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<ul><li><keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword> was last seen in Nokia’s ad in May 2019.</li><li>The actor will now be a part of Samsung Galaxy family and will be the face of their smartphone portfolio.</li><li>Samsung is leaving no stone unturned to promote its new innovative foldable range of smartphones.</li><li>Over the course of next few days, weeks and months, Alia Bhatt will be involved in a robust campaign that entails digital and outdoor activations.</li></ul>Actor Alia Bhatt, who was last seen representing smartphone brand Nokia in 2019, will now be the face of Samsung India. Alia Bhatt will be promoting Samsung’s premium smartphones such as Galaxy Z Series foldable smartphones and foldable range Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. "We are happy to have partnered with Alia Bhatt for our foldable campaign in India. Galaxy Z Fold3 and Galaxy Z Flip3 are an amalgamation of style, premium looks, innovation and utility that promise a smooth smartphone experience for our young users. Alia’s immense popularity among young Gen Z and millennial consumers will help us deepen our bonds with them. Moreover, Alia's quality and depth of work resonates with Samsung's key values of openness and innovation,” said Sumit Walia, Senior Director, Samsung India. Speaking about the association, Alia Bhatt stated, “I have done a small test run with Galaxy Z Fold3 and Galaxy Z Flip3 and I feel they live up to every promise that the brand has made. Samsung’s new foldable phones look sleek and come in interesting colour options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable. As for technology, it is truly cutting edge at the same time very user friendly and easy to navigate through.” “The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now. I think Samsung has a strong presence and it is a very trusted brand. It is a pleasure to be a part of their journey while adding a little to my own,” Alia Bhatt added. Over the course of next few days, weeks and months, Alia Bhatt will be involved in a robust campaign that entails digital and outdoor activations. Alia Bhatt has always been on the forefront of brand communications and a trusted partner for marketers and brand managers to leverage their campaigns, cutting across industries. Alongside her cinematic accomplishments, the actor runs multiple charitable programmes hinged on sustainability and animal welfare. She has also made strategic investments in a few unicorns and has started up a kids wear label recently. Meanwhile, Samsung announced that pre-bookings for Galaxy Z Fold3 and Galaxy Z Flip3 will open on August 24 in India.

After Nokia, Alia Bhatt will be the face of rival smartphone brand Samsung India

<ul><li>The new campaign is supported by a captivating digital film: Udd Gaye, starring Alia Bhatt and Pavail Gulati.</li><li>It is conceptualised by Ogilvy India. </li></ul>Cadbury Perk is all set to launch yet another jocular campaign with Bollywood Actress Alia Bhatt. Through a delightful digital film featuring the youth icon, Cadbury Perk is encouraging consumers to face life’s twist and turns, with a light attitude – manifesting the message ‘Take It Light’. Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said, “Cadbury Perk has been rooted in the youth culture, since its inception almost 25 years ago, owing to its fun persona and relevant messaging – we propagated the message of ‘Masti’ from 2015 which resonated well and helped establish Perk as a fun brand. This time, we wanted to be rooted in the product and reinforce the delightfully light eat-experience of Perk. Today’s youth believe in facing life’s stresses with lightness. Our launch film and tagline ‘Perk khao, Light ho jao’ attempts to land the message that Perk is THE light chocolate, in a fun manner, through the route of levitation. In the past, we have had lively and high-spirited personalities to cater to the youth cosmos like Preity Zinta, Genelia D’souza and Ananya Panday who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. With Alia Bhatt back on-board as the face of the brand, we are positive that she will bring the ‘Take It Light’ proposition to life effortlessly with her bubbly persona and strong youth connect.” Brand Ambassador, Alia Bhatt, said, "Super thrilled to be back with brand Cadbury Perk – one of my favourite chocolate brands. A brand that is fun and easy-going, Cadbury Perk reflects my own playful personality and mantra in life – to ‘Take It Light’! The entire experience from the shoot to all the intrigue we created pre-launch was fun too.” <div type="Youtube" id="ezyzON3q7Mo" title="Perk “Udd Gaye” featuring Alia Bhatt | Hindi" thumbUrl="https://i.ytimg.com/vi/ezyzON3q7Mo/mqdefault.jpg"></div> The new campaign is supported by a captivating digital film: Udd Gaye, starring Alia Bhatt and Pavail Gulati. The film begins with a very blissful setting of a wedding mandap where Alia and Pavail aka the groom, are seen performing the ‘Jaimala’/garland ceremony where Pavail’s friends lift him on their shoulders as a ritual while making it a challenge for Alia to reach him. Being her bubbly self, Alia embraces the challenge, takes a bit of the light and crunchy Cadbury Perk levitating herself off the ground and puts the garland around his neck exhibiting the message of ‘Perk khao, light ho jao’. Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “This is a super fun idea on lightness, executing this was truly a ball. Working with Alia, Pavail and Bob was just lots of masti. I believe, the social surround around the idea and the film will beautifully bring the core idea to life - Perk khao, light ho jao.” To bring alive the launch of the digital film, the stage was first set by building intrigue around Alia Bhatt’s association through impactful social media and influencer engagement, followed by unveiling the film poster showcase, leading to the final launch of the digital film.

