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<ul><li><keyword id="105311" type="General" weightage="20" keywordseo="inox-leisure" source="Orion">INOX Leisure</keyword> expects to create employment opportunities for 3,000 employees.</li><li>The company hopes to do so by opening 77 new screens across India in the FY2023.</li><li>The movie theater company added 32 screens in fiscal year 2022 that ended in March.</li></ul>Movie theater company INOX Leisure expects to hire 3,000 employees as it plans to open 77 new screens this financial year. It plans to open them in Delhi, Lucknow, Hyderabad, Mysore, Visakhapatnam and more, the company’s CEO Alok Tandon told Business Insider India. “Apart from direct employment, we also give a lot of employment to the people who supply us with ancillary items. On an average, in a four-screen-plex we have about 70-80 people. Now when I talk about having 77 screens, we will be employing roughly about 1,500-2,000 people directly and thousands of people indirectly,” Tandon explained. The indirect employment includes people who supply INOX with food, chairs, mechanical equipment, projectors, lights and more. “So, 1,000 would be over and above our direct employment,” he added. This is good news since the month of May has seen many layoffs and experts expect<a href="https://www.businessinsider.in/business/startups/news/60000-jobs-in-startup-companies-may-lose-their-jobs-this-year-in-india-experts-say/articleshow/91804572.cms"> 60,000 people working at startups to lose their jobs</a>. While <keyword id="11018" type="General" weightage="20" keywordseo="jobs" source="Orion">jobs</keyword> in the <a href="https://www.businessinsider.in/business/corporates/news/it-jobs-are-safer-than-startup-jobs-but-a-salary-bubble-burst-awaits-them/articleshow/91808349.cms">IT sector are expected to be safe</a>, the paycheck may reduce. <cmsannotation type="cmsannotation" annotationid="Multi-screen theaters and new properties" comment="subhead" text="Multi-screen theaters and new properties">Multi-screen theaters and new properties</cmsannotation> Tandon elaborated that the company plans to launch four new theaters in Delhi with 14 screens; a theater in Lucknow with 10 screens; two new properties in Hyderabad with 9 screens and many more. The company hopes these additions will help increase their total footfalls. It currently manages 692 screens at 163 properties in 73 cities. “It is difficult to say how much the footfalls will increase,” he added. INOX reported a revenue of ₹705.7 crore in the fiscal year 2022, while its net loss was at ₹239 crore. The company — which added 32 screens in FY22 — reported 23 million footfalls throughout the year. Of which, 11 million came only in the last quarter that ended in March 2022. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/stock-market/news/ril-maruti-suzuki-tata-motors-bajaj-auto-among-stock-to-watch-out-for-on-june-2/slidelist/91953190.cms">RIL, Maruti Suzuki, Tata Motors, Bajaj Auto among stock to watch out for on June 2</a> <a href="https://www.businessinsider.in/business/corporates/news/infosys-could-remain-the-vendor-of-choice-even-if-recession-comes-say-analysts/articleshow/91952813.cms">Infosys could remain the ‘vendor of choice’ even if recession comes, say analysts</a> <a href="https://www.businessinsider.in/business/telecom/news/mukesh-ambanis-jio-lags-behind-airtel-which-is-the-top-telecom-brand-in-india/articleshow/91935279.cms">Mukesh Ambani's Jio lags behind Airtel which is the top telecom brand in India</a>

INTERVIEW: INOX Leisure to hire 3,000 people as it plans to add 77 new screens

<ul><li>INOX recently launched Megaplex, an 11-screen threatre in Mumbai to elevate the movie-going experience.</li><li>The multiplex plans to launch Megaplexes in more cities, starting with Lucknow in an attempt to bring people out of their homes to watch movies in theatres instead of at home.</li><li> Alok Tandon, CEO, <keyword id="105311" type="COMPANY" weightage="20" keywordseo="INOX-Leisure">INOX Leisure</keyword> walks us through INOX’s performance and why it is strengthening its experiential offerings.