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Starting your own company is one of the hardest things you can do in business - so it's invaluable to get advice from other individuals who have done it, as well. 
 
Luckily, the blogosphere is packed with entrepreneurs, investors, and business pundits kicking the bucket to share their knowledge. 
 
Here are the 5 blogs every entrepreneur must follow 
 
<keyword id="58954" type="PERSON" weightage="20" keywordseo="Richard-Branson">Richard Branson</keyword> 
 We all know the name. Richard Branson launched Virgin Records in 1973. Today <keyword id="182673" type="COMPANY" weightage="20" keywordseo="Virgin-Group">Virgin Group</keyword> holds more than 200 companies in more than 30 countries. 
 
Link: https://www.virgin.com/richard-branson 
 
<keyword id="4024260" type="UNKNOWN" weightage="20" keywordseo="amy-porterfield">Amy Porterfield</keyword> 
 
This is how Amy defines her blog—“I create dead-simple educational tools that will get you more traffic, more leads and more sales—for less stress and zero drama.” 
 
Link: http://www.amyporterfield.com/ 
 
<keyword id="179988" type="COMPANY" weightage="20" keywordseo="TechCrunch">TechCrunch</keyword> 
 This is one of the fastest blogs when it comes to technology. Get the most <keyword id="6370284" type="ORGANIZATION" weightage="20" keywordseo="Exclusive">exclusive</keyword> insight into the world of venture capital, technology and startups. 
 
Link: https://techcrunch.com/ 
 
<keyword id="4024259" type="UNKNOWN" weightage="20" keywordseo="tomasz-tunguz">Tomasz Tunguz</keyword> (VC at Redpoint) 
 
Tomasz writes about data-driven blog posts about key questions facing startups. He has also co-authored a book “Winning with data”. We recommend this blog for people interested or are in the business of SaaS. 
 
Link: http://tomtunguz.com/ 
 
James Altucher 
 
James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies. 
 
