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<keyword id="6357713" type="COMPANY" weightage="20" keywordseo="Uttar-Pradesh">Uttar Pradesh</keyword>’s Assembly elections are just around the corner and in order to become voters’ favourite candidates, political parties have already started doing everything they can do. In a bid to woo voters, Akhilesh Yadav-led UP Government, yet again played the caste card, and gave a nod to include 17 Other Backward Castes in the Scheduled Castes (SC) list. 
 The cabinet meeting, presided by Chief Minister <keyword id="6355031" type="PERSON" weightage="100" keywordseo="Akhilesh-Yadav">Akhilesh Yadav</keyword>, cleared the proposal in this regard. 
 
As per the officials, the proposal that is aimed at wooing the OBCs in the coming elections, will now be sent to the Centre for clearance. 
 
There are 17 sub-castes which the government wants included in the SC category are Kahar, Kashyap, Kewat, Nishad, Bind, Bhar, Prajapati, Rajbhar, Batham, Gaur, Tura, Majhi, Mallah, Kumhar, Dheemar and Machua. 
 Before this, in March 2013, the <keyword id="396713" type="UNKNOWN" weightage="20" keywordseo="Uttar-Pradesh-assembly">Uttar Pradesh Assembly</keyword> had passed a resolution asking the Centre to include 17 castes of the state into the list of Scheduled Castes (SC) category. 
 In the resolution presented by Social Welfare Minister <keyword id="1401615" type="UNKNOWN" weightage="20" keywordseo="Avdhesh-Prasad">Avdhesh Prasad</keyword> and passed by the voice vote in the House, it was stated that in a detailed study by UP SC/ST Research and Training Institute, these 17 castes have been found "deserving" to be included in the list of Scheduled Castes (SC). 
 The <keyword id="6357168" type="PERSON" weightage="20" keywordseo="Mulayam-Singh-Yadav">Mulayam Singh Yadav</keyword> government too had passed the resolution in the state Cabinet in February 2004 and had sent recommendation to the Centre for inclusion of these castes in SC list in December 2004. 
 
Assembly elections in Uttar Pradesh are likely to be held early next year.

Akhilesh Yadav plays caste-based politics in run up to UP polls, presses to get 17 OBCs on the SC list

Facebook has acquired <keyword id="790242" type="UNKNOWN" weightage="40" keywordseo="WhatsApp">WhatsApp</keyword> for a whooping US $19 billion. This is the big news of the day. Now that you know that, in other news <keyword id="736869" type="COMPANY" weightage="100" keywordseo="Facebook-India">Facebook India</keyword> has opened a <keyword id="23897" type="ORGANIZATION" weightage="40" keywordseo="forum">forum</keyword> where people of India can <keyword id="2067827" type="UNKNOWN" weightage="100" keywordseo="Ask-Questions">ask questions</keyword> to eminent Indian political leaders and PM candidates. The list of politicians includes <keyword id="6354477" type="PERSON" weightage="40" keywordseo="Narendra-Modi">Narendra Modi</keyword>, <keyword id="260213" type="PERSON" weightage="40" keywordseo="Arvind-Kejriwal">Arvind Kejriwal</keyword>, <keyword id="43868" type="PERSON" weightage="40" keywordseo="Mamata-Banerjee">Mamata Banerjee</keyword>, <keyword id="6355031" type="PERSON" weightage="40" keywordseo="Akhilesh-Yadav">Akhilesh Yadav</keyword> and Lalu <keyword id="118672" type="PERSON" weightage="40" keywordseo="Prasad-Yadav">Prasad Yadav</keyword>. 
 
The questions posted on the forum <a href="http://www.facebook.com/FacebookIndia">www.facebook.com/FacebookIndia</a> which goes live today will be asked by Madhu Trehan live on NDTV between 3 and 8 of March, 2014. Social platforms such as <keyword id="6354616" type="CITY" weightage="40" keywordseo="Twitter">Twitter</keyword> and FB have become popular with the youth to voice out questions and comments. Facebook has millions of Indians on its platform, hence the idea of linking voters of India with their favourite candidate does look like a good one. 
 
Out of the lot BJP seems to be the most active on social media, which is driving lot of votes in the country. Many have questions for leaders on their agendas, manifestos and promises. Also, how will they lead the country if they come to power is a common question asked by many. Will these be answered clearly using Facebook? We will know in couple of weeks.