</li></ul>Multiplex chain INOX Leisure recently launched Megaplex, an 11-screen theatre in Mumbai’s Inorbit Mall, Malad, with an aim of transforming movie-watching into a more experiential experience and to further increase its engagement with its audiences. With 1,600 seats, INOX is said to have invested between Rs 50-60 crore. It will offer 6 different movie viewing formats, IMAX, ScreenX, MX4D, Onyx LED, Kiddles and INSIGNIA. In a recent conversation with Alok Tandon, CEO, INOX Leisure, we tried to understand the reasons behind the organization’s increased focus on experiential, and also what the future of INOX would look like, and what role marketing will play in it. Edited excerpts: Q) Why was this a good time to launch Megaplex? While the criticality of the role of ‘content’ in the cinema exhibition industry is massive, we were determined to play our part and offer an even more engaging experience to our guests. We were therefore, determined to up our experience game by creating massive experience-led entertainment destinations. Grand and chic INOX multiplexes took shape in Bangalore, Kolkata, Jaipur, Hyderabad and many other cities, but what really set the tone for the new decade was the recent launch of INOX Megaplex at Mumbai. Apart from being an architectural masterpiece in the cinema space, Megaplex also comes with innovative F&amp;B concepts and an elaborate gourmet selection. Q) Why did you choose to launch Megaplex in Mumbai? What other cities are you planning to expand to? The entire country looks up to Mumbai as the heart of Indian cinema, and putting up a destination like this in Mumbai was a matter of huge pride for us. Our next Megaplex is coming soon in Lucknow in the Phoenix Market City. We have strategically decided to make massive experience-driven entertainment destinations as a part of our growth strategy, and you would see more Megaplexes rolling out over the years. Q) What are your expansion plans for INOX in terms of number of screen? What is your vision for INOX? We currently stand at 617 screens across 68 cities in 147 multiplexes. We have a robust pipeline of over 900 screens that are going to come up across the country. As the passion for the giant screen experience is evenly spread across the country, so are our expansion plans. You will see INOX coming up in the highly urban locales to non-metros, to Tier II and Tier III centers as well. Q) A lot of youngsters are choosing to watch content on OTT now. How are you enticing this group of audience? The preference for watching content on OTT platforms is on the rise but it has not impacted the footfalls in cinemas so far. If the footfall figures are anything to go by, I believe OTT and cinemas are going to co-exist, with the quantum of content consumption increasing with increasing availability. We will continue to entice film patrons with the various formats we offer and by driving our experience strategy rigorously through luxury, service and technology aspects. We want to ‘de-couch’ Indian cinema lovers with supreme standards of cinema viewing experience, and we have done it with a lot of success. We have also innovated a lot on our F&amp;B services. On the marketing front, we have adopted a lot of experiential marketing initiatives to develop a stronger bond with our guests. Whether we are promoting a movie, or hosting a special screening, we have added a lot of fervor to our events. We have also successfully ventured into screening of concert films like BTS, Westlife and Metallica. We have also done reasonably well with Live screening of sporting events and brand alliances with various sporting leagues including the NBA, IPL and the PBL. We were one of the three multiplex operators in the world that got the screening rights of the ICC Cricket World Cup 2019. Q) How are you making the entire experience more seamless, in terms of tickets bookings, cancellations etc? A lot of effort has gone into making the ticketing and food ordering experience seamless and digitally-enabled. The aspiration was to remain available at the guests’ fingertips the moment they make the decision of going for a movie. Our redesigned app is intuitive and simple to navigate, much like our website. You can avail food combos at offer prices while making an online booking. In case you are visiting the multiplex without a booking, you will be greeted with interactive touch screens, which allow you to book tickets, order food and make the payment, all at one go. Even our box offices are enabled with touch screens, making the transaction faster and transparent, with a personal touch. The endeavor is to ensure that the guests do not have to stand in queues while entering or while ordering the food. Q) Tell us a bit about INOX's performance in this financial year? Did the general industry slowdown lead to lesser footfall? FY20 has been great so far. H1 saw us reporting the best growth in the industry, on footfalls, at 24%, on revenue at 30%, EBITDA at 48% and on PAT at 89%, all on a year-on-year basis. Our occupancy too grew by 319 base points in the same period. We have added 46 screens and 9 properties so far. The need and urge for entertainment, and that too cinematic entertainment has stood the test of time for decades in our country, and is unparalleled. Regardless of the state of the economy, going to the cinema is a family celebration or social event, and we Indians never compromise on celebrating, and that is what inspires us to welcome them at our properties and serve them better.