Link: http://www.jamesaltucher.com/

5 Blogs every entrepreneur must follow

<ul class="summary-list"><li>Some women are earning higher incomes and becoming the primary breadwinners in their marriages.</li><li>This shift is creating more stay-at-home husbands but can also cause jealousy and resentment.</li></ul><a target="_blank" href="https://www.businessinsider.com/pay-gap-by-state-how-much-women-and-men-earn-2024-3">Women typically make less money than men</a> in the workforce, but there are many professions where <a target="_blank" href="https://www.businessinsider.com/gender-pay-gap-where-women-earn-more-2018-4">women earn more</a> on average than their male counterparts. And as women's salaries increase, some become the breadwinners in their marriages and relationships.This steady <a target="_blank" href="https://www.businessinsider.com/women-will-benefit-from-wealth-trends-millennials-boomers-investment-finance2024-3">income growth for women</a> can also create more stay-at-home dads and husbands, and the shift in responsibility can require some serious adjusting and getting used to.Business Insider spoke with five women earning more than their husbands about the biggest obstacles they faced when <a target="_blank" href="https://www.businessinsider.com/breadwinner-in-marriage-stay-at-home-dad-advice-2023-6">they became breadwinners</a>. For the most part, feelings of jealousy, resentment, and guilt formed, but ultimately the relationships grew stronger, and communication seemed to be the resolution.<h2 id="ecd8b1dc-9a38-4983-b016-1d111cd9b414">Amy Porterfield is a breadwinner who retired her husband and was worried she'd resent him</h2>"When I started my business, my husband was still a general contractor and contributed to the family finances while working to become a firefighter," <a target="_blank" href="https://www.businessinsider.com/female-breadwinner-retired-husband-strengthened-marriage-2024-6?r=breadwinning-wife-lp">Porterfield told BI</a>.Her husband eventually became a firefighter and earned up to $100,000. But within three years of launching her social media consultancy, Porterfield was earning $1 million in revenue and it became clear her husband didn't need to work.When the opportunity to <a target="_blank" href="https://www.businessinsider.com/moved-from-silicon-valley-california-memphis-tennessee-experienced-culture-shock-2023-10">relocate from California to Tennessee</a> came, it only made sense for Porterfield's husband to leave his job, even though he loved it. They decided he would retire from firefighting.Porterfield said her husband was proud, celebrated her successes, and kept moving forward, but he expressed some concerns about not having a job that gave him purpose.<div type="image" title="a husband and wife sit on a swing with their dog" height="1500" width="2000" msid="111310917" hostid="261"></div>Meanwhile, Porterfield was afraid she'd resent her husband's free time, and eventually, she did.Porterfield admitted that she occasionally became jealous of her husband's less stressful days when she felt overwhelmed with work. Still, the experience forced them to communicate more, which <a target="_blank" href="https://www.businessinsider.com/married-couples-share-secrets-long-lasting-love-2024-2">positively affected their marriage</a>."Creating a life unlike most people's status quo forces you to communicate more, say the things you don't want to say but are necessary to grow, and show up in ways that stretch you."Last year Porterfield's company earned $20 million in revenue, and she feels her family dynamic made her a better leader.<h2 id="201db9d4-63b2-4c7d-95cf-6ae892b7a523">Karina Daves' income is four times larger than her husband's. Therapy helped him deal with it.</h2><div type="image" title="Couple posing" height="978" width="1302" msid="111310927" hostid="261"></div>Once <a target="_blank" href="https://www.businessinsider.com/husband-jealous-made-more-money-breadwinner-relationship-2024-2?r=breadwinning-wife-lp">Karina landed her first tech job</a>, the financial dynamics between her and her husband quickly shifted. "When we got married 11 years ago, Terrance made more money than me," she told BI. He was a master auto technician at Nissan, and Karina was a social worker.Now, Karina is a regional manager of employee experience at a tech company, produces a podcast, owns a coaching business, and is a social media influencer. Her paystubs show that she makes four times more money than her husband.To adjust to Karina's schedule and help out more with their two children, Terrance agreed to take a more flexible job at Princeton University and took a 50% pay cut. But he told his wife the transition was difficult and <a target="_blank" href="https://www.businessinsider.com/guides/health/mental-health/how-to-find-a-therapist">sought out therapy</a> to help him make sense of it all.Karina said that her husband's therapy sessions eventually helped him realize he was jealous of her and had started viewing her as an individual rather than a teammate. But through healthy communication they got back on the same page.