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<ul class="summary-list"><li>YouTuber <keyword id="11345276" type="UNKNOWN" weightage="60" keywordseo="amanda-ensing">Amanda Ensing</keyword> is suing <keyword id="159608" type="COMPANY" weightage="60" keywordseo="Sephora">Sephora</keyword> and its chief marketing officer Deborah Yeh for defamation.</li><li>Sephora said in February that she made light of "violence and tragic loss of life" at the Capitol.</li><li>Ensing is now seeking monetary damages to be determined by a trial, according to a complaint viewed by Insider.</li></ul>Conservative <keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">beauty</keyword> influencer Amanda Ensing is suing <a href="https://www.insider.com/category/sephora">Sephora</a> and its chief marketing officer Deborah Yeh for defamation.The complaint, filed by Ensing's attorneys on Thursday and viewed by Insider, comes months after <a href="https://www.insider.com/conservative-influencer-amanda-ensing-sephora-sponsorship-boycott-2021-2">Sephora stopped working with Ensing following criticism she faced for controversial comments</a> she made on Twitter regarding the Capitol insurrection.In the complaint, Ensing's attorneys argue that Sephora "made false and defamatory statements" about Ensing online, and therefore exposed her to "public hatred, ridicule, and contempt." It also says Yeh made "false and defamatory statements" in an email to all Sephora employees about the situation. Now, Ensing is seeking monetary damages, according to the complaint."See you in Court, @sephora," Ensing wrote in an <a href="https://www.instagram.com/p/CPbG8S3pqzz/?utm_source=ig_web_copy_link">Instagram post</a> with a photo that shows the first page of the complaint on Friday. This is for every conservative who's been discriminated against for their views. Video coming soon... #boycottsephora."<h2>Amanda Ensing first criticized Sephora in February after it pulled a sponsorship of one of her now-deleted YouTube videos</h2>On January 29, Ensing uploaded a YouTube video promoting skin-care items that was sponsored by Sephora through influencer-based company <a href="https://about.rewardstyle.com/company">rewardStyle</a>. People quickly took issue with the sponsorship, and some beauty fans wrote #BoycottSephora on social media and pressed Sephora to cut ties with the influencer.At the time, the influencer was facing criticism from beauty fans and fellow influencers alike. YouTubers called out Ensing's support of Donald Trump, <a href="https://www.teenvogue.com/story/amanda-ensing-why-influencers-are-calling-the-youtuber-out" target="_blank" rel="noopener noreferrer">as Teen Vogue reported</a>, and people on Twitter <a href="https://twitter.com/tokyyobarbie/status/1347178416089477120?s=20">accused Ensing of "blackfishing."</a> Jackie Aina also said in <a href="https://twitter.com/jackieaina/status/1346963788134633475?s=20">a tweet</a> that Ensing made racist remarks.Ensing also faced backlash when, as Glossy reported, <a href="https://www.glossy.co/beauty/major-beauty-influencer-supports-the-capitol-mob/">she seemingly supported the Capitol insurrection</a> - <a href="https://www.businessinsider.com/capitol-insurrection-could-have-been-deadlier-experts-say-2021-1">which led to at least five deaths and multiple injuries</a> - on social media. Ensing said in one tweet at the time: "There's not enough popcorn in the world for what's about to happen."In another, she wrote: "The left: I hate it here. America is embarrassing. Only we can riot &amp; loot. Defund the police. Just do what the government tells you &amp; don't ask questions. The right: Let's fight for freedom. We love the USA. Defend the Constitution. We support our Military &amp; Law enforcement."Ensing said on Twitter at the time that her tweets - which no longer appear on Twitter as Ensing's account has been suspended - weren't about the insurrection, but about "corruption about to be revealed in our government."Still, the controversies