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You Searched For "american outdoor brands" and got 20 results


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3 mins read

Bethany Biron   


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17 mins read

General Mills chief brand officer says marketers should not focus on creating advertising, but creating markets

And if you think about a couple brands, just for example, like in our portfolio you have like Pills…

Sara Silverstein,Jacqui Frank   


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3 mins read

How popular brand YETI made their expensive coolers a status symbol in America

Flanagan: So, how do they work? The cooler's shell is made of a common plastic called polyethylene …

Graham Flanagan   


Amir Ismael   


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2 mins read

Iconic brand Airstream's latest trailer is a lesson in both entrepreneurship and M&A

The Nest's design came via Robert Johans, who founded the Oregon-based company prior to its acquisi…

Matthew DeBord   


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3 mins read

Walmart's latest move confirms the death of the American middle class

Walmart's market value is now $298 billion, compared to Amazon's $356 billion. In February, Warren …

Kate Taylor   


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3 mins read

The CEO of American icon Airstream explains why the company decided to stay in Ohio and how it decided to build a new factory for 21st-century growth

That's a classic Bob Wheeler insight. Few business leaders find themselves in his unique position: …

Matthew DeBord   


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2 mins read

Walmart's latest move confirms the death of the American middle class as we know it

The addition of more "upscale" merchandise demonstrates the changes that the discount retailer has …

Kate Taylor   


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2 mins read

The latest Walmart acquisition rumors confirm the death of the American middle class as we know it

Between 2000 and 2014, middle-class populations decreased in 203 of the 229 metropolitan areas revi…

Kate Taylor   


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8 mins read

An American cultural revolution is killing cookie cutter homes - here's what homebuilders are selling instead

The economic downturn wasn't the only reason cookie-cutter construction took a plunge. Depictions o…

Dana Varinsky   


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2 mins read

5 Major Retailers That Tell Their Employees How To Look

Abercrombie's image is built around sex appeal, and employees are expected to look good. The compan…

Ashley Lutz   


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5 mins read

This $6.4-million industry represents a massive shift in how Americans drink wine

While historically, wine has been seen as somewhere between mature and stuffy (think Budweiser's ad…

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30 mins read

Dennis Green   


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3 mins read

A craft marijuana brand has raised a total of $50 million from VCs including an early Facebook investor - here's why it's a big deal for the industry

This year the company opened a massive marijuana processing manufacturing hub on the site of a form…

Melia Robinson   


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3 mins read

I took my 4-year-old to Champagne houses in France. She had more fun than I did.

When my daughter was 4, we traveled to the wine region in France. Locals were super relaxed about h…

Stephanie Cain   


Erin Snodgrass   


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8 mins read

Japan's one weird trick to reverse population collapse

Hear me out: The government could save your love life.

Eliza Relman   


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9 mins read

Gen Z loves the gym. That's a big problem for gyms.

Gen Zers are crowding gyms with their love of weightlifting and hanging out. America's gyms aren't …

Eve Upton-Clark   


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4 mins read

Millennials aren't giving up on having a home they love

In 2022, homeownership for millennials has surpassed 50% for the first time.

Joi-Marie McKenzie   


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11 mins read

Your UGGs may not be the shoes you think they are

UGG and UGG Since 1974 are two different brands selling nearly identical shoes under very similar n…

Amanda Krause