<h2 id="0251ab7f-c148-4918-b628-2e02143dc124">Katie Matthews' husband quit his job and made her the breadwinner, now they feel like they can breathe</h2><div type="image" title="Katie Matthews and her husband standing in front of a riverbed." height="2736" width="3648" msid="111310924" hostid="261"></div>In May, <a target="_blank" href="https://www.businessinsider.com/breadwinner-wife-husband-quit-job-relationship-2024-5?r=breadwinning-wife-lp">Matthews wrote about her experience</a> as the breadwinner in her marriage for BI. She reported that her husband quit his job of 10 years at the end of 2023 after burning out."It was our sole source of income, but by the end, the money just wasn't adding up anymore," Matthews wrote. "So, six months ago, we did what many others dream of doing. We quit the job with no backup plan."Matthews has stepped into the role of financial provider, earning money as a freelance writer while her <a target="_blank" href="https://www.businessinsider.com/become-stay-at-home-dad-help-men-feel-happy-fulfilled-2023-8">husband is in charge of the housework</a> and kid duties. Now that they've reversed roles, she says they're kinder to each other and better understand what the other person contributes. They also realize how much pressure they've put on themselves over the years, and she appreciates the support she now has to advance her career.But this understanding doesn't stop Matthews from feeling resentful at times."Admittedly, I can feel resentful that I'm working while he isn't, especially when I've never had a clean break from work, not even when our babies were born."Still, Matthews believes switching roles has expanded the couple's mutual empathy and made them a better team.<h2 id="4b17b58c-a293-4299-bf36-672131564ccf">Andrea Mac loves being the breadwinner but feels like the second-choice parent</h2><div type="image" title="Andrea Mac and her husband sitting and smiling." height="1500" width="2000" msid="111310925" hostid="261"></div>After Mac gave birth to her third child, her<a target="_blank" href="https://www.businessinsider.com/mom-provider-stay-at-home-dad-husband-kids-2024-1?r=breadwinning-wife-lp"> husband decided to leave his electrical engineering</a> job and became a full-time stay-at-home dad. He takes care of 90% of their home life, while Mac earns 100% of the income.This arrangement works for their family of six, but it doesn't come without some sacrifices that traditional moms don't typically face — especially when Mac has to take long work trips."For days and weeks at a time, my husband was effectively a single parent," Mac told BI. "It wasn't easy when I finally returned home."Sacrificing parenting moments to be a provider has turned Mac into what she calls <a target="_blank" href="https://www.businessinsider.com/wife-made-six-figures-husband-stayed-home-with-kids-2024-3?r=breadwinning-wife-lp">the "second-choice parent."</a> It's also led to her questioning if she's just a paycheck sometimes, but she loves her work. Her company made just under $550,000 last year.Mac considers herself and her husband incredibly hardworking and committed to providing for their family's needs. They believe in shared decision-making and an equitable division of responsibilities, which keeps their marriage balanced.<h2 id="b2723294-5729-4b10-a9be-5d2eb56f4b00">Betsy Grunch is a surgeon, and her husband is a stay-at-home dad</h2><div type="image" title="a surgeon" height="834" width="1114" msid="111310920" hostid="261"></div><a target="_blank" href="https://www.businessinsider.com/how-neurosurgeon-mom-demanding-job-parenting-2024-6?r=breadwinning-wife-lp">Work-life balance has been difficult for Betsy,</a> an active mom and neurosurgeon with an unpredictable work schedule. Fortunately, she's able to split childcare responsibilities with her husband, Ray, a stay-at-home dad and private investigator."Even before I got pregnant, my husband wasn't working that much and did a lot of the chores at home, so we knew he'd mostly be the one to stay home with the kids," Betsy told BI.But this arrangement doesn't come without the guilt of missing out on family moments. Betsy said her son and daughter, who are 9 and 6 respectively, understand that she has to work. At the same time, Betsy notices her kids can get jealous when she has to step away to focus on work tasks.Betsy said she's learning to ask for help juggling both worlds. She's even hired extra staff at her job and extra help managing household chores. This allows her to be more present when she's with her family"<a target="_blank" href="https://www.businessinsider.com/personal-finance/spend-money-on-chores-no-regrets-2021-9">Outsourcing certain responsibilities</a> has been life-changing and helpful. I can spend a lot more time with my kids now."If you're a wife earning more than your husband and want to share your story, please contact Manseen Logan at mlogan@businessinsider.com.