led some beauty fans to ask Sephora about its partnership with Ensing. Sephora replied to some of the commenters at the time, saying: "Thank you for reaching out and bringing this to our attention. We were made aware that Amanda Ensing, an influencer contracted through one of our external vendors' campaigns, recently shared content on social media that is not aligned with Sephora's values around inclusivity.""As soon as we were informed, we made the decision to cease all programming with Amanda and will not be engaging her for future partnerships," the statement continued.At the time, <a href="https://www.insider.com/conservative-influencer-amanda-ensing-sephora-sponsorship-boycott-2021-2">the company told Insider</a> that it had learned of "concerning behavior" on her social-media platforms. Sephora also said it would "cease all programming with her indefinitely" because the company felt Ensing "made light of the violence and tragic loss of life at our nation's Capitol" at the start of the year.Ensing, however, argued in <a href="https://www.instagram.com/tv/CKsD2lNpoAj/?utm_source=ig_embed&amp;ig_rid=d64bf835-3e55-40be-b6ea-8b949d6d9b969b96">an Instagram video</a> at the time that she's "never condoned violence," and said she felt Sephora pulled the sponsorship because of differing political views.<h2>Ensing is suing Sephora for defamation, interference with contractual relations, and more</h2>The complaint argues that the YouTuber was defamed by Sephora sharing statements regarding Ensing's conduct "across its social media platforms including the company's largest social media platform, Instagram, spreading the defamation across its over its [sic] 20.7 million followers."It also argues that she "suffered a backlash of severe, sustained, and aggressive abuse online that made news on several internet media sites, further spreading the false and defamatory statements," which it says came as a result of Sephora's statement. The complaint listed Insider as one of these media sites. Ensing and her lawyers did not immediately respond to Insider's request for comment on this story; Ensing also did not respond to Insider's request for comment for <a href="https://www.insider.com/conservative-influencer-amanda-ensing-sephora-sponsorship-boycott-2021-2">a previous story</a> in February.Ensing is specifically accusing Sephora of committing false light invasion of privacy, interference with economic advantage, and conspiracy for imputing hate speech that's "contrary to the company's inclusion and diversity policies," according to the complaint.The complaint argues that it's "categorically untrue" that Ensing "supported violent or racist ideology." It also says Yeh further damaged Ensing's reputation by sending an email about the situation to all Sephora employees. Representatives for Yeh did not immediately respond to Insider's request for comment. In a statement sent to Insider, a representative for Sephora said: "All of Ms. Ensing's claims are completely without merit. Sephora is confident it will prevail in the <keyword id="6377259" type="UNKNOWN" weightage="60" keywordseo="Lawsuit">lawsuit</keyword>, and we stand by our decision to dissociate from Ms. Ensing.""Any claim that this decision was made on the basis of political or religious beliefs is inaccurate," the statement continued. "Sephora has made a commitment to build a beauty community of diversity, inclusion and equity. We take these values very seriously and will always strive to have them guide our decisions."Ensing is now seeking an injunction that prohibits anyone from publishing the "defamatory statements" that the complaint says Sephora made. Ensing is also seeking "an award of compensatory, special, punitive, and/or treble damages in appropriate amounts to be established at trial," and "further relief as the Court may deem just and proper," the complaint adds.While it's unclear how much Ensing is hoping to be awarded, the complaint says that she is seeking a sum in excess of $75,000.

