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<ul><li><keyword id="7980696" type="General" weightage="20" keywordseo="bobble-ai" source="Orion">Bobble AI</keyword>'s recent report on the E-Commerce Industry in India shows E-commerce in India has witnessed an uptick of 77% between 2020 and 2021.</li><li>Flipkart dominates in terms of engagement metrics like search frequency and active sessions; Amazon wins in terms of transactions, with significantly less average session times.</li><li>Purplle had a 70% growth in active users in the 2021 shopping festival, compared to a 50% increase for Nykaa; common user base grew from 15% to 17%.</li></ul>E-commerce in India has witnessed an uptick of 77% between 2020 and 2021 and tier 2,3 cities are transacting more than ever as per a report by India’s largest conversation media platform Bobble AI. Bobble AI report is based on over 50 million smartphone users’ (in 640+ Indian cities) data processed in a privacy-compliant manner. It also revealed that while tier 1 cities dominate the fashion festival figures, transactions in tier 2 cities like Jaipur, Guwahati, Lucknow, Kochi, Mysore, and Bhubaneswar are at an all-time high – up 82% over the previous year. Apart from that, the majority of consumers are between the ages of 26 and 35 accounting for 37%, and between the ages of 18 and 25, accounting for 26% with 72% males and 28% females. According to the data intelligence company’s survey on the state of eCommerce in India, which was conducted across Tier 1, 2 and 3, beauty e-commerce apps usage grew by 64%, whereas fashion e-commerce grew by 368% over the past year. The festive period has only led the two e-commerce domains to skyrocket, with at least two transactions completed by shopaholics during the fashion festivals. In an interesting insight highlighted by the study, India’s fashion e-commerce industry has transformed from ‘Monopoly’ to ‘Ludo.’ Fashion giant Myntra faced tough competition from its competitive counterparts, Meesho, Ajio, and TataCliq. While almost 46% of all transactions belonged to Myntra during the 2020 festive period, Ajio bagged around 69% of all transactions in 2021. The share of Myntra’s active users, also using Meesho, Ajio, and TataCliq has also increased significantly, indicating how users are exploring multiple options this year. The battle of the e-commerce legends, Amazon, and Flipkart is worth noting, with Flipkart’s active user base rising 83% in 2021 online shopping festival compared to Amazon’s 72%. Despite the fact that Flipkart is dominating in terms of engagement metrics like search frequency and active sessions, Amazon is winning in terms of transactions, significantly less average session times. Apart from fashion e-commerce, interesting insights have also emerged from the beauty e-commerce segment. Leading players Nykaa and Purplle locked horns this festive season – and Purplle took a piece from Nykaa’s pie. In light of Nykaa’s IPO, let’s look at their market share against Purplle, Nykaa’s pure-play fashion e-commerce competitor. Purplle had a 70% growth in active users in the 2021 shopping festival, compared to a 50% increase for Nykaa. With 15% common user base in 2020, Purplle is now standing at 17% in 2021. The festive season trends point towards healthy and fast-evolving competition in the e-commerce market, which bodes well for customers who are looking for high-quality products at affordable prices. With the festive season coming to a close, it is exciting to anticipate how the competition will pan out in 2022. With India’s e-commerce market set to reach $120 billion by<a href="https://www.forbes.com/sites/kevinrozario/2021/07/13/e-commerce-in-india-set-to-reach-120-billion-in-2025-says-report/?sh=3db8de784611"> 2025</a>, the future seems promising. Hypergrowth is definitely on the horizon for the segment, and according to Bobble AI’s findings, brands are poised to capture growth opportunities.

Ajio and Myntra locked horns this festive season in fashion e-commerce: Report

<ul><li>Offerings at <keyword id="15404810" type="General" weightage="100" keywordseo="xlerate" source="Orion">Xlerate</keyword> start from ₹699, claiming to offer youth world-class sportswear at affordable prices. </li><li> <keyword id="7525874" type="General" weightage="80" keywordseo="ajio-business" source="Orion">AJIO Business</keyword>, the ecommerce arm of <keyword id="58448" type="General" weightage="80" keywordseo="reliance-retail" source="Orion">Reliance Retail</keyword> has an extensive portfolio of 5000-plus fashion and lifestyle brands. </li></ul>Reliance Retail on Tuesday launched an athleisure brand Xlerate – with Indian cricketer <keyword id="6354903" type="General" weightage="80" keywordseo="hardik-pandya" source="Orion">Hardik Pandya</keyword> as its brand ambassador – on its new commerce platform AJIO Business. Offerings at Xlerate start from ₹699 and the company claims to offer youth world-class sportswear at affordable prices. The sports utilities offered by Xlerate includes sport shoes, athletic and lifestyle footwear, and apparels such as track pants, t-shirts, shorts, and other accessories. Any retailer in <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">India</keyword>, including small-sized general sports stores and fashion retail outlets, can place an order for Xlerate products by registering on AJIO Business, the company stated. “Xlerate is sure to delight the value-conscious consumer with its superior and affordable product offering. Our brand ambassador, Hardik Pandya, embodies its spirit of moving ahead in life undeterred by obstacles,” Akhilesh Prasad, president and CEO – fashion and lifestyle, Reliance Retail said. AJIO Business, the e-commerce arm of Reliance Retail, partners with retailers and merchants. It has an extensive portfolio of 5000-plus fashion and lifestyle brands. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/more-indians-are-interested-in-buying-products-have-a-dating-experience-in-the-metaverse-report/articleshow/95232293.cms">More Indians are interested in buying products, have a dating experience in the Metaverse: Report</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/adani-ports-q2-net-profit-jumps-68-6-yoy-to-1678-crore-cargo-volume-up-15/articleshow/95232420.cms">Adani Ports Q2 net profit jumps 68.6% YoY to ₹1,678 crore, cargo volume up 15%</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/jewellery-demand-is-now-back-to-pre-pandemic-levels-world-gold-council/articleshow/95229678.cms">Jewellery demand is now back to pre-pandemic levels: World Gold Council</a>

Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure brand Xlerate

<ul><li>In its recent earnings report, Reliance said that <keyword id="3421090" type="PERSON" weightage="20" keywordseo="Ajio">AJIO</keyword> has scaled new highs with 4x growth in orders from pre-COVID levels.</li><li>AJIO’s latest numbers show that it’s levelling up to Myntra while moving fast ahead of other competitors like Tata Cliq, Snapdeal and Koovs.</li><li>However, Flipkart and Myntra continue to hold 60% market share in online fashion retail, according to a Bank of America report.</li><li>Currently, fashion and lifestyle account for just 9% of the total retail sales of Reliance.</li></ul>In April 2016, at the Lakme Fashion Week, <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword>’s Reliance announced its big foray into fashion e-commerce with AJIO.com. The segment that has been crowded by the likes of Flipkart, Myntra (along with Jabong back then), Amazon, and others, left little room for AJIO to outshine the others. But the rise of e-commerce, especially as it spreads into rural India has brought about changes in the fashion e-commerce landscape. AJIO, which up until a year ago, wasn’t even counted among the frontrunners is scripting a story of resurgence now. AJIO’s fast-tracked growth “AJIO scaled new highs with 4x growth in orders from pre-COVID levels. Its quarterly revenue run rate is now equivalent to full last year’s revenue,” said Reliance during its earnings results on October 30. AJIO’s latest numbers show that it’s levelling up to Myntra while moving fast ahead of other competitors like Tata Cliq, Snapdeal and Koovs. While AJIO’s website visits are higher than Myntra, it lags behind in app downloads and users. <div type="image" title="Group 2" msid="78997632" hostid="261"></div> <div type="image" title="Group 2 copy" msid="78997646" hostid="261"></div> AJIO’s growth can be seen during lockdown when it began to see a spike in the number of app downloads. <div type="image" title="ajio vs myntra downloads" msid="78996631" hostid="261"></div> What’s working for AJIO Reliance is aggressively pushing ahead with its retail and e-commerce ambitions, and fashion e-commerce is set to play a substantial role. Currently, fashion and lifestyle account for just 9% of the total retail sales of Reliance. Analysts at Goldman Sachs believe that within e-commerce, RIL’s online GMV will reach $35 billion in FY25E with a 31% market share. And for that, Reliance is focusing on grocery and apparel segments with JioMart and AJIO. “RIL’s retail business outperformed peers last quarter and we expect this trend to continue given its omni channel offering driving market share wins,” said the Goldman Sachs report specifically pointing out the download trends of both JioMart and AJIO. <div type="image" title="reliance revenue chart." msid="78996641" hostid="261"></div> For AJIO’s growth, Reliance has opted for the omnichannel approach where the e-commerce site is riding on the inventory of Reliance Trends. “AJIO helps strengthen RIL’s O2O (offline-to-online) capabilities through in-store couponing, aisle kiosks. It does direct deliveries from 350 Trends and 70 Trends Footwear stores,” said the report by Bank of America. The platform has also enabled facilities like ‘Drop at Store with Cash Refund’ and ‘Pick at Store’ while also integrating the endless aisle kiosks where customers can even browse and order products that aren’t currently available in the store. With the deep pockets of Reliance, AJIO has also been able to offer great discounts while also making way for exclusive marketing strategies like the ‘Sneakerhood sale’ on AJIO. The platform has also focused on bringing on board luxury brands. “It offers over 2,50,000 styles of curated collections across its own brand and 1,400+ national and international brands,” said Reliance’s annual report. Resurgence in Indian e-commerce Indian e-commerce has seen multiple stories of resurgence with a focussed approach with the most popular one being that of Snapdeal, which has bounced back and how, to be India’s third largest e-commerce platform while also solidifying its presence in Tier 2 and Tier 3 markets. However, when it comes to the fashion category, AJIO’s growth will still see hurdles especially as it faces tough competition from the bigwigs like Flipkart and Myntra. “While AJIO is gaining traction, we believe competition is stiff in the online fashion market with Flipkart’s Myntra/Jabong controlling 60%+ of the market,” believe analysts at Bank of America. But the potential remains immense – According to McKinsey’s State of Fashion 2020 report, the Indian clothing market will be worth $53.7 billion in 2020, making it the sixth largest globally. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/reliance-stock-tanks-over-7-post-earnings-to-lowest-in-3-months-heres-what-brokerages-are-saying/articleshow/78996203.cms">Reliance stock tanks over 7% post earnings to lowest in 3 months — here's what brokerages are saying</a>

Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra

<ul><li>Ahead of its big fashion festival sale, Myntra scales up its collection for teenagers to cover 30,000 styles.</li><li>The teens segment on Myntra has been growing at a CAGR of nearly 150% in the last two years.</li></ul>With the big fashion festival sale around the corner, Myntra is expanding its product portfolio for climate-conscious and fashionable teenagers. It has added Wrogn and <keyword id="14923169" type="General" weightage="80" keywordseo="dressberry-teens" source="Orion">Dressberry teens</keyword> to its portfolio and will display more than 30,000 styles for teens. To appeal to this target audience, the collection will focus on self-expression, individuality and conscious choices, Myntra said. The teens category has registered a compounded annual growth rate of almost 150% in the last two years on Myntra. Teens Store on Myntra houses a one-of-a-kind, dedicated shopping alley for teenagers, aimed towards filling gaps and addressing specific needs of the shoppers in this segment, the press release said. “With today’s young consumers being conscious of the role that fashion plays in their life and reflective of who they stand for, the Wrogn and Dressberry teens line will further enable our fashion-forward teen cohort to have access to the trendy and conscious selection,” Jubi Samuel, senior director - category management at Myntra, told Business Insider India. Dressberry Teens will offer over 190 trend-first options for teenage girls, with 50% of the range being sustainable and environmentally friendly. <keyword id="14923170" type="General" weightage="50" keywordseo="wrogn-teens" source="Orion">Wrogn Teens</keyword>, on the other hand, caters to 7 to 14-year-old teenage boys on the platform. Its selection will be ramped up to over 300 styles in the t-shirts, shirts and jeans category, ahead of the festive season. Flipkart’s Myntra leads the fashion industry According to a recent Bernstein report, ecommerce platforms Flipkart and Myntra are estimated to be the dominant players in fashion with around 60% share. Close second comes Ajio, which is a part of Reliance Retail and is growing strongly with around 15% market share. The report by the wealth management firm expects the overall e-commerce market in India to grow at an annual rate of 30% to reach $130 billion by 2025. Within e-commerce, fashion saw the strongest growth in 2021, occupying 29% of the overall market. “Growth is expected to be led by new online shoppers - primarily from tier 2 and tier 3 cities - and continued online migration of key categories including fashion and grocery,” the report said.

Myntra expands offerings for climate-conscious teenagers with Wrogn and Dressberry Teens

<ul><li>Analysts at <keyword id="6361649" type="UNKNOWN" weightage="20" keywordseo="Goldman-Sachs">Goldman Sachs</keyword> expect <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword> to garner a 50% market share of India’s <keyword id="1640900" type="PERSON" weightage="20" keywordseo="Online-grocery">online grocery</keyword> segment by FY25. </li><li>JioMart’s expansion, even as competitors like Grofers and Swiggy have limited their presence, will give it an added advantage. </li><li>Barely a year old in the industry, JioMart is riding on Reliance’s power and presence across the country. </li></ul>Mukesh Ambani’s JioMart has been hailed as the next big thing in online <keyword id="1392240" type="PERSON" weightage="20" keywordseo="grocery-retail">grocery retail</keyword>. This, even as the sector sees tough competition from the likes of Amazon, Flipkart, Grofers, Swiggy, and BigBasket, with whom the Tata Group is reportedly in talks for a 50% stake. Analysts at Goldman Sachs expect JioMart to have a 50% market share of India’s online grocery segment by FY25. And here’s why they are bullish about the company’s growth. JioMart’s foray into areas others have refrained from Ambani’s e-commerce bet made a soft launch in December 2019 in select areas of Thane, Navi Mumbai, and Kalyan. But as the coronavirus lockdown began and the opportunities in e-grocery became more evident, JioMart was quick to act and expanded to over 200 cities. And this gives it an edge over others – its presence across India and offline-to-online approach by partnering with kirana stores. India’s kirana retail network of millions of stores remains the primary source of sales for grocery across the country. It has also become the object of fascination for the likes of Amazon, Flipkart. “India has 10 million kirana stores, which account for 90% of grocery retail. JioMart has already launched in more than 200 cities, leveraging Reliance Retail’s store network, with kirana partnerships across 20 cities,” said the Goldman Sachs report. JioMart’s expansion comes even as its competitors like Grofers and Swiggy have limited their presence. Grofers, which is present in 30 cities, sees most of its revenue come in from the top four or five cities. “Even Swiggy, which operates a food platform across 500 cities, mentioned it will restrict grocery to about 20 cities,” said the report. Barely a year old in the industry, JioMart is riding on Reliance’s power and presence across the country. India’s online grocery segment: The players <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Launch date </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Presence (no. of cities) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amazon Fresh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">August, 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Flipkart Supermart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">November, 2017 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swiggy Stores </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February, 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BigBasket </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">October, 2011 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">26 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Grofers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December, 2013 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">JioMart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">December, 2017 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">200+ </td></tr></tbody></table> JioMart’s downloads are surging JioMart’s availability in cities that the other apps don’t service during the nationwide lockdown also helped add to its popularity. During its first quarter (April-June) earnings report, Reliance had said that JioMart clocked big numbers during the lockdown – over 400,000 orders on a single day. In the second quarter, the company said that JioMart continues to scale-up rapidly with a consistent increase in daily customer orders. The Goldman Sachs report showed that the new app downloads for JioMart in recent weeks have been double than BigBasket and Grofers put together. <div type="image" title="Jiomart downloads." msid="79054710" hostid="261"></div> Even while the analysts at Goldman Sachs noted that downloads don’t necessarily translate to transactions on the app, they said, “it is an indicator of initial customer engagement, which can translate into future market share.” JioMart + WhatsApp integration boost? Another advantage lying on JioMart’s side is its possible integration with WhatsApp. During Facebook’s $5.7 billion investment in Reliance in April, it was clear that Reliance Retail would be leveraging WhatsApp’s existing large user base in India to reach out to new customers. In return, WhatsApp Pay’s possible integration with JioMart will give Facebook the much-needed kickoff for its payments feature. “RIL’s foray into the space leveraging its large ofﬂine distribution capabilities, and integration of ability to order groceries through WhatsApp, a platform with &gt;400 mn MAUs in India,” said the report about Reliance’s stronghold in grocery. Tapping newer avenues Meanwhile, JioMart is also expanding beyond groceries; it has recently forayed into fashion, consumer electronics. And it's experiments with fashion came right before the festive season – with Diwali around the corner. According to <a href="https://yourstory.com/2020/10/jiomart-subscription-milk-bread-deliveries-bengaluru-chennai">reports</a>, JioMart is also working on a subscription-based model for dairy delivery – quite similar to MilkBasket and Big Basket offerings. It's also <a href="https://timesofindia.indiatimes.com/business/india-business/jiomart-bets-on-private-labels/articleshow/78455174.cms">reportedly </a>working on private label offerings – a path that its peers in grocery BigBasket and Grofers have already taken up successfully. SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/reliance-backed-ajio-is-riding-on-the-indian-e-commerce-wave-poses-tough-competition-to-myntra/articleshow/78996579.cms">Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra</a>

