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1 min read
MrBeast is bringing his show to Amazon Prime Video with a $5 million prize — and wants to prove YouTubers can succeed on other platforms
MrBeast announced a deal to bring his "Beast Games" competition show to Amazon's streaming platform…
Jyoti Mann
1 min read
MrBeast becomes YouTube's most subscribed channel
Jimmy Donaldson, aka MrBeast, posted on X that his channel had reached over 266 million subscribers…
Tom Carter
3 mins read
MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.
Top YouTuber MrBeast is embroiled in controversy right now and is launching new products. That migh…
Lindsay Dodgson
4 mins read
MrBeast has broken the curse of influencer success
Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…
Lindsay Dodgson
2 mins read
YouTube superstar MrBeast is breaking up with his talent manager
Night Media will no longer be the YouTuber's primary talent management agency, Semafor reported.
Marta Biino,Amanda Perelli
4 mins read
History is repeating itself as MrBeast and T-series battle for YouTube's top spot
MrBeast is closing in on YouTube's biggest channel, T-Series, and is likely to overtake it with eas…
Lindsay Dodgson
4 mins read
The startup behind MrBeast Burger explains the business of influencer 'ghost kitchens'
This week's rundown includes media brands that have surged on TikTok by studying the app's trends a…
Amanda Perelli
5 mins read
Things are looking up for the economy. So why are consumers still unhappy?
US consumers' confidence in the economy has dropped over finding another job. But new payroll data …
Dan DeFrancesco
5 mins read
Hollywood has a big problem with how people are watching TV these days
Viewers are opting for free TV options in a move threatening to upend Hollywood's decades-old busin…
Dan DeFrancesco
5 mins read
Southwest ditching its unassigned seat policy shows how budget airlines' business models are getting upended
Low-budget airlines are rethinking their business models as they face an uphill battle for not foll…
Dan DeFrancesco
7 mins read
How to become an influencer and make money
Social media apps like Instagram, TikTok, and YouTube have created new ways to make money. Here's a…
Shriya Bhattacharya
6 mins read
Insider Today: Wall Street's war fears
The war in Israel has the potential for massive implications across the globe. From the oil market …
Dan DeFrancesco
2 mins read
10 things in tech you need to know today
Have an Amazon Alexa device? Now you can hear 10 Things in Tech each morning. Just search for "Busi…
Isobel Asher Hamilton,Isobel …
4 mins read
The top influencer marketers at brands like Dunkin' and Chipotle
This week's rundown includes how creators are using YouTube's new TikTok-like feature for short ver…
Amanda Perelli
5 mins read
The cannabis influencers of social media, New York's top creators, and a leaked TikTok campaign brief
In the video, they share a link to the charity Love From Sean, which they set up to honor their fat…
Amanda Perelli
4 mins read
Instagram sponsored posts have dropped dramatically, but it doesn't mean the end of the influencer business
This week's rundown includes a list of executives at YouTube with the most power and the social med…
Amanda Perelli
5 mins read
'A responsibility to speak out': YouTube star Eva Gutowski on what influencers and brands can do to support Black Lives Matter
Gutowski has 11 million subscribers on YouTube and she shared her thoughts on how influencers can u…