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Fans who have been waiting to get updates about '<keyword id="20325471" type="General" weightage="20" keywordseo="mirzapur" source="keywords">Mirzapur</keyword> 3' with bated breath can now finally heave a sigh of relief as the <keyword id="19951078" type="General" weightage="20" keywordseo="trailer" source="keywords">trailer</keyword> of the upcoming season is finally out. In the action-packed trailer, <keyword id="21275522" type="General" weightage="20" keywordseo="Guddu-Pandit" source="keywords">Guddu Pandit</keyword> (played by <keyword id="19920534" type="General" weightage="20" keywordseo="Ali-Fazal" source="keywords">Ali Fazal</keyword>) could be seen trying his best to establish his hold over <keyword id="20553941" type="General" weightage="20" keywordseo="Purvanchal" source="keywords">Purvanchal</keyword>. It seems like he can go to any extent to get the throne. Actors like Shweta Tripathi Sharma, Rasika Dugal and <keyword id="19901508" type="General" weightage="20" keywordseo="vijay-varma" source="keywords">Vijay Varma</keyword> also left a mark with their presence in the trailer. At the end of the trailer, actor <keyword id="19903381" type="General" weightage="20" keywordseo="Pankaj-Tripathi" source="keywords">Pankaj Tripathi</keyword> emerges from the shadows and promises to reclaim the empire. Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha are also part of the show. Created by Excel Media and Entertainment, the fan-favourite <keyword id="20403418" type="General" weightage="20" keywordseo="crime-thriller" source="keywords">crime thriller</keyword> is directed by Gurmmeet Singh and Anand Iyer. <div type="twitter" handle="PrimeVideoIN" handlename="PrimeVideoIN" favoritecount="0" retweetcount="0" id="1803710493510553672"></div> On what fans can expect from the show, Director and Executive producer Gurmmeet Singh shared, "The first two seasons of Mirzapur proved to be game changers for the crime thriller genre in the streaming space in India. With Mirzapur 3, we strive to build on the momentum and take the narrative to a whole new level, exploring new facets and dimensions of each character's life replete with new plot twists. We are incredibly excited for fans to witness the showdown for Mirzapur's throne unfold in the new season." He added, "The stakes have gone notches higher and the canvas has surely become bigger. After a hiatus of three and a half years, we, just like our viewers, cannot wait for the global premiere of Mirzapur 3 on <keyword id="19925152" type="General" weightage="20" keywordseo="Prime-Video" source="keywords" meta.keywordsubtype="org" meta.entityname="Prime Video" meta.hostid="261" meta.entityid="Prime Video">Prime Video</keyword>." The first season of the crime drama premiered in 2018 and season second came in 2020. Ahead of the release of the third season in July, actor Ali Fazal took a stroll down memory lane and recalled the challenges he faced while reprising his role of Guddu Pandit. "I don't know what season 3 holds but I know I have justified a graph for this particular boy who has the essence of it all who holds his innocence despite so much corruption around him. And a young boy almost at his impressionable age getting turned into all kinds of demons and things along the way because of the circumstances in the society, and he becomes what he becomes. So yes it has taken a lot out of me, I will always cherish it," he shared. He added, "It is the world that I don't belong to, it is the character I don't belong to, but I have tried to make sense of it, with the analytical approach I have to study it, the way they write, the way they think, the way he interacts with the people in those areas and of course kahaniyan, kahaniyan hain, they can be told in any perspective. In this case, you see it from Guddu's perspective. The rest of it has been the icing on the cake, there is the bodybuilder, there is a manickness, the madness that you see but these are the effects of core traumas that this person has been through."Ali further explained how he prepared for the role." "To be able to have so much compassion that I wanted to achieve through playing this part, and also to the audiences to be able to play something like this requires someone who can see, what a person in that situation can go through or maybe any other situation, it can be endless situations in a story, I think that was my biggest challenge, to be able to put yourself away from it and look at it and without judging it just observe. So I have tried to do that I really hope it brings some heart out on the big screen or any screen where it will be watched," he said. The new season will be out on Prime Video on July 5.

Action-packed trailer of season 3 of 'Mirzapur' finally out; new season to premiere next month

