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4 mins read
As Blake Lively faces backlash for her tone deaf promotion of “It Ends With Us”, here are 9 times Bollywood celebs could’ve done better
Bollywood too has seen its fair share of tone-deaf promotions, with stars back home setting cringe-…
2 mins read
Ranbir Kapoor and Alia Bhatt encourage consumers to upgrade their lifestyle in a new campaign for Flipkart
The campaign is conceptualised by Team McCann
3 mins read
Lay's launches a new campaign with Alia Bhatt and Siddhant Chaturvedi to promote its thinnest wafers
Alia Bhatt and Siddhant Chaturvedi indulge in a moment that comes alive through their playfulness …
2 mins read
Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan
Mohey celebrates the happy union of marriage with Kanyamaan
2 mins read
Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
The campaign encourages fans to try fun and quirky magic tricks using the Lay’s Wafer Style
1 min read
PhonePe's new campaign featuring Aamir Khan and Alia Bhatt showcases the ease of buying insurance on the platform
It is aimed at educating customers on how insurance can make life easy by helping one staying prepa…
2 mins read
After Nokia, Alia Bhatt will be the face of rival smartphone brand Samsung India
Alia Bhatt is now the face of Samsung India
2 mins read
Alia Bhatt is Duroflex's first-ever brand ambassador
Alia’s strong commitment to sleep evangelism makes her the perfect ambassador for Duroflex, the bra…
4 mins read
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
The ads have been created by Leo Burnett India
7 mins read
Crime Master Gogo is back, this time for a Disney+ Hotstar campaign
The campaign, also featuring Shraddha Kapoor and Karisma Kapoor, will highlight the offerings under…
11 mins read
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
2 mins read
Cadbury Perk's ad with brand ambassador Alia Bhattencourages consumers to face life’s twist and turns with a light attitude
Perk brings back Alia Bhatt as the brand ambassador
5 mins read
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Advertising campaigns that created controversy in 2021
5 mins read
Parle Agro targets a 50% growth in 2021 over 2019 as India prepares for its hottest summer; sets aside Rs 240 crore for marketing activities
The beverage company has increased its marketing budget every year since 2019
2 mins read
PhonePe to spend Rs 800 crore on marketing this year
PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020
8 mins read
PM Modi thanks Alia Bhatt, Tata Group, Aayushman Khurana and others for supporting PM CARES
Around 2,56,000 employees from India's largest bank, State Bank of India (SBI) have decided to pled…
1 min read
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
Flipkart’s Vikas Gupta and Lowe Lintas’ Sagar Kapoor spoke to us about how the brand reached out to…
3 mins read
The Deepika Padukone Video: Vogue Or Vague?
‘Going Home’ starring Alia Bhatt and directed by Vikas Bahl got us thinking about a perfect society…
3 mins read
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
2 mins read
Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative
The football icon has signed an agreement with the edtech company to promote the cause of equitable…