Cadbury Perk's ad with brand ambassador Alia Bhattencourages consumers to face life’s twist and turns with a light attitude

<ul><li> The actress took to Instagram on Saturday to introduce her new pet to the world, a black kitten she has named Juniper. </li><li>Alia shared a selfie with her new pet and sister Shaheen Bhatt.</li><li>In the selfie, Juniper can be seen curiously looking at the camera as if striking a pose.</li></ul> <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword>'s new pet kitten Juniper can take selfies! The actress took to Instagram on Saturday to introduce her new pet to the world, a black kitten she has named Juniper. Alia shared a selfie with her new pet and sister Shaheen Bhatt. "This girl duo just became a girl trio. Meet our new baby Juniper. Her skills include biting, selfie-taking and being generally adorable," captioned the actress. In the selfie, Juniper can be seen curiously looking at the camera as if striking a pose. On the work front, Alia Bhatt will next be seen in her father <keyword id="6370367" type="PERSON" weightage="20" keywordseo="mahesh-bhatt">Mahesh Bhatt</keyword>'s directorial, "Sadak 2", which also stars Pooja Bhatt, Sanjay Dutt and <keyword id="458611" type="PERSON" weightage="20" keywordseo="Aditya-Roy-Kapur">Aditya Roy Kapur</keyword> in the lead. The film has been produced by Mahesh Bhatt's brother Mukesh Bhatt and is set for an OTT release.

Alia Bhatt's cat Juniper can take selfies!

<ul><li>Aila Bhatt's <keyword id="10339888" type="General" weightage="100" keywordseo="ed-a-mamma" source="Orion">Ed-a-Mamma</keyword> grows 10 times in 10 months. </li><li>The brand has also launched a fully natural and sustainable Autumn Winter 2021 line.</li></ul>Actor, philanthropist and investor, <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword> takes her conscious clothing brand for children, Ed-a-Mamma to a record 10X growth in 10 months as it launches its first edition of the Autumn Winter line. Consistently ranked as one of the top 3 brands on Myntra, in the kidswear category, within 3 months of launch on the platform. Bhatt’s Ed-a-Mamma has also been prolifically distributed in the top 6 digital marketplaces and retails on the brand’s website. The brand has launched its Autumn-Winter 2021 line with an amazing repertoire of winter wear – including 100% cotton sweaters, green denims and a very wearable festive collection. It will soon announce the launch of inner wear and sleepwear for kids before the season is out, marking a 100% increase in the number of categories since inception. Ed-a-Mamma caters to children in the age group of 2-14 years. Ed-a-Mamma is completely homegrown which reflects its ‘Vocal for Local’ ethos, and has the vision of changing the world one garment at a time. Alia Bhatt has expressed on numerous occasions how the brand seeks to nurture a love of nature among children through its choice of themes, fabrics and ethos. Operating on an exclusively D2C business model, the brand which launched with 150 styles in October 2020, now has 800 options live on its website. While the business is entirely self-funded, investors in a Series A round are valuing the company at Rs. 150 crore, which sets a new benchmark for children’s clothing in India. Speaking about the growth that the brand has marked, Alia Bhatt, Founder, Ed-a-Mamma, states, “I am still learning about business, but I am so, so proud of what we have achieved in one year. It’s almost unreal. What started out as a small dream is now on its way to becoming a Rs 150 cr business. I’m absolutely thrilled with our new launches – all credit to my formidable team. Our next focus is to ramp up production and bring our consumers a bigger, even better spring summer collection next year.” While all the products are made with completely natural fibres, Ed-a-Mamma has garnered trust by acquiring SEDEX (global certification for ethical trade), Green Denim Certifications through Zero Liquid Discharge (ZLD certification), organic clothing through GOTS (Global Organic Textile Standard) certification and is a completely vegan compliant brand. Sustainable clothing for children at an affordable price point will continue to be the cornerstone of the brand, while driving the overall brand goal, to get children and their parents to love, and look after their planet.