<keyword id="19925152" type="General" weightage="20" keywordseo="Prime-Video" source="keywords" meta.keywordsubtype="org" meta.entityname="Prime Video" meta.hostid="261" meta.entityid="Prime Video">Prime Video</keyword> on Tuesday announced that the third season of its much anticipated original series "<keyword id="20325471" type="General" weightage="20" keywordseo="Mirzapur" source="keywords">Mirzapur</keyword>" will start streaming from July 5. Produced and created by <keyword id="22014865" type="General" weightage="20" keywordseo="Excel-Media" source="keywords">Excel Media</keyword> and Entertainment, the fan-favourite crime thriller is directed by Gurmmeet Singh and Anand Iyer. In the 10-episode series, the makers said fans will see the stakes going notches higher and the canvas becoming bigger. "However, the rules remain the same while all eyes are on the coveted throne in the fictional world of Mirzapur. The big question prevails whether the throne or Gaddi of Mirzapur will be earned or snatched in a battle of power and dominance where trust is a luxury that no one can afford," according to the official synopsis. The third season of "Mirzapur" stars the ensemble cast including <keyword id="19903381" type="General" weightage="20" keywordseo="Pankaj-Tripathi" source="keywords">Pankaj Tripathi</keyword>, <keyword id="19920534" type="General" weightage="20" keywordseo="Ali-Fazal" source="keywords">Ali Fazal</keyword>, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. Nikhil Madhok, head of Hindi originals, Prime Video India, said "Mirzapur" has captured the hearts of viewers worldwide, resonating deeply with fans who eagerly await its next season. "The 'Mirzapur' franchise has embraced fandom in its purest form where its characters have become a part of popular culture. At Prime Video, we are excited to treat the fans who have made this franchise so iconic and popular, with a fresh new season. "In collaboration with our long-standing partners, Excel Entertainment, we are thrilled to bring a new chapter in the 'Mirzapur' saga that promises immersive entertainment replete with shocking twists and turns," Madhok said in a statement. Ritesh Sidhwani, producer, Excel Entertainment, said the first two seasons of "Mirzapur" received phenomenal response and love from fans, both in India and around the world. "This overwhelming support is what motivates us to keep pushing our boundaries and delivering exceptional content. Our collaboration with Prime Video is a testament to this success, and we are committed to continuing delivering compelling stories that strike a chord with audiences. We can't wait for viewers to dive back into the quintessential world of Mirzapur and experience the thrilling ride that awaits them in season three," Sidhwani added. Set in Mirzapur, the first season of the crime drama premiered in 2018 and season in 2020. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/ios-18-announced-with-apple-intelligence-improved-privacy-controls-customisable-home-screen-and-more/articleshow/110883233.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/ios-18-announced-with-apple-intelligence-improved-privacy-controls-customisable-home-screen-and-more/articleshow/110883233.cms" target="_blank">iOS 18 announced with Apple Intelligence, improved privacy controls, customisable home screen and more</a><a href="https://www.businessinsider.in/tech/news/apple-vision-pro-to-be-available-in-nine-new-countries-but-india-is-not-one-of-them/articleshow/110883439.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/apple-vision-pro-to-be-available-in-nine-new-countries-but-india-is-not-one-of-them/articleshow/110883439.cms" target="_blank">Apple Vision Pro to be available in nine new countries, but India is not one of them</a><a href="https://www.businessinsider.in/stock-market/webstories/ixigo-ipo-now-open-price-band-to-risk-factors-all-you-need-to-know/slidelist/110867238.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/webstories/ixigo-ipo-now-open-price-band-to-risk-factors-all-you-need-to-know/slidelist/110867238.cms" target="_blank">Ixigo IPO now open – Price band to risk factors, all you need to know</a>

Prime Video sets July 5 premiere for Mirzapur season three

Mumbai (Maharashtra) [India], September 29 (ANI): Actors <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword>, <keyword id="475128" type="General" weightage="20" keywordseo="pankaj-tripathi" source="Orion">Pankaj Tripathi</keyword> and <keyword id="76825" type="General" weightage="50" keywordseo="pulkit-samrat" source="Orion">Pulkit Samrat</keyword> starrer comedy film '<keyword id="1182509" type="General" weightage="100" keywordseo="fukrey" source="Orion">Fukrey</keyword> 3' has according to estimates collected Rs 8.82 crore at the Indian box office on its first day. Taking to Instagram, trade analyst Taran Adarsh shared a post which he captioned, "#Fukrey3 fares well on Day 1... Evening / night shows perform better... Biz in #Maharashtra affected due to #GanpatiVisarjan... Needs to witness substantial growth from Fri - Mon for a strong, impressive total... Thu ₹ 8.82 cr. #India biz. #Boxoffice" Helmed by Mrighdeep Singh Lamba and produced under the banner of Excel Entertainment by Ritesh Sidhwand Farhan Akhtar, the film also stars, Richa Chadha and Manjot Singh in the lead roles. Both 'Fukrey' and '<keyword id="3879789" type="General" weightage="50" keywordseo="fukrey-returns" source="Orion">Fukrey Returns</keyword>' had audiences in splits and emerged as hits at the box office in 2013 and 2017, respectively. There have been several delays for 'Fukrey 3'. The movie's initial release date was September 7--was intended to conflict with Shah Rukh Khan's 'Jawan'. After that, it was pushed to December 1. Now it's shifted back to the month of September. Actor <keyword id="486750" type="General" weightage="50" keywordseo="ali-fazal" source="Orion">Ali Fazal</keyword>, who appeared in the first two instalments of the hit franchise, is not a part of the third instalment. Ali, earlier issued a statement, confirming his exit from the franchise. He informed that he did not work in 'Fukrey 3' owing to a scheduling conflict with 'Mirzapur 3' season. Reacting to Ali's absence from the film, actor Pulkit Samrat told ANI, "We actually miss him a lot. We have a lot of fun with him during the promotions or even during the shoot. He also gives very interesting inputs, but unfortunately due to his dates and time he will not be seen in Part 3, but who knows, he might be in Part 4."

