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<keyword id="6245082" type="UNKNOWN" weightage="20" keywordseo="ZEE5">ZEE5</keyword> has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience that has a deep cultural and language connect to this content. This direct-to-consumer service launch is especially significant at a time when Indians in the US, many of whom remain deeply connected to their roots, are unable to travel home. ZEE5 will officially announce its launch in the US on 22nd June at a virtual event where its platform and content will be unveiled. The company will share key details about its plans for the market and its local partnerships, launch the brand campaign and more. With this launch, the streaming platform will open up access to the largest catalogue of South Asian content ie, Indian, Pakistani and Bangladeshi content to diaspora and even mainstream content consumers in the US. With 130,000 hours of content across 18 languages, ZEE5 will offer a premium, highly accessible, and affordable option for viewers to engage with the best of South Asian stories. ZEE5’s catalogue aggregates classics as well as modern stories across the widest range of categories and genres. · 3,500+ movies – including 120+ World Digital Premieres like Radhe: Your Most Wanted Bhai, Simmba, Uri: The Surgical Strike, Dream Girl, Operation Java (Malayalam), Ka Pae Rannasingham (Tamil), Switzerland (Bengali) etc. · 1,600+ TV shows including Kundali Bhagya, Mithai (Bangla), Sembaruti (Tamil), Sa Re Ga Ma Pa (various languages) etc. · 200+ Originals - including The Final Call, Kaafir, Mentalhood, Churails, and more. · 600+ music, food and lifestyle videos coming soon. · 100 Hours of fresh content added daily. With “language of your comfort” being a key promise across Content, Navigation and even Voice Search, ZEE5’s content library is tailor-made for the diverse cultures and languages of Indian and South Asian communities in the U.S. The languages include Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu and Bangla (Bangladeshi). Key titles are also subtitled or dubbed in English. “The United States represents our most significant market and the last bastion in our global journey as we launch an ad-free subscription service. As a Global Media Conglomerate, we have had a very deep connection with our diaspora audiences here, so it is a rather happy moment for me to now be bringing this audience the largest aggregation of South Asian content on a single platform through ZEE5,” said <keyword id="304784" type="PERSON" weightage="20" keywordseo="Amit-Goenka">Amit Goenka</keyword>, President, Digital Businesses &amp; Platforms, <keyword id="51166" type="COMPANY" weightage="20" keywordseo="Zee-Entertainment">ZEE Entertainment</keyword>. “The United States is home to millions of people whose families have strong connects with South Asia, and we are glad to bring them the largest and most diverse catalogue of culturally relevant entertainment across Indian, Pakistani and Bangladeshi stories. These stories have the power to engage deeply and go well beyond the South Asian audience to entertain and delight even mainstream audiences with their authenticity and allure. I am confident that ZEE5 will become the go to platform for all Americans who love great storytelling,” said <keyword id="3234540" type="PERSON" weightage="20" keywordseo="Archana-Anand">Archana Anand</keyword>, Chief Business Officer, <keyword id="7124509" type="PERSON" weightage="20" keywordseo="ZEE5-Global">ZEE5 Global</keyword>. · ZEE5’s Annual pack, priced at $84 USD will be available across all major devices at a limited launch offer price of $49.99. · ZEE5 subscribers in the US will also be the first to stream Salman Khan’s Radhe: Your Most Wanted Bhai. · Key initiatives and outreach plans to support the relief efforts for the fight against Covid-19 will also be shared at the launch event.