Ask A Question To The Indian Political Leaders Before LS
Polls 2014 On Facebook

<ul><li>Offerings at <keyword id="15404810" type="General" weightage="100" keywordseo="xlerate" source="Orion">Xlerate</keyword> start from ₹699, claiming to offer youth world-class sportswear at affordable prices. </li><li> <keyword id="7525874" type="General" weightage="80" keywordseo="ajio-business" source="Orion">AJIO Business</keyword>, the ecommerce arm of <keyword id="58448" type="General" weightage="80" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword> has an extensive portfolio of 5000-plus fashion and lifestyle brands. </li></ul>Reliance Retail on Tuesday launched an athleisure brand Xlerate – with Indian cricketer <keyword id="6354903" type="General" weightage="80" keywordseo="hardik-pandya" source="Orion">Hardik Pandya</keyword> as its brand ambassador – on its new commerce platform AJIO Business. Offerings at Xlerate start from ₹699 and the company claims to offer youth world-class sportswear at affordable prices. The sports utilities offered by Xlerate includes sport shoes, athletic and lifestyle footwear, and apparels such as track pants, t-shirts, shorts, and other accessories. Any retailer in <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">India</keyword>, including small-sized general sports stores and fashion retail outlets, can place an order for Xlerate products by registering on AJIO Business, the company stated. “Xlerate is sure to delight the value-conscious consumer with its superior and affordable product offering. Our brand ambassador, Hardik Pandya, embodies its spirit of moving ahead in life undeterred by obstacles,” Akhilesh Prasad, president and CEO – fashion and lifestyle, Reliance Retail said. AJIO Business, the e-commerce arm of Reliance Retail, partners with retailers and merchants. It has an extensive portfolio of 5000-plus fashion and lifestyle brands. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/more-indians-are-interested-in-buying-products-have-a-dating-experience-in-the-metaverse-report/articleshow/95232293.cms">More Indians are interested in buying products, have a dating experience in the Metaverse: Report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/adani-ports-q2-net-profit-jumps-68-6-yoy-to-1678-crore-cargo-volume-up-15/articleshow/95232420.cms">Adani Ports Q2 net profit jumps 68.6% YoY to ₹1,678 crore, cargo volume up 15%</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/jewellery-demand-is-now-back-to-pre-pandemic-levels-world-gold-council/articleshow/95229678.cms">Jewellery demand is now back to pre-pandemic levels: World Gold Council</a>

Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure brand Xlerate

<ul><li><keyword id="58448" type="General" weightage="50" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword> has signed Indian cricketer <keyword id="1627109" type="General" weightage="50" keywordseo="jasprit-bumrah" source="Orion">Jasprit Bumrah</keyword> as brand ambassador for its activewear brand <keyword id="2812575" type="General" weightage="80" keywordseo="performax" source="Orion">Performax</keyword>. </li><li>Perfomax has a presence across over 1,000 stores in over 330 cities. </li><li><keyword id="10926" type="General" weightage="100" keywordseo="reliance" source="Orion">Reliance</keyword> Retail serves over 200 million registered customers in the country. </li></ul>Reliance Retail’s activewear brand Performax on Friday signed cricketer and India’s top bowler, Jasprit <keyword id="2270089" type="General" weightage="50" keywordseo="bumrah" source="Orion">Bumrah</keyword> as its brand ambassador. Reliance aims to expand the home-grown brand’s presence through exclusive brand outlets, at Reliance Retail’s fashion and lifestyle stores and digital platforms, as well as in multi-brand outlets. “We aspire to build Performax as the 1st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers,” said Akhilesh Prasad, CEO, Reliance Retail – Fashion &amp; Lifestyle. Performax is Reliance Retail’s own brand specialising in activewear merchandise and offers a wide range of options across footwear, apparel &amp; accessories categories. “As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. It's exciting to associate with a brand with whom I share my personal mantra of maximum performance,” said Bumrah. Currently the brand has a presence across over 1,000 stores in over 330 cities. In Reliance’s annual general meeting held on August 29, Reliance revealed that its retail segment served over 200 million registered customers, which is equivalent to the entire population of the UK, France and Italy. Reliance Retail is one of India’s largest retailers with a turnover of $26.3 billion for the year ended March 2022, the company’s statement revealed on Friday. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/amazon-is-struggling-in-india-unlike-reliance-meesho-says-wealth-management-firm-bernstein/articleshow/93950044.cms">Amazon is struggling in India unlike Reliance, Meesho says wealth management firm Bernstein</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/meet-laxman-narsimhan-the-pune-boy-wholl-soon-be-the-ceo-of-starbucks/slidelist/93941369.cms">Meet Laxman Narsimhan, the Pune boy who’ll soon be the CEO of Starbucks</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/explained-what-is-india-volatility-index-or-vix-and-why-is-it-important-now/articleshow/93935633.cms">Explained: What is India Volatility Index or VIX, and why is it important now?</a>