Pankaj Tripathi starrer Fukrey 3 gets a flying start at the box office

<ul><li><keyword id="184851" type="ORGANIZATION" weightage="20" keywordseo="glance">Glance</keyword>'s latest campaign is aimed at communicating the possibilities of content delivered on locked screen.</li><li>The campaign features several well-known names from the world of entertainment and sports including <keyword id="1946388" type="PERSON" weightage="20" keywordseo="Rajkummar-Rao">Rajkummar Rao</keyword>, <keyword id="6354903" type="PERSON" weightage="20" keywordseo="Hardik-Pandya">Hardik Pandya</keyword>, <keyword id="486750" type="PERSON" weightage="20" keywordseo="Ali-Fazal">Ali Fazal</keyword>, <keyword id="13161" type="PERSON" weightage="20" keywordseo="Trisha">Trisha</keyword> and <keyword id="84792" type="PERSON" weightage="20" keywordseo="Rana-Daggubati">Rana Daggubati</keyword>, among others.</li><li>The campaign has been crafted by DDB Mudra.</li></ul>Glance, a screen zero platform which provides digital content on the lock screens of smartphones, has launched its multi-media advertising campaign 'Ye Glance Hai'. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked screen, the campaign is brought alive with vibrance, which is intrinsic to the brand, by several well-known names in the world of entertainment and sports. The light-hearted campaign co-relates ‘Glance’ with familiar words and their quirky representations, in a way that India can relate. The tagline “Bar Bar Dekho” is to signify how as users we keep discovering more and more on our phones which get further amplified by the lock screen of smartphones, as in this case. The faces of the campaign have been carefully chosen from different segments such as fitness, sports and entertainment. They include Telegu superstar Rana Daggubati; one of the biggest hitters of IPL Hardik Pandya; versatile Bollywood actor Rajkummar Rao; popular television actress Hina Khan; globally acclaimed Indian comedian Vir Das; Tamil model and actress Trisha, and Ali Fazal, popular actor and model from Lucknow. Their characters mostly depict their real and reel-life personalities, making it even more exciting for consumers watching. The ad campaign has been launched across channels which includes television, digital platforms and various OTT platforms to capture the minds of the new age audience. “We wanted to keep it pithy. We wanted to entertain. And most importantly, we wanted to leave the name ‘Glance’ in the mind of consumers. We realised that a product as rich and varied as this (Glance) needed to be experienced. So, we decided to a simple, running gag that entertains every time and just leaves enough intrigue on the table for you to check out the product,” said <keyword id="1449228" type="PERSON" weightage="20" keywordseo="Vishnu-Srivatsav">Vishnu Srivatsav</keyword>, Creative Director - DDB Mudra Group. <keyword id="247934" type="COMPANY" weightage="20" keywordseo="Bikash-Chowdhury">Bikash Chowdhury</keyword>, Chief of Marketing, Glance said, “Just within two years of its launch, Glance has already positioned itself as the leading platform for content delivery with millions of happy users who are following favourite content almost every seconds and minutes. We wanted to further amplify this, by telling them how Glance can take them to their exciting worlds of content preferences through simple and crisp stories told by their favourable stars, truly living up to “Ye Glance Hai.” Glance delivers AI-driven personalized content in multiple languages including English, Hindi, Tamil, Telugu and Bahasa on the lock screen of Android smartphones. With more than 115 million daily active users that spend 25 minutes per day, Glance is one of the largest digital consumer platforms in the world. As a subsidiary of <keyword id="164941" type="COMPANY" weightage="20" keywordseo="inMobi">InMobi</keyword> Group and owner of the fast-growing video-sharing social media platform Roposo, Glance also has access to 33 million monthly active users who spend 20 minutes daily consuming content across multiple genres in more than 10 languages. The Roposo app has been downloaded more than 100 million times on the Google Play Store. Glance delivers trending content across entertainment, sports, fashion, news, and other content categories in a rich, visual format that is easy to consume with just a tap on the lock screen. It leverages its strategic partnership with world’s leading Android smartphone brands to deliver this native user experience to consumers. Watch the films here <keyword id="83395" type="PERSON" weightage="20" keywordseo="Hina-Khan">Hina Khan</keyword> <div type="Youtube" id="YKB7uNzI5K0" title="Glance - Baar Baar Dekho" thumbUrl="https://i.ytimg.com/vi/YKB7uNzI5K0/mqdefault.jpg"></div> Hardik Pandya <div type="Youtube" id="pnSUnvZW2dQ" title="Glance - Baar Baar Dekho" thumbUrl="https://i.ytimg.com/vi/pnSUnvZW2dQ/mqdefault.jpg"></div> Rajkummar Rao <div type="Youtube" id="SnDMxTrRRV4" title="Glance - Baar Baar Dekho" thumbUrl="https://i.ytimg.com/vi/SnDMxTrRRV4/mqdefault.jpg"></div> Rana Daggubati <div type="Youtube" id="zcMb0Luvizg" title="Glance - చూడండి, చూస్తూనే ఉండండి." thumbUrl="https://i.ytimg.com/vi/zcMb0Luvizg/mqdefault.jpg"></div> Trisha <div type="Youtube" id="waW2AHZPklE" title="Glance - கொஞ்சம் இங்க பாருங்க" thumbUrl="https://i.ytimg.com/vi/waW2AHZPklE/mqdefault.jpg"></div> Vir Das <div type="Youtube" id="q0pJRRdentk" title="Glance - Baar Baar Dekho" thumbUrl="https://i.ytimg.com/vi/q0pJRRdentk/mqdefault.jpg"></div> Ali Fazal <div type="Youtube" id="kN1XNYmf2DI" title="Glance - Baar Baar Dekho" thumbUrl="https://i.ytimg.com/vi/kN1XNYmf2DI/mqdefault.jpg"></div>

Rajkummar Rao, Hardik Pandya and Rana Daggubati feature in Glance's multi-media campaign