How INOX is de-couching Indian cinephiles by making the cinema-going experience grander

<ul><li>Shares of multiplex chains <keyword id="105311" type="General" weightage="20" keywordseo="inox-leisure" source="Orion">Inox Leisure</keyword>, <keyword id="799" type="General" weightage="20" keywordseo="pvr" source="Orion">PVR</keyword> rallied on Monday as Maharashtra reopens theatres from October 22.</li><li>With this, movies like Sooryavanshi, <keyword id="8378806" type="General" weightage="20" keywordseo="bunty-aur-babli-2" source="Orion">Bunty Aur Babli 2</keyword>, Shahid Kapoor-starrer Jersey, <keyword id="6355923" type="General" weightage="20" keywordseo="aamir-khan" source="Orion">Aamir Khan</keyword>’s Laal Singh Chaddha can be viewed in theatres.</li><li>Maharashtra is one of the biggest markets for the theatre industry as it contributes 25-30% to a Hindi film's box office collections.</li></ul>Movie buffs in Maharashtra will be able to watch their favourite stars’ new releases in theatres from October 22. On Saturday, the state’s Chief Minister Uddhav Thackeray announced the reopening of theatres in the state bringing a relief to the theatre industry. Theatres and auditoriums will be reopened in Maharashtra from October 22, Thackeray tweeted on September 25. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> This is positive news for multiplex companies as the state <a href="https://www.moneycontrol.com/news/trends/entertainment/relief-for-multiplex-players-pvr-inox-as-maharashtra-allows-theatres-to-reopen-7507301.html">reportedly</a> contributes 25-30% to a Hindi film's box office collections, making it key to big Bollywood releases. In fact, shares of PVR, Inox Leisure rallied on stock exchanges on Monday as investors showed their excitement of theatres reopening. On Monday, shares of multiplex companies PVR and Inox Leisure surged to reach their 52-week high of ₹1,662.20 and ₹412.20 respectively. <div type="image" title="PVR" height="900" width="1200" msid="86549218" hostid="261"></div> The announcement came after Thackeray’s discussion with filmmakers Rohit Shetty and Kunal Kapoor, theatre personality Makarand Deshpande, Marathi actors Subodh Bhave, Aadesh Bandekar and other party members. “Opening of Maharashtra is specifically significant because 18% of our screen strength lies in the state, the highest in our circuit and serves as a focal centre for the entertainment industry," said Gautam Dutta, chief executive officer (CEO), PVR to <a href="https://www.moneycontrol.com/news/trends/entertainment/relief-for-multiplex-players-pvr-inox-as-maharashtra-allows-theatres-to-reopen-7507301.html">Moneycontrol</a>. Alok Tandon, CEO, INOX Leisure <a href="https://www.moneycontrol.com/news/trends/entertainment/relief-for-multiplex-players-pvr-inox-as-maharashtra-allows-theatres-to-reopen-7507301.html">reportedly</a> said that with this announcement, content producers would also plan their releases, which should strengthen the Hindi film content pipeline in the months to come and usher in better health for the cinema exhibition industry. <div type="image" title="inox leisure" height="900" width="1200" msid="86549238" hostid="261"></div> The green signal to screen movies in theatres in Maharashtra led to many announcements from movie makers. <a href="https://www.hindustantimes.com/entertainment/bollywood/sooryavanshi-laal-singh-chaddha-and-heropanti-2-here-are-the-bollywood-films-that-have-announce-new-release-dates-101632670713127.html">Reportedly</a>, <keyword id="12183083" type="General" weightage="20" keywordseo="rohit-shettys-sooryavanshi" source="Orion">Rohit Shetty’s Sooryavanshi</keyword> has been announced to release on Diwali, in November. The film will be followed by the release of Bunty Aur Babli 2 on November 19, starring Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi and Sharvari Wagh. The much awaited Ranveer Singh’s sports drama movie ‘83’ will be screened on Christmas this year in theatres. Another sports movie ‘Jersey’ starring Shahid Kapoor will release on December 31, 2021. Meanwhile, Suniel Shetty’s son Ahan Shetty's debut film Tadap is slated to release on December 3. 2022 line-up <ul><li><keyword id="2823" type="General" weightage="20" keywordseo="akshay-kumar" source="Orion">Akshay Kumar</keyword>'s Prithviraj on January 21</li><li>Aamir Khan’s Laal Singh Chaddha on Valentine's Day</li><li>Ranveer Singh's Jayeshbhai Jordaar on February 25.