Influencer Amanda Ensing is suing Sephora for defamation after the company said she made light of the Capitol riot

<ul class="summary-list"><li>People began boycotting Sephora after it sponsored a video by YouTuber Amanda Ensing.</li><li>Ensing has faced backlash for praising Trump, blackfishing, and seemingly supporting the Capitol riot.</li><li>Sephora cut ties with Ensing, telling Insider it will monitor future collaborations more closely.</li></ul><a href="https://www.insider.com/category/sephora">Sephora</a> is facing backlash after it sponsored a controversial <a href="https://www.insider.com/category/influencer">influencer's</a> <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> video.On Friday, <keyword id="58815" type="ORGANIZATION" weightage="60" keywordseo="conservative">conservative</keyword> <keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">beauty</keyword> YouTuber <a href="https://www.instagram.com/amandaensing/">Amanda Ensing</a> uploaded <a href="https://youtu.be/vTOPETNVOro">a video</a> promoting skin-care items from the retailer. Sephora sponsored the video through influencer-based company <a href="https://about.rewardstyle.com/company">rewardStyle</a>.People quickly took issue with the <keyword id="65389" type="PERSON" weightage="60" keywordseo="Sponsorship">sponsorship</keyword>, as Ensing has been criticized <a href="https://www.teenvogue.com/story/amanda-ensing-why-influencers-are-calling-the-youtuber-out">for praising Donald Trump, seemingly supporting the Capitol insurrection in January, blackfishing, and more</a>. Some beauty fans wrote #BoycottSephora on social media and pressed Sephora to cut ties with the <keyword id="1864633" type="PERSON" weightage="60" keywordseo="Influencer">influencer</keyword>.Sephora responded to the backlash via Twitter and Instagram on Friday night, saying it's ceased working with Ensing after learning about her recent posts.Ensing's supporters are now taking over the hashtag #BoycottSephora, saying Sephora is discriminating against conservatives. Ensing has also shared a slew of claims against Sephora following the company's statement, though the retailer maintains that these are inaccurate.<h2>Beauty fans originally used the hashtag #BoycottSephora after YouTuber Amanda Ensing shared a video sponsored by the retailer</h2>Ensing noted at the start of her YouTube video - titled "10 Sephora Skin-Care Gems You Need In Your Life!!!" - that she once worked for the retailer and loves Sephora. And in the description, Ensing wrote that the video was sponsored by Sephora, but "as always, all opinions are my own."Ensing has become increasingly controversial in recent months. She feuded with fellow influencers over her support of Trump, <a href="https://www.teenvogue.com/story/amanda-ensing-why-influencers-are-calling-the-youtuber-out" target="_blank" rel="noopener noreferrer">as Teen Vogue reported</a>, with YouTuber Jackie Aina sharing a story of a time she said Ensing made racist remarks. Some people on Twitter, including popular makeup artist Shayla, have also <a href="https://twitter.com/tokyyobarbie/status/1347178416089477120?s=20">accused Ensing of "blackfishing."</a><a href="https://twitter.com/tokyyobarbie/status/1347178416089477120?s=20"></a>Ensing also faced backlash when <a href="https://www.glossy.co/beauty/major-beauty-influencer-supports-the-capitol-mob/">she seemingly supported the Capitol insurrection</a>, <a href="https://www.businessinsider.com/capitol-insurrection-could-have-been-deadlier-experts-say-2021-1">which led to at least five deaths and multiple injuries</a>.In a tweet shared on January 6, <a href="https://twitter.com/AmandaEnsing/status/1346941330661003266?s=20">she wrote</a>: "The left: I hate it here. America is embarrassing. Only we can riot &amp; loot. Defund the police. Just do what the government tells you &amp; don't ask questions. The right: Let's fight for freedom. We love the USA. Defend the Constitution. We support our Military &amp; Law enforcement."Ensing has repeatedly defended her political views, as well as her choice to wear a curly hairstyle and tan her skin, saying she's not attempting to look like a different race but instead self-identifies as "mixed" and Latina.On Twitter and Instagram, people said they'd <keyword id="6359192" type="UNKNOWN" weightage="60" keywordseo="boycott">boycott</keyword> Sephora over its sponsorship of Ensing following her controversial statements.In response to the criticism, Sephora told commenters on Instagram and Twitter that it'd no longer work with Ensing."Thank you for reaching out and bringing this to our attention," Sephora wrote to numerous people. "We were made aware that Amanda Ensing, an influencer contracted through one of our external vendors' campaigns, recently shared content on social media that is not aligned with Sephora's values around inclusivity.""As soon as we were informed, we made the decision to cease all programming with Amanda and will not be engaging her for future partnerships," the statement continued.Representatives for Amanda Ensing and rewardStyle did not respond to Insider's requests for comment.