Alia Bhatt’s kidswear brand Ed-a-Mamma grows 10X and becomes a Rs 150 crore business

<ul><li><keyword id="4206794" type="PERSON" weightage="20" keywordseo="duroflex">Duroflex</keyword> has roped in <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword> as its first-ever <keyword id="5955" type="PERSON" weightage="20" keywordseo="Brand-Ambassador">brand ambassador</keyword>. </li><li>Through its campaign with the actor, the brand wants to encourage India to upgrade its choices in essential products like mattresses that enable better sleep.</li></ul>Sleep solutions provider Duroflex has roped in Alia Bhatt as its first-ever brand ambassador. The brand, with over 50 years of expertise, will soon launch its next big campaign with her that will revolve around inspiring India to sleep better. As an actor, Alia is known for her versatility, award winning performances and commitment to excellence. She is constantly pushing boundaries, scaling new heights and at the same time balancing professional achievements with personal well-being. She considers restful sleep to be the cornerstone of her healthy lifestyle and often takes to her social platforms to show her love for sleep. Alia’s strong commitment to sleep evangelism makes her the perfect ambassador for Duroflex. Commenting on the collaboration, <keyword id="4172306" type="PERSON" weightage="20" keywordseo="Smita-Murarka">Smita Murarka</keyword>, <keyword id="6357644" type="ORGANIZATION" weightage="20" keywordseo="cmo">CMO</keyword>, Duroflex said: “Duroflex has always been a thought leader in the sleep solutions category and is on a mission to help India sleep better. We wanted to collaborate with an authentic voice that resonates with the new age consumer. Alia Bhatt is the quintessential youth icon who has carved a niche by being fearlessly herself. She advocates sleep being a pivotal part of a healthy lifestyle. Through her, we want to reach out to the whole country on our shared commitment to sleep evangelism.” In today’s stress-filled environment, sleep is being compromised, and as a brand, Duroflex wants to encourage India to upgrade its choices in essential products like mattresses that enable better sleep. The brand makes mattresses and sleep accessories that are research backed and technologically advanced. Duroflex also continuously evangelizes sleep through its social channels @duroflexworld and collaborates with credible creators who believe in the superpower of sleep. Commenting on her association with Duroflex, Alia Bhatt says: “Being an actor, early call times and power packed schedules are a way of life. I have learnt that Sleep is my superpower that boosts my productivity and is critical to my success. I make sure I never compromise on my sleep. I am thrilled to be associated with a powerful brand like Duroflex to create awareness about the importance of sleep and help India make informed choices while investing in sleep essentials like mattresses.”

Alia Bhatt is Duroflex's first-ever brand ambassador

<ul><li>‘Kanya’ means daughter and ‘daan’ means donation or giving away.</li><li>‘<keyword id="949737" type="General" weightage="20" keywordseo="kanyadaan" source="Orion">Kanyadaan</keyword>’ or the ‘giving away of the bride’ is a popular Hindu ritual where the father of the bride ‘gives away’ his daughter.</li><li>Mohey's latest campaign urges the audience to relook at this practice and give it a new meaning.</li></ul>In India, weddings are all about rituals and traditions that bring about a happy union. These age-old rituals have been an intrinsic part of our society and one of the most important being ‘Kanyadaan’. Highlighting upon this ritual and the conventional thought behind it, Mohey’s recent digital video campaign featuring <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword> tries to promote a more inclusive and equal space for women in marriage and in life. It strives for a balance between tradition and equality. Through the film, Alia talks about a new idea that creates a union between the ritual itself and its underlying thought process placed in modern context. <div type="Youtube" id="PmCSjllj7KU" title="Tradition wahi, soch nayi - #KanyaMaan" thumbUrl="https://i.ytimg.com/vi/PmCSjllj7KU/mqdefault.jpg"></div> Completely adhering to our traditions and being reverent to our rituals, this film at the same time takes a modern stance on the conventional belief. Heralding a paradigm shift in our mindset from considering a girl child to be a liability, the film talks about sharing each other’s responsibility and journeying through thick and thin not only together but equally. The film ends with a small but significant gesture of respect and proposes a beautiful change from Kanyadaan, to Kanyamaan. “Mohey has always symbolized the progressive women of our society. Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals,” said Vedant Modi, CMO, Vedant Fashions Limited. Speaking about the making of the ad, the Director of Shreyansh Innovations, Shreyansh Baid opined, “we have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, and yet takes it a step forward by deriving inspiration from the new-age Woman and the new-age society. With Alia onboard we have been able to create a communication that strikes a chord and invokes a positive change. Adding to the thought, the very revered Alia Bhatt shared, "I absolutely believe in this thought and this is something very close to my heart. I am glad that I could be a part of this film and convey a message that might bring about a positive change in the society".

Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan

New Delhi, Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kidswear brand promoted by Bollywood actress <keyword id="6354526" type="General" weightage="20" keywordseo="Alia-Bhatt" source="Orion">Alia Bhatt</keyword>, according to an industry source. The leading retailer would ultimately acquire the company, which specialises in providing sustainable clothing options for kids at affordable rates. Talks between Reliance Brands and the kidswear retailer, which mainly sells online are in the final stages, the industry source said. According to a media report, the deal is estimated to be around Rs 300 crore. The deal would help strengthen Reliance Brands' play into the branded kidswear segment, which is rapidly growing in the country. Ed-a-Mamma brand is owned by Eternalia Creative and Merchandising, in which Alia Bhatt is a director. The company was incorporated in 2019. An e-mail sent to Reliance Brands remained unanswered by the time of filing of the story. Established in 2007, Reliance Brands has collaborated with of over 50 international brands and operates over 2,000 stores in India. It has a portfolio of brand partnerships which includes AK-OK, Armani Exchange, Bally, Bottega Veneta, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, Gas, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Muji, Paul &amp; Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch &amp; Soda, Tiffany &amp; Co, Versace, Villeroy &amp; Boch and West Elm. While RRVL is the holding company of retail operations of billionaire Mukesh Ambani-led Reliance Industries Ltd.

Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

<keyword id="3635" type="PERSON" weightage="20" keywordseo="Filmmaker">Filmmaker</keyword> <keyword id="6358308" type="PERSON" weightage="20" keywordseo="Sanjay-Leela-Bhansali">Sanjay Leela Bhansali</keyword> has reportedly tested <keyword id="6439681" type="UNKNOWN" weightage="20" keywordseo="positive">positive</keyword> for Covid-19 and has quarantined himself. Actress <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword>, who is currently shooting with the filmmaker for their upcoming film "<keyword id="8223714" type="PERSON" weightage="20" keywordseo="Gangubai-Kathiawadi">Gangubai Kathiawadi</keyword>", is under <keyword id="58679" type="COMPANY" weightage="20" keywordseo="Quarantine">quarantine</keyword>, too. However, no an official confirmation on the health status of either Bollywood personality has been forwarded to the media yet. "SLB has tested positive for Covid-19, and he is under self quarantine, <keyword id="6858" type="COMPANY" weightage="20" keywordseo="Alia">Alia</keyword> too has quarantined herself since SLB and Ranbir both have tested positive. Everybody who has come in contact with Sanjay have taken the test," a source close to the film's team told indianexpress.com earlier on Tuesday. The report further claimed the filmmaker's mother has tested negative but is under quarantine as a precautionary measure. Alia has been shooting with Bhansali in Mumbai for "Gangubai Kathiawadi". It is being said that with the director falling ill, shoot has been temporarily put on hold. Meanwhile, Alia Bhatt's rumoured boyfriend Ranbir Kapoor has also tested positive for Covid-19. Ranbir's mother Neetu Kapoor took to Instagram earlier on Tuesday to share the news, saying her son has contracted the virus and is under home quarantine. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/gold-prices-are-falling-and-the-worlds-biggest-market-for-the-yellow-metal-is-hoping-for-more-shoppers/articleshow/81406658.cms">Gold prices are falling and the world’s biggest market for the yellow metal is hoping for more shoppers</a> <a href="https://www.businessinsider.in/stock-market/news/craftsman-automation-has-fixed-a-price-band-of-14881490-a-share-for-its-150-crore-ipo/articleshow/81408729.cms">Auto components maker Craftsman Automation’s ₹150 crore IPO to hit the capital markets next week — price band fixed at ₹1,488–1,490</a> <a href="https://www.businessinsider.in/india/news/india-is-using-the-quad-alliance-to-get-help-from-the-us-japan-and-australia-to-match-chinas-covid-19-vaccine-push/articleshow/81408044.cms">India is asking the QUAD for money to boost vaccine production and counter China’s moves on the global stage</a>