</li><li>Akshay’s Bachchan Pandey on March 4</li><li>Ranbir Kapoor’s Shershaah on March 18</li><li>Kartik Aaryan’s Bhool Bhulaiyaa 2 on March 25</li><li>KGF 2 set for April 14</li><li>Ajay Devgn's Mayday on April 29</li><li>Tiger Shroff's Heropanti 2 on May 6</li></ul>Several big budget films such as Gangubai Kathiawadi, Brahmāstra, and Pathan are yet to reveal their release dates. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/reliance-industries-shares-hit-record-high-trading-at-over-2500/articleshow/86547883.cms">Reliance Industries’ shares hit record high, trading at over ₹2500 in early morning trade</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/zee-entertainment-shares-fall-in-todays-trade-as-invesco-insists-the-board-to-hold-egm-before-sony-deal/articleshow/86546922.cms">Zee Entertainment shares fall 3% in today’s trade as Invesco insists the board to hold EGM before Sony deal</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/tata-motors-coal-india-ntpc-and-other-underperforming-stocks-in-last-10-years/slidelist/86535881.cms">Those who have held these stocks for a decade have only lost money</a>

These upcoming movies from Akshay Kumar, Aamir Khan and Ajay Devgn will get a boost as PVR, INOX and other screens in Maharashtra open next month

<ul><li>As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. </li><li>However, consumers continue to feel anxious about stepping out and ponder upon various safety concerns like what would the seating arrangement be like, how often will they sanitize the cinema halls and how safe will the food be? We spoke to multiplexes to find out the answers.</li></ul>The world is constantly changing and will not be the same after we come out of this situation for a while. Like every other industry, the experience of watching a film in theatre with a large set of audience might not be the same either. As the pandemic-induced lockdown has pushed us towards subscribing to more streaming platforms, the latest movie premiers on Amazon Prime in India left the industry concerned for the future of cinema. However, contrary to the perception being built in the trade and media, Ormax Media’s latest report revealed that high consumption of films on TV and OTT has not reduced the audience attraction for theatrical experience. The report further said that audiences have given whole-hearted endorsement to the theatrical experience, with 82% missing going to the theatres. A dominant section of the audience also said that they will go back to the theatres within 2-3 weeks of them re-opening. Social distancing and sanitization precautions taken by theatres will play a crucial role in their decision to visit. On a scale of one to 100, the respondents gave high importance to almost all safety measures, which were as follows: <div type="image" title="ormax media report - safety concerns" msid="76042822" hostid="261"></div> Multiplexes have, therefore, put their best foot forward to ensure they build a safe environment and tweak their marketing strategy to reach to their consumers at different touch points in their ticketing journey. We caught up with <keyword id="799" type="CITY" weightage="20" keywordseo="PVR">PVR</keyword>’s Joint Managing Director, Sanjeev Kumar Bijli and <keyword id="6407732" type="COMPANY" weightage="20" keywordseo="inox">Inox</keyword> Leisure’s CEO, Alok Tandon to find out what kind of precautions they have taken to build customer confidence for their return to the cinemas.and what would the future of the industry look like once we resume normalcy. The future is contactless As per Federation of Indian Chambers of Commerce and Industry (FICCI), all cinema halls are required to disinfect every possible area in the premises starting from the entrance to F&amp;B stand to the auditorium. To ensure a safe distance is maintained, theatres will be demarcating circles in the foyer and encourage digital transactions to avoid queuing. Before you enter the hall, your body temperature will also be checked through guns, and if found with a high temperature, your amount will be refunded. In regular auditoriums, families and groups will be seated together and one adjacent seat would be left empty. Luxurious halls that come with existing width between each recliner seat, will not have to leave a vacant seat in between. Use and throw 3D glasses will be distributed and premium IMAX 3D glasses will be disinfected after every use. <div type="image" title="cinema screen" msid="76042795" hostid="261"></div> But what about impulsive watchers? “To offer a contactless experience to those guests who make an impulsive decision to watch a movie, I am glad to share that 100% of our POS card machines