<h2>Now, Ensing and her supporters are criticizing Sephora</h2>On Saturday, Ensing said in <a href="https://www.instagram.com/tv/CKsD2lNpoAj/?utm_source=ig_embed">a video on Instagram</a> that prior to making the sponsored video, she and her legal team had asked if Sephora "respects" influencers of all religions and political views after reading a specific clause in the contract she was given. According to a screenshot posted by Ensing, the clause states that Sephora and rewardStyle can terminate the project - and therefore not pay Ensing and require her to remove the video - if she is involved in any situation, past or present, that offends, insults, or causes public scandal.Ensing said in her video that a Sephora and rewardStyle representative originally told her team that the company doesn't "discriminate against any political or religious group," and that the clause "would only ever be referenced in extreme situations such as violence or hate speech." They also told Ensing they couldn't remove the clause. Ensing's YouTube video was eventually approved by Sephora and rewardStyle, according to the influencer, though she said rewardStyle reached out and asked her to take it down shortly after it was posted. Ensing said her team was directed to the clause mentioned above when asked for an explanation.Ensing said in her Instagram video that she didn't feel the clause applied to her because she's "not a violent person.""I've never condoned violence, never will," she said. "I'm first and foremost a Christian, Jesus is my lord and savior. I'm secondly American, and I'm thirdly Latina. I am not racist, I am not homophobic, I am not a white supremacist, I am not part of some violent group."According to Ensing, she has not been paid by Sephora or rewardStyle for her video. Instead, she said she was offered "a settlement" or payment offer in exchange for her being "silent," and not talking about Sephora or "what has happened."Ensing said she feels she was "baited into signing this agreement under false hope" that the company wouldn't "discriminate" against her political and religious views. She also said she feels Sephora's response to this situation goes against <a href="https://www.sephora.com/beauty/diversity-and-inclusion">the company's recent efforts to become more inclusive throughout its business</a>.In a statement sent to Insider, a Sephora representative said Ensing's suggestion that the brand "has attempted to silence her" is "not accurate.""Sephora has not had any direct contact with Amanda or her legal team," the representative said. "Her contract, including but not limited to terms of payment and disclosure protocols are all handled by rewardStyle, a partner of Sephora. We take this seriously and are working to ensure all future influencer outreach, content, and partnerships are subjected to tighter controls."Ensing said she'll only remove her sponsored video if Sephora and rewardStyle pay her for her work, adding that "this is so much bigger than me getting paid." "I didn't come from living in a house with not-even-finished floors, eating ramen and McDonald's every day, to where I'm at now to be silenced by big companies when they don't agree with my political views," she added.Ensing finished the video by promoting <a href="https://www.instagram.com/tv/CKwvTkzp4gL/?utm_source=ig_web_copy_link">her upcoming beauty brand</a>, Make Makeup Great Again, which is "made in the USA" and stands "for the people."Following her video, conservative beauty fans and supporters of Ensing have taken over <a href="https://twitter.com/search?q=%23BoycottSephora&amp;src=typed_queryuery">the #BoycottSephora hashtag</a>, saying they'll no longer shop with the company if it cuts ties with conservative influencers.<h2>Sephora says it terminated working with Ensing because of her 'concerning behavior,' not her beliefs</h2>A Sephora representative told Insider the company stopped working with Ensing after it was "recently made aware of concerning behavior" from the influencer on social media."Most recently, she made light of the violence and tragic loss of life at our nation's Capitol last month," the representative said. "For this reason, we made the decision to cease all programming with her indefinitely, including having the video she created through an external vendor taken down.""Any claim that this decision was made on the basis of political or religious beliefs is inaccurate; we respect each individual's right to have their own perspectives and freedom of expression," the statement continued. "However, Sephora reserves the right to terminate any partnership we deem inappropriate for our brand."The Sephora representative added that the company is committed to building "a beauty community that is welcoming, considerate, respectful, and inclusive for all.""These values will continue to guide every decision we make," the representative added.<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/kathleen-lights-apologizes-for-saying-n-word-2017-boycott-threat-2021-1">A beauty influencer is apologizing for saying the N-word in 2017 after people recently threatened to boycott her nail-polish brand</a></li><li><a href="https://www.insider.com/jeffree-star-kardashian-jenner-family-relationship-timeline-2021-1">Inside Jeffree Star's rocky relationship with the Kardashian-Jenner family, from makeup feuds to a rumored affair with Kanye West</a></li><li><a href="https://www.insider.com/beauty-community-biggest-controversies-moments-this-year-2020-12">31 of the biggest beauty moments and controversies that happened in 2020</a></li><li><a href="https://www.insider.com/kat-von-d-bought-historic-house-in-indiana-2020-12">Kat Von D says she bought a second home as an escape from California's high taxes, 'terrible policies,' and 'tyrannical government'</a></li></ul>