Here’s what gives JioMart an edge over its competitors, according to Goldman Sachs

<ul><li>The barely one-year old <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword> will pose a tough competition to <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> and <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>'s years of experience.</li><li>JioMart has recently forayed into fashion, consumer electronics while it continues to bet on the grocery segment. </li><li>But it's experiments come right before the festive season – with Diwali and Dussehra around the corner.</li></ul>Mukesh Ambani’s JioMart has many things in its favour – billions of funding, technological prowess backed by Facebook and Google, and Reliance’s already existing reach across 6,700 cities in India. But during this festive season, the barely one-year-old JioMart will try to give a tough competition to Amazon and Flipkart’s years of experience. JioMart has recently forayed into fashion, consumer electronics while it continues to bet on the grocery segment. And it's experiments with fashion come right before the festive season – with Diwali and Dussehra around the corner. With the year having seen tepid retail sales so far, the festive push is what every e-commerce platform will be gunning for. Sale, sale, sale Reliance’s recent acquisition of Future Retail and its existing apparel offerings through Reliance Trends, Ajio.com are sure to back up JioMart’s offerings. According to an <a href="https://www.timesnownews.com/business-economy/companies/article/this-festive-season-you-may-get-more-discounts-at-jiomart-than-amazon-flipkart-as-reliance-retail-wages-price-war/659002">ET report</a>, JioMart is also getting ready with deep discounts across fashion and consumer electronics to counter Amazon and Flipkart’s sales. JioMart will be able to leverage its partner brands to offer deals and discounts. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reliance’s e-commerce offerings </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jio Mart </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ajio.com </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reliance digital </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Home Shop18 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BookMyShow </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reliancesmart.in </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">NetMeds </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zivame </td></tr></tbody></table> While JioMart just concluded its ‘Festive Ready Sale’ from October 2nd-4th, more sale events from the platform are said to be on the cards. Meanwhile, Flipkart is getting ready with its marquee festive event – Big Billion Day sale, set to begin on October 16. Amazon, too is going to announce the dates for its Great Indian Shopping Festival soon. Ramping up grocery But that’s not it. While diversifying its offerings across categories, JioMart is also doubling down on its grocery segment. According to <a href="https://yourstory.com/2020/10/jiomart-subscription-milk-bread-deliveries-bengaluru-chennai">reports</a>, JioMart is also working on a subscription-based model for dairy delivery – quite similar to MilkBasket and Big Basket offerings. It's also <a href="https://timesofindia.indiatimes.com/business/india-business/jiomart-bets-on-private-labels/articleshow/78455174.cms">reportedly </a>working on private label offerings – a path that its peers in grocery BigBasket and Grofers have already taken up successfully. SEE ALSO: <a href="https://www.businessinsider.in/business/news/reliance-ditches-viacom18-merger-talks-with-sony-has-its-eyes-set-on-building-indias-no-1-ott-and-broadcast-platform/articleshow/78491844.cms">Reliance ditches Viacom18 merger talks with Sony – has its eyes set on building India's No.1 OTT and broadcast platform</a> <a href="https://www.businessinsider.in/tech/news/vijay-shekhar-sharma-fires-the-shots-paytm-launches-its-own-android-mini-app-store-to-take-on-google/articleshow/78484994.cms">Vijay Shekhar Sharma fires the shots – Paytm launches its own Android mini-app store to take on Google</a>

JioMart gets ready for its festive sale debut amidst tough competition from Amazon and Flipkart

<ul><li>India’s new e-commerce rules may be a setback for global players like Amazon and Flipkart. </li><li>The biggest beneficiary will be large Indian retailers and the largest of them all is Mukesh Ambani’s Reliance Retail. </li><li>While his physical stores benefit from less pricing pressure, his e-tail venture will get a level playground to fight established giants, at no extra cost. </li></ul>E-commerce in India is gearing up for some <a href="https://www.businessinsider.in/indias-new-e-commerce-policy-has-rivals-flipkart-and-amazon-teaming-up-to-counter-the-new-directive-and-the-republic-day-sale-will-probably-be-their-last/articleshow/67366996.cms">massive changes</a> from February 1. Foreign e-commerce players — like Amazon and Flipkart — will no longer be able to offer consumers ‘deep discounts’ or sell their own brands through their respective platforms. It’s a big blow to Jeff Bezos’ and Walmart, and not the best news for consumers in India. Local vendors are voicing their support for the new policy, hoping they can regain some market share, without having to lose more money by offering discounts. 
	