are enabled for contactless transactions,” shares Tandon. To help detect asymptomatic cases, PVR has tied up with a hospital, name not disclosed to the media yet, to arrange body check-ups for their employees once or twice a week. Reviving back to its full strength Both Tandon and Bijli are certain that the audiences’ passion for cinema will remain unaffected. They opine that the future of cinema is secure and stable. “We will now assign greater significance towards understanding the needs and aspirations of the fast evolving consumers and working out ways to satisfy them, through services and experiences, and of course, safety. We will continue to focus on customizations and personalization, and we know that a cookie-cutter approach may not work, and I am glad that we are well equipped to handle it. The liking for the giant screen has stood the test of time and has seen through many difficult phases in its century old history. We believe this passion will take care of the concerns and apprehension and will bring back the ‘old normal’, which featured gangs coming together, seated hand in hand, sharing popcorns, having celebrations over lip-smacking meals and above all, a heavy exchange of emotions,” said Tandon. “The future of cinema in the post-COVID world is very bright,” said Bijli. He added, “We are all just waiting for cinema to open to showcase our new protocols on safety and hygiene to give confidence to the consumers that it is safe place to come back and enjoy their favourite form of entertainment -- as and when we do open, which I feel is not very far from now. Industries are opening up slowly, we are seeing more relaxations now. Before COVID, 60-65% of the tickets were bought online and we’ll continue to push that.” To engage with their consumers and make sure they trust them, Bijli shared that PVR is going to communicate the precautions it has taken via digital media and might explore print if it picks up. It has also conducted an email survey amongst its consumer base to understand their expectations better and continue to engage with them. How long till we see the old normal? We reached out to a few industry experts to understand how long it will take for cinema to revive considering that a lot of people will continue to avoid crowded places. Shailesh Kapoor, CEO, Ormax Media highlighted that multiplexes will need to strengthen their marketing strategy to regain trust among consumers. He said, “Cinemas will reopen at some stage, but it's difficult to say when. The most optimistic estimate will be August, but it could be as late as Sep-Oct. Theatre chains will have to build confidence in the audience's minds that it is safe to revisit theatres. For this, theatres will need to take safety measures and do campaigns promoting these safety measures. Bigger chains like PVR and INOX will be able to get more audience trust than smaller chains and local cinemas.” Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea thinks creation of content will not be a problem but changing the distribution and pricing strategy will play a key role in luring the consumers onto different platforms. “While creation will have its challenges, it is still a smaller hurdle. The future of cinema depends on how distribution and pricing is handled. I think new pricing models will evolve. Producers have always been selling satellite and overseas and have covered a part of their cost. OTT rights was a new norm that added to this revenue. With an OTT-first release, these films could command a premium. But that premium won't cover the loss made by muting the biggest distribution channel, which are the theatres. So theoretically revenue loss is imminent. But here’s the twist. When you make a film, there is a chance of it tanking at the box office. So if the film is sold outright to a platform on the back of the star cast and the perception, there is a possibility that the producers will end up hedging possible losses. Big films with big star cast might go for models where they will have a fee and a percent of new downloads or have a completely different pay per view model being developed with the OTT platform and make it the new box office window.” Karan Taurani, Vice President - Research Analyst, Elara Capital said that the cinema industry will take a lot of time to come back on-track and contactless will be its future. “When cinemas open up, they will start with 10% occupancy and slowly move to 15-20% and peak out at 25%. I think social distancing will prevail until there is a vaccination or a cure,” said Taurani.