5 Breadwinning wives share the biggest obstacles that come with earning more money than their husbands

<ul class="summary-list"><li>Amy Porterfield started her own business at 31 and surpassed her husband's income as a firefighter.</li><li>They decided as a couple that her husband would retire and she would support both of them.</li></ul>This as-told-to essay is based on a conversation with Amy Porterfield, a 47-year-old <a target="_blank" href="https://www.amyporterfield.com/">founder</a> and online marketing expert in Nashville. It's been edited for length and clarity.I never dreamed of becoming an entrepreneur. When I graduated, I got my first corporate job and assumed I'd <a target="_blank" href="https://www.businessinsider.com/walmart-ceo-doug-mcmillon-how-to-move-up-corporate-ladder-2024-4">climb the corporate ladder</a>. I liked a steady paycheck, health insurance, and all the benefits of having a 9-to-5 job.I was the director of content development for <a target="_blank" href="https://www.businessinsider.com/tony-robbins-a-day-in-his-life-2017-10">Tony Robbins</a> for almost seven years. One day, Tony brought a group of internet marketers into a meeting. They were all successful entrepreneurs, and one thing they had in common was freedom. They called the shots, determined their hours, got to be as creative as they wanted, and didn't have to answer to anyone. For the first time in my life, I wanted that.I decided to go out on my own. It took about a year until I found the courage to devise a plan, but when I was 31, I started my own social media consulting business.It was the scariest thing I've ever done, but it was the best decision I ever made. Now, I <a target="_blank" href="https://www.businessinsider.com/breadwinner-in-marriage-stay-at-home-dad-advice-2023-6">support both myself and my husband, </a>Hobie.<h2 id="c9014c00-9ef6-43e1-aa4d-b56fbcc68594">At the time, my husband was becoming a firefighter</h2>When I started my business, my husband was still a general contractor and contributed to the family finances while working to become a firefighter. We <a target="_blank" href="https://www.businessinsider.com/childless-marriage-no-regret-stepkids-2024-5">don't have children together</a> (I do have a stepson), and although I thought I might want kids one day, my desire to build something on my own, call the shots, and inspire others became bigger than my desire to have children.I started making money in the first two years of my business, but I didn't make as much money as I thought I would. My goal wasn't to be the <a target="_blank" href="https://www.businessinsider.com/husband-jealous-made-more-money-breadwinner-relationship-2024-2">breadwinner of our family</a> — I just wanted to find a way to make money on my own terms. It wasn't until the third year that I realized what I was creating could be incredibly lucrative.<h2 id="f10385bc-fadf-4720-a185-ca2bb0d019f6">As my business grew, I started to make more money than my husband</h2>I realized I was <a target="_blank" href="https://www.businessinsider.com/personal-finance/partner-makes-more-feel-like-live-his-income-2023-11">making more money than my husband</a> in a tax meeting. We sat in front of our accountant, who shared our yearly salaries. I surpassed my husband by a lot.Once he became a firefighter, my husband made about $100,000 a year. In my third year in business, I made $1 million in revenue. Last year, my revenue hit $20 million.I remember leaving that meeting and my husband saying, "I didn't realize it was that much more." I asked him if he was OK with that, and he said it was weird to know his wife made more money than him, but he was proud of me.Each year, it became more apparent that his salary was significantly less than mine. We had to discuss our feelings about being in different roles than we thought we would be in our marriage. The conversations never got heated and he never got upset about it.We were honest with each other that we both assumed he would make more money than me, but when things turned out differently, he celebrated my success and I kept moving forward.<h2 id="d527278c-bc5d-44f8-ab05-a816ae6c29f7">We started thinking about retiring my husband</h2>Three years ago, we moved from California to Tennessee. I can move anywhere with my job, but it wasn't easy for my husband to move to another state. As a firefighter, he would've had to start from scratch and move up the ranks again.He's still young and loved his job, but together, we concluded that his <a target="_blank" href="https://www.businessinsider.com/retired-young-traveling-world-husband-2024-6">retirement</a> was the best decision for our family. I was more in support of it than he was in the beginning. Firefighters can be gone for 24 hours at a time, and I hated him being gone so much.At first, he wasn't completely comfortable not making money to provide for us, but we often had to make sacrifices and change things around for his job. With my job, I can take a vacation whenever I choose and set my own hours. It just made sense so we could have more freedom.<h2 id="0efd693e-fc06-4d54-a217-cd67e84dc5b4">Ultimately, it's been a good decision for us, but we were both nervous for different reasons</h2>He was concerned with not having a job that gave him purpose. I was afraid I'd resent him for not working. I didn't want to feel frustrated that he could relax all day and do whatever he wanted.The best thing I did was tell him the truth about this fear. He understood, and we set some guidelines. He manages our household and personal lives, and I make the money.We clarified his new responsibilities to include errands, lawn work, laundry, appointments, car maintenance, and managing contractors and renovations. If we're going to have people over, I create the menu and the overall vibe. We manage our investments and retirement accounts together, but he pays all the bills.These roles are very different than how I was raised. My dad was the breadwinner, and <a target="_blank" href="https://www.businessinsider.com/cant-afford-stay-at-home-mom-lifestyle-2024-5">my mom stayed home</a> to raise me and my sister. I'm living a life that is very different than what I saw growing up.My husband is a true alpha male, but that doesn't mean he believes in traditional household roles. He was raised by a strong mom who worked outside the house and made most of their household money, so he was more open to a non-traditional dynamic.<h2 id="f5cfd92d-0046-49d6-a9ae-44c285c2c16d">There are challenges with our arrangement</h2>A few times when I was working a lot and felt stressed and overwhelmed, I was jealous of his free time and less stressful days.My favorite thing he'd say in those moments was, "How can I make this easier for you? What do you need from me?" Knowing he would help me was all I needed to know we were doing the right thing.Sometimes, he'd love for me to shut it all down and be present with him, but I'm running a business and want and need to show up for my team. I love to work, and I love my business — it feels like an extension of me.My husband told me he wishes he could reverse roles and succeed at my level, but that's not our reality. "You make more money in a month than I made in a year as a firefighter. Instead of wishing it was me, I choose to be proud of you, support you, and be grateful for the life we get to live," he said.<h2 id="a7633728-c198-4b22-8d56-4c8bbb5ca623">Being the breadwinner has made me a better leader, woman, wife, and friend</h2>It's allowed me to build a business with 23 full-time employees, most of them women and many of them mothers. I'm an example of a lifestyle many women might not think possible for them.It's also strengthened my marriage. Creating a life unlike most people's status quo forces you to communicate more, say the things you don't want to say but are necessary to grow, and show up in ways that stretch you.