After captivating millions on OTT platforms, <keyword id="20325471" type="General" weightage="20" keywordseo="Mirzapur" source="keywords">Mirzapur</keyword> is now headed for the big screen. This iconic Indian series, which debuted in 2018 on <keyword id="19908523" type="General" weightage="20" keywordseo="Amazon-Prime-Video" source="keywords" meta.keywordsubtype="org" meta.entityname="Amazon Prime Video" meta.hostid="261" meta.entityid="Amazon Prime Video">Amazon Prime Video</keyword>, will make its theatrical debut in 2026. Fans of this action-packed saga have a reason to celebrate, with <keyword id="23714395" type="General" weightage="100" keywordseo="mirzapur-the-film" source="keywords">Mirzapur: The Film</keyword> set to deliver all the grit, thrill and unforgettable characters that made the original series a classic. The story of <keyword id="21022742" type="General" weightage="20" keywordseo="Kaleen-Bhaiya" source="keywords">Kaleen Bhaiya</keyword>, <keyword id="21191368" type="General" weightage="20" keywordseo="Guddu-Bhaiya" source="keywords">Guddu Bhaiya</keyword>, and Munna Bhaiya became an instant hit, redefining crime thrillers in Indian entertainment. Viewers connected with the intense power struggles and complex character arcs that have made Mirzapur a phenomenon. When <keyword id="19903381" type="General" weightage="20" keywordseo="Pankaj-Tripathi" source="keywords">Pankaj Tripathi</keyword> (Kaleen Bhaiya), Ali Fazal (Guddu Bhaiya), and Divyendu Sharma (Munna Bhaiya) first appeared, no one anticipated the level of impact the show would have. Now, with the film teaser just released, fans can prepare for even more adrenaline-pumping action on a grander scale. Interestingly, Mirzapur: The Film promises the much-awaited return of Munna Bhaiya, who, despite his demise in the second season, remained a fan-favourite character. The creators have kept the essence of Mirzapur alive by bringing him back for the big screen, further fueling excitement among loyal fans. According to <keyword id="20988319" type="General" weightage="20" keywordseo="Excel-Entertainment" source="keywords" meta.keywordsubtype="org" meta.entityname="Excel Entertainment" meta.hostid="261" meta.entityid="Excel Entertainment">Excel Entertainment</keyword>’s <keyword id="19926952" type="General" weightage="20" keywordseo="Ritesh-Sidhwani" source="keywords">Ritesh Sidhwani</keyword> and <keyword id="19932039" type="General" weightage="20" keywordseo="Farhan-Akhtar" source="keywords">Farhan Akhtar</keyword>, the transition to the theatre marks a historic milestone for the franchise. They envision the film as a deeper, immersive experience that will allow viewers to lose themselves in the Mirzapur world like never before. The wait for Mirzapur: The Film is officially on – will the film live up to the hype? Fans have every reason to believe it will.

Mirzapur: The Film’s teaser promises Pankaj Tripathi’s grand return as Kaleen Bhaiya; theatre release anticipated in 2026!

Mumbai, The third part of the popular comedy franchise "<keyword id="1182509" type="General" weightage="100" keywordseo="fukrey" source="Orion">Fukrey</keyword>" will be released in theatres on December 1. Ritesh Sidhwani and Farhan Akhtar's Excel Entertainment shared the release date of "Fukrey 3" on Twitter on Tuesday night. "The Jugaadu boys are back on 1st Dec, 2023 at cinemas near you with more laughter, jugaad and fukrapanti. #Fukrey3," read the tweet. <keyword id="17699988" type="General" weightage="50" keywordseo="threequel" source="Orion">Threequel</keyword> was previously set for release on September 7. The buddy comedy film franchise started with 2013's "Fukrey" and was followed by a 2017 sequel, titled "<keyword id="3879789" type="General" weightage="50" keywordseo="fukrey-returns" source="Orion">Fukrey Returns</keyword>". It chronicles the story of four friends, Hunny (Pulkit Samrat), Choocha (Varun Sharma), Laali (Manjot Singh) and Zafar (Ali Fazal), who come together to make easy money. The movie series also features <keyword id="6363098" type="General" weightage="50" keywordseo="richa-chadha" source="Orion">Richa Chadha</keyword> as local gangster Bholi Punjaban and Pankaj Tripathi as Pandit ji. "Fukrey 3" is directed by Mrighdeep <keyword id="12953093" type="General" weightage="50" keywordseo="singh-lamba" source="Orion">Singh Lamba</keyword>, who also helmed the first two parts.

Buddy comedy Fukrey 3 is all set to release this December

Diwali, also known as the festival of lights, is widely observed by Indians all over the world. The festival emphasises the value of light over darkness and aims to improve people's outlooks on life. Bollywood celebrities have been spotted enjoying the week-long celebrations before the festival's arrival in advance of this auspicious day. This exemplifies the excitement and joy that prominent Bollywood stars have for Diwali. Let's take a look at the significant happenings this week and the events we have coming up. Ayushmann Khurrana Ananya Panday, Kriti Sanon, Rakul Preet Singh, Richa Chadha, Ali Fazal, and filmmaker Karan Johar were among the prominent figures who attended the pre-Diwali party that Bollywood actor Ayushmann Khurrana and his filmmaker wife Tahira Kashyap hosted in Mumbai on October 17. The B-Town Diwali celebrations in 2022 got underway with this party. Kriti Sanon Bollywood actress Kriti Sanon hosted a star-studded Diwali party at her place on October 19. We saw a number of well-known celebrities at the party. The presence of Karan Johar, Varun Dhawan, Natasha Dalal, Neha Dhupia, Angad Bedi, and others at Kriti Sanon's party also made headlines in B-Town. Manish Malhotra A well-known fashion designer Manish Malhotra hosted a Diwali party on October 20. Numerous celebrities were part of it to enlighten the Diwali celebrations. It appeared as though the entire Bollywood industry had gathered at Manish Malhotra's party. You did read that correctly. If you can think of someone, you probably saw them there, along with a close friend or relative, At the gathering, we noticed Karan Johar, Aishwarya Rai Bachchan, Abhishek Bachchan, Sidharth Malhotra, Kiara Advani, Kajol, Madhuri Dixit, Karisma Kapoor, and a number of other celebrities. At Manish Malhotra's party, the starlets stole the show as many of them, including Shanaya Kapoor, Suhana Khan, Ananya Panday, Janhvi Kapoor, Khushi Kapoor, Sara Ali Khan, and others, were present. Bhumi Pednekar Bollywood actress Bhumi Pednekar hosted a pre-Diwali party on October 21, and a number of well-known stars, including Rajkummar Rao, Patralekhaa, Rakul Preet Singh, and Jackky Bhagnani to name a few, were seen arriving at the location. The star kids stole the show at the lavish party, as we saw Aryan Khan, Suhana Khan, and Ajay Devgn's daughter Nysa Devgan among others. Ekta Kapoor &amp; Anand Pandit Ekta Kapoor and Anand Pandit, two well-known producers, will host two separate Diwali parties on Saturday night, October 22. Numerous prominent celebrities have been seen attending both of these parties. Amitabh Bachchan, Ajay Devgn, Kajol, Kriti Sanon, and other celebrities arrived in style at Anand Pandit's party. Veteran actors Jitendra and Rakesh Roshan in one frame at Ekta Kapoor's party. Arpita Khan Sharma, Ashvini Yardi, Ananya Panday, Alaya F, Disha Patani, and other well-known celebrities were also seen there.

