Kids love to explore, and that’s natural! One of the most <keyword id="10145584" type="UNKNOWN" weightage="20" keywordseo="stylish-accessories-kids">stylish accessories kids</keyword> get attracted to is wrist watches; the trendier the better. A smart watch also allows healthy learning in kids and helps them understand the concept of time as an educational activity. You can always find boys competing over who has the most stylish watch, hence opting for the most fashionable watch in the market is what makes kids jump up with excitement. Here’s a list of great watches for your boy that he would love to have!<br /><br /><br /><bulletContentEmbed name="B00B81QJBO" columns="1"><bulletContentHeading name="B00B81QJBO_head"><columnHead col="1"><columnHeadThumb>              <div type="image" title="Top Pick" msid="78787514" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00B81QJBO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00B81QJBO_body"><bulletContentRow name="B00B81QJBO_4464856238401791"><bulletContentRowHeading><bulletContentRowHead col="1">Sonata <keyword id="50691" type="COMPANY" weightage="20" keywordseo="Digital">Digital</keyword> Grey Dial Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Coming from a brand known for its durability, this watch gives a modern look and it stays the same for a longer time. It is resistant to heat and rust, has striking colors and offers a digital display for ease of usage. It is lightweight and comfortable, and does not leave any wrist marks. It is water resistant hence suitable for daily wear too.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00B81QJBO_5311630401582633"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has a sub dial for days of the week and dates.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00ECWG1NC" columns="1"><bulletContentHeading name="B00ECWG1NC_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Editor&amp;#39;s Pick" msid="81550018" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00ECWG1NC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00ECWG1NC_body"><bulletContentRow name="B00ECWG1NC_1430200377039380"><bulletContentRowHeading><bulletContentRowHead col="1">Sonata Super Fibre Analog Black Small Dial Men's Watch NL7930PP01 / NL7930PP01</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This analog watch from Sonata is a simple and classy piece. The watch has a round dial of white colour and black strap made up of high quality synthetic material. It is extremely easy and comfortable to wear on special occasions as well as on daily basis. This watch from Sonata is water resistant upto 30 meters.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00ECWG1NC_3133060546017108"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Elegant and classy men's watch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07H3K85H5" columns="1"><bulletContentHeading name="B07H3K85H5_head"><columnHead col="1"><columnHeadThumb>            <div type="image" title="Popular Pick" msid="79369693" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07H3K85H5</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07H3K85H5_body"><bulletContentRow name="B07H3K85H5_8470628911534184"><bulletContentRowHeading><bulletContentRowHead col="1">Timex Analog Blue Dial Men's Watch-TW00ZR262E</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can tell a lot about a man by the watch he wears. This one is handsome and well-made. Plus it’s a Timex, so you can feel good about it. This analog watch has a brown leather strap and blue dial. Add this to your look for a better style as it goes well with all kind of outfits.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07H3K85H5_5759081015293379"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Water resistant watch by Timex.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07G77V41Q" columns="1"><bulletContentHeading name="B07G77V41Q_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Must Have" msid="81550050" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07G77V41Q</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07G77V41Q_body"><bulletContentRow name="B07G77V41Q_0688537610519426"><bulletContentRowHeading><bulletContentRowHead col="1">EDDY HAGER Time Teacher - Analogue Men's Watch EH-226</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This analog watch from Eddy Hager is made up of high quality stainless steel material. It has a beautiful silver stainless steel strap and a classy black dial. The watch has a braclet buckle closure. The dial also shows the day and date, making it a very convenient product. Along with such great features, this watch is extremely budget friendly.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07G77V41Q_6246011961573530"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Comes in four different dial colour options to choose from.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07NQJ1XGT" columns="1"><bulletContentHeading name="B07NQJ1XGT_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Also Consider" msid="78787492" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07ST44K87</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07NQJ1XGT_body"><bulletContentRow name="B07NQJ1XGT_8768660502420482"><bulletContentRowHeading><bulletContentRowHead col="1">Acnos Army Shockproof Waterproof Digital Sports Watch for Mens Kids Sports Watch for Boys - Military Army Watch for Men</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Fashionable and sturdy, this watch with distinctive army print is a must buy for teenagers. It is voguish and modern and has an <keyword id="10145583" type="UNKNOWN" weightage="20" keywordseo="analogue-display">analogue display</keyword> along with a stylish dial. The strap is made up of silicon rubber which provides additional support and comfort. With great comfort and style, it seals the deal by providing an extremely pocket friendly price.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07NQJ1XGT_2666390681610448"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It features a special function of alarm.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Watches for boys who love to be on time in style

<keyword id="6355116" type="UNKNOWN" weightage="20" keywordseo="Girls">Girls</keyword> love being fashionable. From matching clothes to matching accessories to matching <keyword id="22670" type="PERSON" weightage="20" keywordseo="watches">watches</keyword>, girls like to go out like a full fledged fashion diva. Watch is one of the most trendy accessory for kids. It is because they newly learn to read time and find it amusing. Hence watch becomes the new style statement. Here are some beautiful watches to look out for your little girl.<br /><br /><br /><bulletContentEmbed name="B008U51D3U" columns="1"><bulletContentHeading name="B008U51D3U_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Top Pick" msid="81629243" hostid="261"></div></columnHeadThumb><columnHeadTitle>B008U51D3U</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008U51D3U_body"><bulletContentRow name="B008U51D3U_9400876322187016"><bulletContentRowHeading><bulletContentRowHead col="1">Zoop Analog Gold Dial Children's Watch NKC4032PP01W / NKC4032PP01W</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a beautiful pink watch for girls from Zoop. The watch comes with a pastel pink strap with flower details. It has a golden dial which comes with a dial cover in the shape of a pink hat and flowers on it. The watch has an analog display. It is an extremely cute watch with ease of wearing and great comfort.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008U51D3U_5052588329992651"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">High quality watch for girls.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B071G7V6T8" columns="1"><bulletContentHeading name="B071G7V6T8_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Editor&amp;#39;s Pick" msid="78789016" hostid="261"></div></columnHeadThumb><columnHeadTitle>B071G7V6T8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B071G7V6T8_body"><bulletContentRow name="B071G7V6T8_6349562172264694"><bulletContentRowHeading><bulletContentRowHead col="1">Sonata Analog Blue Dial Girls Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Glamorous and attractive, this blue dial watch is an eye candy. Whatever look your child wants to go for, this would be the best in the lot. It has soft bands that do not leave wrist marks. It has a tang buckle clasp which secures the watch properly. An analogue display makes it easy to read, looks cool and is long lasting.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B071G7V6T8_7509176546689713"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is water resistant, hence no worry of spoiling.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B007JA4Z46" columns="1"><bulletContentHeading name="B007JA4Z46_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Popular Pick" msid="81629275" hostid="261"></div></columnHeadThumb><columnHeadTitle>B007JA4Z46</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B007JA4Z46_body"><bulletContentRow name="B007JA4Z46_1011501305573241"><bulletContentRowHeading><bulletContentRowHead col="1">Zoop Analog Multi NLC3025PP13W / NLC3025PP13W</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a multi-colour watch from Zoop. The watch has a round dial and a rubber strap. The watch has an analog style dial and it is very easy for the kids to see the time in it. It is water resistant upto 3 ATM which makes it a highly durable piece for your kids.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B007JA4Z46_3136543392724140"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Extremely comfortable to use and wear.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07VVJC89P" columns="1"><bulletContentHeading name="B07VVJC89P_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Must Have" msid="81629999" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07VVJC89P</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07VVJC89P_body"><bulletContentRow name="B07VVJC89P_0038302805655859"><bulletContentRowHeading><bulletContentRowHead col="1">Kunj Kids Digital Multicolour Dial Led Light Watch for Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This watch from Kunj is a highly recommended product. The watch has a digital style of display and has a beautiful pattern of your favourite Disney Princess Elsa from the movie Frozen. This multicolour watch has a round dial and a beautiful strap made up of high quality silicon material. The watch comes with an LED light and you can also check the date along with the time very easily.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07VVJC89P_4943714654871487"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">High quality watch at a budget friendly price.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B008U51BEQ" columns="1"><bulletContentHeading name="B008U51BEQ_head"><columnHead col="1"><columnHeadThumb>        <div type="image" title="Also Consider" msid="79282335" hostid="261"></div></columnHeadThumb><columnHeadTitle>B008U51BEQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008U51BEQ_body"><bulletContentRow name="B008U51BEQ_1098262152117670"><bulletContentRowHeading><bulletContentRowHead col="1">Zoop Analog Blue Dial Children's Watch NLC4038PP01 / NLC4038PP01</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This watch has a beautifully printed dial and stone-studded baton indices along with Arabic numeral indices that indicate time in both hours and minutes. The watch has a purple strap with a buckle clasp for fastening. The watch resists water up to 3 ATM.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008U51BEQ_8497767723047547"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">High quality watch for girls.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Beautiful And Enticing Kids Watches For Girls