I'm a female breadwinner who retired my husband. I was worried I'd resent him, but I'm a better leader and wife because of it.

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Courtesy of Christina NicholsonTV host Christina Nicholson is also a mom.</div></div></div><ul class="summary-list"><li>Christina Nicholson is a former TV reporter and anchor now owns her own business. She's also a mother of two (soon to be three).</li><li>She says moms can start a lucrative side hustle at home, even with just a couple of hours to spare a day.</li><li>Below she details six of the most popular choices for mom-preneurs, including freelancer and virtual assistant.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>With kids in and out of school, many moms find it difficult to have a normal routine or to just get a few hours of work done while playing cab driver to their children and their extracurricular activities.It's common to think spending time working and making money is out of the question, but it's not. And no, you do not need to join a multi-level marketing company, or MLM, to bring in a few thousand dollars a month from home. According to a <a href="https://www.pewresearch.org/fact-tank/2019/05/08/facts-about-u-s-mothers/">Pew Research</a> poll released this year, mothers are spending more time in the labor force. In fact, <a href="https://www.entrepreneur.com/article/321759">mothers are the breadwinners</a> in 4 out of 10 families in the United States.So, why not get a piece of that pie? There are countless ways to <a href="https://www.entrepreneur.com/video/320570">do this from home</a> while keeping a flexible schedule. <a href="https://www.martaspirk.com/">Marta Spirk</a>, a female empowerment coach, understands that starting something different after dedicating time for your family and little ones can be a challenge, but focusing on the benefits it will bring helps. "Not only will you be able to contribute financially, but you will also gain new skills, connect with new people and have a chance to develop your "own thing" outside of motherhood," Spirk says. "I encourage you to look inside yourself and revisit your talents and your uniqueness."There are a variety of ways to do this. Here are some of the most popular.<h2>1. Freelancer</h2>Laura Pennington Briggs launched her business in 2012 with no formal training and scaled it to six figures in just 18 months. Her work from home job? A freelance writer. She says the first step to becoming a freelancer is by evaluating past experiences and current interests. "For example, interests in research and organization make for great virtual assistants and a passion for words can lead to a freelance business as an editor, proofreader, or writer," Briggs, author of <a href="http://www.betterbizacademy.com/getthebook">Start your Own Freelance Writing Business</a> said. Some of the most in-demand freelancers today include VAs, web developers, designers, branding specialists, copywriters, and social media managers. "Research other freelancers who might be your competition to get a sense of how they package their work and promote themselves online," Briggs said.According to <a href="https://www.score.org/blog/state-of-freelancing-in-america">Score</a>, 47% of millennials already freelance, more than any other generation. By 2027, freelancers will account for the majority of the American workforce.There is no better time to dip your toe in the freelancing water than now.Read more: <a href="https://www.businessinsider.com/34-year-old-freelancer-making-200k-a-year-describes-spending-2019-8">I'm 34 and make $200K a year as a freelancer. This is exactly how I spend my money to both scale my business and still enjoy my Miami life</a><h2>2. Virtual assistant</h2>One of the most popular routes for moms who want to work from home is a virtual assistant, or a VA.<a href="https://micalaquinn.com/meet-micala/">Micala Quinn</a> started her VA business while she working fulltime as a teacher. A few months after launching her business, she was matching her teaching income and quit her job to focus on virtual assisting fulltime."Everyone has marketable skills," Quinn said. "For example, if you are a great writer, offer copywriting services. An eye for design? Offer graphic design services. There truly is a market for everyone."Next, Quinn suggests targeting a specific industry, like working with real estate agents or local restaurants for example."Picking a niche will help you focus on your potential clients and really understand their pain points and how you can help them as a virtual assistant," Quinn said.Plus, this makes it easier to find them, build relationships, and grow your