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<ul><li><keyword id="163007" type="General" weightage="80" keywordseo="muthoot-finance" source="Orion">Muthoot Finance</keyword>'s new <keyword id="6354839" type="General" weightage="20" keywordseo="marketing" source="Orion">marketing</keyword> campaign titled 'Haathi Pe Bharosa Karogey Toh Pakka Jeetogey!' is all about having belief and trust in the brand, which has two elephants in its logo.</li><li>The integrated campaign will be seen across television, print, outdoor, internet and point of sale, besides other mediums.</li></ul>Financial services brand Muthoot Finance has launched its new marketing campaign titled “Haathi Pe Bharosa Karogey Toh Pakka Jeetogey!”. The integrated campaign will be seen across television, print, outdoor, internet and point of sale, besides other mediums. <div type="Youtube" id="ZpFUp9_P4X8" title="Muthoot Finance- Haathi Pe Bharosa Karogey Toh Pakka Jeetogey!" thumbUrl="https://i.ytimg.com/vi/ZpFUp9_P4X8/mqdefault.jpg"></div> The new campaign is all about having belief and trust in the brand, which has two elephants in its logo. The campaign is anchored by the brand’s ambassador, <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword>. The stories in the 3-films are built around the game of chess, which Bachchan is playing against different players in each film. The important role of the Elephant or the Rook in a game of chess and as the emblem of the brand, is interestingly weaved into each film. In all the 3 films, the Elephant has been presented as a critical enabler that makes the player win each time. This win in a game of chess using the Elephant is a metaphor for winning in life by trusting the Muthoot Elephant and availing Muthoot Finance Gold Loans to realise your dreams. The strategy has been to build a sharp distinction for the brand and drive new customers towards it, especially those seeking an association with a Trusted Brand Leader like Muthoot Finance. The intrinsic advantages that come along with the brand have also been well-highlighted in each film such as unmatched pedigree &amp; experience spanning across centuries; being India’s Most Trusted Financial Services Brand for 5 years in a row; serving &amp; benefitting over 2.5 Lac customers every day and a widespread branch network of 5000+ branches pan-India. The 3 films underscore these advantages by creating a unique and new platform to broadcast them in a memorable way. <keyword id="1691048" type="General" weightage="20" keywordseo="alexander-george-muthoot" source="Orion">Alexander George Muthoot</keyword>, Joint Managing Director, The <keyword id="137710" type="General" weightage="20" keywordseo="muthoot-group" source="Orion">Muthoot Group</keyword> said, “Through this clutter breaking campaign, we present our brand in a distinguished and unique way through the game of chess. Our endeavor is to facilitate people lead a much better quality of life by helping them unlock the true potential of their emotional currency (household gold jewellery) and move ahead in life. Our objective is also to help grow the gold loan category, and being the category leader we consider it as our primary responsibility to lead the way. With +25,000 tons of gold in the form of household jewellery available in India and less than 5% of it being monetised by way of gold loans; the scope for growth is tremendous. I am confident this new communication of ours will pave the way for us to further strengthen our leadership position in the gold loan category.” Abhinav Iyer, General Manager - Marketing &amp; Strategy, The Muthoot Group shared details about the campaign and said, “In addition to growing the category, our objective was also to firmly establish Muthoot Finance’s emblem strongly in the minds of our existing and prospective customers. In a sector that has many players, it is critical to distinctly differentiate ourselves from the rest. We believe our new campaign ‘Haathi Pe Bharosa Karogey Toh Pakka Jeetogey’ will help create a strong visual identity for our brand logo synonymous to the product &amp; drive traffic to our branches and digital assets, powered by our unique value propositions.”