<ul class="summary-list"><li>A video shared by Ukraine's military shows a US-made Bradley fighting vehicle pummeling a Russian T-90M tank with its chain gun.</li><li>In the video, the Bradley's appears to overwhelm the T-90M, which Putin called "the world's best tank," with fire.</li></ul><p>A new video captures the moment one of Ukraine's US-made Bradley infantry fighting vehicles overwhelms a top Russian T-90M tank with chain gun fire from its 25 mm cannon.</p><p>The intense battle between a combat vehicle first fielded decades ago and a relatively new tank praised by Russian President Vladimir Putin as the best highlights how valuable Bradleys can be on the battlefield.</p><p>The Defense Ministry of Ukraine posted the video online Thursday, attributing it to the 47th Mechanized Brigade fighting in Stepove, a village outside Avdiivka in northeastern Ukraine.</p><blockquote class="twitter-tweet" data-media-max-width="560"><p lang="en" dir="ltr">There are three things you can watch forever. Like this Ukrainian M2 Bradley IFV obliterating a «no-analogue» russian T-90M tank.<br /><br />: 47th Mechanized Brigade <a href="https://t.co/4NwvEryE3Y">pic.twitter.com/4NwvEryE3Y</a></p>— Defense of Ukraine (@DefenceU) <a href="https://twitter.com/DefenceU/status/1747917243416244608?ref_src=twsrc%5Etfw">January 18, 2024</a></blockquote> <p>In the video, a Russian T-90M tank takes constant, unrelenting fire from a <a target="_blank" href="https://www.businessinsider.com/photos-inside-ukraine-us-bradley-fighting-vehicles-troops-alive-russia-2023-9">Bradley IFV</a>. The Russian tank is seen moving slowly, possibly trying to find a better fighting position or a way to navigate out of enemy fire and retreat.</p><p>Business Insider was unable to independently verify the details of the defense ministry video.</p><p>Open source analysts <a target="_blank" href="https://x.com/Osinttechnical/status/1747744947091001556?s=20">identified</a> the weapon used as the Bradley's M242 25mm Bushmaster chain gun, while expert war watchers <a target="_blank" href="https://x.com/RALee85/status/1747839744741146712?s=20">noted</a> the video shows IFVs can successfully engage with and severely damage even Russia's modern main battle tanks.</p><p>The new video follows another that was shared last week that appears to show<strong> </strong>a different view of the fight, including <a target="_blank" href="https://www.businessinsider.com/us-bradley-vehicles-take-out-russias-t-90-tank-video-2024-1">two Bradleys taking on the T-90M</a>. That footage shows the tank spinning out of control while on fire shortly after the attack.</p><p>That footage also shows the T-90M's crew abandoning it. The wounded tank was finished off by a<strong> </strong>first-person-view (FPV) drone attack.</p><blockquote class="twitter-tweet" data-media-max-width="560"><p lang="en" dir="ltr">Higher quality footage of a pair of Ukrainian M2A2 Bradley IFVs from the 47th Mechanized successfully dueling a Russian T-90M in Stepove, disabling it, with a follow up FPV munition strike causing the crew to abandon the damaged vehicle. <a href="https://t.co/Vor8IuVlBZ">pic.twitter.com/Vor8IuVlBZ</a></p>— OSINTtechnical (@Osinttechnical) <a href="https://twitter.com/Osinttechnical/status/1746152397510975570?ref_src=twsrc%5Etfw">January 13, 2024</a></blockquote> <p>Russian media <a target="_blank" href="https://tsargrad.tv/news/leopardam-i-ne-snilos-brjedli-10-minut-lupila-russkij-tank-i-proigrala_947044">touted</a> the incident as showing "the wonders of survivability" for the T-90M, particularly because the crew survived. The crew of any other vehicle "in such a situation would be doomed to certain death," one Russian outlet said, calling the fight a clear loss for the Bradley since it didn't kill the tank crew.</p><p>While the battle speaks to the T-90M's defenses, especially considering that it seemed to take many of the rounds directly to the front armor and keep going, something not all armored vehicles can do, it is also a <a target="_blank" href="https://www.businessinsider.com/ukraine-western-vehicle-losses-not-big-win-for-russia-report-2023-9">display of the capabilities of the Bradley</a>.</p><p>When the <a target="_blank" href="https://www.businessinsider.com/photos-see-bradley-armored-vehicle-us-sending-ukraine-2023-1#what-is-the-bradley-its-not-a-tank-1">US first sent Bradley IFVs</a> to Ukraine, a Pentagon spokesman told the media it is "not a tank, but it's a tank killer." And in this fight, per the videos, it looks like the Bradley gave one of Putin's top tanks a beating.</p><p>Ukraine received its Bradleys — heavily armed troop carriers used by the 47th Brigade — last year and quickly made use of them on the battlefield. Ukrainian soldiers who fought in Ukraine's 2023 summer counteroffensive spoke highly of their survivability and strengths. And they appear to still be making an impact.</p><p>Putin has previously touted the Russian T-90M as "the world's best tank," something Ukraine directly called into question with the video of the recent fight.</p><p>"It can be said today that the T-90M Proryv is the world's best tank," the Russian leader said last summer, <a target="_blank" href="https://tass.com/politics/1631579">according to state media</a>. "As soon as it approaches positions, no chance is left for anyone or anything," he added. "It fires to a longer range and more accurately. It also has better protection."</p><p>The recorded fight was only one battle in a much larger conflict, but the outcome undermines that high praise. </p><p>It's unclear though if the loss is on the crew or the weapon, or if it was merely outmatched. Russia has deployed poorly trained troops, but it has also oversold other systems, such as its supposedly unstoppable <a target="_blank" href="https://www.businessinsider.com/western-weapons-wins-against-russia-are-intelligence-bonanza-2024-1">Kinzhal missiles that have been shot down by US-made Patriot batteries</a>.</p>

New video shows a US-made Bradley fighting vehicle hammering a T-90M, what Putin has called 'the world's best tank'

Best watch to buy for men under ₹2000

Leading wearable brand <keyword id="58449" type="General" weightage="20" keywordseo="garmin" source="Orion">Garmin</keyword> on Thursday announced the launch of its new 'Instinct Crossover' series of multisport smartwatches for Indian consumers, which includes two variants.<br /><br />The 'Instinct Crossover' comes in black and 'Instinct Crossover Solar' comes in graphite colour, which will both be available from Friday at ₹55,990 and ₹61,990 respectively, the company said in a statement.<br /><br />The Crossover series delivers a full suite of wellness features including 'Sleep Score' and 'Advanced Sleep Monitoring'.<br /><br />It also allows users to record key health metrics, such as 'Body Battery', stress and heart rate in a single view.<br /><br />"Instinct Crossover's bold, luminescent watch hands dynamically enhance Garmin's robust 24/7 health monitoring and activity tracking features in an easy-to-read digital display," the company said.<br /><br />Instinct Crossover -- Solar edition is said to provide up to 70 days of battery life in <keyword id="1009777" type="General" weightage="20" keywordseo="smartwatch" source="Orion">smartwatch</keyword> mode with solar charging.<br /><br />"With people getting more inclined towards active and healthy lifestyle, we are excited to expand our Instinct series in India," said Yeshudas Pillai, Country Head, Garmin India.<br /><br />"Garmin brings a hybrid GPS multisport smartwatch in India that redefines the modern adventure smartwatch, as the pandemic dread subsides and people in India start stepping out for outdoor tracking, travelling and driving. Instinct Crossover is specifically designed for those who prefer the look of a rugged traditional watch but also love to have the latest technology on their wrist," Pillai added.<br /><br />Moreover, the new series comes with thermal and shock resistance.<br /><br />With the new RevoDrive analogue hand technology, the Instinct Crossover can deliver accurate time keeping even in the harshest activities and environments.<br /><br />"Users will now get Instinct Crossover -- solar edition's infinite battery life in battery saver mode with solar charging which provides traditionalAanalogueAfeatures like time, date and a stopwatch."<br /><br />Additionally, the series provides "GPS tracking, multi-GNSS support, ABC sensors, TracBack routing, which helps users navigate the same route back to their starting point, and Reference Point, which helps keep track of a known place relative to their location", the company said.<br /><strong>SEE ALSO:</strong><br /><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/satya-nadella-says-golden-age-of-ai-is-here-and-will-redefine-work-businesses/articleshow/97123056.cms">Satya Nadella says golden age of AI is here, and will redefine work, businesses</a><br /><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/we-need-to-go-to-theatres-enough-with-the-streaming-already-james-cameron-says/articleshow/97122924.cms">We need to go to theatres. Enough with the streaming already, James Cameron says</a><br />