Here's how Bollywood partied this Diwali

<ul><li>Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. </li><li>These new originals also included the next season of the popular show, Mirzapur. </li><li>In a sneak preview of <keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword>, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. </li></ul>The wait for Mirzapur 2 is finally over. The show is going to premiere on October 23, says Amazon Prime Videos Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. These new originals also included the next season of the popular show Mirzapur. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> The crime show became so popular that Indian fans thronged the internet for details about its sequel. So much so, it became the most popular question on Quora. The first season of the Amazon Prime Video series premiered on the streaming platform on November 16, 2018. Mirzapur, is a story of a local don based in the hinterlands of India. Starring Pankaj Tripathi as Akhandanand Tripathi a.k.a. Kaleen Bhaiya, who rules the lawless land of Mirzapur and exports guns under the guise of a legitimate carpet business. His son Munna, the legitimate heir, wants to rule the region like his father but he’s not worthy. The story revolves around the aftermath of Tripathi’s meeting with two local boys — Guddu and Bablu — at an unfortunate incident at a wedding and how their involvement in his business turns the tables. In the last episode of Mirzapur, both Guddu and Bablu are shot in the cross-firing at a wedding. In a sneak preview of Mirzapur 2, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. The first season, produced by Excel Entertainment, starred Pankaj Tripathi, Vikrant Massey, Diveyndu Sharma, Rasika Dugal, Shriya Pilgaonkar and Shweta Tripathi in key roles. SEE ALSO: <a href="https://www.businessinsider.in/india/news/how-to-check-name-in-pm-samman-nidhi-yojana-installment-and-helpline-numbers/articleshow/77537856.cms">PM Kisan Samman Nidhi Yojana’s installment — how to check in 5 easy steps</a> <a href="https://www.businessinsider.in/stock-market/news/india-brazil-and-south-africa-will-face-the-harshest-economic-impact-from-the-coronavirus-in-major-nations-as-theyre-corrupt-and-badly-run-a-report-says/articleshow/77692593.cms">India, Brazil, and South Africa will face the 'harshest' economic impact from the coronavirus in major nations as they're corrupt and badly run, a report says</a> <a href="https://www.businessinsider.in/india/news/nithyanada-promises-gold-dollar-bills-new-reserve-bank-on-ganesh-chaturthi/articleshow/77686328.cms">Dollar bills made of gold, grains as currency⁠, and a new reserve bank— Indian godman Nithyananda’s promises for believers of Kailaasa</a>

Mirzapur 2 will release on October 23, says Amazon Prime Video

The <keyword id="10265016" type="UNKNOWN" weightage="20" keywordseo="popular-web-series-mirzapur">popular web series Mirzapur</keyword> has been renewed for a third season, it was confirmed on Thursday. Making the announcement, the <keyword id="10265015" type="UNKNOWN" weightage="20" keywordseo="streaming-platform-amazon-prime-video">streaming platform Amazon Prime Video</keyword> shared that season two of the series, which dropped on October 23, has become the most-watched show on the service in India within a week of release, adding that the season has recorded one of the highest completion rates. It was also revealed that almost half of the viewers who completed the series had binge-watched the second season within 48 hours of its launch. The series explores the tussle between power, politics and love. It narrates a story of families looking for power in the city, with bloodshed, violence and grit at the core of the narrative. It stars Pankaj Tripathi, Ali Fazal , Divyenndu, Shweta Tripathi Sharma, Rasika Dugal, Harshita Shekhar Gaur, Amit Sial, Anjum Sharma, Sheeba Chaddha, Manu Rishi Chadha and Rajesh Tailang. Second season also featured <keyword id="196455" type="PERSON" weightage="20" keywordseo="Vijay-Varma">Vijay Varma</keyword>, Priyanshu Painyuli, and <keyword id="968062" type="PERSON" weightage="20" keywordseo="Isha-Talwar">Isha Talwar</keyword>. "The massive fandom of the show and magnitude of love towards the new season was seen through reactions on social media within days of its release, and we are truly humbled by the response," said Ritesh Sidhwani of producers Excel Entertainment. To this, Aparna Purohit from the streaming platform added: "Over the last two years, viewers continued to engage with the immersive universe of '<keyword id="50317" type="CITY" weightage="20" keywordseo="Mirzapur">Mirzapur</keyword>' and its characters. The love that they have showered on the show for this season has been unprecedented. This encouraging response propels us towards creating content that is exciting, unique and something that our audiences can fall in love with over and over again." --IANS sug/vnc

Mirzapur 3: Amazon Prime Video announces third season of the 'most-watched' web series

