Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li><keyword id="3269053" type="General" weightage="100" keywordseo="rapido" source="Orion">Rapido</keyword> has launched a new campaign. </li><li>'Smart ho, toh Rapido’ campaign aims to position Rapido as a customer-centric brand and highlight its key USPs. </li></ul>Rapido has announced its first celebrity campaign ‘Smart ho, toh Rapido.’ Rapido’s strategic objective behind the campaign is to portray itself as a customer-centric brand and educate people about its key offerings and USPs. This is the first time the company has roped in movie superstars to spread awareness about its unique services, intending to strengthen its presence in the market and transform daily commute for the better.<br /><br />Going live from 5th November, the 6-week campaign will run two films each for HSM and Non-HSM markets, directed by Sizil Srivastava (HSM)&amp;Trivikram Srinivas (Non-HSM)and produced by Dream Vault media. Featuring superstars <keyword id="106133" type="General" weightage="80" keywordseo="ranveer-singh" source="Orion">Ranveer Singh</keyword> and <keyword id="17473" type="General" weightage="80" keywordseo="allu-arjun" source="Orion">Allu Arjun</keyword>, the campaign will air on OOH, Radio, TV, and Digital platforms Pan India, focusing on 14 cities.<br /><br />Commenting on the first-of-its-kind announcement, Amit Verma, Head of Marketing, Rapido, said, “We are delighted to introduce our first celebrity campaign with Ranveer Singh and Allu Arjun. Both these brilliant actors will help us seed the idea of using Rapido as an alternative yet regular medium of travel among the masses, ushering in an era of affordable and convenient daily commute”.<br /><br />As a part of the ad campaign, Ranveer Singh and Allu Arjun will entertain their fans by enacting the roles of Babban and Guru, both smart and clever personalities. Their unique and interesting characters will guide the daily commuters, who are fed up with the hassles of traveling via buses/autos, to opt for a smart option like Rapido. The bike taxis offered by Rapido can swiftly cut through the traffic to offer timely, convenient, and pocket-friendly rides.<br />  <div type="Youtube" id="bhnlZIs1Ads" title="Rapido Bike-Taxi | Smart Ho Toh Rapido | Ranveer Singh" thumbUrl="https://i.ytimg.com/vi/bhnlZIs1Ads/mqdefault.jpg"></div><br />   <div type="Youtube" id="lyEdUcEa_g8" title="Rapido Bike-Taxi | Smart Ho Toh Rapido | Allu Arjun | Telugu" thumbUrl="https://i.ytimg.com/vi/lyEdUcEa_g8/mqdefault.jpg"></div><br />Speaking on the campaign, Bollywood superstar Ranveer Singh, said, “I am glad to be associated with Rapido. I really enjoyed collaborating on our first campaign together. It was a delightful experience shooting for this ad film, playing a peculiar character (Babban) who has a unique and original style and persona. Rapido is all set to make waves and I’m happy to contribute my bit in what I’m sure will be a successful endeavor.”<br /><br />“I like to consider myself as a person who knows how to tackle a situation with the best possible solution. That’s why I was excited when Rapido approached me for the role of Guru, which resembles me. What Rapido is doing is quite exceptional and I’m happy to be a part of this campaign, which will help them scale their market presence to new heights,” added Allu Arjun.<br /><br />Rapido's revenue has returned by 85% compared to pre-COVID levels. Post acquiring $52 million funding in August 2021, the company is all set to scale its business operations, including expanding its auto fleet to 5 lakh by the end of 2021.