Garmin announces new series of multisport smartwatches in India

Best alarm clocks in India

Best smartwatches under ₹3000

Best electric car tyre air pump

Best watches under ₹1000 for men

<ul><li><keyword id="139648" type="General" weightage="20" keywordseo="asus" source="Orion">Asus</keyword> has a long history of making laptops, catering to a wide range of users, right from students to professionals, gamers and creators.<br /></li><li>Asus also has several innovative ultrabooks in its lineup, with analogue dials to dual displays and space-grade durability, among other things.<br /></li><li>With the post-Covid boom in laptop demand now normalizing, we caught up with <keyword id="3468666" type="General" weightage="20" keywordseo="Arnold-Su" source="Orion">Arnold Su</keyword> to understand the way forward for Asus and the laptop makers in India.<br /></li></ul>Asus is a well-known name in the world of computers. This three-decade old Taiwanese company has been stepping up the plate with its range of ultrabooks and notebooks for a diverse audience – gamers to professionals who carry laptops everywhere.<br /><br />Some of Asus’ recent additions in the laptop segment include innovative things like a dial designed for the creative users to a dual-screen laptop for multitaskers, to basic yet important stuff like high resolution OLED displays, and ultralight notebooks.<br /><br />“10 years back when I came to India, my channel partners, and my dealers asked me to paste a laptop image on the Asus logo and I asked them why they said so. They said nobody knows that ASUS sells laptops,” quipped Arnold Su, business head, consumer and gaming PC, <keyword id="669193" type="General" weightage="20" keywordseo="Asus-India" source="Orion">Asus India</keyword>, in an interview with Business Insider India.<br /><br /><div type="Article" hostid="261" msid="91519706" title="Asus Zenbook 14X OLED Space Edition review – a combination of interesting design and solid performance" mstype="2" mssubtype="0"></div><br /><cmsannotation type="cmsannotation" annotationid="On the demand boost due to the Covid pandemic" comment="subhead" text="On the demand boost due to the Covid pandemic"><span data-til="noop">On the demand boost due to the Covid pandemic</span></cmsannotation><br /><br />The Covid-19 pandemic changed the way people live in more ways than one – from being generally more aware about hygiene to changing the way they work. Lifestyles overall have undergone a drastic change.<br /><br />Work from home also forced companies as well as employees to upgrade their IT infrastructure, both in the cloud as well as in the homes. This created an unprecedented demand for laptops.<br /><br />According to data from IDC, the laptop segment in India underwent a massive expansion in 2021 as WFH continued and students had to study remotely. The overall shipments in 2021 stood at a little under 15 million, up from 10 million in 2020.<br /><br />Asus too benefited a great deal. Its total shipments in 2021 were a little under a million — which grew from 0.6 million in the year of Covid. Su says that the demand for new laptops was spread across segments – gamers, students and professionals alike.<br /><br /><cmsannotation type="cmsannotation" annotationid="From gamers to creators and professionals – there’s something for everyone" comment="subhead" text="From gamers to creators and professionals – there’s something for everyone"><span data-til="noop">From gamers to creators and professionals – there’s something for everyone</span></cmsannotation><br /><br />Asus’ lineup of ultrabooks cater to a wide range – from gamers to creators and those who want a slim, powerful laptop.<br /><br />For instance, Asus Dial and its dual screen laptops are examples of laptops geared towards creators.<br /><br />For gamers, Asus has the ROG lineup with powerful processors and graphics cards, in addition to high refresh rate displays.<br /><br />For those who want sleek and lightweight laptops, Asus has the ExpertBook, Vivobook and Zenbook lineup across different price points.<br /><br />Su pointed out that Asus has seen a drastic increase in the gaming laptop segment, which used to have a volume of around 40,000 units in 2016. Fast forward six years, this number surged to 3-4,00,000 units. Su says that Asus sells 3 out of every 10 gaming laptops sold in India – thanks to the company’s ROG offerings.<br /><br /><cmsannotation type="cmsannotation" annotationid="On the quirky-but-premium Space laptop" comment="subhead" text="On the quirky-but-premium Space laptop"><span data-til="noop">On the quirky-but-premium Space laptop</span></cmsannotation><br /><br />Asus has a knack of launching quirky laptops every now and then. It launched a laptop with a dial, called the ProArt StudioBook, and then there was the ZenBook Pro Duo with two displays, so you can multitask with ease. This, Su says, allows different people to meet their needs, even though sometimes the needs may be very niche.<br /><br /><div type="image" title="Asus ZenBook 14X Space Edition" msid="92221181" hostid="261" caption="&amp;lt;p&amp;gt;Asus ZenBook 14X Space Edition&amp;lt;/p&amp;gt;"></div><br />More recently, Asus launched the ZenBook 14X Space Edition, featuring a secondary display on the back that can be customized for different things. This, Su says, is a celebration of 25 years of Asus sending the first laptop to space, the P6300 and P6100.<br /><br /><cmsannotation type="cmsannotation" annotationid="‘The Covid party is over for laptop makers’" comment="subhead" text="‘The Covid party is over for laptop makers’"><span data-til="noop">‘The Covid party is over for laptop makers’</span></cmsannotation><br /><br />While Indians bought millions of new laptops in 2020 and 2021, Su has a reality check, saying that “the Covid party is over for laptop makers”.<br /><br />“We have already started seeing a recession in PC demand in lots of countries, especially in Europe. In the past two years 2020 and 2021 we saw a very huge year-over-year growth – between 40-60% – that has now fallen to almost single digits,” Su said, stating that he is awaiting numbers from IDC.<br /><br />However, he maintained that he is positive and that the Indian market is still largely untouched by laptop companies, with around 90% of the Indian households not having a PC.<br /><br /><cmsannotation type="cmsannotation" annotationid="On dealing with the semiconductor shortage" comment="subhead" text="On dealing with the semiconductor shortage"><span data-til="noop">On dealing with the semiconductor shortage</span></cmsannotation><br /><br />Su underlined that the semiconductor shortage resulted in Asus – and other laptop makers – being unable to meet the full demand in 2020 and 2021. But with the demand now normalising, Su says that Asus is now able to manage the supplies.<br /><br />“At this stage, to be honest, we don't see the supply chain issue because we are ready to increase our production capacity to the level that we are able to meet the current requirements,” he told Business Insider.<br /><br />He also added that Asus has kickstarted its work on the ‘Make in India’ project to avoid future supply chain challenges. <br /><br /><cmsannotation type="cmsannotation" annotationid="On the competition from Chinese companies" comment="subhead" text="On the competition from Chinese companies"><span data-til="noop">On the competition from Chinese companies</span></cmsannotation><br /><br />With smartphone makers like Xiaomi and Realme now offering laptops, the traditional PC makers like Asus could feel threatened.<br /><br />However, Su welcomed the competition while underlining that Asus will stick to establishing itself as a brand known for quality – akin to Dyson, but not necessarily as expensive.<br /><br />“If we don't do this, then we will just fall into the price-cutting race. To the customer's mind they will not consider Asus [for its quality, but will only consider the price],” explained Su, while stating that Asus will continue to study their product strategy.<br /><br /><strong>SEE ALSO:<br /><br /><a href="https://www.businessinsider.in/tech/gadgets/news/asus-zenbook-14x-oled-space-edition-laptop-review/articleshow/91519706.cms">Asus Zenbook 14X OLED Space Edition review – a combination of interesting design and solid performance</a><br /><br /><a href="https://www.businessinsider.in/tech/mobile/news/asus-8z-flagship-smartphone-review/articleshow/92065913.cms">Asus 8z review – the ‘mini’ flagship phone that the Android world needs</a><br /><br /></strong><a href="https://www.businessinsider.in/tech/gadgets/news/poly-voyager-4220-uc-review-great-sound-long-battery-life-at-a-premium/articleshow/92058318.cms"><strong>Poly Voyager 4220 UC review – great sound, long battery life at a premium</strong></a><br />

INTERVIEW: From ‘nobody knows you sell laptops’ to the third largest laptop maker in India — the Asus India story

Maintaining tyre pressure is important to make sure your vehicle runs properly. Low tyre pressure is harmful to both your tyre as well as your vehicle, and can lead to lower mileage as well. It can also cause an increase in the wear and tear of the tyre, and in some cases, can lead to puncture. To make sure you and your ride are safe, it’s important to ensure the tyre pressure is right. You can ensure this by using <keyword id="9948030" type="UNKNOWN" weightage="20" keywordseo="tyre-pressure-gauges">tyre pressure gauges</keyword>, which can be used to check the pressure level in the tyre. To help you out, we have compiled a list of the best tyre pressure gauges in India.<br /><br /><br /><bulletContentEmbed name="B00YBP6JQY" columns="1"><bulletContentHeading name="B00YBP6JQY_head"><columnHead col="1"><columnHeadThumb>                            <div type="image" title="Premium Pick" msid="78144001" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00YBP6JQY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00YBP6JQY_body"><bulletContentRow name="B00YBP6JQY_8169168582587783"><bulletContentRowHeading><bulletContentRowHead col="1">Michelin MN-4203 Digital Tyre Gauge</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Michelin MN-4203 tyre gauge comes with a large display. It can not only measure tyre pressure, but also the tread depth, which is essential to determine whether the tyre is safe to use or not. This compact tyre gauge comes with a large display that shows tyre pressure as well as tyre depth information. It has a range of 5-99 PSI and has an accuracy of ±1%.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00YBP6JQY_5481425607336832"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This Michelin tyre gauge is a multi-purpose product that is useful for determining the condition of the tyre.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B079VS8CTM" columns="1"><bulletContentHeading name="B079VS8CTM_head"><columnHead col="1"><columnHeadThumb>                            <div type="image" title="First Alternative" msid="78654460" hostid="261"></div></columnHeadThumb><columnHeadTitle>B079VS8CTM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B079VS8CTM_body"><bulletContentRow name="B079VS8CTM_2793207892893221"><bulletContentRowHeading><bulletContentRowHead col="1">Karter KTR-001 Premium <keyword id="9948032" type="UNKNOWN" weightage="20" keywordseo="tyre-pressure-gauge">Tyre Pressure Gauge</keyword></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Karter KTR-001 tyre pressure gauge is another analogue meter that promises to offer heavy duty performance. It sports a 2-inch dial that clearly displays the pressure readings on a white background, which makes it easy to quickly read the measurements. The dial is shielded by a gear-style rubber cover for easy grip and protection. It comes with a 45-degree angled tip that lets you take the tyre pressure easily.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B079VS8CTM_0154726187019469"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This Karter tyre pressure gauge offers premium quality with a clean design, making it really easy to measure your vehicle’s tyre pressure.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B074MX2168" columns="1"><bulletContentHeading name="B074MX2168_head"><columnHead col="1"><columnHeadThumb>                            <div type="image" title="Popular Choice" msid="78143972" hostid="261"></div></columnHeadThumb><columnHeadTitle>B074MX2168</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B074MX2168_body"><bulletContentRow name="B074MX2168_3242628271388508"><bulletContentRowHeading><bulletContentRowHead col="1">Michelin 12290 Tyre Pressure Gauge</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Michelin 12290 tyre pressure gauge is a reliable product that fits in your pocket easily. It comes with a digital display that shows the tyre pressure in different units like PSI, bar, KPA and KG per CM. It has a range of 5-99 PSI and has an accuracy of ±1%. This compact gauge also comes with a flashlight to help you check the pressure even in complete darkness.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B074MX2168_6307140981990096"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This <keyword id="9948028" type="UNKNOWN" weightage="20" keywordseo="michelin-tyre-pressure-gauge">Michelin tyre pressure gauge</keyword> is a great option that is known for its quality and accuracy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07VHPXDQP" columns="1"><bulletContentHeading name="B07VHPXDQP_head"><columnHead col="1"><columnHeadThumb>                                <div type="image" title="Second Alternative" msid="78143992" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07VHPXDQP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07VHPXDQP_body"><bulletContentRow name="B07VHPXDQP_3635403004807559"><bulletContentRowHeading><bulletContentRowHead col="1">Voroly Analog Tyre Pressure Gauge</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Voroly Analog tyre pressure gauge uses an analogue meter that can measure up to 100 PSI. The analogue meter is protected by a rubber guard. It comes with a 360-degree swivel that can reach tyre valves from any angle. It also comes with an integrated release button that helps you reduce excess tyre pressure.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07VHPXDQP_9189852144367034"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This <keyword id="9948033" type="UNKNOWN" weightage="20" keywordseo="voroly-tyre-pressure-gauge">Voroly tyre pressure gauge</keyword> is another alternative that works without batteries and can reduce any excess tyre pressure as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07QQX2QNJ" columns="1"><bulletContentHeading name="B07QQX2QNJ_head"><columnHead col="1"><columnHeadThumb>                              <div type="image" title="Comfortable Design" msid="78143983" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07QQX2QNJ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07QQX2QNJ_body"><bulletContentRow name="B07QQX2QNJ_3130020085909335"><bulletContentRowHeading><bulletContentRowHead col="1">Voroly Digital Tyre Pressure Gauge</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Voroly Digital tyre pressure gauge is a great alternative that promises to offer accurate pressure measurement. It comes in hand-grip design and supports four different measurement units – PSI, bar, KPA and KG/CM². It has a range of 0-150 PSI, which makes it ideal for a wide range of vehicles, including trucks and cars.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07QQX2QNJ_2583633403707046"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This Voroly tyre pressure gauge is a good option if you want to measure tyre pressure up to 150 PSI.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B072VP264N" columns="1"><bulletContentHeading name="B072VP264N_head"><columnHead col="1"><columnHeadThumb>                            <div type="image" title="Affordable Pick" msid="78144044" hostid="261"></div></columnHeadThumb><columnHeadTitle>B072VP264N</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B072VP264N_body"><bulletContentRow name="B072VP264N_0566442677483258"><bulletContentRowHeading><bulletContentRowHead col="1">PSA Metal Body Tyre Pressure Gauge</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The PSA Metal tyre pressure gauge is another analogue alternative. It comes with a simple design and can measure up to 100 PSI. Apart from PSI, it also supports KG/CM² units of measurement. This simple to use tyre pressure gauge also comes with a button to release excess air and ensure that the pressure is calibrated.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B072VP264N_0286725551060357"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This PSA tyre pressure gauge is a budget friendly option that offers reliable pressure measurement and management.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br />