Conservative beauty fans are boycotting Sephora after the retailer cut ties with a pro-Trump influencer

<ul class="summary-list"><li>Ulta Beauty's latest podcast features transgender influencer Dylan Mulvaney discussing femininity.</li><li>Some anti-trans people took issue with the episode, and are calling for an Ulta Beauty boycott.</li></ul><a href="https://insider.com/category/ulta-beauty">Ulta Beauty</a> has responded to anti-trans people who are criticizing and boycotting the retailer for featuring a transgender influencer in a recent video.This fall, the beauty chain launched <a href="https://www.youtube.com/watch?v=h1Z_xPQctgE&amp;list=PLFZAk62RPBg9ZcQ4qzKtdCRF-COLgSEjW">a podcast called "The Beauty Of..."</a>, which features influential people and their "perspectives on the many definitions of beauty," <a href="https://affiliate.insider.com?u=https%3A%2F%2Fwww.ulta.com%2Finvestor%2Fnews-events%2Fpress-releases%2Fdetail%2F158%2Fulta-beauty-launches-beauty-celebrating-beauty-as-a-force">according to a press release</a>.Its most recent episode released on Thursday features transgender <a href="https://www.tiktok.com/@dylanmulvaney?lang=en">influencer Dylan Mulvaney</a> and gender-fluid host David Lopez, who both discuss their journeys with gender, beauty, and life.Mulvaney is especially popular on TikTok, where she posts <a href="https://www.tiktok.com/@dylanmulvaney/video/7153767022629834027?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7024152139971560966">her "100 Days of Girlhood" series</a>. The videos show her daily experiences of being a transgender woman, from buying her first designer bag to <a href="https://www.tiktok.com/@dylanmulvaney/video/7155523249114320170?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7024152139971560966">taking hormones.</a> As of Monday, she has more than 8 million followers on the platform.Ulta's podcast episode with Mulvaney has been viewed over 16,000 times on YouTube as of Monday. <a href="https://www.instagram.com/reel/CjqVfF4tA-A/?utm_source=ig_web_copy_link">A clip from the interview</a> posted to Ulta Beauty's Instagram on Friday has more than 348,000 views.Though many viewers of the video supported the influencer and Ulta, some anti-trans people criticized the cosmetics retailer for featuring Mulvaney and Lopez in a conversation centered on femininity and beauty on Twitter, Instagram, and other social-media platforms.The critics posted hurtful comments aimed at Mulvaney, Lopez, and transgender people, and requested that others join them in boycotting Ulta Beauty. <a href="https://twitter.com/ultabeauty/status/1581692430973227008">The company responded to the criticism via Twitter</a> on Sunday afternoon, reiterating that the purpose of "The Beauty Of..." podcast is to start conversations that "widen the lens surrounding traditional beauty standards.""We believe beauty is for everyone," Ulta Beauty said on Twitter. "And while we recognize some conversations we host will challenge perspectives and opinions, we believe constructive dialogue is one important way to move beauty forward.""The intersectionality of gender identity is nuanced, something David and Dylan acknowledge themselves within the episode," the retailer's tweet continued. "Regardless of how someone identifies, they deserve our respect."Mulvaney has not publicly responded to the backlash, and representatives for Ulta Beauty and Mulvaney did not immediately respond to Insider's requests for comment.Ulta Beauty has allowed commenting on its tweets, where anti-trans critics continue to denounce the brand and Mulvaney as of Monday. Other responses have supported Mulvaney, Lopez, and Ulta Beauty, and argued against the anti-trans criticism.On YouTube and Instagram, however, Ulta Beauty has turned off the commenting features on clips of Mulvaney.Mulvaney has <a href="https://www.tiktok.com/@dylanmulvaney/video/7142702100097797422?is_from_webapp=v1&amp;item_id=7142702100097797422">faced anti-trans rhetoric online</a> before, and has often responded publicly with humor and positivity. She's also kept her focus on supporting the trans community by continuing to be open about her life as a trans woman despite any backlash she faces."I just can't believe that the world has chosen to see me as a woman this quickly, and before I've had all my surgeries," Mulvaney told Insider during New York Fashion Week in September. "I really hope it shows other trans people that they can come out whenever they feel comfortable."Beauty retailers have also sometimes faced backlash in the past for their efforts to become more inclusive and diverse.In February 2021, <a href="https://www.insider.com/conservative-influencer-amanda-ensing-sephora-sponsorship-boycott-2021-2">conservative beauty fans said they'd boycott Sephora</a> as a response to the retailer cutting ties with pro-Trump influencer Amanda Ensing, who faced accusations of blackfishing and seemingly supporting the Capitol riot. She later <a href="https://www.insider.com/influencer-amanda-ensing-suing-sephora-2021-5">sued the retailer for defamation</a>, and the litigation is ongoing.