Jasprit Bumrah is brand ambassador for Reliance Retail’s Performax

<keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>'s largest retailer <keyword id="1065743" type="General" weightage="50" keywordseo="reliance-retail-ltd" source="Orion">Reliance Retail Ltd</keyword> on Wednesday said it has entered a long-term partnership with <keyword id="6431981" type="General" weightage="20" keywordseo="gap" source="Orion">Gap</keyword> Inc. to bring iconic American fashion brand to India. Through the long-term franchise agreement, <keyword id="58448" type="General" weightage="80" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword> has become the official retailer for Gap across all channels in India, Reliance Retail said. Reliance Retail will introduce Gap's latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand store expressions, and digital commerce platforms. The partnership is aimed at leveraging Gap's position as a leading casual lifestyle brand, and Reliance Retail's established competencies in operating robust omni-channel retail networks and scaling local manufacturing and driving sourcing efficiencies. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and connect with customers online and in company-operated and franchise retail locations globally. Reliance Retail brings Gap's shopping experience to customers in India, offering the brand's youthful, optimistic fashion for men, women, and kids. "At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand, Gap to our fashion and lifestyle portfolio," said Akhilesh Prasad, CEO, Fashion &amp; Lifestyle, Reliance Retail. "We look forward to growing the Gap business across key international markets," said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/there-is-a-need-to-pass-the-it-rules-2021-to-tame-social-media-platforms-like-twitter/articleshow/92703683.cms">There is a need to pass the IT Rules, 2021 to tame social media platforms like Twitter</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/facebook-insta-and-google-took-down-over-21-million-posts-in-may-while-whatsapp-and-twitter-banned-over-19-lakh-bad-accounts/articleshow/92698950.cms">Facebook, Insta and Google took down over 21 million posts in May while WhatsApp and Twitter banned over 19 lakh ‘bad’ accounts</a>