<ul><li>Among the popular originals getting new seasons are Mirzapur, The Family Man, Four More Shots Please. </li><li>Whereas it has also announced 11 new series including Saif Ali Khan’s Dilli and Abhishekh Bacchan’s Breathe 2. </li><li>Amazon Prime also managed to rope in other top directors like Zoya Akhtar, Asif Kapadia, Nikkhil Advani, Ali Abbas Zafar, Rangita Nandy, <keyword id="18994" type="PERSON" weightage="20" keywordseo="kabir-khan">Kabir Khan</keyword>, Ritesh Sidhwani, Vikram Malhotra, Anand Tiwari among others. </li></ul> Jeff Bezos could have not repeated <keyword id="410704" type="PERSON" weightage="20" keywordseo="Amitabh-Bacchan">Amitabh Bacchan</keyword>’s dialogue, “Don ko pakadna mushkil hi nahi, namumkin hai.” It has now fairly well established that the top boss of Amazon knows the pulse of Indian audience. Moreso, after he announced 14 original shows on Prime Videos platform, in 2020. Bezos who is on a three-day visit to India said that he would be investing<a href="https://www.businessinsider.in/tech/news/amazon-is-dropping-1-billion-investment-on-india-and-ceo-jeff-bezos-said-a-us-india-alliance-will-be-the-most-important-this-century/articleshow/73273556.cms"> $1 billion across his streaming venture as well as e-commerce business.</a> But his announcement could put him on a close race with his competitor in India and elsewhere, Netflix which invested around Rs 3,000 crore on original shows. 
 
 <div type="Youtube" id="Cwh9zmC7saE" title="14 New Amazon Originals | Announcement | Amazon Prime Video | 4K" thumbUrl="https://i.ytimg.com/vi/Cwh9zmC7saE/mqdefault.jpg"></div>




 These new originals also includes next season of popular shows like Mirzapur, Inside Edge, The Family Man and Four More Shots Please. The crime show Mirzapur became so popular that Indian fans thronged the Internet for details on a second season. So much that, it became the most popular question on Quora. READ ALSO: <div type="Article" hostid="261" msid="73290359" title="Kamal Haasan's ₹25 crore loan revealed a lot about his finances after nearly 2 years in politics" mstype="2" mssubtype="0"></div>

 In a sneak preview Guddu played by Ali Fazal can be seen using crutches while Golu (<keyword id="1737042" type="PERSON" weightage="20" keywordseo="Shweta-Tripathi">Shweta Tripathi</keyword>) can be seen pointing a gun at someone. The platform will also have brand new series like Saif Ali Khan’s Dilli; along with Breathe 2 which will now feature Abhishek Bacchan. Kabir Khan’s The Forgotten Army — Azaadi ke liye featuring Sunny Kaushal and Sharvari Wagh is likely to be the first show to be released in 2020. Amazon Prime also managed to rope in other top directors like Zoya Akhtar, Asif Kapadia, Nikkhil Advani, Ali Abbas Zafar, Rangita Nandy, Kabir Khan, Ritesh Sidhwani, Vikram Malhotra, Anand Tiwari among others. Here are all the shows Amazon Prime has announced for 2020: <ol><li><keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword></li><li><keyword id="8318034" type="UNKNOWN" weightage="20" keywordseo="The-Family-Man-2">The Family Man 2</keyword> </li><li><keyword id="8600266" type="UNKNOWN" weightage="20" keywordseo="Four-More-Shots-Please-2">Four More Shots Please 2</keyword> </li><li>Breathe 2 </li><li>The Last Hour </li><li>Bandish Bandits </li><li>Dilli </li><li>Paatal Lok </li><li>Gormint </li><li>Inside Edge 3 </li><li>Sons of Soil — Jaipur Pink Panthers </li><li>The Forgotten Army — Azaadi Ke Liye </li><li>Mumbai Diaries 26/11</li><li>Comicstaan (Tamil) See also: </li></ol><a href="https://www.businessinsider.in/business/corporates/article/watch-jeff-bezos-driving-e-rickshaws-doing-home-deliveries-and-chatting-up-shah-rukh-khan-the-amazon-top-boss-is-going-all-out-to-get-narendra-modis-attention/articleshow/73422776.cms?src=hp_latest">Watch: Jeff Bezos driving e-rickshaws, doing home deliveries, and chatting up Shah Rukh Khan ⁠— the Amazon top boss is going all out to get Narendra Modi’s attention</a>

Amazon Prime announces 14 new originals including Mirzapur 2 and Four More Shots Please 2