business<h2>3. Executive assistant</h2>Think of an executive assistant as a step up from a virtual assistant.Instead of doing things like graphic design or email management for a business owner, you'd working more closely with a CEO.If you have prior office experience, this is a great job to consider because you know how an office operates. "Stay at home <a href="https://www.entrepreneur.com/article/314197">moms have well-honed skills</a> that translate seamlessly to being an executive assistant - attention to detail, scheduling prowess, and the ability to wear multiple hats on any given day," said executive assistant and trainer <a href="https://www.jesslindgren.com/sahm">Jess Lindgren</a>. "Make sure you've got a basic structure to your business, choose what kind of executive you'd like to support, and then tell your network what you're up to."Read more: <a href="https://www.businessinsider.com/5-time-saving-tricks-used-make-106421-working-9-5-2019-8">5 time-saving tricks I used to make $106,421 on the side while working a demanding 9-to-5 job</a><h2>4. Social media influencer</h2>If you're on social media, you might as well monetize it, right? "Online creators can monetize through more channels and build a high converting platform when they have a loyal audience," says <a href="https://www.instagram.com/meaganfaye/">Meagan Faye</a>, <a href="http://www.livingboldly.ca/">a travel influencer</a> based in Canada. "Building a dedicated audience takes time and consistency, but once you have created a strong community, you can capitalize through things like affiliate marketing, digital display advertising, and sponsored posts."The only problem? You need to build your brand before you start making money.According to Faye, the best way to do that is to start with a very specific niche. "Start posting quality content on a consistent basis and using niche-specific hashtags on your content to get discovered by your target audience," Faye said. "The more you post with hashtags, the more you'll get seen by people who may resonate with your content."<h2>5. Coach or mentor</h2><a href="https://jessicastansberry.com/meet-me/">Jessica Stansberry</a> teaches people to excel in something she's great at - creating content online."Showing your personality and original ideas on video platforms like Facebook live, YouTube, or Instagram stories will open the door to your potential new customers or clients," Stansberry said. "They'll be thinking, 'Wow, she really knows what she's talking about' (even if you have a 2-year-old run through with a diaper on his head as you're doing it)."Don't think you need to work with businesses only. Many moms make money from home by teaching people how to excel with their hobbies too. Cassidy Tuttle started a blog that teaches people how to <a href="https://www.succulentsandsunshine.com/">grow succulents</a>. That morphed into a book and an online course. Today, her husband works with her in the business.Recently, in a live interview on CNN's Headline News, online marketing expert <a href="https://www.amyporterfield.com/about/">Amy Porterfield</a> shared a story about one of her students - a working mom who left her full-time job because she was making money teaching other moms vegetable canning.<h2>6. Create a product</h2>Many moms let their creativity go to waste, but some sell their creations online in places like Etsy while other women take it to the next level, like Adriana Botti, founder of <a href="https://littlewordsproject.com/">Little Words Project</a>.After being bullied as a high school student, she created the original word bracelet with inspirational words on them to promote self-love and kindness. Today, she employees eight women in the multi-million dollar business. People will pay for your knowledge, your creations, and your services.The right word in the right ear at the right time makes all the difference, and you never know who needs help until you offer.With just an hour or two a day, the possibilities are endless.Christina Nicholson is a TV host. You can see her in front of the camera as a host on<a href="http://thebalancingact.com/moo-free-earth-friendly-alternative-to-milk/"> Lifetime TV</a>, in national commercials, and read her work online in a variety of outlets, including her lifestyle and family blog, <a href="http://christinaallday.com/">Christina All Day</a>. She lives in South Florida with her husband and young children. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/fox-news-opinion-programs-white-supremacist-rhetoric-great-replacement-2019-5">Fox News pundits are using white supremacist language tied to 'The Great Replacement' conspiracy theory</a></h3> <div> </div> </div>