Best tyre pressure gauges in India

A weighing machine helps keep in check your body weight goals. You can choose between an analogue or digital <keyword id="9698298" type="UNKNOWN" weightage="20" keywordseo="body-weight-machine">body weight machine</keyword>. Since digital weighing machines provide easy to note and accurate readings, most of the options are digital in this list with the exception of an analog alternative. To help you buy a body weight machine, here are the best options available on Amazon.<br /><br /><bulletContentEmbed name="B00LO2R0UG" columns="1"><bulletContentHeading name="B00LO2R0UG_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Editor’s Choice" msid="84887004" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00LO2R0UG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00LO2R0UG_body"><bulletContentRow name="B00LO2R0UG_4233617225920670"><bulletContentRowHeading><bulletContentRowHead col="1">HealthSense Ultra-Lite PS 126</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Healthsense PS 126 has a wavy design and comes with wide foot space and large LCD display. It is built of lightweight ABS material and promises to deliver accurate results. It is said to work seamlessly and is a good choice for gym or home as its sleek design can fit into any space. It claims to be energy efficient as it gets turned off automatically when not in use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00LO2R0UG_9518294109756632"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Healthsense PS 126 comes with auto-calibration, meaning you can just stand on the machine to get reading.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B073VNX8XG" columns="1"><bulletContentHeading name="B073VNX8XG_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Recommended" msid="84887121" hostid="261"></div></columnHeadThumb><columnHeadTitle>B073VNX8XG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B073VNX8XG_body"><bulletContentRow name="B073VNX8XG_8059473298244180"><bulletContentRowHeading><bulletContentRowHead col="1">Hoffen HO-18</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Hoffen HO-18 weighing machine is said to feature high-precision sensors that promise to deliver accurate readings every time you stand on it. It claims to be made of toughened tempered glass that is extremely durable. It comes with a LCD display panel for easy weight readings. The machine has a weight overload and a low-battery indicator.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B073VNX8XG_8008058046199002"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Hoffen HO-18 has an energy efficient feature that shuts it down automatically when not in use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B097SXNHVR" columns="1"><bulletContentHeading name="B097SXNHVR_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Pocket-Friendly" msid="84887144" hostid="261"></div></columnHeadThumb><columnHeadTitle>B097SXNHVR</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B097SXNHVR_body"><bulletContentRow name="B097SXNHVR_1539456339498975"><bulletContentRowHeading><bulletContentRowHead col="1">Emmelyn Weighing Machine</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Emmelyn weighing machine is said to be made of strong and thick tempered glass that makes it highly durable and prolongs its longevity. It claims to deliver readings with accuracy with four high precision sensors. Its step-on and auto on/off technology make it easy to use. It comes with anti-skid padding that makes the platform stable while you take the reading.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B097SXNHVR_6370607466500764"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Emmelyn weighing machine is easy to use and suitable to be used at gyms or at home.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B08GL8SXX6" columns="1"><bulletContentHeading name="B08GL8SXX6_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Value for Money" msid="84887164" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08GL8SXX6</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08GL8SXX6_body"><bulletContentRow name="B08GL8SXX6_6106264032203631"><bulletContentRowHeading><bulletContentRowHead col="1">Dr Trust Weighing machine</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Dr Trust Weighing machine can measure your body weight in two units — lbs and kgs. It claims to feature high-accuracy sensors that can give reliable weight measurements every time you step on it. It can take loada load up to 180 kgs and comes with an overload and low-battery indicators. It can also display the atmospheric display in degree centigrade.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08GL8SXX6_5016472718414294"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Dr Trust Weighing machine features gauge sensors that claim to deliver accurate readings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B07PN2XW3K" columns="1"><bulletContentHeading name="B07PN2XW3K_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Alternative One" msid="84887188" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07PN2XW3K</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07PN2XW3K_body"><bulletContentRow name="B07PN2XW3K_2836630226843561"><bulletContentRowHeading><bulletContentRowHead col="1">Healthgenie HD-93</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Healthgenie HD-93 is easy to use and comes with a flower design at the centre of the scale that adds to its aesthetic appeal. It features a bright LCD display that shows the weight, room temperature and battery status. It is said to have highly precise sensors that promise to deliver accurate readings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07PN2XW3K_7539301880291024"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Healthgenie HD-93 weighing machine is auto-calibrated and energy efficient with an auto power-off feature.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B07DMMBHDB" columns="1"><bulletContentHeading name="B07DMMBHDB_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Alternative Two" msid="84887242" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07DMMBHDB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07DMMBHDB_body"><bulletContentRow name="B07DMMBHDB_5437259121740108"><bulletContentRowHeading><bulletContentRowHead col="1">GVC Iron <keyword id="131981" type="PERSON" weightage="20" keywordseo="weighing-scale">Weighing Scale</keyword></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The GVC Iron body weight machine is an analog weighing scale. It is a suitable alternative to the digital weighing scale. It is said to have a full metal build that makes it highly durable. It features a zero adjustable dial that claims to help you get accurate readings all the time. It has a large display that makes it easy to read the measurements.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07DMMBHDB_6825511582220092"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The GVC Iron body weight machine has an elegant design and comes with a weight capacity of 120kg.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br />