Reliance becomes the official retailer for American fashion brand Gap in India

<keyword id="6357713" type="General" weightage="80" keywordseo="uttar-pradesh" source="Orion">Uttar Pradesh</keyword> Chief Minister Yogi <keyword id="6360744" type="General" weightage="80" keywordseo="adityanath" source="Orion">Adityanath</keyword>, who attended a special screening of period action drama "<keyword id="13358496" type="General" weightage="100" keywordseo="samrat-prithviraj" source="Orion">Samrat Prithviraj</keyword>" with his cabinet colleagues, on Thursday declared the movie tax-free in the state. The screening of the movie was held at Lok Bhawan here, and Bollywood star <keyword id="2823" type="General" weightage="80" keywordseo="akshay-kumar" source="Orion">Akshay Kumar</keyword>, female lead Manushi Chillar and director Chandra Prakash <keyword id="11068" type="General" weightage="80" keywordseo="dwivedi" source="Orion">Dwivedi</keyword> were in attendance. "I announce that the movie will be tax-free in the state," the chief minister said. Adityanath, who was on a visit to Kanpur Dehat to oversee the preparations of the visits of President Ram Nath Kovind and Prime Minister <keyword id="6354477" type="General" weightage="80" keywordseo="narendra-modi" source="Orion">Narendra Modi</keyword> on Friday, reached late for the screening. Praising "Samrat Prithviraj", he said, "The film talks about history and provides entertainment. It can be watched with the family. We have learnt from mistakes of the past and are trying to rectify the mistakes of the past 75 years. Our Prime Minister Narendra Modi is moving forward with the vision of the next 25 years to take India ahead." The priest-turned-politician also praised director Dwivedi and actors <keyword id="6381441" type="General" weightage="80" keywordseo="akshay" source="Orion">Akshay</keyword> Kumar and Manushi for their performance, and said many places of the state have been shown in the film which will help in popularising them. Deputy Chief Minister Keshav Prasad Maurya, Transport Minister Daya Shankar Singh, J P S Rathore, A K Sharma, Nand Gopal Gupta Nandi and others were also present at the screening. Meanwhile, Samajwadi Party chief Akhilesh Yadav, in a dig at the Adityanath government, said the state cabinet should also look at the present condition of Uttar Pradesh. "After watching the historical film, the cabinet is requested to also see the present condition of Uttar Pradesh," he said in a tweet in Hindi. He added that the "dough of the past" cannot be used to make rotis in the present. Deputy CM Maurya said earlier, films were made on Mughals, but now films on such great personalities are made. "In the past, there were attempts to hide the truth (of history). But it is necessary to know the past," he asserted. "Samrat Prithviraj", which is all set to release in theatres countrywide on June 3, depicts the life of legendary warrior king Prithviraj Chauhan, played by Akshay Kumar. Chillar stars in the movie as Princess Sanyogita. Akshay had said that the film was based on the life and daredevilry of the "last Hindu Samrat Prithviraj Chauhan who shed every drop of blood in his body to defend Bharatmata". "Our film salutes the courage and valour of the mighty king and we hope that the people of our nation are inspired by his values of protecting his motherland at any cost," the actor had said, according to a press release. On Tuesday, the team held a screening of the film for Union Home Minister Amit Shah. The movie also stars Sanjay Dutt and Sonu Sood in pivotal roles. A Yash Raj Films production, the movie is scheduled to be released in Hindi, Tamil and Telugu. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/space/news/jeff-bezos-blue-origin-to-launch-its-fifth-tourist-flight-to-space-on-june-4/articleshow/91956366.cms">Jeff Bezos' Blue Origin to launch its fifth tourist flight to space on June 4</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/business/news/bcci-president-sourav-ganguly-joins-hands-with-edtech-startup-classplus/articleshow/91961705.cms">BCCI President Sourav Ganguly joins hands with edtech startup 'Classplus'</a>

Akshay Kumar's Samrat Prithviraj declared tax-free in Uttar Pradesh

Model Town Delhi assembly election candidate names of all parties

<table style="border-width: initial; border-style: none;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Bihar </td><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Leads 40/40 </td></tr><tr><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">BJP </td><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">17 </td></tr><tr><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">JDU </td><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">16 </td></tr><tr><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">LKSP </td><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">6 </td></tr><tr><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Indian National Congress </td><td style="border-left:solid #000000 0.7421872500000001pt;border-right:solid #000000 0.7421872500000001pt;border-bottom:solid #000000 0.7421872500000001pt;border-top:solid #000000 0.7421872500000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">1 </td></tr></tbody></table> The National Democratic Alliance has won 39 seats in Bihar while the Indian National Congress managed to garner just one seat in the state. The BJP had a 23.6% vote share while the JDU had a 21.8% vote share. The exit polls predicted a clear win for the Bharatiya Janata Party in Bihar. For the state of Bihar which has 40 Lok Sabha seats, the poll of polls predicted a 34-seat win for the National Democratic Alliance. Bihar’s Chief Minister Nitish Kumar from the Janata Dal political party has an alliance with the NDA. Business Insider compiled surveys from five reputed sources — Republic-C Voter, News18 - IPSOS, Today's Chanakya, India Today-Axis, and TimesNow - VMR — amongst many others and the final number is an average of these five polls. Political experts will always point out that dynasty politics is always deep rooted in Bihar. We see a number of examples even this time while we glance through the candidates contesting in the <keyword id="56978" type="PERSON" weightage="20" keywordseo="Lok-Sabha-elections">Lok Sabha elections</keyword> 2019. The results are awaited eagerly to know who the people are favoring this time to rule them from the center. There are 40 Lok Sabha constituencies in the state of Bihar. Among them. Not less than 26 are showing up candidates from highly familiar political families. The electoral battle in the state sees Mishra Bharti, the daughter of Lalu Prasad, Chandrika Rai, son of former chief minister Daroga Rai, Randhir Singh, the son of Prabhunath Singh, Meira Kumar and Kirti Azad, the Congress candidates, and Pashupati Nath Paras, the younger brother of Ram Vilas Paswan. Kirti Azad is actually the third inheritor from the family of a chief minister. His father is Bhagawat Jha Azad, who was the chief minister of Bihar during late nineteen eighties. The other lesser known inheritors of political families are Akilesh Singh, the grandson of Akhilesh Singh - Congress Rajya Sabha MP and Shashwat Kedar, the grandson of Kedar Pandey, the former chief minister. Ashok Yadav, the contesting candidate for Madhubani for BJP is the son of Hukumdeo Narayan Yadav, the sitting MP of BJP.