Rapido launches its first celebrity campaign with Ranveer Singh and Allu Arjun

<ul><li>YouTube today released the year 2021’s top 10 most-watched ads in regional languages. </li><li>The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, Kannada – and represents a mix of both national and regional marketers across industries. </li><li>This listing reinforces the increasing adoption of digital by brands to engage with this large and growing consumer base to unlock growth.</li></ul>YouTube today released the year 2021’s top 10 most-watched ads in regional languages. The annual regional ads leaderboard features ads across six languages – Marathi, Telugu, Bangla, Punjabi, Tamil, Kannada – and represents a mix of both national and regional marketers across industries. With nearly half of all India internet users preferring content exclusively in regional languages, YouTube is the number one platform for accessing videos in regional languages. This listing reinforces the increasing adoption of digital by brands to engage with this large and growing consumer base to unlock growth.<br /><br /><keyword id="2097999" type="General" weightage="20" keywordseo="sapna-chadha" source="Orion">Sapna Chadha</keyword>, VP, Marketing, India &amp; South East Asia, <keyword id="6355629" type="General" weightage="20" keywordseo="google" source="Orion">Google</keyword>, said, “With the rapid expansion of internet users over the past few years, YouTube is helping connect viewers to a diverse tapestry of helpful content. One of the hallmarks of this is the variety of languages users access content in. Today, an overwhelming 93 per cent of YouTube viewers prefer to watch content in an Indic language of their choice. Increasingly, brands are responding to the importance of their consumers’ language preferences and creating engaging advertising in these to enhance their connect. In prioritizing for language, businesses are thus not just creating customer delight but also achieving better business outcomes.”<br /><br />Describing the thinking behind the Bengali language ‘Live Life in Colour’ series for Sunlight, Nitish Bhalotia, GM Fabric Cleaning, <keyword id="44863" type="General" weightage="20" keywordseo="hul" source="Orion">HUL</keyword>, said, “With a legacy of over 125 years, Sunlight is an immensely loved brand in West Bengal, where almost 8 out of 10 households purchase it during the course of a year. With our new purpose – encouraging people to “Live Life in Colour – we decided to launch a series of YouTube-only music videos during the most important moments of the Bengali festive calendar. The first was the Jiboner Rong campaign during the Pujos in 2020, and its enormous success led us to launch Boishakhi Rongeen during Poila Boishakh (Bengali New Year). For both these films, we worked with well known and new talent from the Bengali film and creative industry and the content became viral in no time. More than the numbers, we received immense love from consumers who appreciated us capturing the essence and spirit of Bengal with visual storytelling, music, and colour. Not surprisingly, post these campaigns, there’s been a sequential improvement in sales growth, market share, and in the number of households buying Sunlight.”<br /><br />Speaking about their campaign, <keyword id="193324" type="General" weightage="20" keywordseo="vineet-sharma" source="Orion">Vineet Sharma</keyword>, Category Director-Mountain Dew® &amp; Sting®, <keyword id="110163" type="General" weightage="20" keywordseo="pepsico-india" source="Orion">PepsiCo India</keyword>, said, “With the increasing digitization and smartphone adoption, there is an appetite for regional content and that has given brands an opportunity to connect with their audience in their preferred language across different markets. With localized creative storytelling, we focused on creating a consumer connection with our regional audience and increase brand relevance in our core markets. Sting’s association with YouTube has helped us amplify messaging effectively and the success of Energy Bole Toh Sting campaign is reflective of the brand love and impactful consumer engagement through local storytelling.”