Best Body Weight Machine in India

When you wear a great watch, there’s no need to accessorise anymore. If you have a watch that is refined and tasteful, you don’t need to wear any heavy rings or bracelets. Take a look at some of these amazing watches we have compiled for you. <br /><br /><br /><bulletContentEmbed name="B007NM84PQ" columns="1"><bulletContentHeading name="B007NM84PQ_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Popular" msid="78782827" hostid="261"></div></columnHeadThumb><columnHeadTitle>B007NM84PQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B007NM84PQ_body"><bulletContentRow name="B007NM84PQ_8393168879008235"><bulletContentRowHeading><bulletContentRowHead col="1">Fossil Jesse Analog Rose Gold Dial Watch - ES3020</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This magical rose gold Fossil watch is going to make you ecstatic every time you wear it. It has a bold, round dial studded with rhinestones that will glamourise your look when you’re headed to an occasion. The strap, made of stainless steel links, is also studded with rhinestones. The craftsmanship is flawless, and the build is resilient.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B007NM84PQ_4684105436431025"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Stainless steel strap has a bracelet look, can be resized, and will last forever if maintained well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00FZE1L7W" columns="1"><bulletContentHeading name="B00FZE1L7W_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Editor&amp;#39;s Choice" msid="78782899" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00FZE1L7W</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00FZE1L7W_body"><bulletContentRow name="B00FZE1L7W_0553052825359410"><bulletContentRowHeading><bulletContentRowHead col="1">Michael Kors Analog Rose Dial Women's Watch - MK5865</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The intricate design and immaculate craftsmanship make this watch Amazon’s Choice. Michael Kors is a luxury brand known for making heads turn. This Michael Kors watch is beauty, grace and glamour, all rolled into one. The rose gold plated stainless steel links make the stylish strap, and the rhinestones adorned on the dial complete the look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00FZE1L7W_7915589247757732"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Chic finish, round dial, and unmatched quality</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07FCPL5NX" columns="1"><bulletContentHeading name="B07FCPL5NX_head"><columnHead col="1"><columnHeadThumb>    <div type="image" title="Also Consider" msid="79506269" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07FCPL5NX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FCPL5NX_body"><bulletContentRow name="B07FCPL5NX_2456392516136533"><bulletContentRowHeading><bulletContentRowHead col="1">SWISSTONE Analogue Women's Watch (Pink Dial SIlver Colored Strap)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Swisstone brings to you this watch which is designed for the woman with an adventurous spirit and a knack for stylish timepieces. The watch is pink in colour and complements your overall persona when you adorn it. It has a round dial with a metallic strap. The hour and minute hands are spread across the dial which has symbols instead of numerals.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07FCPL5NX_2688175808616059"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Stainless steel band with a metallic finish.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00ZHJDT7U" columns="1"><bulletContentHeading name="B00ZHJDT7U_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Most Elegant" msid="78782934" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00ZHJDT7U</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00ZHJDT7U_body"><bulletContentRow name="B00ZHJDT7U_6977194872917451"><bulletContentRowHeading><bulletContentRowHead col="1">Anne Klein New York Analogue Black Dial Women's Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Anna Klein New York brings you a watch that is not just a watch, but also a fine piece of jewellery. The glossy black dial is adorned with four crystals to mark every quarter hour. The bangle strap is embellished with gold and black, and it has links at the end that can be removed to resize the watch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00ZHJDT7U_0194271868686772"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Water resistant up to 99 feet, durable and flamboyant watch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01N8UHNQD" columns="1"><bulletContentHeading name="B01N8UHNQD_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Must Have" msid="78782962" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01N8UHNQD</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N8UHNQD_body"><bulletContentRow name="B01N8UHNQD_1162060116223187"><bulletContentRowHeading><bulletContentRowHead col="1">Titan Raga Aurora Analog Beige Dial Women's Watch-NM2540WM05 / NL2540WM05</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Titan Raga aurora watch is every girl’s dream. It can be worn to a party or to work. This watch suits whatever you’re wearing, be it traditional or western outfits. The band has a leafy design ornamented with pearls, and the dial is round and smooth. The watch is rose gold and has a sleek look. Titan has always been a timeless brand that you can’t go wrong with.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N8UHNQD_8483014093754613"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Water resistant, jewellery clasp, brass case material.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B06XS8Y29X" columns="1"><bulletContentHeading name="B06XS8Y29X_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Top Choice" msid="78782874" hostid="261"></div></columnHeadThumb><columnHeadTitle>B06XS8Y29X</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B06XS8Y29X_body"><bulletContentRow name="B06XS8Y29X_6993830947626705"><bulletContentRowHeading><bulletContentRowHead col="1">Daniel Wellington Analogue Dial Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This watch is rated very highly by the customers who have bought it. The dial is made from hardened mineral glass that is strong and lasting. It has a petite look and beautiful rose gold plating. The dial background is black which blends romantically with the rose gold strap. This Daniel Wellington watch has a removable strap, which means that you can change its look whenever you want.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B06XS8Y29X_7167250585526252"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Water resistant, stylish packaging.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00ENF163I" columns="1"><bulletContentHeading name="B00ENF163I_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Recommended" msid="78782916" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00ENF163I</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00ENF163I_body"><bulletContentRow name="B00ENF163I_5665614729196067"><bulletContentRowHeading><bulletContentRowHead col="1">Invicta Analog Gold Dial Women's Watch - 15252</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Another premium watch that makes for a great gift. The watch, and the box it comes in are beauty personified. When adorned, it will make the wearer stand out in a crowd. It has a round dial, fold-in clasp, and precious stones on the bezel of the dial. The numbers on the analog dial are in roman numerals, and the dial is thick and higher than the strap. It has a bold and confident look to it.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00ENF163I_6919589522655591"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Quartz display, water resistant, and has gold plating</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00ZHJDT7U" columns="1"><bulletContentHeading name="B00ZHJDT7U_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Most Elegant" msid="78782934" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00ZHJDT7U</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00ZHJDT7U_body"><bulletContentRow name="B00ZHJDT7U_6977194872917451"><bulletContentRowHeading><bulletContentRowHead col="1">Anne Klein New York Analogue Black Dial Women's Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Anna Klein New York brings you a watch that is not just a watch, but also a fine piece of jewellery. The glossy black dial is adorned with four crystals to mark every quarter hour. The bangle strap is embellished with gold and black, and it has links at the end that can be removed to resize the watch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00ZHJDT7U_0194271868686772"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Water resistant up to 99 feet, durable and flamboyant watch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br />

Best wrist watches for women

<ul class="summary-list"><li><keyword id="11908743" type="UNKNOWN" weightage="60" keywordseo="spacex" source="Orion">SpaceX</keyword> just <a href="https://www.businessinsider.com/spacex-launches-first-all-civilian-crew-towards-orbit-2021-9">launched</a> its <a href="https://www.businessinsider.com/how-spacex-first-civilians-trained-for-spaceflight-photos-2021-9">first tourist crew</a> into Earth's orbit aboard its <keyword id="11937989" type="UNKNOWN" weightage="60" keywordseo="crew-dragon" source="Orion">Crew Dragon</keyword> spaceship.</li><li>The mission, called <a href="https://www.businessinsider.com/spacex-inspiration4-launch-civilian-crew-ukulele-nft-space-2021-9">Inspiration4</a>, will have four civilians orbiting in the spaceship for three days.</li><li><a href="https://www.businessinsider.com/watch-astronauts-give-zero-gravity-tour-spacex-crew-dragon-2020-11">NASA astronauts' video</a> from inside the ship shows how cramped their quarters will be.</li></ul><p><a href="https://www.businessinsider.com/spacex-launches-first-all-civilian-crew-towards-orbit-2021-9">SpaceX just launched four people</a>, none of whom are professional <keyword id="11937986" type="UNKNOWN" weightage="60" keywordseo="astronauts" source="Orion">astronauts</keyword>, into Earth's orbit.</p><iframe src="https://cdn.jwplayer.com/players/jPByGRH3-rpoASVKQ.html" width="100%" height="100%" style="position:absolute;"></iframe><p>Now that crew is set to circle the planet for three days aboard the company's Crew Dragon spaceship. The inside of the capsule will probably get cramped. With four seats, control displays, and storage, the four passengers will have about enough space to move around as they would inside a walk-in closet.</p><p>Billionaire Jared Isaacman chartered the flight from SpaceX and called the mission <keyword id="12067645" type="UNKNOWN" weightage="60" keywordseo="inspiration4" source="Orion">Inspiration4</keyword>. He <a href="https://www.businessinsider.com/spacex-final-members-of-the-all-civilian-inspiration4mission-revealed-2021-4">gave the other three seats</a> to Hayley Arceneaux, who survived bone cancer as a child and now works at St. Jude Children's Research Hospital; Chris Sembroski, an Air Force veteran who works for Lockheed Martin; and Dr. Sian Proctor, a geoscientist who serves as an analogue astronaut in simulations of long-term Mars missions.</p><p>In training for their mission, the Inspiration4 crew spent 30 hours inside the capsule together for a simulation at SpaceX headquarters in Hawthorne, California. During that time, they were cramped in a very small space. Gravity holding them down only made it smaller.</p><p>"We're literally sleeping right next to each other," Proctor <a href="https://www.axios.com/how-it-happened-next-astronauts-part-three-c71b7629-92ad-4a97-b7f6-d82c24ab8846.html">told Axios reporter Miriam Kramer</a>. "You're doing so many mental tasks and physical exertion that, even though it was not comfortable, I still fell asleep."</p><p>Now that they're in orbit, and they're all floating in microgravity, they can take advantage of the vertical space inside the capsule too. But even then, it will be cramped. Just watch these four astronauts <a href="https://www.businessinsider.com/watch-astronauts-give-zero-gravity-tour-spacex-crew-dragon-2020-11">giving a tour of Crew Dragon</a>, high above Earth, in November:</p><iframe width="560" height="315" src="https://www.youtube.com/embed/TT6BC68UzeY?start=260" frameborder="0"></iframe><p>Those astronauts were only inside the spaceship for about one day. Their Crew Dragon docked with the International Space Station, where the astronauts lived and worked for six months before climbing back aboard the spaceship and returning to Earth.</p><p>But unlike those astronauts, the Inspiration4 crew will have a glass dome at the nose of their spaceship. Because they don't need to dock to the space station, SpaceX replaced that docking port with this cupola. The passengers can stick their heads into the dome and get the full experience of drifting through space.</p><div type="image" title="crew dragon spaceship above earth with glass dome cupola beneath nosecone" height="1755" width="2340" msid="86251439" hostid="261"></div><p>Incidentally, that's also where the spaceship's toilet is.</p><p>"When people do inevitably have to use the bathroom, they're going to have one hell of a view," Isaacman <a href="https://www.businessinsider.com/spacex-civilian-crew-view-from-spaceship-toilet-2021-6">told Insider</a> in June.</p><p>This Crew Dragon will feel roomy compared to what SpaceX has in store. In the future, the company plans to launch as many as seven people aboard the spaceship.</p>

NASA video shows the cramped quarters where SpaceX's 4 civilian passengers will live for 3 days