Bihar Lok Sabha Election Result 2019: NDA leaves barely any seats for Congress in the state

Check out the winner candidate list from Uttar Pradesh Lok Sabha Election

checkout Uttar Pradesh Lok Sabha Election Result 2019

<ul><li>A historic win will make Narendra Modi the first non-Congress Prime Minister to get re-elected.</li><li>This was the first time since 1984 a majority government has been re-elected.</li><li>Visit <a href="https://www.businessinsider.in/" data-type="tilCustomLink" target="_blank">Business Insider India's home page</a> for more stories</li></ul>Narendra Modi has created history by becoming the first non-Congress Prime Minister to get re-elected in the 72 years of India's independence. The National Democratic Alliance (NDA) led by the Bharatiya Janata Party (BJP) is leading in 353 seats compared to its rival the United Progressive Alliance (UPA) that is ahead in 90 seats. The BJP made history even five years back when it clocked in a full majority, the first for any government since 1984. A full majority twice in a row is an even bigger feat for Modi and the BJP. 
 
 
 
 
 
 
 
 
 
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 No single rival was fighting Modi to win on his/her own. A motley crew of former foes were waiting for the final tally before they could stitch a suitable coalition that would end Modi's reign. However, as the counting progressed on May 23, it became evident very early that the the room for any political manoeuvre was limited, and eventually, even that disappeared. The Indian National Congress, the only national party other than the BJP, nearly doubled its seat count in the Lok Sabha, the lower house of India's Parliament, but for Rahul Gandhi, Congress' President, could not escape the embarrassment of having lost a seat, Amethi, that was seen as family bastion for decades. A grand alliance of regional parties, led by Bahujan Samaj Party's Mayawati and Samajwadi Party's Akhilesh Yadav, pitched itself as an alternative to Modi's strongman vibe. However, the camaraderie failed to strike a chord with the voters of Uttar Pradesh-- India's most populous state that is home to these two parties. The music stopped for the Mahagathbandhan when hoards of <a href="https://www.businessinsider.in/narendra-modi-varanasi-up-lok-sabha-election-result-2019/articleshow/69455114.cms" data-type="tilCustomLink" target="_blank">people in Varanasi</a> danced to Modi's tunes on April 25. The final result for the grand alliance were 15 Lok Sabha seats. Modi's rivals cried against the <a href="https://www.businessinsider.in/indias-government-wants-you-to-believe-that-demonetisation-didnt-slow-down-the-economy/articleshow/67785050.cms" data-type="tilCustomLink" target="_blank">whimsical demonetisation</a>, the <a href="https://www.businessinsider.in/unemployment-in-india-is-at-its-highest-in-45-years-says-an-indian-daily-citing-an-undisclosed-jobs-survey/articleshow/67769020.cms" data-type="tilCustomLink" target="_blank">peaking unemployment</a>, the <a href="https://www.businessinsider.in/congress-promises-farm-loan-waiver-after-bjp-offers-minimum-income-support-in-budget-2019/articleshow/67827116.cms" data-type="tilCustomLink" target="_blank">mounting farm distress</a>, and the <a href="https://www.businessinsider.in/patriot-act-godse-debate-kamal-haasan-vs-sadhvi-pragya-bjp/articleshow/69372552.cms" data-type="tilCustomLink" target="_blank">uneasy polarisation</a>, but none of that left as much as a scratch on Modi's chances. Even the alleged scandal in the government deal to buy 36 Rafale fighter jets did not cut ice with the country's voters. 
 
