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<ul><li><keyword id="1515554" type="General" weightage="80" keywordseo="disha-patani" source="Orion">Disha Patani</keyword> is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador.</li><li> Ambrane will soon announce its integrated campaign with Disha.</li></ul>Ambrane, mobile accessories brand, ropes in Disha Patani as its brand ambassador in India. With Disha coming onboard, Ambrane aims to strengthen its network among the millennials. Disha is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its Brand Ambassador. Ambrane boasts a strong portfolio of high-quality products in India ranging from powerbank, audio, wearables and more. The products are designed to match the ever-evolving consumer lifestyle, offering a complete mobile solution to users at the most affordable price points. With the keen objective to attract the young generation with a relevant fashion-forward offering in line with the brand DNA of quality and technology, Ambrane is taking the next step in its journey. Ashok Rajpal – CEO &amp; Founder, <keyword id="3500004" type="General" weightage="20" keywordseo="ambrane-india" source="Orion">Ambrane India</keyword> said "We are thrilled to join hands with Disha Patani. A fashion icon and a powerhouse of talent, Disha’s vibrant, exciting and vivacious personality make for a perfect fit with the style and panache that Ambrane has become synonymous with. Disha is not only a style icon but also an inspiration to the youth. She has an incredible fan following, not just on-screen, but her influential presence on social media has captured the fellowship in millions. Her commitment to fitness and her love for dance, combined with her zesty personality, makes her an ideal choice for Ambrane.” “Disha, with her very astounding performance, has carved a niche for herself in Bollywood. She is one of Bollywood’s leading stars and has received critical and popular acclaim for her style and work. It is her versatility that resonates with Ambrane's identity. Through this association, we aim to ignite a stronger narrative for the brand,” he further adds. Speaking on the association, Disha Patani commented, “Ambrane has simplified my everyday routine. The gadgets help me stay powered and charged in style. I am in love with the very dynamic product range. I am excited to be associated with Ambrane and looking forward to this collaboration.” This festive season, Ambrane shall announce its integrated campaign with Disha. The outreach shall include all the Digital platforms along with interesting outdoor executions &amp; activations. The BTL campaign shall involve ambient advertising and retail activations. Ambrane began its journey in 2012 and has a community of over 20 million users and still counting. The brand has been spearheading innovation in product ideas, balanced with supreme quality and advanced technology. Ambrane, through its robust consumer-centric approach, has grown manifold in 2020 despite the pandemic.

Disha Patani to be the face of mobile accessories brand Ambrane

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<ul><li>India’s TWS market witnessed the highest ever shipments in Q3 2021.</li><li>Local brands took up 63% of the total market share thanks to festive sales, and aggressive pricing.</li><li>This quarter also had the most number of TWS launches ever.</li></ul>The Indian TWS (True Wireless Stereo) market grew 55% Year-over-Year (YoY) in the quarter ending October with three local players comprising 63% of the total market share. The <a href="https://www.businessinsider.in/tech-buying-guides/best-true-wireless-earbuds-in-india/articleshow/81424971.cms">Indian TWS</a> market also witnessed its highest shipments ever at around 8 million units in Q3 2021 thanks to festive sales and discounts, and entrants in the budget price segments, according to the<a href="https://www.counterpointresearch.com/india-tws-shipments-reach-record-8-mn-q3-2021-boat-continues-dominate-apple-bounces-back/"> latest data</a> from Counterpoint Research. <a href="https://www.businessinsider.in/tech/enterprise/news/like-apple-and-samsung-boat-makes-earphones-and-smartwatches-in-vietnam/articleshow/85889423.cms">Boat</a> continued to lead the market for the fifth consecutive quarter with a total share of 35.8%. Realme and Noise grabbed the second and third spots with 8.1% and 7.7% shares, respectively. Another Indian company that made it to the top five is Boult Audio which grabbed the fifth spot. This is also the first time that the company took the fifth spot with a 5.3% market share and a 147% YoY growth. In addition to its products being priced at entry-level and mid-range segments, discounts during the Amazon Great Indian Festival also helped the company push its way up. Brands also pushed local manufacturing as boAt launched its first made-in-India TWS Airdopes 101, and Ptron launched its second TWS Bassbuds Ultima. Noise also partnered with Optiemus and Realme with Khy Electronics to offer more locally produced products, while Ambrane set up a local manufacturing unit. <div type="image" title="ezgif.com-gif-maker (24)" msid="87502536" hostid="261" caption="&amp;lt;p&amp;gt;India&amp;#39;s TWS market share in Q3 2021.&amp;lt;/p&amp;gt;"></div> Counterpoint also highlighted the partner brand or sub-brand strategy of Realme’s Dizo and 1MORE’s Omthing that aggressively launched new products in this segment. This led to the TWS market witnessing the most number of new launches in Q3 2021 in addition to recording the highest ever shipments. Most of the new products were priced below ₹2,999. In the premium segment (₹5,000 and above), Apple took the first spot with a 64% share, and it’s also the fourth largest brand overall with a 7.6% share. The AirPods 2 were a popular choice among consumers and sales like the Apple Days, Back to School program and the free AirPods with iPhone 12 scheme helped the company’s growth, according to the report. Joining Apple in the premium segment is <a href="https://www.businessinsider.in/tech/news/nothing-ear-1-truly-wireless-earbuds-review/articleshow/84859480.cms">Carl Pei’s Nothing</a> that debuted its first product ear (1) in August this year. Nothing managed to take the third spot in the premium segment with a 7% share. Sitting in between Apple and Nothing is Samsung which took the third spot and sales were driven by its existing Galaxy Buds models. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/microsoft-is-bringing-3d-avatars-and-metaverses-to-teams/articleshow/87501008.cms" data-type="tilCustomLink">Microsoft wants to make virtual meetings more immersive with 3D avatars and metaverses</a> <a href="https://www.businessinsider.in/tech/apps/news/whatsapp-may-soon-allow-you-to-delete-messages-going-back-several-years/articleshow/87500597.cms" data-type="tilCustomLink">WhatsApp may soon allow you to delete messages going back several years</a>

Indian brands lead TWS market — local players record country’s highest ever shipments in Q3 2021

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