pocket studios and homes and still entertain the audience with their presence, creating content for their prospects/existing customer base in the form of virtual peer groups, podcasts/talk shows, webinars, or town halls. That’s what has made it easier to unite film-makers from around the world, creating a community of optimism in these dark times. I believe in the power of stories. Storytellers can keep everyone hopeful, entertained and help us make sense of the world. Covid, in many ways, is offering opportunities for the kind of work which is possible in limited resources and limitations for filmmakers. Years ago, the idea of shooting short movies on your camera phone wasn’t possible. But today it is! I personally believe that our role didn’t become redundant in these times, especially with digital film-making, but rather video production teams have become creatively productive with the help of the limited equipment they have in hand. Our phones have become larger, more powerful and evermore like mini media centers. Mobile filmmaking using tablets, phablets and phones has become a popular way to make short films and content and has turned the tables around for the narratives. Mobile filmmaking is a great way to experiment with sculpting a narrative on the fly. As a video professional, you’re used to having access to a studio and filming people in person, but the way that you conduct your day-to-day has changed significantly.

You Searched For "animals lockdown india" and got 3 results

Here’s why Cartoon Network continues to focus on localization

Samarpita Banerjee

Raftaar to raise funds for background dancers amid lockdown

PTI

How filmmaking is becoming creatively productive during the lockdown

Guest Author

Popular Keywords

Buying Guides