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Amazon to use Covid-19 Parcel Special trains in India to transport goods

In 2019, Amazon had initially partnered with Indian Railways across 13 lanes to transfer inter-city…

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3 mins read

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study

Almost all the top brands saw an increased association with Personal and Collective benefits

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2 mins read

Throwback to some memorable IPL ads created over the years

Brands that want to make the most of the league usually come up with captivating campaigns to grab …

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5 mins read

It’s Amazon vs Walmart in the battle for India’s Black Friday

Much like Thanksgiving in America and November 11 in China, Diwali – India’s festival of lights …

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2 mins read

Samsung launches new range of Frame TV 2020, Smart TVs in India starting at ₹31,990

The new TVs sale will go live at midnight on June 19 via Flipkart, Amazon and Samsung's official…

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2 mins read

Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing

The Good Creator Co will offer content creators and influencers access to the brand campai…

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6 mins read

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021

Star acquired television and digital rights for Indian Premier League in 2017 for a 5 year period f…

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6 mins read

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery

Discovery Plus launched with a proposition of being the only streaming platform to offer non-script…

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2 mins read

PM Modi to launch 'Catch the Rain' campaign on World Water Day

Prime Minister Narendra Modi will launch the ' Catch the Rain' campaign on World Water Day on Monda…

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3 mins read

Amazon Prime's Srikant Tiwari from The Family Man goes job hunting; Dunzo, OYO, Xiaomi, Nearbuy roll out job offers

How Amazon Prime is promoting The Family Man’s season two launch with main character Srikant Tiwari…

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Spotify leads as online music streaming jumps by 32% in 2019

Global online music streaming subscriptions witnessed 32 per cent jump year-on-year (YoY), reaching…

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2 mins read

Elizabeth Warren calls Amazon a 'monster that has to be fed every minute' as she pushes to break up the company

Warren criticized the retailer for selling everyday products while also controlling the primary pla…

Erin Snodgrass   


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6 mins read

What (not) to do while devising a digital marketing strategy for your business

To build an effective digital marketing strategy, you need to understand 'what to do', and 'what no…

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2 mins read

India’s biggest startups are faced with growing resistance from industry bodies

Indian startups have a growing problem at home – industry bodies from different sectors are now up …

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4 mins read

Case Study: How Mirzapur series increased excitement around its season 2 announcement

Amazon Prime Video decided to leverage the show's fandom to build some buzz.

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3 mins read

How Amazon Prime managed to make Paatal Lok talk of the town through its marketing strategy

Gaurav Gandhi, Director and Country GM, Amazon Prime Video India walks us through Paatal Lok's mark…

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2 mins read

Brazil's president, presiding over one of the world's worst COVID-19 outbreaks, tells people to 'stop whining'

After a year spreading coronavirus misinformation, President Jair Bolsonaro is downplaying the viru…

Sinéad Baker   


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2 mins read

NPCI starts a campaign for digital payments called ‘India pay safe’, asking people to ditch cash during coronavirus

NPCI CEO Dilip Asbe shared a video for the campaign And, he was soon joined by several othe…

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7 mins read

Best of Twitter: Brands that raced up at engagement meters through 2019!

Here are some of the best brand moments on Twitter in 2019