Muthoot Finance launches new marketing campaign featuring Amitabh Bachchan

New Delhi, <keyword id="2829846" type="PERSON" weightage="20" keywordseo="Muthoot-Homefin">Muthoot Homefin</keyword> aims to disburse <keyword id="35519" type="PERSON" weightage="20" keywordseo="home-loans">home loans</keyword> worth ₹700 crore in the upcoming financial year (FY2021-22). In a statement, the company said that over the past five years since its inception, <keyword id="6631254" type="DOMAIN" weightage="20" keywordseo="Muthoot">Muthoot</keyword> Homefin has disbursed over ₹2,600 crore home loans. Currently, it has assets under management (AUM) of ₹1,800 crore with <keyword id="6363823" type="UNKNOWN" weightage="20" keywordseo="operations">operations</keyword> in 16 states and Union territories of India serving more than 22,000 customers. "For the coming year, in addition to further penetration into the existing geographies, Muthoot Homefin also plans to expand its operations in the southern states of India and aims to disburse up to ₹700 crore of home loans in FY 2021-22," it said. It also added that the company's credit rating has been upgraded to "AA+ (stable)" from "AA (positive)" by Crisil during the week ended Friday and the upgrade will allow the company to raise funds at competitive interest rates, thereby passing on the benefits to its end customers, it added. George Alexander Muthoot, Managing Director said: "Muthoot Homefin is aiming to disburse Rs 700 crore of home loans in FY 2021-22. We are steadfastly progressing on taking the 'Housing for All' initiative of the government to the farthest tier II and III locations in the country in order to support the affordable housing needs and aspirations of every Indian." As of now, the company will be focusing on expanding its housing finance operations in the southern states of the country. "With the additional focus towards collections in FY2020-21, the company has been able to contain delinquencies on the portfolio during the pandemic and have now stabilised its collections," the MD said. Muthoot Homefin (India) Limited is a wholly-owned subsidiary of <keyword id="163007" type="DOMAIN" weightage="20" keywordseo="Muthoot-Finance">Muthoot Finance</keyword>. It operates as an affordable housing finance company. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/nurecas-100-crore-ipo-heres-how-to-check-share-allotment-status/articleshow/81135236.cms">Nureca’s ₹100 crore IPO: Here’s how to check share allotment status</a> <a href="https://www.businessinsider.in/travel/article/exploring-the-unreal-beauty-of-the-andaman-islands/articleshow/81126293.cms">Exploring the unreal beauty of the Andaman Islands</a> <a href="https://www.businessinsider.in/entertainment/news/pewdiepies-lyrics-targeting-cocomelon-and-jk-rowling-that-may-have-gotten-youtube-angry-enough-to-pull-the-video-down/articleshow/81102941.cms">PewDiePie's lyrics targeting CocoMelon and JK Rowling may have gotten YouTube angry enough to pull the video down</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-gets-leaner-with-a-300-million-jabong-write-off-as-ceo-kalyan-krishnamurthy-lists-out-the-priorities-for-2021/articleshow/81105083.cms">Flipkart gets leaner with a $300 million Jabong write-off as CEO Kalyan Krishnamurthy lists out the priorities for 2021</a>

Muthoot Homefin aims to disburse ₹700 crore home loans in FY22

New Delhi, Nov 22 () Muthoot Finance on Friday said it will acquire IDBI Asset Management for Rs 215 crore to enter mutual fund space.
The deal, which is subject to necessary regulatory approvals including markets regulator Sebi, is expected to be completed by February-end 2020, Muthoot Finance said in a statement.
Promoted by IDBI Bank in 2010, IDBI Mutual Fund is one of the profit making AMCs in the space with an asset base of over Rs 5,300 crore. The fund house runs 22 schemes with robust asset base across products, geography and investors.
Muthoot Finance said it has "entered into a definitive agreement to acquire IDBI Asset Management (AMC) and IDBI MF Trustee Company".
Upon completion of the transaction, Muthoot Finance will purchase 100 equity shares of IDBI AMC and IDBI MF Trustee Company held by the sellers for a total consideration of Rs 215 crore.
"IDBI Mutual Fund is a trusted player in the mutual fund space with a steady loyal customer base. At Muthoot we pride ourselves in venturing into mutual fund space through such an established player.
"The business objectives and customer centric approach that we follow within Muthoot Group is well aligned with the business objectives of mutual fund industry. We are excited to venture into this new path in the financial services space," Muthoot Finance MD George Alexander Muthoot said.
ICICI Securities acted as the advisors in the transaction to sellers. AZB &amp; Partners was the legal advisor to Muthoot Finance, while J Sagar Associates acted as the legal advisor to the sellers.
In October, Baroda Asset Management and BNP Paribas Asset Management announced to merge their businesses in a bid to leverage each other's strengths to offer products for retail and institutional investors.
Currently, the country's mutual fund industry has 44 players managing assets to the tune of more than Rs 26 lakh crore. SP BAL