	
	
	
	
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 However, the biggest beneficiary of the new policy may not be a broke Snapdeal or the now-jaded Shopclues. It is likely to be India’s <a href="https://www.businessinsider.in/e-commerce-wars-amazons-jeff-bezos-vs-mukesh-ambani-in-india/articleshow/67620116.cms">largest retail chain operator</a> Reliance Retail, owned by Mukesh Ambani — the richest man, not only in India, but in Asia. The facts Physical retailers — with the brick-and-mortar stores— are the immediate benefactors. The new rules are expected to boost sales for offline vendors by taking away the discounts available to consumers online. CRISIL estimates that it could increase revenue for offline retailers by ₹100 billion to ₹120 billion by 2020. Just as the loss of business for e-commerce is the gain for retail chains, the advantage is usually with the larger players in the space — because of the sheer scale, reach and resources at their disposal. And the largest of them all is Reliance Retail. “The impact on e-tailers would be largely in the electronics and apparel segments, which account for a bulk of their revenues,” says Anuj Sethi, the senior director at CRISIL Ratings. Coincidentally, 34% of Reliance Retail’s revenue comes from its electronics arm — Reliance Digital. It’s also the largest holder of foreign brand licences for apparel in India. Some of its top brands include Diesel, Hamleys, Kenneth and Steve Madden. Reliance Retail’s offline avatar served 3.5 million customers a week through 9,146 stores across 5,800 cities as of September 2018. Brokerage house CLSA further estimates that the company’s revenue may grow nearly 12-fold to $138 billion in the next 10 years. 
 
 
 
 
 
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 If CLSA’s estimate were to come true, Reliance Retail alone will be making over a quarter of all revenue from retail — both online and offline — in India, expected at about $550 billion, in the next decade. The timing There is no doubt that online retail still has a lot of potential in India. Nasscom and PricewaterCoopers (PwC) estimate that the market will balloon to $150 billion by 2022. Online players still make for <a href="https://www.livemint.com/Industry/9iUxlQZ4iHwPiXRKscx3LK/Indias-ecommerce-market-to-grow-30-to-200-billion-by-202.html">only</a> 3% of the total retail market in India, and the prospects are still huge. So for Mukesh Ambani, as the chairman of Reliance Industries, it’s an unavoidable opportunity. One part of Reliance Retail— the apparel brand Ajio — is already online. Now, he is looking to expand the offerings beyond apparel, with a pilot programme in the state of Gujarat. Before Ambani’s entry, Amazon had <a href="https://www.businessinsider.in/amazon-takes-the-fight-to-walmart-by-investing-another-27-billion-in-india/articleshow/65404423.cms">invested over $4.7 billion</a> in India over the last six years, primarily because it identified the potential of a market with a population of nearly a billion and half people. For the same reason, <a href="https://www.businessinsider.in/indian-unicorn-flipkarts-board-approves-15-billion-deal-with-walmart/articleshow/64027810.cms">Walmart bought Flipkart</a> in 2018 for a whopping sum of $15 billion, paying a heavy premium for joining the game late. Over the years, Amazon, Flipkart and other early birds have burnt billions of dollars giving discounts, getting people used to shopping online and creating a market. Then, the government revised its policy on foreign direct investment (FDI) in e-commerce on December 26, 2018, changing the rules of the game, which would bring the likes of Amazon and Walmart on a level playing field with new entrants. Less than a month later, Mukesh Ambani took the stage at the investor summit Vibrant Gujarat and unveiled his plan to expand his online retail business. The government’s new e-commerce rules are essentially trying to protect India’s retailers — including Reliance Retail — from the deep discounts offered by e-commerce giants. That is how Ambani’s physical stores gain. What’s more, as a new entrant to e-commerce, going against established players with equally deep pockets, Ambani will not have to burn money through discounts. In fact, he is not allowed to. He gets a level-playing field to fight established giants like Amazon and Walmart-owned Flipkart, at no extra cost. The spin Ambani had his own spin on why the change in rules was justified. "In this new world, data is the new oil. And data is the new wealth. India's data must be controlled and owned by Indian people and not by corporates, especially global corporations,” Ambani said at the Vibrant Gujarat Summit in January 2018. He was alluding to the fact that two biggest e-commerce companies in India are owned by foreigners, and they have access to priceless data on Indian consumer behaviour. Even people from the government echoed the ‘nationalistic’ spin to the story that Ambani offered. “We don’t want to build walls, but at the same time, we explicitly recognize and appreciate that data is a strategic asset,” Aruna Sundararajan, the nation’s secretary of telecommunications said last year at a press conference. The other view can be equally convincing to Ambani’s critics. John Elliott, the author of “Implosion: India’s tryst with reality” begs to differ. “The idea that Reliance is any safer at protecting Indian people’s data than Amazon or Walmart is ludicrous,” Elliott told Business Insider. See also: <a href="https://www.businessinsider.in/indias-new-e-commerce-policy-has-rivals-flipkart-and-amazon-teaming-up-to-counter-the-new-directive-and-the-republic-day-sale-will-probably-be-their-last/articleshow/67366996.cms">India’s new e-commerce policy has rivals Flipkart and Amazon teaming up to counter the new directive — and the ‘Republic Day’ sale will probably be their last</a> <a href="https://www.businessinsider.in/the-indian-government-just-dealt-a-serious-surprise-to-amazon-and-flipkart-heres-what-that-means-for-online-shoppers/articleshow/67272151.cms">The Indian government just dealt a serious surprise to Amazon and Flipkart — Here’s what that means for online shoppers</a> <a href="https://www.businessinsider.in/e-commerce-wars-amazons-jeff-bezos-vs-mukesh-ambani-in-india/articleshow/67620116.cms">Amazon's newest challenger may be the richest man in Asia</a>

Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walmart

Cash ban might have created a lot of problems but it couldn’t dampen end-of-season sales as the malls were full of shoppers and top retailers expecting 15-18% year-on-year growth in the ongoing sale season. 
 