Ulta Beauty is defending transgender influencer Dylan Mulvaney after critics said they'd boycott the retailer for featuring her on a podcast

<ul class="summary-list"><li><keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">Beauty</keyword> brands that claim to fight <keyword id="44060" type="PERSON" weightage="60" keywordseo="Racism">racism</keyword> haven't all stopped working with controversial <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">influencers</keyword>.</li><li>In 2021, some worked with YouTubers who have pasts that include racism and blackfishing.</li><li>Some beauty experts and fans say these brands shouldn't get a pass.</li></ul>The beauty industry has collectively worked toward becoming more inclusive in recent years.Companies have started moving away from <a href="https://www.insider.com/covergirl-announces-first-male-coverboy-james-charles-2016-10">the construct that makeup is exclusively a hobby for women</a>, and expansive shade ranges <a href="https://www.insider.com/rihanna-fenty-beauty-makeup-different-skin-tones-photos-2017-10">are becoming the norm</a>. Big industry players also said they would take action against <a href="https://www.dazeddigital.com/beauty/soul/article/46337/1/bullying-beauty-estee-laundry-petition-charlotte-tilbury-instagram-toxic">bullying</a>, <a href="https://www.insider.com/beauty-brand-owner-starts-challenge-on-instagram-2020-6">racism</a>, and other forms of discrimination in 2019 and 2020.But this year, some of those activism-inspired promises appear to be falling short. Brands like Elf Cosmetics, Sephora, and Morphe have made such promises, and yet they've continued to work with controversial influencers who have made racist remarks and spread dangerous conspiracy theories throughout their careers.Now, beauty fans say they're heartbroken watching their favorite companies seemingly choose sales and publicity over allyship. And experts argue that brands should cut ties with problematic influencers - regardless of their fame - to back up their words with action. <h2>Beauty brands keep partnering with problematic influencers</h2>At the start of 2021, Sephora was heavily criticized for sponsoring a YouTube video made by conservative influencer Amanda Ensing. Beauty fans quickly cited Ensing's history of <a href="https://www.glossy.co/beauty/major-beauty-influencer-supports-the-capitol-mob/">spreading QAnon conspiracies</a>, <a href="https://www.teenvogue.com/story/amanda-ensing-why-influencers-are-calling-the-youtuber-out">seemingly supporting the Capitol insurrection in January, and "blackfishing."</a> Some even wrote #BoycottSephora on social media.The retailer later cut ties with the influencer, <a href="https://www.insider.com/conservative-influencer-amanda-ensing-sephora-sponsorship-boycott-2021-2">telling Insider</a> that it did so as soon as the company was "made aware of concerning behavior" from Ensing on social media - not as a result of her political or religious views.A similar scandal occurred weeks later, this time involving <keyword id="29496" type="PERSON" weightage="60" keywordseo="Makeup">makeup</keyword> mogul <keyword id="9082331" type="UNKNOWN" weightage="60" keywordseo="jeffree-star">Jeffree Star</keyword>. On February 12, the influencer shared a photo of Elf Cosmetics' new Mint Melt collection on Twitter and said he'd be trying the line, to which the brand replied, "Can't wait!"Soon after, Star uploaded <a href="https://youtu.be/sZvFH15H270">a glowing review of the collection</a> to his YouTube channel.In the past, Star has been <a href="https://www.insider.com/who-is-jeffree-star-cosmetics-youtube-2019-4#stars-was-nakedly-racist-in-his-myspace-period-hes-since-apologized-4">recorded making racist remarks</a>, <a href="https://www.reddit.com/r/BeautyGuruChatter/comments/gz4dz5/jeffree_posing_with_the_confederate_flag/">photographed with hate symbols</a>, <a href="https://www.insider.com/jeffree-star-feuds-mason-disick-age-deleted-tweet-tiktok-privilege-2020-4">caught insulting minors</a>, and <a href="https://www.insider.com/jeffree-star-hair-by-jay-trisha-paytas-drama-2021-2">accused of being a bully</a> on numerous occasions. And in 2020, several people <a