6 ways moms can start a thriving business from home in just a couple of hours a day

<keyword id="1737805" type="UNKNOWN" weightage="60" keywordseo="Social-Media-Insights">Social Media Insights</keyword> is a daily newsletter from Business Insider that collects and delivers the top <keyword id="6354632" type="COMPANY" weightage="60" keywordseo="Social-media">social media</keyword> news first thing every morning. You can <a href="http://www.businessinsider.com/newsletter">sign up</a> to receive Social Media Insights <a href="http://www.businessinsider.com/newsletter">here</a> or at the bottom of this post.

<a href="http://www.clickz.com/clickz/news/2251873/grey-poupons-spoton-social-media-strategy">Grey Poupon's Spot-On Social Media Strategy</a> (ClickZ) The brand used up-to-the-minute strategy to spread the "Pardon Me" Oscar spot and <a href="http://greypouponchase.com/">Grey Poupon brand</a> all over via social media, including <keyword id="6354576" type="CITY" weightage="60" keywordseo="Facebook">Facebook</keyword>, <keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword>, and YouTube. Kontera, a company that analyzes social media conversations and content views, as well as providing services to "amplify" content, looked at data for 15 brands that advertised during the <keyword id="6376611" type="ENTERTAINMENT" weightage="60" keywordseo="oscars">Oscars</keyword>. It found that <keyword id="1612541" type="UNKNOWN" weightage="60" keywordseo="grey-poupon">Grey Poupon</keyword> outperformed all other advertisers. During this Oscar period trending bump, Grey Poupon saw an increase of 345.32 percent in consumer interest, as reflected in Kontera's data. "Trending" is a measure of the percentage increase or decrease in the amount of consumption of digital media and social conversations about a brand. <a href="http://www.clickz.com/clickz/news/2251873/grey-poupons-spoton-social-media-strategy">Read &gt;&gt;</a>
<a href="http://wallblog.co.uk/2013/03/03/with-200-million-members-linkedin-is-now-valued-at-more-than-18-billion/">With 200 Million Members, LinkedIn Valued At $18 Billion</a> (The Wall) <keyword id="28120" type="CITY" weightage="60" keywordseo="Linkedin">LinkedIn</keyword> is now valued at more than $18 billion, as the company passed the 200 million user threshold per their quarterly earnings update. That is an incredible figure for a company that had its initial public offering in 2011 when it was valued at $4 billion.
<div class="image-container center" style="width:550px"><div class="image"></div>LinkedIn</div>
But does the new valuation have something of a whiff of bubble to it? <a href="http://wallblog.co.uk/2013/03/03/with-200-million-members-linkedin-is-now-valued-at-more-than-18-billion/">Read &gt;&gt;</a>
<a href="http://fredericgonzalo.com/2013/03/03/10-women-that-rock-our-social-media-world/">Women That Rock Our Social Media World</a> (Frederic Gonzalo) It’s almost March 8th, which means International Women’s Day. To mark the event this year, here are the top women who rock the social media sphere.
<ol>
<li>Mari Smith: Facebook marketing</li>
<li>Heidi Cohen: Blogger</li>
<li>Gini Dietrich: Public relations</li>
<li>Amy Porterfield: Facebook marketing</li>
<li>Amber Naslund: Strategy</li>
<li>Andrea Vahl: Social Media Examiner</li>
<li>Viveka von Rosen: LinkedIn expert</li>
<li>Ann Handley: Content marketing</li>
<li>Kristi Hines: Blogger</li>
</ol>
These ladies share a common trait: they are passionate, experts in their respective fields, and share knowledge generously through blogs, tweets, webinars and/or other social media outlets. <a href="http://fredericgonzalo.com/2013/03/03/10-women-that-rock-our-social-media-world/">Read &gt;&gt;</a>
<a href="http://www.dazeinfo.com/2013/03/01/twitter-business-strategies-for-2013-report/">How Brands Are Leveraging Twitter</a> (Brandwatch via Dazeinfo) A Brandwatch report, which studied over 10,000 random tweets, has established some key trends that impact the way we use Twitter and how brands will use that information this year. Twitter is approximately 62 percent engagement, 38 percent broadcast.