<ul><li>Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. </li><li>To build some hype around the release date of season 2, Amazon Prime decided to leverage the show's fandom and create a micro campaign for the announcement. </li><li>Here is how the campaign was executed and how Amazon Prime created a buzz around Mirzapur 2 on social media.</li></ul>Amazon Prime Video’s Mirzapur is the most spoken about and the most-watched show in India. Since the launch of season in 2018, the fans have been asking for Season 2 of Mirzapur on all possible platforms through an acronym created by Prime Video, #MS2W, which stood for <keyword id="9745791" type="UNKNOWN" weightage="20" keywordseo="mirzapur-season-2">Mirzapur Season 2</keyword> When? Amazon Prime Video leveraged its show fandom and created a micro campaign to announce the release date. Objective: The objective of this activity was to harp on the fandom of the show to announce the season 2 date and gratify the fans for their support by announcing the S2 Release Date. Creative Idea: After a viewer finishes watching the first part of a series, they take to social media to check when the next season is launching. The thought lingers for a few more days and they move on. However, with Mirzapur, the fandom was on another level. They religiously asked for Season 2 in the comments of almost all posts for two years. To honour their love for Mirzapur, Amazon Prime Video did a micro campaign appreciating their fandom and sharing season two’s release date. The idea was to design the campaign by the fans, for the fans, to the fans. Challenges: Due to the time-gap between the 2 seasons, Amazon Prime Video had to make sure that they evoke the right feelings and got the fans excited about Season 2’s date announcement without fueling their frustration or anger for making them wait for S2 for 2 years. So they decided to launch a 4-day micro campaign. Execution: To announce the Release Date of Mirzapur Season 2, Amazon Prime Video initiated a 4-Day micro-campaign (starting 08/21) on social media with a <a href="https://www.youtube.com/watch?v=fUeyAItugv8&amp;t=3s">Video</a> paying ode to the Fandom shown for Mirzapur since S1 launch. This video evoked all the right feelings in the fans &amp; they were quick to continue their ask for #MS2W. <div type="Youtube" id="fUeyAItugv8" title="Mirzapur - An Ode To Fandom | Amazon Prime Video" thumbUrl="https://i.ytimg.com/vi/fUeyAItugv8/mqdefault.jpg"></div> To amplify the conversations around the hashtag, Amazon Prime Video pushed fans to ask #MS2W one last time through a <a href="https://www.facebook.com/events/1223322448000480/">Facebook Event Page</a> and collated and shared some of the best responses on Amazon Prime Video and <a href="https://www.instagram.com/p/CEMKSdrBVvg/?igshid=iqdr7gty25d3">Mirzapur</a> Handles. <div type="image" title="ms2w" msid="77925675" hostid="261"></div> A day before releasing the Announcement Date, it asked the audience to join the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">YouTube Premier</a> scheduled for August 24 at noon to find out the date through Amazon Original Crossover videos (<a href="https://www.youtube.com/watch?v=5RB8-RmcveY">PL</a>, <a href="https://www.youtube.com/watch?v=awOZVWFJrAU&amp;t=1s">BB</a>, <a href="https://www.instagram.com/p/CEQcwRvDOSt/?igshid=10zjxzcuywzmm">TFM</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">HD</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">BITS</a>, <a href="https://youtu.be/7n6f6CQzIAk">4MSP</a> &amp; <a href="https://www.instagram.com/p/CEPfHboA4P4/?igshid=4gz6wg2d78cy">PY</a>) asking for Season 2’s release Date. On the day of the announcement, Amazon Prime Video premiered the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">announcement video</a> on its YouTube. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> Results: Quantitative &amp; Qualitative The Date Announcement video premiered on Prime Video India’s Youtube Channel &amp; 104K+ people saw the premiere together on 08/24 at 12 PM. Within an hour of announcing the Season 2 Release Date, #Mirzapur2 started trending on Twitter and peaked at position 2. <div type="image" title="mirzapur trending" msid="77925734" hostid="261"></div> This was Amazon Prime Video’s first-ever micro-campaign that has led to 3 videos to be trending simultaneously on Youtube (<a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">Release Date Announcement</a>, <a href="https://www.youtube.com/watch?v=fUeyAItugv8">Fandom</a>, <a href="https://www.youtube.com/watch?v=5RB8-RmcveY">Mirzapur X Paatal Lok</a>). Mirzapur 2 Date Announcement Video (With 5.8M+ views) is trending on #1 since 08/24. <div type="image" title="mirzapur announcement" msid="77925714" hostid="261"></div> An Ode To Fandom of Mirzapur video (With 4.4M+ Views) trended at #2 on YouTube on 08/22. <div type="image" title="mirzapur ode to fandom" msid="77925704" hostid="261"></div> A Hype Mashup video of Mirzapur X PatalLok (with 1.4M views) trended on #12 on 08/24. Details about the industry – size, projections, etc Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment in India amounts to US$166m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 5.7%, resulting in a market volume of US$219m by 2023. The market’s largest segment is Video Streaming (SVoD) with a market volume of US$107m in 2018. Brand information: Produced by Excel Movies, comprising of a stellar cast like Pankaj Tripathi, Ali Fazal, Vikrant Massey, Divyendu Sharma Shweta Tripathi, Shriya Pilgaonkar, Harshita Gaur, Rasika Dugal, and others, Mirzapur is an Indian crime thriller web series. All episodes of the show were released on November 16, 2018 and the 1st Episode was exclusively available for free in order to attract Non-Prime Viewers.

Case Study: How Mirzapur series increased excitement around its season 2 announcement