ZEE5 to foray into the US market, set to launch on June 22

<ul><li>In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals.</li><li>The originals, a web series and a movie, are being produced in partnership with local production house Asiatic’s Good Company and will have an all-local star cast. </li><li>Zee5 plans to open a local office in Bangladesh soon. </li></ul>After receiving an impressive reception in countries like Bangladesh and Sri Lanka, Zee5 has time and again spoken about its focus on international markets. It was perhaps this reception that encouraged the platform to come up with localisation strategies, to make themselves more appealing to these markets. Keeping in line with its plans of growing its presence in some key international markets, Zee5 Global has announced that it will start production of local content in Bangladesh. Among the multiple announcements made at Dhaka, the platform announced the launch of ZEE5’s first Bangladeshi Originals: a web series and a movie, both to be released within the next few months. Both Originals are being produced in partnership with local production house Asiatic’s Good Company and will have an all-local star cast. Over the past years, ZEE5 has rolled out over 84 Originals. With these shows, the platform now will add on a slate of local Bangladeshi content also, which will take give the local content and talent tremendous exposure in global markets. Bangladesh is in fact the very first market in which ZEE5 is rolling out its local content production, a significant statement of how deeply the platform has prioritized this market. First up for launch is a romantic movie titled Jodi.. Kintu.. Tobuo. Directed by Shihab Shaheen, this movie will take the audiences on a journey of what happens when a groom gets cold feet before his wedding day. Contract, a web series based on a novel written by Mohammad Najim Uddin, is another ZEE5 Original Series in the works. This is a cat and mouse thriller about a contract killer, a police cop and an underworld don. The series is being directed by Krishnendu Chatterjee, Tanim Noor and Parthe Sarkar. ZEE5 also shared details of its upcoming Talent Hunt titled ‘Bangladesh’s Global Superstar’ which will be launched within January. Providing a global stage to the vast local talent in Bangladesh, this talent hunt will give them an opportunity to conquer the OTT entertainment world with a chance to feature in ZEE5 Originals that get viewed across 190 countries. Commenting on the announcements, Amit Goenka, CEO, ZEE International and ZEE5 Global said, ”Localization is a very key part of our agenda this year as we look to establish deeper relationships with markets. Bangladesh has always been a high priority market, and we look to strengthen our ties further through strong local collaborations. Bangladesh will be the very first market in which we will be rolling out local language productions and I’m also very happy to share that we plan to have a local office here soon.” Talking about the initiatives and ZEE5’s strong focus on Bangladesh, <a></a>Archana Anand, Chief Business Officer, ZEE5 Globald, said, “Bangladesh is a young country poised for massive growth, and the possibilities are tremendous. We’re very excited to be here in Dhaka to share the various initiatives that we will be rolling out over the next few months along with our local partners. Our vision is one of true collaboration in this very exciting market where both of us grow and learn together to scale new heights.”

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh

<ul><li>Two independent directors on the board of <keyword id="51166" type="General" weightage="20" keywordseo="zee-entertainment" source="Orion">Zee Entertainment</keyword> Enterprises -- Ashok Kurien and Manish Chokhani have resigned on Monday.</li><li>This comes after proxy advisory firm Institutional Investors Advisory Services (IiAS) raised serious corporate governance concerns in the company by asking shareholders not to vote for re-appointing the duo on the company’s board.</li><li>Shares of the company have surged 20% as analysts feel this is a positive for the company.</li></ul>Overnight, two independent directors resigned from Zee Entertainment Enterprises’ board after the broadcaster’s largest shareholder Invesco ⁠— the foreign portfolio investor holds 7.7% stake in the company ⁠— demanded their resignation along with that of the managing director Punit Goenka. This comes after proxy advisory firm Institutional Investors Advisory Services (IIAS) highlighted concerns over the managing director’s increasing salary and asked shareholders not to vote for re-appointing independent directors Ashok Kurien and Manish Chokhani on the company's board. <a href="https://www.business-standard.com/article/companies/invesco-seeks-egm-to-remove-punit-goenka-from-zee-entertainment-board-121091301555_1.html">Reportedly</a>, Punit Goenka’s salary was increased by 46%, higher than what was approved by shareholders in the 2020 annual general meeting. At the same time, employees were not given any raise for FY21. <div type="image" title="zee ent chart 2" height="900" width="1200" msid="86190152" hostid="261"></div> The company had, at the time, refuted the charge of a lapse in corporate governance. “Maybe they resigned because they did not expect to be reappointed with sufficient votes. And I suspect they realised they have lost the confidence of the investors,” Amit Tandon, the founder and managing director at IIAS, told Business Insider on September 14. Invesco has called for an extraordinary general meeting seeking to remove Punit Goenka, currently the MD, from the board and two independent directors. It also asked for appointment of six other nominees on the board. This happens ahead of the company’s annual general meeting today. “We believe that the board must bring in the right mix of professionals who have an understanding of the media and the digital business. Further, having the erstwhile promoters on the board may impede the directors’ ability to take hard decisions,” IIAS had reportedly said earlier. The proxy firm held the independent directors’ responsible for significant erosion in the shareholder wealth. Zee Entertainment’s share price had lost over a quarter of its value between June 15 and August 26 before it started crawling back. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/sansera-engineering-ipo-is-opening-from-today-and-closes-on-september-16/articleshow/86189006.cms">INTERVIEW: An auto parts maker for Maruti, Bajaj and Honda is betting that Indian car makers will take a leaf out of Tesla’s playbook</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/lenskart-vision-fund-will-invest-20-million-in-eye-technology-startups/articleshow/86188885.cms">Lenskart is setting aside $20 million for technologies like instant glasses, spectacles for the colourblind and other breakthrough ideas</a>