Here is how multiplexes are gearing up for post-lockdown period

Leading multiplex chain INOX Leisure Ltd. announced on Wednesday that it is all set to live screen matches from <keyword id="5929" type="General" weightage="80" keywordseo="fifa-world-cup" source="Orion">FIFA World Cup</keyword> <keyword id="6355203" type="General" weightage="80" keywordseo="qatar" source="Orion">Qatar</keyword> 2022 across its 22 multiplexes in 15 cities in <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword>. The move means that football fanatics can watch the matches at INOX multiplexes in Mumbai, Delhi, Gurgaon, Kolkata, Pune, <keyword id="826" type="General" weightage="80" keywordseo="goa" source="Orion">Goa</keyword>, Bhubaneswar, Jaipur, Kolkata, Siliguri, Surat, Indore, Vadodara, Dhanbad, and Thrissur, adding to the FIFA Football <keyword id="22177" type="General" weightage="100" keywordseo="world-cup" source="Orion">World Cup</keyword> frenzy in India. The FIFA World Cup Qatar 2022 began on November 20, with the Round of 16 kicking off on December 2, with the final scheduled for December 18. 32 of the best international teams in the world will battle it out to win the coveted title. The tournament unarguably produced one of the biggest shocking results in the history of the competition when Saudi Arabia defeated a Lionel Messi-led Argentina 2-1 in a Group C match at the Lusail Iconic Stadium on Tuesday. "There are certain things that bring people together in our country, and sports is one of them. We are thrilled to bring the most-awaited sporting event, the FIFA World Cup Qatar 2022, to the big cinema screens at INOX." "With this initiative, we aim to provide our patrons with an opportunity to create unforgettable experiences and memories while feeling the pulsating energy as if one were in the stadium itself. We are proud to take our content innovation journey forward with sports, through this historic screening. We look forward to welcoming our guests and letting them soak in an immersive football-viewing fun at INOX," said Alok Tandon, Chief Executive Officer of INOX Leisure Limited. INOX had earlier signed an agreement with the International Cricket Council (ICC) to live screen all matches played by India in the eighth edition of the Men's T20 World Cup in Australia in October-November, where the side reached the semi-finals, before losing to England by ten wickets. They also live screened India's matches in Asia Cup 2022 in the UAE in September. The cinema chain is also the Official Sponsor of the Indian Olympic Association. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/no-alcohol-intake-strict-dress-code-us-uk-issue-advisory-for-fifa-world-cup-in-qatar/slidelist/95715119.cms">No alcohol intake, strict dress code: US, UK issue advisory for FIFA World Cup in Qatar</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/bjyus-amul-viacom18-jio-cinema-sbi-more-indian-brands-powering-the-fifa-world-cup-2022/slidelist/95712435.cms">Amul, BJYUs, Jio Cinema &amp; more: Indian brands powering the FIFA World Cup 2022</a>

INOX to screen matches of FIFA World Cup Qatar 2022 live in its cinema halls in India

<ul><li>March 2022 turned out to be the best months for both <keyword id="799" type="General" weightage="20" keywordseo="pvr" source="Orion">PVR</keyword> and <keyword id="6407732" type="General" weightage="20" keywordseo="inox" source="Orion">INOX</keyword> Leisure due to stellar movie releases.</li><li>The companies can still replicate the March success due to the strong movie pipeline set up for this year.</li><li>“2022 or financial year 2023 will be one of the best for the Indian film industry,” INOX CEO Alok Tandon said.</li></ul>Afer a stellar March business, movie theatres are hoping to make a comeback — but they need movies that can move the audiences away from OTTs and TVs. This is the view held by five brokerage firms — ICICI Securities/Direct, Motilal Oswal, Prabhudas Lilladher and ShareKhan. They believe that good movies can help them replicate the March success which came with superhits like the controversial Kashmir Files; Rajamouli’s RRR, Sanjay Leela Bhansali’s period drama Gangubai Kathiawadi, followed up by KGF 2 in April. “They witnessed a March — which was the best ever in the history, led by superlative performances of movies,” ICICI Direct said in its views on PVR and INOX both. The March footfalls made up for half of the Jan-March quarters footfalls in theaters. But both these companies need more than a good month to turn things around. A strong recovery in footfalls and sales of these listed theatre companies will be driven by ‘strong content slate lines’, as per ICICI Direct. If all goes well, it estimates that both these companies can cross their pre-covid earnings in the current financial year. These companies are in desperate need of a ‘recovery worthy’ movie releases. In spite of a good revenue growth, INOX and PVR both are still in the red — posting losses of ₹239 crore and ₹478 crore in the fourth quarter, respectively. <cmsannotation type="cmsannotation" annotationid="The Khan-Karan factor" comment="subhead" text="The Khan-Karan factor">The Khan-Karan factor</cmsannotation> The next phase of turnaround can come from another set of long-delayed and much-hyped movies with A-list stars. All the three Khans have movies planned this year — which had become a rare occurrence even in the years before the pandemic. Aamir Khan has Lal Singh Chaddha, that’s a remake of Tom Hanks’ Forrest Gump. Salman Khan also promises another movie