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Amazon to use Covid-19 Parcel Special trains in India to transport goods
In 2019, Amazon had initially partnered with Indian Railways across 13 lanes to transfer inter-city…
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
Bezos’ India visit and a billion-dollar business — many reasons why Microsoft may have had to retract Satya Nadella’s statement on India’s new citizenship law
Aside from the big bucks at stake in one of the world’s fastest-growing economies, Nadella may…
Throwback to some memorable IPL ads created over the years
Brands that want to make the most of the league usually come up with captivating campaigns to grab …
It’s Amazon vs Walmart in the battle for India’s Black Friday
Much like Thanksgiving in America and November 11 in China, Diwali – India’s festival of lights …
Samsung launches new range of Frame TV 2020, Smart TVs in India starting at ₹31,990
The new TVs sale will go live at midnight on June 19 via Flipkart, Amazon and Samsung's official…
Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing
The Good Creator Co will offer content creators and influencers access to the brand campai…
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Discovery Plus launched with a proposition of being the only streaming platform to offer non-script…
PM Modi to launch 'Catch the Rain' campaign on World Water Day
Prime Minister Narendra Modi will launch the ' Catch the Rain' campaign on World Water Day on Monda…
Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers
How Amazon Prime is promoting The Family Man’s season two launch with main character Srikant Tiwari…
Spotify leads as online music streaming jumps by 32% in 2019
Global online music streaming subscriptions witnessed 32 per cent jump year-on-year (YoY), reaching…
Elizabeth Warren calls Amazon a 'monster that has to be fed every minute' as she pushes to break up the company
Warren criticized the retailer for selling everyday products while also controlling the primary pla…
Erin Snodgrass
What (not) to do while devising a digital marketing strategy for your business
To build an effective digital marketing strategy, you need to understand 'what to do', and 'what no…
India’s biggest startups are faced with growing resistance from industry bodies
Indian startups have a growing problem at home – industry bodies from different sectors are now up …
Case Study: How Mirzapur series increased excitement around its season 2 announcement
Amazon Prime Video decided to leverage the show's fandom to build some buzz.
How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy
Gaurav Gandhi, Director and Country GM, Amazon Prime Video India walks us through Paatal Lok's mark…
Brazil's president, presiding over one of the world's worst COVID-19 outbreaks, tells people to 'stop whining'
After a year spreading coronavirus misinformation, President Jair Bolsonaro is downplaying the viru…
Sinéad Baker
NPCI starts a campaign for digital payments called ‘India pay safe’, asking people to ditch cash during coronavirus
NPCI CEO Dilip Asbe shared a video for the campaign And, he was soon joined by several othe…
Best of Twitter: Brands that raced up at engagement meters through 2019!
Here are some of the best brand moments on Twitter in 2019