Zee Entertainment hits 33% after two independent directors resign on investor’s demand

<ul><li>Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.</li><li>Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years.</li><li>This restructuring process, implemented in line with ‘ZEE 4.0 Strategy’, will setup the Company for the emerging opportunities. </li></ul><keyword id="381258" type="COMPANY" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd-">Zee Entertainment Enterprises Ltd.</keyword> (ZEE), a leading global content company, announced a strategic restructuring of the organization in line with its ‘ZEE 4.0 Strategy’. In order to capture the emerging opportunities resulting from the explosive growth in content consumption across genres in India and South Asia, and to generate enhanced value in an ecosystem which is witnessing a paradigm shift towards content personalization, integrated advertising solutions and convergence of platforms, the Company has announced the following strategic steps: <ul><li>Aggregating Content Creation: Creating extraordinary entertainment content has always been the key area of focus for the Company. In order to build viewer stickiness, the Company has been sharply focusing on enhancing viewer intimacy, capturing &amp; embedding socio- cultural insights and the finer nuances of the local languages &amp; customs in its content creation process. Customer centricity has been the key to the Company’s success in delivering rich, meaningful and engaging content. A ‘Content First, Cluster Centric’ framework, is enabling ZEE to take the content creation process, closer to its viewers. This approach aims at leveraging the Company’s strengths in regional clusters, improving content production efficiencies, enhancing consumer insights and most above, delivering better and more cost-effective content across platforms. Hence the Company has formed an integrated content team, responsible of creating and serving content to its viewers across linear &amp; digital platforms.</li><li>Streamlining International Business: The Company has been entertaining viewers in over 190 countries across five clusters viz. APAC; MENA; Africa; Europe and North America. With its rich experience garnered across the globe, the Company has developed a deep level of understanding of each market. The Linear (Advt./Distribution) and Digital (AVOD/SVOD) teams in the international markets will be integrated into a single team, led by the market revenue leader who will be responsible for maximizing the revenues across all formats (Linear/Digital) and revenue streams. The integration will also enable each international cluster leader to craft a local-market aligned approach. With this integrated approach, the Company aims to maximize revenue and drive content monetization, by optimally capitalizing the opportunities presented in the international markets.</li><li>Integrating Digital Assets: The Company has been substantively investing in building its digital ecosystem, given its strategic importance for future growth. While TV continues to grow in the country, digital viewership is growing at a frenetic pace, with large number of viewers adding digital to their existing formats of content consumption. In order to drive greater synergies across technology, data and talent, which are the three critical determinants of success in the digital ecosystem, the Company will be bringing together all of its digital assets under a single umbrella, which includes ZEE5 (Domestic AVOD+SVOD), ZEE5 Global, SugarBox and Digital Publishing.</li><li>Movies Business: The Company will be combining the different parts of its movies business which are currently embedded in multiple domains, into a single integrated platform. This team will be responsible for both aspects of the value chain - movie purchase/production as well as monetization, across all markets (Domestic &amp; International). Driving better line of sight through an integrated approach, this revised framework will substantially enhance the effectiveness of the Company’s movies business.</li><li>Music Business: The Company’s music business has gained substantial traction and it will continue to invest and grow this business to achieve market leadership.</li><li>Integrated Revenue &amp; Monetization team: The Company will be creating an Integrated Revenue &amp; Monetization team, combining all the existing B2B revenue generating teams (Linear Advt. Sales, Digital Advt. Sales, Distribution and B2B SVOD Partnerships) into a unified ecosystem. With this revised framework, the Company aims to drive a more synergized monetization engine that will deliver enhanced solutions to its clients, improve wallet monetization, extend coverage to small and medium enterprises (SMEs) and increase subscriber penetration across linear and digital formats.</li></ul>Subsequent to this restructuring the Company will realign its leaders as detailed below: <ul><li>Punit Misra will take over as President - Content &amp; International Markets</li><li>Amit Goenka will take over as the President - Digital Businesses &amp; Platforms</li><li>Tarun Katial who is leading ZEE5 India business will continue to report into Mr. Amit Goenka</li><li>Shariq Patel will be responsible for the integrated Movies business and Mr. Anurag Bedi will continue to drive the Music business.</li><li>Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.</li></ul>Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years, being the driving force in powering the improvement in monetization of assets including the IPL and the BCCI Media rights. Prior to BCCI, Rahul was associated with Discovery Networks Asia Pacific for 15 years where he successfully led the turnaround of the Company, working across all aspects of the value chain, launching multiple new networks, revenue generation, affiliate partnerships, viewership growth, programming, productions, operations, government relations and managing the Sony Affiliate Joint Venture - The One Alliance. Punit Misra, Amit Goenka, Shariq Patel, Anurag Bedi and Rahul Johri will report to the Managing Director &amp; Chief Executive Officer of the Company. The new structure is effective immediately. Speaking on these strategic restructuring announcements, Punit Goenka, MD &amp; CEO, ZEE Entertainment Enterprises Ltd. said, “ZEE 4.0 will be an integrated and synergized organization, with a sharp focus on delivering world class entertainment content to our consumers across the world and enhanced value to our partners across the ecosystem. As I had expressed in my Open Letter, our endeavor will be to build a process-oriented structure for the future and our integrated approach is a strong step in this direction. ‘Gusto’ is an extremely important pillar of the new version of the Company and as an ‘Academy of Talent’, ZEE will continue to nurture and build leaders for the Company and the Industry at large. I am delighted to have Rahul Johri join us to lead the Revenue &amp; Monetization team and I am equally glad to have a strong business leadership team comprising of Amit Goenka, Punit Misra, Shariq Patel and Anurag Bedi, leading their respective functions. I am most certain that the collective experience and expertise of the leadership team, will help us immensely in achieving our set goals for the future. I wish the teams all the very best and I look forward to working with them very closely, to realize the vision chalked out for the all new version of ZEE.” This restructuring process, implemented in line with ‘ZEE 4.0 Strategy’, will setup the Company for the emerging opportunities. In this new version of the Company, its focus will be on reinventing the existing business models, maximizing its core, expanding into adjacent spaces and exploring new areas of business. In its version 4.0, ZEE is taking all the required steps in order to transform into the largest &amp; most profitable media &amp; entertainment company in South Asia.