<ul><li>Sony Sports has played a key role in bringing non-cricket sports to India.</li><li>This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics.</li><li>Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India tells us how the broadcaster is trying to popularize other sports in India, its plans to immerse consumers with innovative marketing and more.</li></ul>With the lockdown being enforced, subsequent stoppage of play on the field and IPL getting postponed, advertisers have been starved of a good sporting tournament. After the pandemic, many sports properties have either been cancelled or postponed, directly affecting India’s ad revenue and sponsorship pie. While India’s most worshipped sport, cricket, still dominates viewership and sponsorship, <keyword id="3132005" type="PERSON" weightage="20" keywordseo="Sony-Pictures-Network">Sony Pictures Network</keyword> (SNP) has given its fans more choices between sporting events and SonyLiv has given them options in terms of what, when and how much to watch, leading to a rise in demand for subscription viewing in live sports. After a long, dry spell, millions of Indians are expected to tune into Tokyo Olympics this year. Sponsors and brands have also started seeing the Olympics as the one occasion to capitalise on the media and consumer attention. As a result, Sony Sports has seen an uptick in demand from sponsors and advertisers across categories for the summer games. To help its advertisers get the best bang for their buck, SPN launched an ‘innovative’ advertising format ‘Split-screen ads,’ which has <a href="https://twitter.com/Archit_0106/status/1418542834395729923">gained </a><a href="https://twitter.com/PrashantMUFC/status/1420988968238161920">mixed </a><a href="https://twitter.com/LifeIsAnElation/status/1418552243893116935">reviews </a>on social media. We caught up with Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India to further understand what kind of response the broadcaster and streaming player has seen from advertisers and sponsors, how it is trying to increase non-sporting events’ viewership in india <cmsannotation type="cmsannotation" annotationid="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?" text="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?">Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?</cmsannotation> Indians have always been extremely supportive of the Indian athletes when they compete at a global stage. Their performances are celebrated as it is a huge thing to even get to participate, let alone winning a medal at Olympics. More and more business houses/organizations/brands have started promoting various athletes and or Indian contingent. Sports in India is growing dramatically as an entertainment option beyond just cricket. This year. Sony Sports has embarked on a mission to popularize the athletes participating in the <keyword id="7932992" type="UNKNOWN" weightage="20" keywordseo="olympic-games-tokyo-2020">Olympic Games Tokyo 2020</keyword> and to make them household names. Sony Sports launched the grandest ever campaign in the history of Indian Olympics, Hum Honge Kamyab to galvanize the whole nation to cheer for the India contingent. From the honorable Prime minister of India himself to the sports minister as well as industrialists, sports personalities, philanthropists, Bollywood Superstars, Youtube influencers joined us in our endeavor. Sony Sports has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Union Minister for I&amp;B and Youth Affairs &amp; Sports, Shri Anurag Thakur, General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee and Mr. N.P. Singh, MD &amp; CEO, Sony Pictures Networks India, along with Amitabh Bachchan, Akshay Kumar, Anupam Kher, Sajjan Jindal, Sudha Murty, Nita Ambani, Gautam Adani, Rana Daggubati, Yuvraj Singh, Anjali Bhagwat, Parth Jindal, Boman Irani, Farhan Akhtar, Sonakshi Sinha, Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Harsha Bhogle, Shankar Mahadevan, Anurag Basu, and many more to catalyze the Olympic momentum in the nation for the landmark event. This was unprecedented and Sony Sports’ efforts have pumped up the volume of Olympics in India and the #Olympicsjosh decibels have gone up to another level. <div type="Youtube" id="-bnwo0ezgQE" title="Watch PV Sindhu, Manu Bhaker, Mary Kom, Deepak Kumar, Hockey (M) &amp; others LIVE, TOM, July 25 on Sony" thumbUrl="https://i.ytimg.com/vi/-bnwo0ezgQE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Q. Can you tell us what kind of interest you have seen from advertisers and brands?" text="Q. Can you tell us what kind of interest you have seen from advertisers and brands?">Q. Can you tell us what kind of interest you have seen from advertisers and brands?</cmsannotation> We have received a phenomenal response from advertisers and we have got sponsors on board across categories like beverages, FMCG, education, automobiles, banking, finance, gaming, sports foundations amongst others. The sponsors are Coca-Cola India Pvt. Ltd., LIC, JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Adani Group, Herbalife Nutrition &amp; Lenovo and more. <cmsannotation type="cmsannotation" annotationid="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?" text="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?">Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?</cmsannotation> We expect great Sports like Wrestling, Shooting, Archery and Hockey, which have also done extremely well on TV in the past, due to the medal winning performances by Indian Athletes. Additionally, there has been high interest to watch Athletics and Gymnastics, owing to the visually engaging nature of the sports. During the 2016 Rio Olympics, Badminton had the highest viewership owing to PV Sindhu winning a silver medal. The final match between PV Sindhu and Carolina Marin was watched by 42 million viewers across the country. This year, we have our largest contingent ever of 127 athletes travelling to Tokyo and the whole nation will want to support and watch our athletes in the various sports disciplines they are competing in like boxing, wrestling, tennis, athletics, badminton, hockey, shooting, archery, weightlifting, Equestrian, Table tennis and more. Some of the athletes that the audiences are already looking out for are Manu Bhaker and Saurabh Chaudhary in shooting, Vinesh Phogat and Bajrang Punia in wrestling, Amit Panghal and Mary Kom in boxing, Deepika Kumari and Atanu Das, PV Sindu in badminton and more. Also, for the first time, we will see participation in fencing with Bhavani Devi and Fouaad Mirza making it to the equestrian event which will also attract audiences. Additionally, to reach out to a wider audience and engage viewers across India, Sony Sports will have a Live wraparound studio show called SPORTS EXTRAAA with a distinguished panel that comprising former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam. We will also have the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt as a marquee expert on the show. The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil &amp; Telugu on the newly launched SONY TEN 4 channels. <cmsannotation type="cmsannotation" annotationid="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?" text="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?">Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?</cmsannotation> The Olympic Games is an extremely premium global sporting event, the greatest show on earth with 200+ countries, 11000+ athletes across 339 events in 33 different sports, encompassing a total of 50 disciplines. As I mentioned earlier, this year, we have rolled out the grandest campaign for this showcase event involving 30+ luminaries across the country. The sheer association to the Olympics for any brand will create and drive great brand perception and awareness value. We have offered value-based propositions to our clients and have ensured that we amplify their associations with athletes in the Indian contingent which they might be sponsoring. The brands have also been given the opportunity to ride on the back of the amazing build- up programming which we have locally produced adding to the brands association and visibility. Series like “Torch bearers” are resonating well with our audiences. We are also excited to offer a new breakthrough innovation “Split Screen” advertisement opportunity during the live broadcast. This will help the brands break away from the clutter and amplifies the brand’s visibility manifold without intruding into the viewing experiences of our audiences. This new technology is a game changer and will surely get the best ROI for our key sponsors. <cmsannotation type="cmsannotation" annotationid="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?" text="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?">Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?</cmsannotation> While Indian Cricket will dominate viewership and revenues, Sony Sports has been consistently making efforts to massify and popularize other sports. Sony Sports is a global multi-sporting arena and sports marketing here, is not only talks to the purists but also focuses on attracting fence-sitters and newer audiences to join the Sony Sports community. This has paid off and every year our viewership for sports like WWE, UFC, football properties like UEFA Champions League and non-India cricket is steadily growing. Even the recently concluded UEFA EURO 2020 on our sports channels has seen massive growth compared to the last edition in 2016 by almost 70% Sports as an entertainment quotient is only going to grow.

Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN

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Mirzapur 2 will release on October 23, says Amazon Prime Video

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