Alia Bhatt goes into quarantine after Sanjay Leela Bhansali and Ranbir Kapoor test positive for COVID-19

New Delhi, Feb 14 () Digital payments firm PhonePe on Friday said it has earmarked Rs 800 crore for marketing this year, to create awareness about the platform and expand its reach. The company roped in Bollywood actress Alia Bhatt, who has joined Aamir Khan as brand ambassador. "PhonePe has earmarked Rs 800 crore for marketing in this calendar year, which will include spends on a mix of ATL, BTL, TV, digital marketing and other advertising mediums. PhonePe has also roped in Alia Bhatt, who has joined Aamir Khan as the brand ambassador and will feature in the upcoming ad films," the company said in a statement. The company claims to have around 20 crore customers across the country. "Our vision is to liberate the flow of money and services so that everyone can unlock opportunities to progress at pace. Crafted with this belief, our new brand campaign is a reflection of everyday stories of progress with PhonePe. We are also excited to have Aamir Khan and Alia Bhatt as the face of our brand as they are a powerhouse of talent and appeal to Indians across the country," PhonePe founder and CEO Sameer Nigam said. The current brand campaign of the company will feature four TV commercials with Aamir Khan and Alia Bhatt, which will be spread across digital platforms, radio, print and cinema. Besides this, PhonePe will also be official broadcast sponsor of Vivo IPL 2020. "This is the second year in a row when the company has partnered with VIVO IPL which continues to be the biggest sporting event of the year in India," the statement said. PRS HRS

PhonePe earmarks Rs 800 cr in marketing this year

Actress <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword> has launched her <keyword id="29543" type="ORGANIZATION" weightage="20" keywordseo="production-house">production house</keyword> Eternal Sunshine Productions. She has posted her company's logo on Instagram along with the official announcement. "And I am so happy to announce... <keyword id="22637" type="COMPANY" weightage="20" keywordseo="production">PRODUCTION</keyword>! Eternal Sunshine Productions. Let us tell you tales. Happy tales. Warm and fuzzy tales. Real tales. <keyword id="52937" type="COMPANY" weightage="20" keywordseo="timeless">Timeless</keyword> tales," she wrote on Sunday night. Alia Bhatt's sister Shaheen too posted about the production house on her Instagram page. The news about Alia's production house has been doing rounds since 2019 but nothing official was said about it so far. Alia will soon be seen in filmmaker Sanjay Leela Bhansali's "Gangubai Kathiawadi" and also has "<keyword id="1501412" type="COMPANY" weightage="20" keywordseo="brahmastra">Brahmastra</keyword>", "RRR" and "Darlings" lined up over the next months. SEE ALSO: <a href="https://www.businessinsider.in/india/news/india-now-allows-you-to-avail-a-discount-on-flight-ticket-if-you-are-not-carrying-a-check-in-baggage/articleshow/81225977.cms">India now allows you to avail a discount on flight ticket if you are not carrying a check-in baggage</a> <a href="https://www.businessinsider.in/careers/news/if-you-want-to-work-from-home-these-are-some-of-the-hottest-freelancing-jobs-in-high-demand/articleshow/81228585.cms">If you want to work from home, these are some of the hottest freelancing jobs in high demand</a> <a href="https://www.businessinsider.in/business/auto/news/owning-an-electric-two-wheeler-is-slightly-cheaper-cheaper-than-petrol-and-diesel-at-a-time-when-fuel-prices-are-at-a-record-high/articleshow/81253308.cms">Owning an electric two-wheeler is slightly cheaper cheaper than petrol and diesel at a time when fuel prices are at a record high</a>