Retailers such as <a href="http://www.businessinsider.in/searchresult.cms?query=Future+Group&amp;sortorder=effectivedate">Future Group</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Shoppers+Stop&amp;sortorder=effectivedate">Shoppers Stop</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=Lifestyle&amp;sortorder=effectivedate">Lifestyle</a> reported buoyant demand in the last few weeks, signaling a quick revival from the note ban blues that led to 30-50% fall in their business in November. 
 "Post demonetisation, November sales had turned weak. But December onwards the sales growth has been strong and in double digits,” <keyword id="162214" type="PERSON" weightage="20" keywordseo="Govind-Shrikhande">Govind Shrikhande</keyword>, managing director at <keyword id="64373" type="CITY" weightage="20" keywordseo="Shoppers-Stop">Shoppers Stop</keyword>, told ET. He expects this year's end-of-season sale to beat all previous records. 
 
The e-commerce websites such as <a href="http://www.businessinsider.in/searchresult.cms?query=Myntra&amp;sortorder=effectivedate">Myntra</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Jabong&amp;sortorder=effectivedate">Jabong</a>, Tata Cliq and Reliance's <keyword id="3421090" type="UNKNOWN" weightage="20" keywordseo="Ajio">Ajio</keyword>, too, have got good response to their end-of-season sales that coincided with those of brick-and-mortar retailers. 
 Top retailer <keyword id="44949" type="CITY" weightage="20" keywordseo="Future-group">Future Group</keyword>'s Brand Factory, which retails some 200 fashion brands including Wrangler, <keyword id="69300" type="CITY" weightage="20" keywordseo="nike">Nike</keyword>, Louis Philippe and <keyword id="197443" type="PERSON" weightage="20" keywordseo="Allen-Solly">Allen Solly</keyword>, said it crossed its sales target for special sale events planned around demonetisation. 
 
"The only impact of demonetisation was in the first week after announcement. We are out of it now,, Jitendernath Patri, chief marketing officer at Central, told ET. 
 
However, most brands report healthy growth in sales some feel it could have been better. 
 "This could have been one of the best seasons if not for demonetisation,” Kavindra Mishra, chief executive at denim brand <keyword id="737532" type="PERSON" weightage="20" keywordseo="Pepe-Jeans">Pepe Jeans</keyword> that reported 18% likefor-like growth in the sale period, told ET. 
 Yogeshwar Sharma, executive director at Delhi's <keyword id="726947" type="ORGANIZATION" weightage="20" keywordseo="Select-Citywalk-Mall">Select Citywalk Mall</keyword>, expects luxury retailers to grow at a slower pace or remain flat, while other categories will grow 10-12%. 
 
"All retailers have put their best foot forward and are giving 40-60% off on merchandise, which is good enough to attract people to malls,” he told ET.

No cash blues for shoppers, despite demonetisation; top retailers expect 15-18% growth

