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Mirzapur: The Film’s teaser promises Pankaj Tripathi’s grand return as Kaleen Bhaiya; theatre release anticipated in 2026!

Producers Ritesh Sidhwani and Farhan Akhtar envision the film as a deeper, immersive experience tha…

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Paatal Lok, Mirzapur and Family Man — 9 shows that are returning to Amazon Prime Video soon

Paatal Lok, Mirzapur and Family Man — 9 shows that are returning to Amazon Prime Video soon

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2 mins read

India key geography for us: Mike Hopkins on Prime Video's new slate of 69 titles

More people signed up for Prime Video in India than any other country outside of the US in recent y…

PTI   


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Supreme Court orders to pause all cases against Netflix, Amazon Prime and others in High Courts across India

India’s apex court has ordered a stay against all cases concerning over-the-top (OTT) platforms — l…

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4 mins read

Case Study: How Mirzapur series increased excitement around its season 2 announcement

Amazon Prime Video decided to leverage the show's fandom to build some buzz.

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Mirzapur 3: Amazon Prime Video announces third season of the 'most-watched' web series

It was also revealed that almost half of the viewers who completed the series had binge-watche…

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2 mins read

Mirzapur 2 will release on October 23, says Amazon Prime Video

The wait for Mirzapur 2 is finally over. The show is going to premiere on October 23, says Amazon P…

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5 mins read

Amazon Prime Video doubles down in India, announces over 40 titles, video-on-demand movie rental service

Prime Video has announced over 40 titles that will be released in the next two years. The titles…

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Mirzapur 2, A Suitable Boy, David Letterman’s show and other series that you can watch on Netflix, Amazon Prime Videos, Disney+ Hotstar and Zee5

As you unwind after a busy week, here are some new shows that should make it to your watchlist. The…

BI India Bureau   


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4 mins read

A CRED-like platform is what Indian OTT users want to juggle multiple subscriptions

Before the fintech app CRED launched, Indian consumers downloaded at least 2-3 banking apps to pay …

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2 mins read

Amazon Prime announces 14 new originals including Mirzapur 2 and Four More Shots Please 2

These new originals also includes next season of popular shows like Mirzapur, Inside Edge, …

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3 mins read

Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign

Amazon Prime India’s Diwali campaign urges viewers to pause binge-watching and spend the festival w…

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3 mins read

How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy

Gaurav Gandhi, Director and Country GM, Amazon Prime Video India walks us through Paatal Lok's mark…

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India's new OTT regulations are just around the corner and the central government wants to transfer pending cases to the Supreme Court

The move comes just two days after the Union Minister Prakash Javdekar told the Rajya Sabha that…

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Netflix, Amazon Prime and Hotstar are making sure box office registers don’t ring

The rise of Over-The-Top (OTT) or video streaming platforms has seen many Indians cut the cord with…

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5 mins read

Apple TV Plus launches at ₹99 per month to undercut competition in India but only has eight shows to offer

Apple TV Plus launched in 100 countries today, including India. But unlike other countries, the sub…

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Mukesh Ambani-owned Reliance Jio’s plan to take on Netflix, Amazon Prime, and Hotstar has to wait

Yet, it looks like its core telecom business has taken precedence over its plans to grow in the …

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2 mins read

LIC IPO: Grey market is already indicating a premium of ₹45 for the public issue that is opening on May 4

The most awaited initial public offering (IPO) of state-owned insurance behemoth Life Insurance Cor…

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8 mins read

Best Tweets of 2020: Brands that led the way on Twitter in India

Some brands and campaigns that stood out in 2020