from his formulaic stable — called Kabhi Eid Kabhi Diwali. The King of Khans — Shah Rukh Khan too is releasing a movie after four years called Pathan. The fact that these Khan movies are ‘much-awaited’ can help drive footfalls. INOX CEO Alok Tandon spoke of an influx of good releases in FY23, in a conversation with Business Insider India. “2022 or financial year 2023 will be one of the best for the Indian film industry… I feel like we have some very, very strong lineup,” Tandon said. He also confirmed that March was their best month yet and the movie business had been operating in limited capacity over the last few years due to Covid-19. Then other bankable stars like Ranveer Singh and Ranbir Kapoor too have releases this year — at least one of them is bankrolled by Dharma Productions, lead by Karan Johar. <cmsannotation type="cmsannotation" annotationid="Movies that can move PVR, INOX Leisure’s profits from red to green" comment="subhead" text="Movies that can move PVR, INOX Leisure’s profits from red to green">Movies that can move PVR, INOX Leisure’s profits from red to green</cmsannotation> <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Upcoming Movie </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Expected Release </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Cast </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samrat Prithviraj </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">June 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Akshay Kumar, Sanjay Dutt, Sonu Sood </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ek Villain Returns </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">John Abraham, Arjun Kapoor, Aditya Roy Kapur, Disha Patani </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Laal Singh Chaddha </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aamir Khan, Kareena Kapoor </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brahmastra </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">September 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Nagarjuna, Mouni Roy </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Avatar: The Way of Water (English) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> Zoe Saldaña, Sigourney Weaver, Stephen Lang, Cliff Curtis </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kabhi Eid Kabhi Diwali </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December 2022 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Salman Khan, Pooja Hedge, Kriti Sanon, Aayush Sharma </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pathaan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January 2023 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shah Rukh Khan, Deepika Padukone, Salman Khan, Dimple Kapadia, Ashutosh Rana, John Abraham </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rocky Aur Rani Ki Prem Kahani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February 2023 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ranveer Singh, Alia Bhatt, Dharmendra, Shabana Azmi </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Luv Ranjan's next starring Ranbir Kapoor </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March 2023 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ranbir Kapoor, Shraddha Kapoor </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="Badly in need of a superhit" comment="subhead" text="Badly in need of a superhit">Badly in need of a superhit</cmsannotation> The many high profile releases must deliver as per expectations with ‘superhits’, for the companies to get back to their pre-Covid financials and footfalls. “Deterioration of content quality might affect footfalls and advertising revenue growth, inability to take adequate price hikes at the right time might affect earnings given rising input cost, and inability to maintain cost savings initiatives likely to impact operating profitability,” a ShareKhan report read. A lot of high profile releases also fell flat in the months ahead of March. There was a big buzz around Ranveer Singh and Deepika Padukone-starrer 83 — which was based on the 1983 cricket world cup that India won. However, it disappointed movie distributors as it was declared a theatrical flop. Singh’s Jayeshbhai Jordaar too did not live up to its expectations. Kangana Ranaut’s Dhakkad, Akshay Kumar’s Bachchan Pandey, Prabhas’ Radhe Shyam too failed to impress the audiences. Apart from 83, all the other movies were released after India had overcome the third Covid-19 wave. Pushpa and Spider Man in the Hindi belt — both released in December along with 83 — were among the few movies that managed to do well despite Omicron fears. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/thelife/personalities/news/mukesh-ambani-gets-his-richest-indian-crown-back-with-a-wealth-of-104-4-billion/articleshow/91977090.cms" style="">Mukesh Ambani gets his ‘richest Indian’ crown back with a wealth of $104.4 billion</a> <a href="https://www.businessinsider.in/careers/news/inox-leisure-to-hire-3000-people-as-it-plans-to-add-77-new-movie-screens/articleshow/91964819.cms" style="">INTERVIEW: INOX Leisure to hire 3,000 people as it plans to add 77 new screens</a> <a href="https://www.businessinsider.in/business/startups/news/india-created-14-unicorns-in-the-first-half-of-2022-before-funding-slowdown-hit-them/articleshow/91955385.cms" style="">India created 14 unicorns in the first half of 2022 — before funding slowdown hit them</a>

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