Alia Bhatt announces her own production house named Eternal Sunshine

<ul><li> Lay’s introduces a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style. </li><li>Launches a new campaign with Alia Bhatt and Siddhant Chaturvedi. </li></ul>Expanding its brand footprint in the country, Lay’s is introducing a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style. In the endeavor of bringing unique offerings to consumers, Lay’s Wafer Style chips are exceedingly thin-sliced and are available in three delightful flavours – Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli providing a melt-in-mouth crunch in every bite to consumers. Inspired by the thinness and slender look of the chip, Lay’s Wafer Style takes the consumers on a delightful journey through the launch of TVC campaign ‘#PaperThinWaferThin,’ which features Lay’s brand ambassador and Bollywood Superstar, Alia Bhatt, and rising Bollywood actor, Siddhant Chaturvedi. <div type="Youtube" id="0rZBLiJaeQ8" title="The all new Lay’s Wafer Style. It's paper thin wafer thin" thumbUrl="https://i.ytimg.com/vi/0rZBLiJaeQ8/mqdefault.jpg"></div> Sitting together in a library, Alia and Siddhant indulge in a moment that comes alive through their playfulness and camaraderie. With only a few words but sparking with an adorable eagerness, Alia tantalizes, Siddhant cajoles, and then the magic happens. Alia's hands dance, and she showcases the perfect Lay's Wafer chip in her hand - irresistibly crispy, effortlessly light, and paper-thin. Speaking about the new launch, leading actor and brand ambassador of Lay’s, Alia Bhatt said, “It has always been fun being on the brand and I am super excited about the new offering. Lay’s is always known to be a pioneer in bringing new innovations in potato chips category and with Wafer Style they have yet again created a fabulous product available in wonderful flavours. Lay’s Wafer Style is unbelievably thin, and I had lot of fun shooting with it during the TVC along with Siddhant. I hope Lay’s fans across the country enjoy the TVC along with this new offering that makes moments with friends more delightful.” “Lay’s is loved by millions across the country and has always excited me as a brand. Working on this TVC along with Alia on this fabulous new offering was fun and simply amazing. Lay’s Wafer Style chip is a fantastic innovation from the house of Lay’s. The chip is super thin, has a flat cut texture with wonderful flavours providing a truly enjoyable experience. I hope the fans have as much fun enjoying the chips as we did while shooting the film”, added Bollywood actor Siddhant Chaturvedi. Sharing his thoughts on the campaign, Anshul Khanna, Senior Director and Category Head – Foods, PepsiCo India said, “We have been frontrunners in delighting Lay’s fans with unique and flavourful experiences. With the launch of s Wafer Style, we are ready to delight fans again with the thinnest chips from the house of Lay’s. Keeping consumer preference in mind, we’ve created region-specific flavours in a format that will be loved by all. We’re excited to have our brand ambassador Alia Bhatt featuring alongside Siddhanth Chaturvedi to create magic with this new campaign. We are confident that the audience will love this new offering Lay’s Wafer Style just like our other food innovations.” Speaking about the launch, Ritu Nakra, Senior Vice President, <keyword id="7067090" type="General" weightage="20" keywordseo="wunderman-thompson" source="Orion">Wunderman Thompson</keyword> said, “The new Lay’s Wafer Style is a chip so thin, light and crispy it gives you an irresistible melt-in -your mouth experience. The playfulness of the Wafer style chip is brought alive by the fresh pairing of Alia and Siddhant in the new campaign. Watch the intriguing chip flip by Alia and grab your pack to enjoy this new chip on the block.” The launch of the TVC is first in the line of numerous activations that the brand has in the pipeline for the upcoming weeks. The latest launch is also being brought to life through a robust 360-degree digital surround campaign panning across multiple platforms. Tailor-made to suit the existing and evolving tastes and palates, Lay’s Wafer Style is available in three special flavours – Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli – at INR 5, INR 10 and INR 20 across all leading retail platforms in India. Agency Credits Creative Agency: Wunderman Thompson WPP Lead - PepsiCo Foods, India: Ritu Nakra Chief Creative Officer: Senthil Kumar Executive Creative Director: Udayan Chakravarty Strategy Leads: Atishi Pradhan Creative Directors: Sameer Kumar, Chetan Malvi Copywriter: Aakash Aher Film Department: Mandeep Singh Account Management: Sougata Kundu, Barnali Dey Production House: Breathless Films Director: Vinil Mathew Producer: Swadha Kulkarni

Lay's launches a new campaign with Alia Bhatt and Siddhant Chaturvedi to promote its thinnest wafers