 
 
 
 
 
 
 
 
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 The adolescent Indian democracy was looking for <a href="https://www.businessinsider.in/jlf-gandhi-vs-modi-bjp-vs-congress-dont-understand-indian-voters/articleshow/67685811.cms" data-type="tilCustomLink" target="_blank">a Presidential clash</a> but the opposition could not nominate a powerful alternative to Modi. The writing was on the wall but the regional satraps and national figureheads continued playing hardball with each other, and the potential of a desperate <a href="https://www.businessinsider.in/the-avengers-endgame-lesson-for-modi-rahul-gandhis-congress-and-mahagathbandhan/articleshow/69138766.cms" data-type="tilCustomLink" target="_blank">anti-Modi coalition</a> was never fully realised. The momentum was so strong in Modi's favour that even the terror accused Sadhvi Pragya Thakur-- who was also reprimanded for calling <a href="https://www.businessinsider.in/patriot-act-godse-debate-kamal-haasan-vs-sadhvi-pragya-bjp/articleshow/69372552.cms" data-type="tilCustomLink" target="_blank">Mahatma Gandhi's assassin Nathuram Godse a 'patriot'</a>-- <a href="https://www.businessinsider.in/sadhvi-pragya-thakur-vs-dijvijaya-singh-bhopal-lok-sabha-election-results-2019/articleshow/69456794.cms" data-type="tilCustomLink" target="_blank">won Bhopal with a huge margin</a>. The north-south divide The Modi wave was strong and pervasive but it limited largely to the north of India. The wave <a href="https://www.businessinsider.in/exit-polls-2019-no-modi-wave-in-tamil-nadu-karnataka-kerala/articleshow/69402617.cms" data-type="tilCustomLink" target="_blank">once again lost momentum</a> south of the Vindhya range of mountains, despite its best efforts. 
 
 
 
 
 
 
 
 
 
