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Myntra CEO explains how fashion buying has changed in India and the e-retailer’s focus on Bharat users this festive season

Myntra, which had already held a big sale event after lockdown – End of Reason Sale in June, saw…

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1 min read

Disha Patani comes on board as Myntra’s first ‘beauty brand ambassador’

Beauty and wellness is a fast-growing category in e-commerce.

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2 mins read

Myntra targets new growth areas – expands into Middle East market

Fashion e-commerce platform, Myntra is thinking bigger and global. In a move to scale up its intern…

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Myntra's new leave policy includes 'care leaves' to look after ailing parents or sick children, and wedding leaves for same-sex marriages

Flipkart owned fashion retailer Myntra has announced new leave policies as part of its employee-cen…

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Myntra appoints Raghu Krishnananda as chief technology officer

"Technology is the backbone of Myntra and plays a very important role in shaping our proposition. …

PTI   


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Wary of ordering clothes online? Fashion portal Myntra now offers alteration services too

Indians love to order clothes online – they are affordable, offer a lot more variety, and all is we…

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Myntra’s End of Reason sale at its peak saw almost 19,000 orders in a minute – the most expensive item sold was a watch for ₹1,30,000

E-commerce portal Myntra just concluded its End of Reason sale – the first sale after the coronavir…

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1 min read

Myntra introduces 'alterations as a service', partners 200 tailors in phase I

New Delhi, Dec 3 () Flipkart-owned Myntra on Tuesday said it has launched 'alterations' as a new va…

PTI   


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15K kirana stores to manage 70 pc of EORS deliveries: Myntra

New Delhi, Dec 16 () Fashion e-tailer Myntra on Monday said it expects about 15,000 of its kirana s…

PTI   


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Myntra's biggest annual sale had 2 million shoppers and the fashion e-tailer sold over 7,100 items every minute

Indian fashion retail startup Myntra just concluded its annual End of Reason Sale and it has many r…

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Myntra adopts Microsoft Azure

"It is an intelligent fan that can sense temperature and humidity in the room and offer right spee…

PTI   


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Myntra is luring its customers with additional discounts — but there’s a catch

Flipkart’s subsidiary Myntra is wooing its customers by offering additional discounts on its produc…

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Myntra is in the middle of a management shakeup after key leaders resign in succession

Other top-notch officials including Mithun Sundar, their Chief Revenue Officer (CRO), and Ma…

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5 mins read

5 things that went wrong with Flipkart and Snapdeal

This cash burn also held up GMV figures, which was considered the single most important metric for …