The festive season is here and with it, you are likely to make several purchases from e-commerce platforms, be it for yourself or for your friends and family. Choosing the right credit card for <keyword id="19957108" type="General" weightage="20" keywordseo="online-shopping" source="keywords">online shopping</keyword> can make a significant difference in how much you save and earn from your purchases. <keyword id="19953671" type="General" weightage="20" keywordseo="credit-cards" source="keywords">Credit cards</keyword> not only allow you to easily get products on credit, they can also make them cheaper thanks to cashback and reward points. You also get access to airport lounges, railway lounges, dining offers and more. In this post, we look at some of the <keyword id="23600028" type="General" weightage="100" keywordseo="best-credit-cards-for-online-shopping" source="Orion">best credit cards for online shopping</keyword> in India. <h2><keyword id="3294523" type="General" weightage="20" keywordseo="best-credit-cards" source="Orion">Best credit cards</keyword> for online shopping in India</h2><h3><keyword id="23600026" type="General" weightage="20" keywordseo="Amazon-Pay-ICICI" source="keywords">Amazon Pay ICICI</keyword> credit card</h3> <div type="image" title="Amazon Pay ICICI credit card" msid="114354421" hostid="261" caption="&amp;lt;p&amp;gt;Amazon Pay ICICI credit card&amp;lt;/p&amp;gt;"></div> The Amazon Pay ICICI Credit card is among the most popular co-branded credit cards, offered by ICICI Bank in partnership with e-commerce giant Amazon India. It’s great for those who regularly shop on Amazon, as it offers a 5% cashback on all purchases on the platform. Key Features: <ul><li>Cashback: Up to 5% cashback on Amazon purchases, and 2% cashback on other online shopping.</li><li>Additional cashback: Earn 2% cashback at partner stores, and 1% on all other spends.</li><li>No annual fee: Lifetime free credit card.</li><li>Fuel surcharge waiver: 1% fuel surcharge waiver across all petrol pumps.</li></ul> <div type="Article" hostid="261" msid="113123752" title="Here are the benefits you get with India’s most expensive credit card with a ₹3.54 lakh annual fee" mstype="2" mssubtype="0"></div> <h3>HDFC Millenia credit card</h3> <div type="image" title="HDFC Millenia credit card" msid="114354433" hostid="261" caption="&amp;lt;p&amp;gt;HDFC Millenia credit card&amp;lt;/p&amp;gt;"></div> The HDFC Millenia is a popular credit card from HDFC Bank and is among the most sought-after cards from the bank. This card offers good rewards on Amazon, Flipkart, Myntra and other online platforms. It is also good for utility bills and fuel spending. Key Features: <ul><li>Cashback: 5% cashback on Amazon, BookMyShow, Swiggy, Flipkart, Myntra and more. It offers 1% cashback on all other spends.</li><li>Lounge access: 1 complimentary lounge access per quarter.</li><li>Fuel surcharge waiver: 1% fuel surcharge waiver across all petrol pumps.</li></ul><h3>Flipkart Axis Bank credit card</h3> <div type="image" title="Flipkart Axis Bank credit card" msid="114354438" hostid="261" caption="&amp;lt;p&amp;gt;Flipkart Axis Bank credit card&amp;lt;/p&amp;gt;"></div> With Amazon partnering with ICICI Bank, Flipkart joined the race and partnered with Axis Bank to launch the Flipkart Axis Bank credit card. The card offers 5% cashback on Flipkart and Cleartrip. Key Features: <ul><li>Cashback: 5% cashback on Flipkart and Cleartrip, 4% on preferred partners and 1% on other spends. </li><li>Lounge access: 4 complimentary lounge access per year on spending ₹50,000 during the previous 3 months.</li><li>Fuel surcharge waiver: 1% fuel surcharge waiver across all petrol pumps.</li></ul> <div type="Article" hostid="261" msid="98090488" title="How to use credit card to make UPI payments" mstype="2" mssubtype="0"></div> <h3>Cashback SBI Card</h3> <div type="image" title="Cashback SBI credit card" msid="114354449" hostid="261" caption="&amp;lt;p&amp;gt;Cashback SBI credit card&amp;lt;/p&amp;gt;"></div> The Cashback SBI Card has quickly emerged as one of the most popular cards from the state-owned bank, beating its SimplyClick card, which was one of the preferred cards for online spending. The USP of this card is that it offers a flat 5% cashback on all online spending. Key Features: <ul><li>Cashback: 5% cashback on all online spends, without any merchant restrictions. It also offers 1% cashback on all offline transactions.</li><li>Fuel surcharge waiver: 1% fuel surcharge waiver across all petrol pumps.</li><li>Annual fee waiver: Fee waiver on spending ₹2 lakh in the preceding year.</li></ul><h3><keyword id="23600027" type="General" weightage="20" keywordseo="Axis-Bank-Ace" source="keywords">Axis Bank Ace</keyword> credit card</h3> <div type="image" title="Axis Bank Ace credit card" msid="114354458" hostid="261" caption="&amp;lt;p&amp;gt;Axis Bank Ace credit card&amp;lt;/p&amp;gt;"></div> The Axis Bank Ace credit card is another excellent card, especially for those looking for a card for bill payments, utility spending and more. It is also one of the few credit cards that can be added to Google Pay. Key Features: <ul><li>Cashback: 5% cashback on all bill payments, mobile recharges and DTH recharges via Google Pay. It also offers 4% Swiggy, Zomato and Ola.</li><li>Lounge access: 4 complimentary lounge access per year on spending ₹50,000 during the previous 3 months.</li><li>Fuel surcharge waiver: 1% fuel surcharge waiver across all petrol pumps.</li></ul> <div type="Article" hostid="261" msid="102133212" title="HDFC Bank and Swiggy launch co-branded credit card – cashback, offers and more" mstype="2" mssubtype="0"></div> <h3>American Express SmartEarn credit card</h3> <div type="image" title="American Express SmartEarn credit card" msid="114354467" hostid="261" caption="&amp;lt;p&amp;gt;American Express SmartEarn credit card&amp;lt;/p&amp;gt;"></div> While it is more challenging to get American Express cards than other cards on the list, getting your hands on the SmartEarn credit card is relatively easy compared to other cards offered by American Express. Key Features: <ul><li>Reward points: 10X membership reward points on Flipkart, Zomato, Myntra, Uber, Ajio and more. 5X membership reward points on every ₹50 spent on Amazon.</li><li>Monthly spends: Earn 500 membership reward points on spending ₹2,500 in a month on 10X reward point partners.</li><li>Annual fee waiver: Fee waiver on spending ₹40,000 in the preceding year.</li></ul>SEE ALSO: <a href="https://www.businessinsider.in/finance/news/here-are-the-benefits-you-get-with-indias-most-expensive-credit-card-with-a-3-54-lakh-annual-fee/articleshow/113123752.cms">Here are the benefits you get with India’s most expensive credit card with a ₹3.54 lakh annual fee</a> <a href="https://www.businessinsider.in/stock-market/news/bigger-they-are-harder-they-fall-a-look-at-how-the-countrys-biggest-ipos-have-fared/articleshow/114307997.cms">Bigger they are, harder they fall – A look at how the country’s biggest IPOs have fared</a> <a href="https://www.businessinsider.in/business/news/hdfc-bank-and-swiggy-launch-co-branded-credit-card-to-offer-discount-to-customers/articleshow/102133212.cms">HDFC Bank and Swiggy launch co-branded credit card – cashback, offers and more</a>