They say a person’s personality is reflected in the watch he wears. Well, if your personality has anything to do with being athletic, energetic, adventurous or spirited, then a great sports watch is what you need. To help you choose, we have a list of the most amazing ones that will not burn a hole in your pocket.<br /><br /><br /><bulletContentEmbed name="B00B81QJBO" columns="1"><bulletContentHeading name="B00B81QJBO_head"><columnHead col="1"><columnHeadThumb>          <div type="image" title="Top Pick" msid="78783121" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00B81QJBO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00B81QJBO_body"><bulletContentRow name="B00B81QJBO_3283810915490379"><bulletContentRowHeading><bulletContentRowHead col="1">Sonata Digital Grey Dial Men's Watch -NM7982PP04 / NL7982PP04</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Sonata has been a trusted brand when it comes to watches. When they moved to digital and <keyword id="10143634" type="UNKNOWN" weightage="20" keywordseo="sports-watches">sports watches</keyword>, the quality and performance of the make remained unparalleled. This is why this watch is Amazon’s Choice as well as the market’s choice. It’s water-resistant up to 30 metres, and heat, rust and corrosion resistant too, making it a great sports watch. It has a beautiful ash grey strap, blue dial, and grey digits on the display.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00B81QJBO_4271562265901015"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Synthetic strap, stainless steel clasp, has background light, alarm feature, and displays date and month.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00F4SH916" columns="1"><bulletContentHeading name="B00F4SH916_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Editor&amp;#39;s Pick" msid="81583098" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00F4SH916</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00F4SH916_body"><bulletContentRow name="B00F4SH916_6992017862881926"><bulletContentRowHeading><bulletContentRowHead col="1">Sonata Digital Grey Dial Men's Watch -NM7982PP03 / NL7982PP03</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This digital watch from Sonata is a classy product. It has a stunning design and great features. The watch comes with light to easily see the time in the dark, you can set alarm and see the date aswell. It has a grey dial and black straps. The watch is made up of premium quality material and has a great durability.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00F4SH916_5015986675900207"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Budget friendly watch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07SWB2HXF" columns="1"><bulletContentHeading name="B07SWB2HXF_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Popular Pick" msid="81583120" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07SWB2HXF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07SWB2HXF_body"><bulletContentRow name="B07SWB2HXF_4536371448658761"><bulletContentRowHeading><bulletContentRowHead col="1">NIBOSI Watches Men Sport Quartz Watches Waterproof Wrist Watch Gift Three-Eye 6-pin Solid Leather Belt Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This sports watch from Nibosi is an elegant watch. It has a beautiful black dial and comes with a high quality black leather strap. The watch is water resistant to upto 30 meters. The watch also includes a stopwatch. A high quality product with great durability and stunning looks, this watch is a must buy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07SWB2HXF_2540686489976261"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in various different colours.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07C4QX9JH" columns="1"><bulletContentHeading name="B07C4QX9JH_head"><columnHead col="1"><columnHeadThumb>          <div type="image" title="Must Have" msid="78783183" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07C4QX9JH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07C4QX9JH_body"><bulletContentRow name="B07C4QX9JH_3554492096377916"><bulletContentRowHeading><bulletContentRowHead col="1">V2A Analogue-Digital Black Dial Men's Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Loaded with some great features, this analog and digital watch will give you your money’s worth. For starters, it supports two time-zones and has a chronograph feature. The resin band and buckle clasp are resilient and attractive, and the watch is available in three trendy colours.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07C4QX9JH_0557151517192671"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Has light, mode, start and reset buttons, and displays week and temperature too.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01CCHPXFA" columns="1"><bulletContentHeading name="B01CCHPXFA_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Also Consider" msid="81583150" hostid="261"></div></columnHeadThumb><columnHeadTitle>B074PZHNY3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01CCHPXFA_body"><bulletContentRow name="B01CCHPXFA_1162757606976397"><bulletContentRowHeading><bulletContentRowHead col="1">SKMEI Digital Men's Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Skmei brings to you this classy black digital watch. It has a very sporty look that’s perfectly suited for the outdoors. It’s waterproof up to 50 meters, so you can go ahead and wear it on all your excursions. It has a black buckle strap, and the dial has light which helps to see time even in the dark. The watch also has an alarm system.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01CCHPXFA_0290737274074693"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">High quality and great durability.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Best sports watches

Watches have evolved over time, and it’s great to move from one look to the next. If you’re over the analog watches and looking for something new, there are some great digital watches that you can consider buying for yourself. Here’s a list of the best ones. <br /><br /><br /><bulletContentEmbed name="B00B81QJBO" columns="1"><bulletContentHeading name="B00B81QJBO_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Top Pick" msid="78783430" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00B81QJBO</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00B81QJBO_body"><bulletContentRow name="B00B81QJBO_9511259023923277"><bulletContentRowHeading><bulletContentRowHead col="1">Sonata Digital Grey Dial Men's Watch -NM7982PP04 / NL7982PP04</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Tata group never compromises on quality. Hence, you can be rest assured that this Sonata watch lives up to your quality expectations. It has a synthetic black band, a traditional stainless steel clasp, and a bright blue rim. It has a very youthful and attractive look. Being water resistant and lightweight, this watch is Amazon’s Choice as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00B81QJBO_0805275209816768"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Has alarm setting, date and month mode, and can be used every day.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01LL6S8IC" columns="1"><bulletContentHeading name="B01LL6S8IC_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Editor&amp;#39;s Choice" msid="78783453" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01LL6S8IC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01LL6S8IC_body"><bulletContentRow name="B01LL6S8IC_7959066377161205"><bulletContentRowHeading><bulletContentRowHead col="1">Skmei S-Shock digital black Dial Men's Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Here’s a watch that you can marvel at. It is sleek, slender and elegant. It doesn’t have a bulky and muscular look like other men’s watches but emits class and simplicity. Don’t be deceived by its simple look, it has all the features that a modern watch should have. It displays the date and week, has start and reset buttons, and also allows you to keep your alarm.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01LL6S8IC_3267128985475090"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Silicone band, high-quality mineral glass, and water resistant up to 50 meters.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07TTH6SJY" columns="1"><bulletContentHeading name="B07TTH6SJY_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Also Consider" msid="78783474" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07TTH6SJY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07TTH6SJY_body"><bulletContentRow name="B07TTH6SJY_7196083244113851"><bulletContentRowHeading><bulletContentRowHead col="1">TIMEX Digital Blue Dial Men's Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Timex is another watch brand loved by the Indian market. It has been delivering high-quality, long lasting watches for years, and has a large customer base. This digital watch is available in four colours and is pretty affordable. It has a stopwatch, alarm, back light, and a sturdy build. It’s a durable and long-lasting digital watch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07TTH6SJY_0239243238453877"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Displays date and month, has neon background light, and smooth finish.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07HSTCZYB" columns="1"><bulletContentHeading name="B07HSTCZYB_head"><columnHead col="1"><columnHeadThumb>    <div type="image" title="Popular Choice" msid="79300349" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07HSTCZYB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07HSTCZYB_body"><bulletContentRow name="B07HSTCZYB_8948674214682951"><bulletContentRowHeading><bulletContentRowHead col="1">EDDY HAGER Analogue - Digital Black Dial Men's Watch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Eddy Hager brings to you this digital watch which is designed for the man with an adventurous spirit and a knack for stylish timepieces. The watch complements your overall persona when you adorn it. The watch dial has an analog display and comes in a shade of green with a round dial with symbols for hour and minute.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07HSTCZYB_3526005218311122"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The watch strap is green in colour and is made from rubber.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B00N7IYN0U" columns="1"><bulletContentHeading name="B00N7IYN0U_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Must Have" msid="78783605" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00N7IYN0U</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00N7IYN0U_body"><bulletContentRow name="B00N7IYN0U_2775998251919026"><bulletContentRowHeading><bulletContentRowHead col="1">Casio Vintage Series Digital Gold Square Unisex Watch - A500WGA-9DF</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can always rely on the old school style to pull off a classy look. With the Casio digital watch, you can’t go wrong. The rectangular shaped dial makes it the consumer’s favourite. The numbers are very clear on the dial, so you won’t have to strain your eyes. Also, it’s just the right size, so it will suit all kinds of body types.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00N7IYN0U_9764163722246769"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Luminous screen, has stopwatch, and is water resistant</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07TCJ17LX" columns="1"><bulletContentHeading name="B07TCJ17LX_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Recommended" msid="78783630" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07TCJ17LX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07TCJ17LX_body"><bulletContentRow name="B07TCJ17LX_0213463052657207"><bulletContentRowHeading><bulletContentRowHead col="1">Casio Digital Green Dial Unisex's Watch-W-96H-3AVDF (D175)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Along with the stainless steel watch, Casio also offers this unisex resin watch that is of sturdy build and excellent quality. The charming design and appealing features make it Amazon’s Choice. It has a resin strap that’s navy blue, an army green and navy blue dial, and a grey and green display that makes the time, date and day very clear and visible. The acrylic dial glass and waterproof feature add to its worth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07TCJ17LX_2121094113990421"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Square dial, quartz movement and has a background light.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br />