All this while, if you were wondering how Bollywood actress <keyword id="6354526" type="UNKNOWN" weightage="100" keywordseo="Alia-Bhatt">Alia Bhatt</keyword> is losing weight, keeping fitness levels high, having a glowing skin, etc, she recently revealed her diet and fitness secrets. In a recent Facebook chat, Alia and celebrity nutritionist <keyword id="115584" type="PERSON" weightage="20" keywordseo="Rujuta-Diwekar">Rujuta Diwekar</keyword> revealed the benefits of daily foods and what was Alia eating to maintain her fab body. Alia’s association with Rujuta began with ‘Udta Punjab’ and since then, they have been doing a fabulous job. During the chat, they debunked many myths about daily foods and eating carbohydrates, etc. “Don’t chase after everything you read online. Everyone’s talking about gluten-free pizza, brown bread and red rice, about reducing their carb intake, and I’m eating white bread and butter at 4am. Rujuta showed me how local food eaten in moderation can be healthy,” said Alia. Here are 5 ways how Alia lost weight and here’s what she eats

5 ways how Alia Bhatt is losing weight. Here’s what she eats

Actor <keyword id="6354526" type="PERSON" weightage="20" keywordseo="alia-bhatt">Alia Bhatt</keyword> on Friday said she has tested <keyword id="6439681" type="UNKNOWN" weightage="20" keywordseo="positive">positive</keyword> for <keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">COVID-19</keyword> and is under home quarantine. The 28-year-old actor took to <keyword id="819905" type="LOCATION" weightage="20" keywordseo="Instagram">Instagram</keyword> and posted a note, informing her fans that she is currently following all the <keyword id="332947" type="TECHNOLOGY" weightage="20" keywordseo="safety-protocols">safety protocols</keyword> listed by her doctors. "I have tested positive for COVID-19. I have immediately isolated myself and will be under home quarantine. "I am following all safety protocols under the advice of my doctors. Grateful for all your love and support. Please stay safe and take care," the "Kalank" actor wrote. Bhatt had on March 11 tested negative for COVID-19 and resumed work after her actor-boyfriend Ranbir Kapoor and filmmaker <keyword id="6358308" type="PERSON" weightage="20" keywordseo="Sanjay-Leela-Bhansali">Sanjay Leela Bhansali</keyword>, who had been shooting for "Gangubai Kathiawadi" with her, tested positive. Kapoor last week tested negative for COVID-19 while reports suggest that Bhansali has also recovered from the virus. On Thursday, Mumbai reported 8,646 new coronavirus cases, its highest one-day rise since the outbreak of the pandemic. The city's overall caseload tally stands at 4,23,360. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/upi-crosses-5-lakh-crore-in-transaction-value-in-march/articleshow/81820799.cms">India’s digital payments soar – UPI crosses ₹5 lakh crore in transaction value in March</a> <a href="https://www.businessinsider.in/india/news/west-bengal-is-the-highest-contributor-to-small-savings-schemes/articleshow/81825902.cms">West Bengal is the highest contributor to small savings schemes – with elections underway, it could have been a trigger for the government to roll back interest rate cuts</a> <a href="https://www.businessinsider.in/business/startups/news/revolut-india-plan-starts-with-a-25-million-investment-and-possibly-a-fintech-acquisition/articleshow/81833983.cms">Revolut’s India plan starts with a $25 million investment and possibly, a fintech acquisition</a>

You Searched For "alia bhatt" and got 13 results

After Nokia, Alia Bhatt will be the face of rival smartphone brand Samsung India

BI India Partner

Cadbury Perk's ad with brand ambassador Alia Bhattencourages consumers to face life’s twist and turns with a light attitude

BI India Partner

Alia Bhatt's cat Juniper can take selfies!

IANS

Alia Bhatt’s kidswear brand Ed-a-Mamma grows 10X and becomes a Rs 150 crore business

BI India Partner

Alia Bhatt is Duroflex's first-ever brand ambassador

BI India Partner

Mohey's advertisement starring Alia Bhatt urges the audience to relook at the practice of Kanyadaan

BI India Partner

Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

PTI

Alia Bhatt goes into quarantine after Sanjay Leela Bhansali and Ranbir Kapoor test positive for COVID-19

IANS

PhonePe earmarks Rs 800 cr in marketing this year

PTI

Alia Bhatt announces her own production house named Eternal Sunshine

IANS

Lay's launches a new campaign with Alia Bhatt and Siddhant Chaturvedi to promote its thinnest wafers

BI India Partner

5 ways how Alia Bhatt is losing weight. Here’s what she eats

Akanksha Jain

Bollywood actress Alia Bhatt tests positive for COVID-19

PTI

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