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American Eagle Outfitters is launching a comfort-focused activewear brand with 2 stores dedicated to selling athleisure only

American Eagle's new brand, Offline, will be sold online and at two stores that will open by the en…

Madeline Stone   


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American Eagle launched a new store that's nearly the opposite of everything it's known for

American Eagle Outfitters' new brand is really different from what we're used to seeing from the co…

Madeline Stone   


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American Eagle says its new brand is focused on 'slow retail' and high-quality materials

"We believe less really is more," said Jennifer Foyle, global brand president for Aerie. "It's what…

Madeline Stone   


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American Eagle's New 'Skinny Skinny' Jeans Are Actually ... Body Paint

An AE spokesperson promised a more interesting explanation in the future, according to Mashable: "A…

Jim Edwards   


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3 mins read

Retailers are bracing themselves for a 'huge surge' of returns that could make their massive piles of unsold inventory even bigger

Retailers are also taking steps to make sure merchandise is sanitized before being returned to stor…

Madeline Stone   


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We shopped at American Eagle and saw why it's so popular with teens right now

American Eagle itself is also doing well. When we visited an American Eagle store, we found that it…

Jessica Tyler   


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American Eagle Abandons Photoshop For New Lingerie Campaign

"We left beauty marks, we left tattoos, what you see is really what you get with our campaign," bra…

Ashley Lutz   


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We went shopping at American Eagle Outfitters and Hollister to see which teen-centric store offered a better experience - and the winner was clear

The same can't be said for Abercrombie & Fitch, which also owns Hollister and Abercrombie Kids.…

Shoshy Ciment   


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This little-known brand with a cult following was just acquired by American Eagle

"We are thrilled to add these unique brands to our portfolio, which provide exciting new business o…

Mallory Schlossberg   


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We shopped at American Eagle and Urban Outfitters to see why one teen retailer is outperforming the other. The answer was clear.

Both young adult retailers have their draws, but a visit to each reveals why American Eagle is cons…

Shoshy Ciment   


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American Eagle Stopped Airbrushing Lingerie Models And Sales Are Soaring

"We left beauty marks, we left tattoos, what you see is really what you get with our campaign," bra…

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We visited American Eagle and Abercrombie to see which resurgent teen store was better to shop at - and the winner was clear

When we visited an American Eagle store in New York, we found that it was bright and upbeat. Both A…

Jessica Tyler   


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3 mins read

American Eagle is selling $50,000 sneakers at a New York store to woo Gen Z shoppers

Starting March 9, customers at American Eagle's Soho store in New York will be able to shop the new…

Mary Hanbury   


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American Eagle Outfitters drops after missing on guidance

American Eagle said it earned $0.34 a share in second quarter, topping the Wall Street consensus by…

Ethel Jiang   


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The smart reasons American Eagle is going to start selling jeans made from coffee

Jeans with coffee grounds have several perks, according to Racked, including warding off foul smell…

Mallory Schlossberg   


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American Eagle's CEO Resigns Amid Teen Retailers Losing Core Market

It's been a tough year for American Eagle and other teen retail competitors like Abercrombie & …

Ashley Lutz   


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American Eagle is defying the odds thanks to a brilliant new strategy

Zara has the genius strategy in which it stocks very little and updates its collections frequently.…

Mallory Schlossberg   


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American Eagle just opened a store of the future complete with free laundry machines and an iPad in every dressing room

The retailer has opened a new store, right next to Union Square, that it hopes will become a hangou…

Dennis Green,Hollis Johnson   


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'Let the disruption continue': American Eagle exec says the brand is primed to capitalize on the recent wave of store closings

The news comes a week after Gap, JCPenney, and Victoria's Secret announced more than 300 store clos…

Mary Hanbury  Â