href="https://www.insider.com/jeffree-star-sexual-assault-allegations-violence-accused-predator-myspace-payments-2020-9">accused Star of sexual assault, physical violence, and hush-money offers</a> while speaking with Insider's Kat Tenbarge.Beauty companies partnering with problematic influencers has also been an issue in the past.Sephora continued to work with Kat Von D after she was criticized for seemingly <a href="https://www.insider.com/kat-von-d-life-and-career-2020-10#von-d-and-her-brand-faced-backlash-in-2013-and-2015-after-it-released-lipsticks-with-controversial-shade-names-13">mocking disabilities and sexualizing young girls with her makeup shade names</a>, and accused of <a href="https://www.insider.com/kat-von-d-life-and-career-2020-10#shortly-after-their-wedding-von-d-was-met-with-backlash-in-response-to-an-instagram-post-where-she-said-she-wouldnt-vaccinate-her-then-unborn-child-19">being an anti-vaxxer</a> and <a href="https://www.insider.com/kat-von-d-life-and-career-2020-10#the-vaccine-backlash-led-to-the-recirculation-of-claims-that-von-d-and-her-husband-are-anti-semitic-20">anti-Semitic</a>. The brand stopped working with the tattoo artist in 2020, however, when she stepped down from her makeup brand, which has since <a href="https://www.insider.com/kvd-beauty-makeup-brand-changes-2021-3" target="_blank" rel="noopener noreferrer">rebranded as KVD Beauty</a>.Makeup retailer Morphe continued to work with Star throughout his controversial career, <a href="https://www.insider.com/morphe-cuts-ties-jeffree-star-cosmetics-backlash-drama-shane-dawson-2020-7">only cutting ties with him in the summer of 2020</a>. Around that time, Morphe also worked with Nikita Dragun - <a href="https://its-bananas.com/morphe-faces-criticism-for-collabing-with-nikita-dragun/">and faced backlash for doing so</a> - after <a href="https://www.insider.com/nikita-dragun-race-blackfishing-influencer-asks-what-she-should-be-2020-10">the influencer was accused of blackfishing</a> on numerous occasions and <a href="https://www.insider.com/la-influencers-coronavirus-party-jake-paul-youtube-tiktok-nikita-tana-2020-7">partying throughout the pandemic</a>.Representatives for Elf Cosmetics and Morphe did not immediately respond to Insider's request for comment on this story.<h2>The same cosmetics companies have promised to fight racism</h2>In the summer of 2020, numerous beauty brands <a href="https://www.insider.com/beauty-brands-taking-action-against-racial-injustice-2020-6">took action against racial injustice</a> after the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and others.<a href="https://www.insider.com/beauty-brands-taking-action-against-racial-injustice-2020-6#elf-cosmetics-donated-25000-to-color-of-change-an-organization-that-works-to-end-practices-that-unfairly-hold-black-people-back-11">Elf Cosmetics</a> said it donated $25,000 to the Color of Change organization, <a href="https://www.instagram.com/p/CA0xW29As6l/?utm_source=ig_web_copy_link">Morphe said</a> it donated to Black Lives Matter, and <a href="https://www.insider.com/beauty-brands-taking-action-against-racial-injustice-2020-6#sephora-is-letting-its-beauty-insider-members-redeem-their-points-as-donations-to-the-national-black-justice-coalition-3">Sephora created</a> an option for its Beauty Insider members to redeem their points as donations to the National Black Justice Coalition.More recently, brands including <a href="https://www.instagram.com/p/CLNv3tzL-2w/?utm_source=ig_web_copy_link">Elf Cosmetics</a> and <a href="https://www.instagram.com/p/CMN-f8DFxst/?utm_source=ig_web_copy_link">Sephora</a> spoke out against <a href="https://www.insider.com/hate-incidents-against-asian-americans-have-skyrocketed-2021-2">the rise of anti-Asian hate crimes</a> via Instagram.