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 The BJP definitely improved its tally in Karnataka but it could not make any further headway into the other four major states-- Tamil Nadu, Kerala, Andhra Pradesh, and Telangana. While the Dravida Munnetra Kazhagam (DMK) swept Tamil Nadu with 31 out of 39 seats, Jaganmohan Reddy's victory in Andhra Pradesh marked <a href="https://www.businessinsider.in/ap-andhra-pradesh-assembly-elections-2019-jagan-reddys-win-marks-the-rise-of-the-prodigal-son/articleshow/69462170.cms" data-type="tilCustomLink" target="_blank">the rise of the prodigal son</a>. Reddy's immediate neighbour to the west, K Chandrshekhar Rao successfully <a href="https://www.businessinsider.in/telangana-lok-sabha-election-result-2019-trs-vs-congress-vs-tdp-vs-bjp/articleshow/69445813.cms" data-type="tilCustomLink" target="_blank">protected his territory</a>, Telangana, for a second time in less than a year. Rao called for a premature assembly election in Telangana in 2018 and came out of it with flying colours. The only other place Modi faced <a href="https://www.businessinsider.in/the-tmc-and-bjp-are-fighting-over-the-nrc-in-west-bengal/articleshow/69194392.cms" data-type="tilCustomLink" target="_blank">any challenge was in West Bengal</a>. Trinamool Congress (TMC) leader Mamata Banerjee did not pretend to play nice as BJP marched on to claim the eastern state. The clash of titans stirred the volatile electorate with a long history of violence. The BJP may have ended up second in the state but it bagged 18 precious seats that established the party as a serious player in the state for the first time ever. None of this was a surprise. BJP smelled the resentment against the local leadership in the east, and invested itself heavily. Modi himself addressed 17 rallies in Bengal, the most after Uttar Pradesh. The party cadre was funded and fuelled in Odisha and the north-eastern states and all of this paid off rich dividends, much on expected lines. Swinging states Six months earlier, <a href="https://www.businessinsider.in/here-are-some-reasons-why-indias-ruling-party-lost-to-its-main-rival-in-three-very-important-state-elections/articleshow/67057122.cms" data-type="tilCustomLink" target="_blank">BJP had to face defeat in state elections</a> in Madhya Pradesh, Rajasthan, and Chhattisgarh. The party had just whisked past the halfway mark in Gujarat, Modi's home state. These results rejuvenated the Congress and, may be, made it a bit complacent too. Within six months, the same states swung back to voting for the BJP. In Modi's home state Gujarat, the BJP is leading in all 26 seats, in 9 out of 11 seats in Chhattisgarh, and in all but one seat in MP-- a stark contrast to the picture of struggle in the assembly elections in December. In Bihar too, the NDA is miles ahead of competition-- leading in 32 out of the state's 40 seats-- including in high-profile constituencies like <a href="https://www.businessinsider.in/kanhaiya-kumar-vs-giriraj-singh-begusarai-lok-sabha-election-result-2019/articleshow/69453161.cms" data-type="tilCustomLink" target="_blank">Begusarai</a> and Patna Sahib. Debutante politician Kanhaiya Kumar, from the Communist Party of India (Marxist), has less than half the number of votes as rival from BJP, the veteran Giriraj Singh, who was also a minister in Modi's government. In Patna Sahib, sitting Parliamentarian Shatrughan Sinha is trailing Union Telecom Minister Ravi Shankar Prasad, who has over 55% of the votes. There 17 other candidates in this constituency. Congress' solace Congress is leading in Punjab and Kerala, while its biggest ally the Dravida Munnetra Kazhagam (DMK) is cornering maximum votes in Tamil Nadu. In Kerala's Wayanad, Rahul Gandhi is ahead with 67% of the votes where there are 20 other candidates. It was a face saver for Gandhi as he lost the family bastion Amethi to the firebrand from BJP, Smriti Irani. India’s markets celebrated the results. The Sensex hit <a href="https://www.businessinsider.in/sensex-rallies-550-points-as-bjp-leads-convincingly-in-vote-counting/articleshow/69458099.cms" data-type="tilCustomLink" target="_blank">the 40,000 mark for the first time ever</a> as investors hoped that the stability of continuing policies may the give the economy the much-needed fillip. His electoral feats and political might notwithstanding, those who care for it will blame Modi for demonetisation forever. Modi may have pitched himself as a pro-business reformer but experts have expressed fear that if he gets a second term, his policies are likely to be more socialist and akin to the proposals of <a href="https://www.nytimes.com/2019/05/19/opinion/india-elections-modi.html">Bernie Sanders in the US</a>, and not like the policies of Ronald Reagan. Nonetheless, the baton remains with Modi. SEE ALSO: <a href="https://www.businessinsider.in/india-election-results-fii-watch-narendra-modis-new-cabinet-and-policy-decisions/articleshow/69479558.cms" data-type="tilCustomLink" target="_blank">Foreign investors are thrilled about Modi's win but don't know what to expect from him</a> <a href="https://www.businessinsider.in/international-leaders-are-already-congratulating-narendra-modi-for-victory-in-indias-general-election/articleshow/69461194.cms" data-type="tilCustomLink" target="_blank">Naveen Patnaik’s BJD leads in Assembly and Lok Sabha seats in early trends</a> <a href="https://www.businessinsider.in/ap-andhra-pradesh-assembly-elections-2019-jagan-reddys-win-marks-the-rise-of-the-prodigal-son/articleshow/69462170.cms" data-type="tilCustomLink" target="_blank">Jagan Reddy’s win marks the rise of the prodigal son</a>