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia

<ul><li>The long-delayed <keyword id="343" type="COMPANY" weightage="20" keywordseo="Friends">Friends</keyword>: The Reunion finally went live today on ZEE5.</li><li>The platform has already seen an overwhelming response from the audience.</li></ul>Friends: The Reunion, the world's much-awaited show, went live on OTT platform ZEE5 today at 12:32 and who would have thought it would be this way! The show has already surpassed 1 million views in less than seven hours. On receiving a roaring and overwhelming response, Amit Goenka - President, Digital Businesses &amp; Platforms, ZEE, “We at ZEE are extremely delighted to note the roaring response that ‘Friends: The Reunion’ received on ZEE5, by amassing 1mn+ views and counting from across the Country. We feel extremely proud to have played a part in understanding and serving the cult-loyal audience of the show, by seamlessly streaming it across millions of screens. Consumer delight and seamless user experience have been an integral aspect of our approach across platforms and this step reinstates our commitment towards our viewers and partners. As the Country’s youngest OTT platform, ZEE5 will continue to win hearts, not just in India, but across the globe. We remain committed to delivering compelling content that caters to the consumers’ unique tastes and preferences and enhances the value for our partners. We will continue to augment our offerings with a bespoke catalogue of premium and original content for audiences in India and across the globe.” #FriendsReunion was also trending on Twitter today and brands of all kinds latched on to the moment. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> FRIENDS: THE REUNION features a variety of special guest appearances including David Beckham, Justin Bieber, BTS, James Corden, Cindy Crawford, Cara Delevingne, Lady Gaga, Elliott Gould, Kit Harington, Larry Hankin, Mindy Kaling, Thomas Lennon, Christina Pickles, Tom Selleck, James Michael Tyler, Maggie Wheeler, Reese Witherspoon and Malala Yousafzai. Ben Winston has directed the special and executive produced along with ‘Friends’ executive producers Kevin Bright, Marta Kauffman, and David Crane. The special hails from Warner Bros. Unscripted Television in association with Warner Horizon, Fulwell 73 Productions and Bright/Kauffman/Crane Productions. <keyword id="6354614" type="UNKNOWN" weightage="20" keywordseo="Jennifer-Aniston">Jennifer Aniston</keyword>, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer executive produced the special. Emma Conway, James Longman and Stacey Thomas-Muir co-executive produced.