<a href="https://www.instagram.com/p/CBGpEdKH6aN/?utm_source=ig_web_copy_link">Morphe</a>, <a href="https://www.instagram.com/p/CBBwvhphDYu/?utm_source=ig_web_copy_link">Elf Cosmetics</a>, and <a href="https://www.instagram.com/p/CBJfQmZhJI0/?utm_source=ig_web_copy_link">Sephora</a> - as well as numerous others - also participated in <a href="https://www.insider.com/beauty-brand-owner-starts-challenge-on-instagram-2020-6">the #PullUpOrShutUp challenge</a>, created by Uoma Beauty founder Sharon Chuter for her Pull Up For Change organization, in 2020. Through the challenge, Chuter aimed to bring awareness to the "underrepresentation of Black people in corporate America, especially in leadership roles."To do so, she asked people to avoid purchasing from their favorite brands for 72 hours to demand that companies, especially those that have released statements in support of Black Lives Matter, release the number of Black employees they have in leadership.The three brands mentioned above all released percentage breakdowns of their staffs at the time, with Morphe reporting that Black employees accounted for 3% of its leadership and non-Black people of color accounted for 51%; Sephora reporting that Black employees accounted for 6% of its leadership and non-Black POC accounted for 45%; and Elf reporting that 14% of its leadership is made up of Black employees, while other POC accounted for 45% of the company overall.After participating, Morphe said on Instagram that it had "more work to do" and was committed "to progressive steps forward for Black representation in all areas" of its business, among other plans.Sephora also shared a variety of its goals online and noted that it was "ready to do the work" needed to "create meaningful and long-lasting change" throughout its business.Sephora declined to comment on the percentage of Black and non-Black POC employees in leadership when reached by Insider for up-to-date numbers. Representatives for Morphe and Elf Cosmetics did not immediately respond to Insider's request for comment on the same matter.<h2>Experts say beauty brands need to listen to their fans and make necessary changes</h2>Maude Okrah and Simone Tetteh cofounded the online beauty platform <a href="https://blackbeautyroster.com/"></a><a href="https://blackbeautyroster.com/">Black Beauty Roster</a>.The group works to create opportunities for Black beauty creatives in the television, film, and editorial industries, while also providing education to the public on textured hair and makeup for all skin tones.Speaking with Insider over email, Okrah said that community is "very important to BIPOC beauty fans." She said members of the community "crave authenticity," and often decide whether they'll be long-term supporters of brands and influencers based on how genuine they believe they are."Brands are measured by their partners' actions as much as their own," Okrah said.England-based Adrian Beautee and Alabama-based Adriana H. are two of those fans. Beautee told Insider that he found Elf Cosmetics' recent support of Star to be hypocritical. He also said Sephora's sponsorship of Ensing was, in his opinion, the result of a lack of "research" and "due diligence."Adriana H., who asked to use her last initial over privacy concerns, agreed."A brand can't take a stand for discrimination, racism, and other prevalent issues if they're collaborating with influencers who embody the very things they are campaigning against," she said. "That's not being an ally. That's being a fraud."That's why Okrah says beauty brands "must fulfill their promises to fight racism" - because "shareholders, employees, and consumers demand it." And according to the Black Beauty Roster cofounders, that goes beyond solely creating a diversity, equity, and inclusion team. Instead, Tetteh says brands "have to move from statements and donations to measurable and lasting actions." Some of those include looking within their organizations, determining what they're doing "to actively fight racism and bias internally," and committing to working with more people of color, she said."We won't see change without action," Okrah added.

You Searched For "amanda ensing" and got 4 results

Influencer Amanda Ensing is suing Sephora for defamation after the company said she made light of the Capitol riot

Amanda Krause

Conservative beauty fans are boycotting Sephora after the retailer cut ties with a pro-Trump influencer

Amanda Krause

Ulta Beauty is defending transgender influencer Dylan Mulvaney after critics said they'd boycott the retailer for featuring her on a podcast

Amanda Krause

Beauty brands can't fight racism if they continue working with problematic influencers

Amanda Krause

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