Narendra Modi has retained India's iron throne and reduced rivals to dust

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They are still fresh in our memories like they were launched yesterday. Over the years, jingles have played a critical role in building a brand’s identity -- helping them stand apart from the crowd because jingles stick and leave a long-lasting impression on consumers’ minds. However, lately, we haven’t been hearing too many jingles in India. Granting our wish to revisit these old days, <keyword id="6358977" type="General" weightage="80" keywordseo="swiggy" source="Orion">Swiggy</keyword> Genie has come up with the new earworm, a jingle called ‘Genie dekh lega.’ <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Conceptualised by Schbang, Swiggy has launched a new campaign that aims to position it as a brand that comes to its consumer’s rescue even at the eleventh hour. With a catchy jingle that will make a home in your mind, Swiggy reminds the audience that no matter how small the item is -- be it a lehenga or a charger or sending a Diwali gift to your loved ones -- it will deliver it to you or for you. Commenting on the release of the film, Rishabh Pande, Creative Lead at Schbang said, “When you land a brief from Swiggy India, you need to tell yourself as a creative to take the excitement down a notch and channel that energy to create work that takes creativity up a notch. This film isn’t memorable because it chose to explore humour, like all Swiggy ads, but because it chose to explore and own a category unlike any Swiggy ad we’ve seen before. That’s where the idea of this ear-worm was born and boy does it deliver.” Sneha John, Director, Marketing at Swiggy said, “Festivals like Diwali see a lot of consumers using Genie to run last minute errands for the home or to send sweets and homemade treats to family and friends. With this film, we want to showcase Genie as an always dependable service that comes to your aid for last minute Diwali shopping and party needs.” According to the Oxford Dictionary, a Genie is a spirit of Arabian folklore, as depicted traditionally imprisoned within a bottle or oil lamp, and capable of granting wishes when summoned. Swiggy has been focusing on establishing its delivery associates as superhumans of sorts, a genie, to be precise. It grants your wishes anytime you summon it and deliver to you in a jiffy -- as if appearing from thin air. Before the ‘Genie Dekh Lega’ advertisement, Swiggy ran a campaign called ‘Swiggy Genie’s got your back.’ It shows how Swiggy can share the load if you have got a lot on your plate and pick up your grocery for you. <div type="Youtube" id="Rqjyt2iTlMI" title="Tired of being a running Ranjith? Swiggy Genie's got your back!" thumbUrl="https://i.ytimg.com/vi/Rqjyt2iTlMI/mqdefault.jpg"></div> <div type="Youtube" id="8gEcscom18s" title="On the go all day? Swiggy Genie is here to help." thumbUrl="https://i.ytimg.com/vi/8gEcscom18s/mqdefault.jpg"></div> When the Indian Government announced the country's first lockdown last year in March 2020 and said that only essential service providers were allowed to function, Swiggy came up with the idea of launching Swiggy Genie. Whether it was flu medicine or healthy food, Genie has been helping end-users to make instant deliveries from one point to another. Client: Swiggy India Agency: Schbang Production House: Schbang Motion Pictures Head, Schbang Motion Pictures: Abhimanyu Balasubramanyam Director: Nilay Singh Cinematographer: Jay Charola Executive Producer: Raashi Priya Nahata Associate Producer: Rahul Rohra Music Composer - Kanishk Seth Chief Assistant Director: Sohil Kohli Line Producer - Durgesh Dadhich (OMG Productions) Production Manager - Lalit Sippy DA - Gaurav Ahuja 2nd AD: Rishabh Sharma Art Director: Prince and Team Costume Stylist: Vidhi Gurnani Hair and Makeup - Priti Pannu Vice President- Isha Amin Group Solutions Manager - Sanjana Jaikishin Rohera Creative Director - Aditya Mehendale Group Creative Manager- Tanaiya Saigal Creative Lead - Rishabh Pande Sr. Creative Strategist- Pearl Alex Account Lead- Mehernaz Mistry Sr. Solutions Strategist - Janya Sindhu Business Development Manager- Radhika Raheja Sr. BD Executive- Jinita Shah Creative Strategist- Simran Kumar, Rebecca D'silva Cast - Manoj Mathew, Shruti Puranic, Usha Palan, Vallabh Gada, Myra Shah Support Cast- Deven Patel, Devendra Ahirwal, Nihal Nischal, Gaurav Ahuja, Rishabh Pande, Rishabh Sharma, Prakhar Casting Director- Shubham Tiwari and Team Offline Editor - Vishnu Prasad Designer - Ayushi Bhawsar and Abhishek Shigwan Animation- Nitin Malekar Colourist- Christian Leivia Online- After Studio Sound Mix and Master - Kardam 1st AC- Kshitij Singh Gaffer- Rajesh Singh Focus Puller- Chandan Yadav Camera Equipment - Uni10 Media Works Pvt Ltd Light Equipment - Light World Storyboard - Akhilesh Catering - Nathmauli Spot Team - Noor Alam Sheikh and team Accounts - Suryakant Bondre, Prathamesh Patkar and Kailas Salunke Location- SS bunglow Location manager- Laxman Rathore and team Office Boy - Vaibhav Kamble

There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue

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Narendra Modi has retained India's iron throne and reduced rivals to dust

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There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue

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