<br /><br /><b>YouTube’s Most-watched Regional Language ads in 2021</b><br /><br /><strong>Mumbai Indians Aaplya Family Cha | Official Marathi TVC<br />Brand: Mumbai Indians<br />Language - Marathi<br />Views: 661,156<br /><div type="Youtube" id="dkhw39Zm6MM" title="Mumbai Indians Aaplya Family Cha | Official Marathi TVC" thumbUrl="https://i.ytimg.com/vi/dkhw39Zm6MM/mqdefault.jpg"></div><br />Rapido Bike-Taxi | Smart Ho Toh Rapido | Guru at a Salon | Allu Arjun | <br />Brand: Rapido Bike - Taxi<br />Language - Telugu<br />Views: 1,230,759<br /><div type="Youtube" id="YU7oOKj7cUQ" title="Rapido Bike-Taxi | Smart Ho Toh Rapido | Guru at a Salon | Allu Arjun | Telugu" thumbUrl="https://i.ytimg.com/vi/YU7oOKj7cUQ/mqdefault.jpg"></div><br />Sunlight Boishakhi Rongeen<br />Brand - SVF<br />Language - Bangla<br /><br /><div type="Youtube" id="TmEq0B_mGJk" title="Sunlight Boishakhi Rongeen(বৈশাখী রঙিন)|Dhrubo Banerjee |Ushashi |Alaknanda |Adrija |Amit-Ishan |SVF" thumbUrl="https://i.ytimg.com/vi/TmEq0B_mGJk/mqdefault.jpg"></div><br />Sting <br />Brand - Sting Energy Drink India<br />Language - Punjabi<br />Views - 3,766,070<br /><br /><div type="Youtube" id="MizPsSeozkQ" title="Sting TVC Punjabi 2021" thumbUrl="https://i.ytimg.com/vi/MizPsSeozkQ/mqdefault.jpg"></div><br />TUCKER MASALA<br />Brand - Tucker Masala<br />Language - Tamil<br />Views - 1,066,181<br /><br /><div type="Youtube" id="jF92rXEnn9c" title="TUCKER MASALA |  டக்கர் மசாலா - TVC - Jingle" thumbUrl="https://i.ytimg.com/vi/jF92rXEnn9c/mqdefault.jpg"></div><br />Kasha astat hya bayka | Cottonking | Bhau beej<br />Brnad - Cottonking Official<br />Language - Marathi<br />Views - 533,885<br /><br /><div type="Youtube" id="2zW1z081xgQ" title="कशा असतात ह्या बायका | Kasha astat hya bayka | Cottonking | Bhau beej" thumbUrl="https://i.ytimg.com/vi/2zW1z081xgQ/mqdefault.jpg"></div><br />Prepare for JEE/NEET with Sri Chaitanya’s expert faculty on <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword> Academy<br />Brand - Amazon Academy<br />Language - Telugu<br />Views - 559,015<br /><br /><div type="Youtube" id="OHv9NtY_2dA" title="Prepare for JEE/NEET with Sri Chaitanya’s expert faculty on Amazon Academy (Telugu)" thumbUrl="https://i.ytimg.com/vi/OHv9NtY_2dA/mqdefault.jpg"></div><br />Circle of Life - A Pavement Dweller's Journey for Identity | Beyond Banking | Equitas Bank<br />Brand - Equitas Small Finance Bank<br />Language - Tamil<br />Views - 328,147<br /><div type="Youtube" id="8-bp73VseoY" title="Circle of Life - A Pavement Dweller's Journey for Identity | Beyond Banking | Equitas Bank" thumbUrl="https://i.ytimg.com/vi/8-bp73VseoY/mqdefault.jpg"></div><br />What is the true Taste Of Success for Sonu Sood?<br />Brand - Royal Green<br />Language - Telugu<br />Views - 511,551<br /><br /><div type="Youtube" id="DGXZQ69WeaA" title="What is the true Taste Of Success for Sonu Sood? - Telugu" thumbUrl="https://i.ytimg.com/vi/DGXZQ69WeaA/mqdefault.jpg"></div><br />Ola Autovina Home Delivery! <br />Brand - Ola<br />Language - Kannada<br />Views - 295,751<br /><br /><div type="Youtube" id="42NdA4O4QKk" title="Ola Autovina Home Delivery! | Kannada Brand Film | ಓಲಾ ಆಟೋನ ಹೋಂ ಡೆಲಿವರಿ" thumbUrl="https://i.ytimg.com/vi/42NdA4O4QKk/mqdefault.jpg"></div></strong><br />

You Searched For "allu arjun rapido" and got 2 results

Rapido launches its first celebrity campaign with Ranveer Singh and Allu Arjun

BI India Partner

Here are 2021’s most-watched regional language ads on YouTube

BI India Partner

Popular Keywords

Buying Guides