<div class="image-container center" style="width:410px"><div class="image"></div>Brandwatch</div> In terms of brand mentions, food and drink along with clothing and accessories were at the top of the list.
<div class="image-container center" style="width:410px"><div class="image"></div>Brandwatch</div>
Twitter is a unique source of opinions and experience about brands. So brands need to understand, analyze and act upon it order to develop campaigns for target audiences. <a href="http://www.dazeinfo.com/2013/03/01/twitter-business-strategies-for-2013-report/">Read &gt;&gt;</a>
<a href="http://www.business2community.com/social-media/social-media-roi-how-to-achieve-new-sales-0422864">Social Media ROI: How to Achieve New Sales</a> (Business 2 Community) Social media is a tool that can be used with great success to drive sales and new leads. But the only way to sell and see return on investment (ROI) in social media is through incentives that make people share:
<ul>
<li>Offers</li>
<li>Group Deals</li>
<li>Ideas on how to use your products</li>
<li>How your products solve a problem your users have</li>
<li>Get users to submit product reviews and recommend how to use your products</li>
</ul>
The key factor to get people buying is to build trust. Create compelling, interesting and encourage user-generated content (UGC) to get your community engaged and grow your fan base. Having significant reach is crucial to building a strong online presence that will influence followers and turn them into customers. <a href="http://www.business2community.com/social-media/social-media-roi-how-to-achieve-new-sales-0422864">Read &gt;&gt;</a>
<a href="http://www.websitebox.com/blog/entry.php?25-The-Top-99-Realtors%AE-on-Twitte">Be One Of The 'Top 99 Realtors on Twitter</a> (WebsiteBox via Inman News) WebsiteBox, the <keyword id="6354553" type="COMPANY" weightage="60" keywordseo="real-estate">real estate</keyword> CRM and marketing platform provider, welcomes petitions from real estate agents who think they deserve a spot on its list of "The Top 99 <keyword id="6390453" type="UNKNOWN" weightage="60" keywordseo="Realtors">Realtors</keyword> on Twitter."
<div class="image-container center" style="width:600px"><div class="image"></div><a href="http://www.websitebox.com/blog/entry.php?25-The-Top-99-Realtors%AE-on-Twitte">WebsiteBox</a></div>
To make the list, WebsiteBox used the following criteria: keyword and phrase search, user profile headings, and tweeting useful information. <a href="http://www.websitebox.com/blog/entry.php?25-The-Top-99-Realtors%AE-on-Twitte">Read &gt;&gt;</a>
<a href="http://professionalmanager.co.uk/masterclass/6879/six-skills-for-leaders-of-a-social-business/">Skills For Leaders Of Social Business</a> (<keyword id="574638" type="COMPANY" weightage="60" keywordseo="McKinsey-Company">McKinsey &amp; Company</keyword> via Professional Manager) <a href="http://www.mckinseyquarterly.com/Six_social-media_skills_every_leader_needs_3056">McKinsey</a> has produced a list of six skills that leaders will need to be literate in social media.
<div class="image-container center" style="width:550px"><div class="image"></div>McKinsey &amp; Company</div>
How many do you have? <a href="http://professionalmanager.co.uk/masterclass/6879/six-skills-for-leaders-of-a-social-business/">Read &gt;&gt;</a>
<a href="http://socialmediatoday.com/monica-romeri/1265361/video-social-media-marketing-infographic">The Importance Of Video In Social Media Marketing</a> (brainshark via Social Media Today) One way to re-energize and amplify your social media marketing is to create a short, highly shareable <keyword id="21654" type="COMPANY" weightage="60" keywordseo="video">video</keyword> to boost social lead conversions. <a href="http://socialmediatoday.com/monica-romeri/1265361/video-social-media-marketing-infographic">Read &gt;&gt;</a>
<div class="image-container center" style="width:550px"><div class="image"></div>brainshark</div>

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