Choose the best digital watches for men

<ul><li>Mahindra’s latest car offering is slated to go on sale from October 2.</li><li>The carmaker has unveiled every detail about the SUV except the price. </li><li>Here’s a quick comparison between the old Thar and the <keyword id="4251345" type="PERSON" weightage="20" keywordseo="New-Thar">new Thar</keyword></li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider.</a> </li></ul>Ending a long wait, Mahindra and Mahindra, unveiled its <a href="https://www.carandbike.com/mahindra-cars/thar" data-type="tilCustomLink">next-gen Thar SUV</a> on Saturday. The car is slated to go on sale from October 2, and the carmaker has given out every detail about the SUV except the price. <br /><br />The <keyword id="7599146" type="UNKNOWN" weightage="20" keywordseo="mahindra-thar-2020">Mahindra Thar 2020</keyword> has more features and upgraded design than its predecessor, which was launched in 2010. <br /><br /><strong>Here’s a quick comparison between the old Thar and the new Thar</strong><br /><br /><strong>Design of new Mahindra Thar vs old Thar<br /></strong><br />The new model retains first-gen iconic front-end with a new distinctive front grille flanked by classic round headlamps. The <a href="https://www.carandbike.com/mahindra-cars/thar" data-type="tilCustomLink">all-new Mahindra Thar SUV</a> also comes with a new front bumper, 18-inch alloy wheels, new tail lights with LED signature, split tailgate, and option to choose between a hardtop, manual convertible top, and a fixed soft top.<br /><br />The new SUV also has the option of front-facing seats on the top model. All of this wasn’t available in the older version. <br /><br /><strong>Features in new Mahindra Thar vs old Thar<br /></strong><br />    <div type="image" title="thar-dashboard-interior" msid="77589420" hostid="261"></div><br />The new Thar is more technologically advanced than the first-gen Thar. The older version of Thar had all basic features such as AC, music system, an analogue speedometer and a tachometer with a small display. However, the new Thar offers all upgraded features such as roof-mounted speakers, bigger touchscreen infotainment system, cruise control, tyretronics, automatic AC and height-adjustable driver seats, etc. <br /><br /><strong>Safety aspects in new Mahindra Thar vs old Thar<br /></strong><br />The older version of Mahindra Thar was discontinued in 2019 as the car was not compliant with the mandatory safety norms. But the new Thar 2020 comes with improved safety provisions such as dual front airbags, Anti-lock braking system (ABS) with Electronic brakeforce distribution, Electronic Stability Program with roll-over mitigation, etc.<br /><br /><strong>The specifications in new Mahindra Thar vs old Thar</strong><br /><br />Ditching its older 2.5-litre CRDe four-cylinder, turbocharged diesel motor, the new Thar now offers two engine options for the first time — a mStallion150 petrol engine and mHawk130 diesel engine, along with 6-speed automatic and manual transmission options.<br /><strong><br />SEE ALSO:<a href="https://www.businessinsider.in/business/auto/news/mahindra-thar-2020-price-pictures-launch-date-specifications/slidelist/77560475.cms" data-type="tilCustomLink"> Inside pics of the new Mahindra Thar 2020 — The next-gen SUV</a><br /><br /></strong><a href="https://www.businessinsider.in/business/auto/news/mahindra-and-mahindra-next-gen-model-of-thar-2020-unveilied-heres-what-to-watch-out-for/articleshow/77558532.cms" data-type="tilCustomLink"><strong>Mahindra Thar 2020 is set to make a market debut today— here’s what to watch out for</strong></a><br />

Mahindra Thar 2020 compared to the older version of the iconic offroader

Best electric kettles for boiling  water, tea, milk and Coffee

<img src="https://static-ssl.businessinsider.com/image/5e5030e5fee23d558f31d552-2400/mikebloombergdonaldtrumpgolf.jpg" alt="Mike Bloomberg and Donald Trump on golf course" /><ul class="summary-list"><li>Mike Bloomberg and President Trump have a lot in common, including a penchant for pushing executive power to its limits.</li><li>From the expansion of stop-and-first to his soda tax to the elimination of term limits, Bloomberg used his power as mayor to unilaterally push through all kinds of policies.</li><li>Also like Trump, Bloomberg has downplayed the actions of authoritarian leaders such as Chinese President Xi Jinping.</li><li>This is an opinion column. The thoughts expressed are those of the author.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul><p dir="ltr">Mike Bloomberg's opponents at this week's Democratic debate ripped into him as a Trump-adjacent interloper to their party. They hit him for his ostentatious display of wealth, his alleged misogyny, and his long tenure overseeing abusive policing tactics.</p><p dir="ltr">But there's another analogue that Bloomberg's five rivals on the Las Vegas stage missed: The three-term former New York City mayor's shared instinct with the 45th president when it comes to the use of sweeping executive authority.</p><p dir="ltr">The most memorable line of Trump's acceptance speech at the 2016 Republican National Convention was "I alone can fix it." And he's followed that up by issuing <a href="https://www.independent.co.uk/news/world/americas/donald-trump-executive-orders-barack-obama-president-powers-a9163431.html" target="_blank" rel="noopener">more executive orders in three years</a> in the White House than Barack Obama did in eight.</p><p dir="ltr">Bloomberg would be unlikely to vocalize his intentions as crudely as Trump, but he shares a similar messiah complex.</p><h2 dir="ltr">Bloomberg wants to save you, whether you like it or not</h2><p dir="ltr">Mike Bloomberg's legacy as the <a href="https://www.businessinsider.com/mike-bloomberg-stop-frisk-apology-inadequate-2019-12" target="_blank" rel="noopener">unfailing champion</a> of the New York Police Department's unconstitutional stop-and-frisk program is finally receiving long-overdue scrutiny. That's partly because of his suspiciously timed and <a href="https://nymag.com/intelligencer/2020/02/bloomberg-defends-stop-and-frisk-lies.html" target="_blank" rel="noopener">fact-tortured apologies</a> for the thousands of lives forever changed after such stops led to criminal charges for low-level marijuana possession.</p><p dir="ltr">But he's never apologized for <a href="https://www.cnn.com/2012/02/21/us/new-york-muslim-surveillance/index.html" target="_blank" rel="noopener">supporting</a> the <a href="https://www.nytimes.com/2012/08/28/nyregion/in-a-post-9-11-city-a-persons-language-can-be-a-cause-for-police-suspicion.html" target="_blank" rel="noopener">NYPD's warrantless surveillance</a> of Muslim communities (some of which took place outside the city's jurisdiction) and which the NYPD said never generated a single viable lead.</p><p dir="ltr">No matter, Bloomberg said of the government-sanctioned harassment of American citizens: "We have to keep this country safe." Such a sentiment tracks with his overwrought 2013 defense of stop-and-frisk as the only way to keep young men from carrying guns on the street - lest "you turn the city over to the criminals literally overnight."</p><p dir="ltr">Gun crime and Islamist terrorism were hardly his only concerns while in office.</p><p dir="ltr">As the former mayor put it, <a href="https://nypost.com/2014/04/22/bloombergs-heaven-is-my-hell/" target="_blank" rel="noopener">also in 2013</a>, "We have a responsibility as human beings to do something, to save each other, to save the lives of ourselves, our families, our friends, and all of the rest of the people that live on God's planet."</p><p dir="ltr">What executive action could inspire such grandiose rhetoric? His proposed ban on sugary drinks, which for some reason didn't include juices, <a href="https://nypost.com/2014/04/22/bloombergs-heaven-is-my-hell/" target="_blank" rel="noopener">over 16 ounces</a>.</p><p dir="ltr">Like stop-and-frisk, Bloomberg's "soda ban" was <a href="https://thinkprogress.org/new-york-citys-large-soda-ban-is-officially-dead-9f7ec56b2fdb/" target="_blank" rel="noopener">eventually struck down</a> by the courts. As for the warrantless surveillance of Muslims, the city <a href="https://www.nytimes.com/2018/04/05/nyregion/last-suit-accusing-nypd-of-spying-on-muslims-is-settled.html" target="_blank" rel="noopener">settled three lawsuits</a> without admitting wrongdoing.</p><p dir="ltr">Soda ban or not, the <a href="https://www.nytimes.com/2009/09/23/dining/23bloom.html" target="_blank" rel="noopener">junk-food-loving mayor</a> was so committed to "saving" his fellow New Yorkers from obesity that he <a href="https://newyork.cbslocal.com/2012/03/19/bloomberg-strikes-again-nyc-bans-food-donations-to-the-homeless/" target="_blank" rel="noopener">banned private food donations to homeless shelters</a> because the city could not verify their salt or fat contents.</p><p dir="ltr">The do-gooder mayor also felt he could "save" a working-class neighborhood by kicking people out of their homes and businesses and handing the land over to one of his millionaire real-estate-mogul buddies. Seriously.</p><p dir="ltr">Bruce Ratner, a developer, wanted the land surrounding Brooklyn's Atlantic Yards rail yard, to build the Barclays Center, now the home of the NBA's Nets. The land was worth billions, but some people understandably didn't want to be displaced and refused to sell.</p><p dir="ltr">Bloomberg lobbied to have the neighborhood <a href="https://www.nytimes.com/2006/05/03/nyregion/03domain.html" target="_blank" rel="noopener">declared "blighted,"</a> which allowed the state to <a href="https://www.nytimes.com/2006/10/27/nyregion/27yards.html" target="_blank" rel="noopener">seize it through eminent domain</a> and <a href="https://www.cityandstateny.com/articles/opinion/commentary/brooklyns-barclays-center-questionable-part-bloombergs-legacy.html" target="_blank" rel="noopener">hand it over to Ratner</a> - under the guise that this private real-estate project would improve the community. A decade later, <a href="https://www.crainsnewyork.com/features/barclays-center-sending-islanders-packing-could-improve-its-fortunes" target="_blank" rel="noopener">the arena is a money-loser</a>, and the grand promises of a massive boost of <a href="https://bklyner.com/neighbors-gather-to-learn-whats-next-for-atlantic-yards/" target="_blank" rel="noopener">affordable-housing</a> inventory and an <a href="https://www.nydailynews.com/sports/i-team/atlantic-yards-jobs-promise-fades-part-time-reality-article-1.2600455" target="_blank" rel="noopener">influx of jobs</a> have failed to materialize.</p><p dir="ltr">And in his most undemocratic of initiatives designed to "save" the city, a term-limited Bloomberg persuaded the city council to fast-track a bill that would allow him to overturn the voter referendum imposing mayoral term limits. Bloomberg's thinking was that he was the only leader equipped to shepherd the city through a time of crisis.</p><p dir="ltr">As then-Rep. Anthony Weiner <a href="https://www.reuters.com/article/us-newyork-bloomberg-idUSTRE49M70J20081023" target="_blank" rel="noopener">put it at the time</a>: "Everyone can see that this is a back-room, insider deal that takes away New Yorkers' right to vote." Shortly after <a href="https://www.nytimes.com/2009/11/28/nyregion/28spending.html" target="_blank" rel="noopener">spending over $100 million on his campaign</a> and narrowly winning a third term, Bloomberg <a href="https://www.nytimes.com/2010/10/26/nyregion/26trailer.html" target="_blank" rel="noopener">reinstated term limits.</a></p><h2 dir="ltr">Admiring dictators, but in a nice way</h2><p dir="ltr">Trump's <a href="https://www.businessinsider.com/trump-has-enabled-autocrats-like-putin-become-presidents-for-life-2020-1/amp/" target="_blank" rel="noopener">admiration of dictators</a> is no secret. And while he sometimes is impressed by their policies - like Philippine President Rodrigo Duterte's greenlight for thousands of extrajudicial killings of suspected drug dealers - he mostly admires their <a href="https://www.businessinsider.com/trumpn-tiananmen-square-massacre-china-showed-power-of-strength-2019-6" target="_blank" rel="noopener">brute displays of controlling the populace</a>.</p><p dir="ltr">Bloomberg's not like that. He styles himself as a benevolent supreme leader.</p><p dir="ltr">Bloomberg <a href="https://www.washingtonpost.com/opinions/2019/11/13/michael-bloombergs-china-record-shows-why-he-cant-be-president/" target="_blank" rel="noopener">recently defended the Chinese government</a> - which reportedly has <a href="https://www.washingtonpost.com/opinions/2019/11/13/michael-bloombergs-china-record-shows-why-he-cant-be-president/" target="_blank" rel="noopener">at least 1 million people</a> enslaved in "reeducation" camps - as being "responsive" to their constituents, and roundly rejected applying the "dictatorship" label to the Chinese President Xi Jinping. Bloomberg appreciates the can-do nature of a totalitarian government that invests in green technologies and prioritizes "results."</p><p dir="ltr">That's because the world's eighth-richest man, who <a href="https://pen.org/press-clip/nyc-mayor-michael-bloomberg-calls-the-nypd-my-own-army/" target="_blank" rel="noopener">once described the NYPD</a> as "my own army ... which is the seventh biggest army in the world," knows he knows better than the little people with their due process and constitutional protections.</p><p dir="ltr">Bloomberg's running as the antidote to Trump, but when it comes to their belief in the guiding hand of iron-fisted authority, they're strongman soulmates.</p><ul class="read-more-links"><li>Read more:</li><li><a href="https://www.businessinsider.com/mike-bloomberg-stop-frisk-apology-inadequate-2019-12link">If Mike Bloomberg wants to move on from 'stop and frisk,' he should put his money where his mouth is</a></li><li><a href="https://www.businessinsider.com/trump-could-curb-civil-liberties-iran-war-terror-attack-2020-1">Trump is not a fan of civil liberties, and Americans are more willing to give up their rights when they're scared. Here's why there's reason to be concerned, regardless of what happens with Iran</a></li><li><a href="https://www.businessinsider.com/trump-does-not-respect-military-uses-them-props-2020-2">Trump doesn't really respect members of the military. He uses them as props.</a></li><li><a href="https://www.businessinsider.com/joe-biden-new-hampshire-crash-burn-shows-time-end-campaign-2020-2">Drop out, Joe Biden. New Hampshire proves you are done.</a></li></ul><p class="tagline">This is an opinion column. The thoughts expressed are those of the author(s).</p>