Muthoot Finance to buy IDBI AMC, foray into mutual fund space

<ul><li>For borrowers, there has been a huge surge in options to take loan on gold as banks, new tech platforms like IndiaGold and Rupeek, are piling on this space.</li><li>Ensure that the lender/company that you are mortgaging your gold with, will keep your gold safe and return it when the loan is repaid.</li><li>If you are expecting <keyword id="46002" type="General" weightage="20" keywordseo="gold-prices" source="Orion">gold prices</keyword> to go up in the near future, it is wise to wait before you mortgage the gold.</li></ul><keyword id="130134" type="General" weightage="20" keywordseo="gold-loan" source="Orion">Gold loan</keyword> companies like Muthoot Finance and Manappuram Finance have seen a sharp recovery in gold loans in the June to September quarter. Muthoot’s profit has reached nearly ₹1,000 crore in these three months. Clearly, there is a huge demand for gold loans. While Manappuram is yet to release its numbers, Muthoot has given over ₹6,000 crore worth of loans in these 3 months to new and older, but inactive, customers between June and September, according to a report from ICICI Direct dated November 7. This is the highest amount disbursed by Muthoot in the last 10 quarters and it has led to a surge in the stock price. <div type="image" title="manappuram chart" height="900" width="1200" msid="87587434" hostid="261"></div> For borrowers, there has been a huge surge in options as well. Banks, new tech platforms like IndiaGold and Rupeek, are piling on this space because gold as a collateral makes the loans less risky, especially since prices of the precious metal have been on an uptrend. <div type="image" title="gold prices" height="900" width="1200" msid="87587540" hostid="261"></div> So, here are a few things to keep in mind before going for a gold loan: Trust is the most important requirement. You need to be sure that the lender/company that you are mortgaging your gold with, will keep it safe and return it when the loan is repaid. If you are expecting gold prices to go up in the near future, it is wise to wait before you mortgage the gold. Lenders give loans based on the value of the gold kept as collateral. Therefore, if the price of gold goes up, then one can get a bigger loan for the same amount of gold. If you need a lesser loan, you can reduce the gold offered to the lender. Similarly, if the price of gold falls, the lender may ask you for more gold in the near future to make up for the loss of value in the collateral. So, ask yourself if you would be able to turn up the additional amount, if needed. As George Alexander Muthoot himself has warned in the past, gold loans aren’t usually taken for long durations like two or three years. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> People mortgage gold jewellery, which is often more precious due to the emotional attachments and memories associated with them, to meet a short-term requirement of a few days or months because the interest rates on gold loans are also high. These are the interest rates charged on gold loans by some of the top lenders <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amount </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Interest rate (per annum) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">HDFC Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹10,000 onwards </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">11% to 16% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Axis Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹25,001 to ₹25 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">13.50 to 16.95% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">SBI </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹20,000 to ₹50 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7% onwards </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kotak Mahindra Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹20,000 to ₹11.5 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10% to 17% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IndusInd Bank </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Up to ₹10 lakh onwards </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">11.5% to 16% </td></tr></tbody></table>Source: <a href="https://www.bankbazaar.com/personal-loan/gold-loan-interest-rates.html">Bank Bazaar</a> While gold loan providers do not ask for the borrower’s credit score, popularly known as CIBIL score, any failure to repay the loan will reduce the borrower’s credit score and affect future loans. If you are providing jewellery as collateral, be sure you won’t need it until the time the loan is repaid and the jewellery is returned. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/latent-view-analytics-ipos-grey-market-indicates-over-100-premium/articleshow/87585958.cms">Latent View Analytics IPO’s grey market indicates over 100% premium</a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/spicejets-liquidity-turbulence-hits-worlds-largest-aircraft-leasing-companies/articleshow/87583233.cms"></a><a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/spicejets-liquidity-turbulence-hits-worlds-largest-aircraft-leasing-companies/articleshow/87583233.cms">There are several problems ailing SpiceJet and the taxman knocking on its doors is just one of them</a>

If you’re thinking about taking a gold loan, ask these questions first

New Delhi, Feb 1 () The government has proposed to provide credit guarantee for the NBFC sector that has been facing liquidity crisis since the burst of the IL&amp;FS scam nearly one-and-a-half years ago.
 Besides, the asset-wise eligibility criterion to be admitted under the debt recovery process has been reduced, according to Budget documents.
 To address the liquidity constraints of non-banking financial companies (NBFCs) and housing finance companies (HFCs), the government proposed to set up a partial credit guarantee scheme for the sector after the Union Budget 2019-20.
 "To further this support of providing liquidity, a mechanism would be devised. The government will offer support by guaranteeing securities so floated," the Budget documents said.
 Pawan Singh, managing director and CEO, PTC India Financial Services, said, "The announcement of the government's intent to guarantee securities floated to provide liquidity for NBFCs is expected to help in tiding over the current liquidity crunch."
 The Budget also stated that the limit for NBFCs to be eligible for debt recovery under the Securitization and Reconstruction of Financial Assets and Enforcement of Security Interest (SARFAESI) Act, 2002, is proposed to be reduced from Rs 500 crore to asset size of Rs 100 crore or loan size from the existing Rs 1 crore to Rs 50 lakh.
 Tata Capital MD and CEO Rajiv Sabharwal said positive measures have been taken to boost the NBFC and HFC sector. "Enhancement of FPI limits in corporate bonds, abolishing of the dividend distribution tax regime and date extension of the partial credit guarantee scheme will increase flow of liquidity."
 Umesh Revankar, MD and CEO, Shriram Transport Finance, said that under the SARFAESI Act, the debt recovery has reduced from Rs 1 crore to Rs 50 lakh is one step ahead. "We would still expect it to be on par with banks which currently stand at Rs 1 lakh."
 Muthoot Finance MD George Alexander Muthoot said, "The Budget 2020 plays the balancing act very well. The enhancement of the partial credit guarantee scheme for NBFCs is encouraging."
 The IL&amp;FS crisis following debt defaults in 2018 had led to a contagion in the domestic NBFCs sector, followed by DHFL defaults.
 The payment defaults emanating from them resulted in a chain reaction, adversely affecting the market price of their commercial papers, panic sale by investors in debt mutual funds.
 The Economic Survey 2019-20 on Friday introduced an early-warning detection 'Health Score' system for NBFCs and HFCs and help assess the impending liquidity problems facing the companies in the sectors. KPM HRS

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Muthoot Finance launches new marketing campaign featuring Amitabh Bachchan

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If you’re thinking about taking a gold loan, ask these questions first

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