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5 mins read
From ‘Let Them Eat Cake’ to ‘All Eyes on Rafah’: Did Blockout 2024 make Indian celebrities speak out for Gaza?
After recent airstrikes on Rafah, an AI-generated image with the words ‘All Eyes On Rafah’ quickly …
1 min read
Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma
Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kids…
PTI
2 mins read
Reliance Retail picks up 51% in Alia Bhatt’s clothing brand Ed-a-Mamma
Reliance Retail Ventures Limited (RRVL) said on Wednesday that it had signed a joint venture with a…
2 mins read
After Nokia, Alia Bhatt will be the face of rival smartphone brand Samsung India
Alia Bhatt is now the face of Samsung India
2 mins read
Alia Bhatt’s kidswear brand Ed-a-Mamma grows 10X and becomes a Rs 150 crore business
Ed-a-Mamma caters to children in the age group of 2-14 years
2 mins read
Ranbir Kapoor and Alia Bhatt encourage consumers to upgrade their lifestyle in a new campaign for Flipkart
The campaign is conceptualised by Team McCann
2 mins read
Alia Bhatt is Duroflex's first-ever brand ambassador
Alia’s strong commitment to sleep evangelism makes her the perfect ambassador for Duroflex, the bra…
2 mins read
Cadbury Perk's ad with brand ambassador Alia Bhattencourages consumers to face life’s twist and turns with a light attitude
Perk brings back Alia Bhatt as the brand ambassador
3 mins read
Alia Bhatt-owned Ed-a-Mamma has made sustainable fashion affordable, others can too, says company’s biz head
While there’s growing awareness for sustainable fashion and consumers are willing to make more e…
3 mins read
Lay's launches a new campaign with Alia Bhatt and Siddhant Chaturvedi to promote its thinnest wafers
Alia Bhatt and Siddhant Chaturvedi indulge in a moment that comes alive through their playfulness …
2 mins read
Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips
The campaign encourages fans to try fun and quirky magic tricks using the Lay’s Wafer Style
4 mins read
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
The ads have been created by Leo Burnett India
1 min read
PhonePe's new campaign featuring Aamir Khan and Alia Bhatt showcases the ease of buying insurance on the platform
It is aimed at educating customers on how insurance can make life easy by helping one staying prepa…
1 min read
Alia Bhatt dons the entrepreneur hat — launches a conscious clothing line for kids
The focus of the clothing line is on sustainability as the clothes will be environmentally frien…
2 mins read
Football icon Lionel Messi is global brand ambassador for Byju’s ‘Education for all’ social initiative
The football icon has signed an agreement with the edtech company to promote the cause of equitable…
2 mins read
Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report
Priyanka Chopra Jonas scores higher than Akshay Kumar and Salman Khan in terms of monetary terms, …
3 mins read
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
2 mins read
PhonePe to spend Rs 800 crore on marketing this year
PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020
1 min read
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
Flipkart’s Vikas Gupta and Lowe Lintas’ Sagar Kapoor spoke to us about how the brand reached out to…