Friends: The Reunion on ZEE5 sees 1 million plus views in less than seven hours

<ul><li><keyword id="149966" type="COMPANY" weightage="20" keywordseo="IAMAI">IAMAI</keyword> has announced the adoption of a comprehensive implementation toolkit in furtherance to the Universal Self-Regulation Code for Online Curated Content Providers.</li><li>The Code has been adopted by seventeen (17) leading Online Curated Content Providers in India. </li><li>The present set of signatories include <keyword id="6245082" type="COMPANY" weightage="20" keywordseo="ZEE5">ZEE5</keyword>, Viacom 18 (Voot), Disney+ Hotstar, <keyword id="2976376" type="PERSON" weightage="20" keywordseo="Amazon-Prime-Video">Amazon Prime Video</keyword>, <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, SonyLiv, <keyword id="2214311" type="PERSON" weightage="20" keywordseo="Mx-player">MX Player</keyword>, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Aha and Lionsgate Play. </li><li>The Tool Kit is effective from 10 February 2021.</li></ul>The Internet and Mobile Association of India (IAMAI) has announced the adoption of a comprehensive Implementation Toolkit (Tool Kit) which is in furtherance to the Universal Self-Regulation Code ('Code') for Online Curated Content Providers (OCCP) that was put in motion on September 4, 2020. The core purpose of this Tool Kit is to provide for procedures to effectuate the various provisions of the Code; assist the signatories in fulfilling their commitments and responsibilities as set out in the Code; and to achieve effective self-regulation goals as envisioned by the signatories in the Code. Importantly, the effort of the Signatories, through this Tool Kit, is to also address feedback received from Ministry of Information and Broadcasting inter-alia, on the issues of conflict of interest and prohibited content. The Code has been adopted by seventeen (17) leading Online Curated Content Providers in India. The present set of signatories include ZEE5, Viacom 18 (Voot), Disney+ Hotstar, Amazon Prime Video, Netflix, SonyLiv, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus, Aha and Lionsgate Play. The Tool Kit is effective from 10 February 2021. The all-inclusive 'Implementation Toolkit' will assist signatories in seamless transition to self-regulation and guide them on various dimensions like: Relevant laws of the land which will be adhered to by the signatories: <ul><li>Fair and transparent functioning of the grievance redressal mechanism, with escalation to an Advisory Panel with independent members</li><li>Training programs for creative and legal teams of OCCPs to enhance the knowledge and nuances of laws that govern content</li><li>Awareness programs for consumers to help increase understanding and use of age rating, content descriptor &amp; parental controls</li><li>Implementation of a detailed audit and compliance mechanism</li></ul> Amit Goenka, Chair, Digital Entertainment Committee, IAMAI said, “The Universal Self-Regulation Code, which is signed by the Country’s top video streaming services marks a watershed moment in the history of the online streaming industry. Today, with the adoption of ‘Implementation Toolkit’, it further strengthens our (OCCPs) commitment to augment consumer empowerment and creative excellence for the Indian entertainment industry to grow multifold. This Tool Kit amplifies all the critical points that were addressed in the Code signed last year and aims to address feedback received from the Ministry of Information and Broadcasting, particularly on strengthening the grievance redressal mechanism. It further sets out clear tentpoles that the OCCPs need to undertake to achieve a common goal of entertaining millions of Indians responsibly.” Furthermore, IAMAI will constitute first of its kind ‘IAMAI Secretariat for the Code’ comprising of representatives of the signatories to the Code and IAMAI which will administer the implementation of the Code and the Toolkit. IAMAI aims to develop a process to seek periodic updates from the Signatories regarding their progress with respect to compliance with the provisions of the Code.

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ZEE5 to foray into the US market, set to launch on June 22

BI India Partner

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh

BI India Partner

Zee Entertainment hits 33% after two independent directors resign on investor’s demand

Bhakti Makwana

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia

BI India Partner

Friends: The Reunion on ZEE5 sees 1 million plus views in less than seven hours

BI India Partner

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit

BI India Partner

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