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Wasteful consumerism has a new worst enemy: Gen Alpha tweens
Gen Alpha's new obsession is decluttering, inspiring their parents to donate the things they don't …
Lindsay Dodgson
India to witness a rare and mesmerising DOUBLE meteor shower on July 30!
Both meteor showers are expected to be visible in India, particularly in the southern regions and a…
Single and ready to be single: Gen Z and Gen Alpha youth are much more content being relationship-less, study finds
If you’re feeling like you’re just too comfortable in your singlehood, here’s some joyous news — yo…
Gen Zers are starting to tease Gen Alpha tweens, saying they have a 'blue light stare'
Zoomers on social media are mocking the younger generation, saying they have a "blue light stare" f…
Lindsay Dodgson
Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.
Gen Alpha tweens are only 14 and under, but they are already obsessed with expensive skincare they …
Lindsay Dodgson
Wearables startup Ultrahuman raises $35 million to accelerate growth
Homegrown wearables startup Ultrahuman on Wednesday announced that it raised $35 million in a serie…
Young & luxurious: How new buyers are pushing luxe retail growth in India
Indians no longer have to fly abroad to buy Valentinos, Balenciaga, or shop at Tiffany & Co. — as t…
From Gen Alpha to boomers, we asked 6 therapists what each generation is talking about in therapy
In 2022, almost a quarter of US adults visited a psychologist, therapist, or psychiatrist. But what…
Kim Schewitz
US veteran in Ukraine says Russia is the 'alpha predator on the battlefield' now because of ammo shortages
Ukraine's artillery disadvantage is now so deep that it has to ration and put soldiers at greater r…
Sinéad Baker
Gen Alpha says names like Amanda, Ashley, and Erica are the new 'old people' names
A TikToker's daughter thinks of Ashley and Amanda as "old people" names. They were among the most p…
Samantha Grindell
The oldest Gen Alphas can almost drive: Here's how millennials' kids will shop, work, and live
So who is Gen Alpha? They're somewhere past being digitally native, with the internet existing as j…
Juliana Kaplan
Gen Alpha won't know a world without social media and AI. Here are 3 tips for parents raising kids in a digital world.
Experts say parents raising Gen Alpha should keep kids off social media for as long as possible, an…
Kristina Puga
Meet Gen Alpha, the 'mini-millennials' who are poised to take over the internet
Gen Alpha is the youngest generation on the planet, but they're already making their mark on the in…
Aimee Pearcy
2023 was the year Gen Alpha came online and made Gen Zers and millennials worried they were falling out of touch
From "Skibidi toilet" to deeming "slay" uncool, Gen Alpha had a surprising impact on culture this y…
Kieran Press-Reynolds
Why you should probably learn Gen Alpha slang, according to a millennial teacher who's fluent
Philip Lindsay, a teacher at Rim Country Middle School, has been posting TikToks identifying and de…
Charissa Cheong
2 Gen Alphas tried to teach a millennial how to text without sounding old. Here are their rules.
A Gen Alpha girl and her best friend explained the texting etiquette in their friendship group to h…
Aimee Pearcy
A woman's Gen Alpha sister explained the meaning of GYAT to her and it's making everyone feel very old
Gen Alpha's slang term "GYAT" allegedly stands for "Girl your ass is thick," a millennial learned f…
Kieran Press-Reynolds
A woman's Gen Alpha sister explained the meaning of GYAT to her and it's making everyone feel very old
Gen Alpha's slang term "GYAT" allegedly stands for "Girl your ass is thick," a millennial learned f…
Kieran Press-Reynolds
Generation Alpha is here and they're really, really good at hoverboarding
People have been pointing out that a key characteristic of many Gen Alpha kids is that they grew up…
Charissa Cheong
While some are making fun of Gen Alpha's 'brainrot' memes, Gen Zers are reminding each other of the ridiculous memes they grew up with
After Gen Alpha memes were criticzed for being too "brainrot," Gen Zers are reminding each other ho…