Mike Bloomberg and Donald Trump's shared love of executive power makes them strongman soulmates

<p><div class="image-container float_right"><div class="image"><img src="http://static4.businessinsider.com/image/5231bd9c69beddd56a966719-547-410/pool-table-meeting.jpg?maxX=480" border="0" alt="pool table meeting" width="480" /><p class="source on-image">Michael Kaplan/Business Insider</p></div></div>Start Ups face a unique set of marketing challenges today. Particularly those with a digital bend.</p>
<p>Why?</p>
<p>Because an increasing digital divide is occurring between digital natives and digital immigrants.</p>
<p>The former speak digital like a native, the latter speak digital with a heavy accent. Often, venture capitals, clients and key stakeholders belong to the latter group.</p>
<p>And these are the people that Start Ups need to influence, persuade and occasionally manipulate to ensure that you get what you need.</p>
<p>Let us canvas this digital divide for a moment. We are living through a paradigm shift in communications, technology, and marketing right now, and the paradigm shift we are experiencing is one that is moving us from the analogue, physical, face to face world of old to the digital, virtual, interface to interface world of tomorrow.</p>
<p>This freaks people out. It particularly freaks out digital immigrants who don't speak digital as well as they'd like, or as well as their Millennial and Generation Z kids would like them to. Unfortunately, some of these guys are your key communication targets - be it in a pitch, a round of financing, as mHealth customers, or as CFOs.</p>
<p>Thus, you must learn to empathise with a generation whose emotional hearts are enduringly analogue, and whose rational minds may not yet have become digitised. You have to find the sweet spot between the digital and the analogue in your marketing that will win both hearts and minds of tomorrow's stakeholders. You have to find the Digilogue.</p>
<p><div class="image-container float_right" style="width:400px"><div class="image"><img src="http://static6.businessinsider.com/image/5231b964ecad045620270819-534-800/anders-sorman-nilsson-2.jpg" border="0" alt="Anders Sorman Nilsson 2" width="400" /><p class="source on-image">Anders Sorman Nilsson</p></div></div>The reason this is so critical for Start Ups is that you lack something. You lack face to face trust, you lack history, you lack the tangible, you lack the physical, you lack the belly to belly interaction, and you oftentimes sell the intangible.</p>
<p>You may be one of the lucky ones who operates within the digital echo chamber of Silicon Valley, where digital is in the DNA cross-generationally and it is spoken as if it was Esperanto, but if you're in Sydney, Kansas City, Indianapolis, Stockholm, or Beijing you may need to polish your marketing and communication skills to ensure you capture your audience's imaginations.</p>
<p>You may well need to learn a new language; you may need to learn Analogue, so that you can build a bridge between your digital ideas, and the analogue world views of your audience.</p>
<p>While established, bricks and mortar businesses struggle to capture the digital minds of tomorrow's customer, Start Ups face the reverse challenge. How do you capture a segment of the market that is not on Facebook, who think that a tweet is a sound a bird makes, and who still express their emotions without using an Emoticon?</p>
<p>Here is a list of things any Start Ups must not digitise:</p>
<p><strong>1. Belly to Belly Contact<br /></strong><br />When connecting with clients or pitching ideas, do it in person. Trust is still best built in person, and big deals usually close on a handshake. There is a reason that politicians love 'pressing the flesh' - it's been said that showing up is 90% of the success. Make sure you turn up in the analogue world at the crucial junctures.</p>
<p><strong>2. Create extraordinary analogue brand journeys</strong></p>
<p>When clients visit your showroom, demonstrations, or product displays, make sure that every touch point is exquisitely designed, and that it elicits a positive emotional, analogue response. If your stakeholders pay you the respect of investing their analogue, face to face time with you, ensure that you make it count and that you leave a lasting, positive impression.</p>
<p><strong>3. Post purchase support</strong></p>
<p>When something goes wrong, and the client or stakeholders needs you, lean in the problem, be there in person, pick up the phone and do whatever it takes to fix it. There is nothing like analogue assurance, and oftentimes client relationships can be further deepened and enhanced when fixing a flaw.</p>
<p><strong>4. A select number of marketing touch points</strong></p>
<p>Google and Facebook distribute analogue, printed vouchers to trial their products. Why? They are wearing their digital hearts on an analogue sleeve, and trying to go analogue in their efforts to reach key demographics and in raising their profiles among digital immigrants.</p>
<p><strong>5. Education</strong></p>
<p>When all the other high tech players went pure play digital in the early 2000s, Apple went Digilogue by combining both digital and analogue channels of communication and education.</p>
<p>Their concept stores, their geniuses and concierges signaled to digital immigrants that Apple was simple to use, and it developed a non-threatening stance, just like Zappo's extended a human hand to its clientele, by offering great support and service via its analogue call centre in Las Vegas.</p>
<p>Start Ups face a unique set of communications and marketing challenges today. You must package the intangible, the innovative, the creative, and sometimes you are forced to pitch it to a core audience who are not early adopters.</p>
<p>The truly successful Start Ups who manage to pitch their ideas and gain critical mass and diffuse their innovations across society tread a fine balance between the digital world and the analogue world of communications.</p>
<p>They go Digilogue. This is the way to win the hearts and minds of tomorrow's customers - the arbiters of a Start Up's success.</p>
<p><em>Written by Anders Sorman-Nilsson,global futurist, innovation strategist, keynote speaker at TEDx and author of new book, "Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer."The book is published by Wiley and available in bookstores across the country and through Anders Sorman-Nilsson's website <a href="http://www.businessinsider.com.au/www.digiloguebook.com">digiloguebook.com</a>. RRP $27.95.</em></p>

You Searched For "analogue display" and got 20 results

Watches for boys who love to be on time in style

BI India Bureau

Beautiful And Enticing Kids Watches For Girls

BI India Bureau

New video shows a US-made Bradley fighting vehicle hammering a T-90M, what Putin has called 'the world's best tank'

Chris Panella

Best watch to buy for men under ₹2000

BI India Bureau

Garmin announces new series of multisport smartwatches in India

IANS

Best alarm clocks in India

Shradha Aneja

Best smartwatches under ₹3000

BI India Bureau

Best electric car tyre air pump

Shradha Aneja

Best watches under ₹1000 for men

BI India Bureau

INTERVIEW: From ‘nobody knows you sell laptops’ to the third largest laptop maker in India — the Asus India story

Rounak Jain

Best tyre pressure gauges in India

Rounak Jain

Best Body Weight Machine in India

Shadab Rabbani

Best wrist watches for women

BI India Bureau

NASA video shows the cramped quarters where SpaceX's 4 civilian passengers will live for 3 days

Morgan McFall-Johnsen

Best sports watches

BI India Bureau

Choose the best digital watches for men

BI India Bureau

Mahindra Thar 2020 compared to the older version of the iconic offroader

Navdeep Yadav

Best electric kettles for boiling water, tea, milk and Coffee

Insider Studios

Mike Bloomberg and Donald Trump's shared love of executive power makes them strongman soulmates

Anthony L. Fisher

Five Things Startups Shouldn't Digitize

Anders Sorman-Nilsson, Business Insider Australia