Best credit cards for online shopping this festive season

<ul><li>Aditya Birla Fashion &amp; Retail (ABFRL) recently bought Reebok’s India operations and brands like the House of Masaba.</li><li>Now, the company says that it will set up a new subsidiary that will directly sell to the consumer (D2C) the way Thrasio, Mensa and 10Club do.</li><li>Shares of ABFRL have surged 76% in the last one year.</li><li>The story has been corrected to reflect that the new D2C unit will not be a marketplace like Ajio or Tata Cliq, as mentioned earlier.</li></ul>After a series of partnerships with some of India’s top designers of ethnic fashion like Shantanu &amp; Nikhil, Tarun Tahiliani, <keyword id="667" type="General" weightage="20" keywordseo="ritu-kumar" source="Orion">Ritu Kumar</keyword> and <keyword id="8264" type="General" weightage="20" keywordseo="sabyasachi" source="Orion">Sabyasachi</keyword>, <keyword id="3378227" type="General" weightage="20" keywordseo="aditya-birla-fashion-and-retail" source="Orion">Aditya Birla Fashion and Retail</keyword> (ABFRL) is preparing to go directly to the consumer. The company has said that the new entity will build “a portfolio of distinct, new-age, digital brands across categories in fashion, beauty and other allied lifestyle segments” Kumar Mangalam Birla, one of India’s top billionaires with a <a href="https://www.forbes.com/sites/aayushipratap/2022/02/03/indian-billionaire-gautam-adani-becomes-asias-richest-person/?sh=7e7df8744d92">net worth of $90 billion</a>, is ready to take the next big stride into online retail. The board of ABFRL has approved the setting up of a new D2C subsidiary. The retailer has had a bunch of brands for a while but in the last two years, it’s been busy stacking up outfits from some of the top designers of wedding attire. Birla’s recent pacts with designers of ethnic wear <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Acquisition year </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">% stake in acquired firm </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">June 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jaypore &amp; TG Apparel &amp; Décor </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shantanu &amp; Nikhil (S&amp;N) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">July 2019 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Finesse Designs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">January 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sabyasachi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">51% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">February 2021 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tarun Tahiliani </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">33.5% </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> <keyword id="13104055" type="General" weightage="20" keywordseo="what-is-d2c" source="Orion">What is D2C</keyword>? Direct to consumer is when a brand sells their products directly to consumers without selling through any third party retailers, wholesalers etc. Some of the popular D2C brands in the market are MyGlamm, Mamaearth, Wow Skin Science, BoAT, and Go Noise and the number of these brands in India has more than doubled in the last two years, according to consulting firm Bain and Company. Platforms selling D2C brands include Meesho, Tata Cliq, Myntra, Nykaa and Ajio. However, ABFRL’s business model will be similar to the New York-based e-commerce player Thrasio, which acquires small merchants and brands listed on Amazon marketplace. Thrasio has acquired more than 100 third party sellers or fulfilled by Amazon (FBA) businesses and is valued at $6 billion. Indian players like 10Club, Mensa Brands (founded by Myntra's former CEO Ananth Narayanan) and GlobalBees (founded by FirstCry founder Supam Maheshwari and Edelweiss' former executive Nitin Agarwal) have garnered the interest of investors. Notably, Mensa Brands is the <a href="https://www.businessinsider.in/business/startups/news/former-myntra-ceo-started-mensa-brand-in-may-and-its-already-worth-a-billion-dollars-with/amp_articleshow/87735832.cms">youngest Indian startup</a> to be valued over a billion dollars and 10Club raised the <a href="https://www.businessinsider.in/business/startups/news/bhavna-suresh-has-closed-indias-largest-seed-round-for-her-nine-month-old-startup-10club/amp_articleshow/83978841.cms">largest seed round</a> in Asia, last year. Even Thrasio is not willing to let go off this opportunity. The company will be looking to invest <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-aggregator-thrasio-will-invest-half-a-billion-dollars-in-buying-indian-brands/amp_articleshow/88894791.cms">half a billion dollars</a> in the Indian market over the next few years. The combined revenue of all D2C retailers in India was $3 billion in 2020, and is likely to be $35 billion by 2025, according to a recent report by O3 Capital. However, ABFRL’s statement pegged the D2C opportunity at a whopping $100 billion by 2025. <div type="image" title="aditya birla fashion stocks" height="900" width="1200" msid="89347682" hostid="261"></div>Now, ABFRL has been selling fashion brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and many others through over 3,000 stores, for a while now. More recently ⁠— aside from the a series of pacts with makers of top dollar designer outfits ⁠— the company has also bought a <a href="https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/aditya-birla-fashion-to-buy-51-stake-in-masaba/articleshow/88892651.cms">51% stake in House of Masaba</a> (a clothing and cosmetics brand), and sportswear brand Reebok’s India operations. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Categories </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Brands sold by Aditya Birla Fashions </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Luxury </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Collective, Ralph Lauren, Shantanu &amp; Nikhil, Sabyasachi, Tarun Tahiliani </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Super Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Simon Carter, Hackett, Ted Baker, Jaypore, Polo </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Louis Philippe, Allen Solly, VanHeusen, American Eagle </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sub-premium </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Peter England, Forever 21 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Value </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pantaloons, People </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mass </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Style Up </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>With this business proposition, Aditya Birla is looking to mint money out of the extensive ecommerce offerings created by Jeff Bezos through Amazon, Walmart through Flipkart, Mukesh Ambani and the Tata Group. Birla will use brands like these to sell the D2C brands it acquires to sell online. Ambani’s Reliance Retail has also been making big investments in e-tail including Ajio, a six-year old online marketplace that makes a bulk of its revenue from sale of fashion clothing. Tata’s product is called Tata Cliq, which sells products from Westside, Shoppersstop and other brands. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/textile-cigarette-metal-and-electric-batteries-sectors-stocks-up-budget-day/articleshow/89346157.cms">Textile, cigarette makers and others sector stocks that rallied since budget speech</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/gautam-adani-and-mukesh-ambani-are-now-richer-than-facebooks-mark-zuckerberg/slidelist/89338118.cms">Forbes shows Adani and Ambani are now richer than Facebook’s Mark Zuckerberg</a>

Birla has the best wedding suits stacked up and he wants them displayed on your phone

New Delhi, As the e-commerce battle intensifies in India, with <keyword id="58448" type="COMPANY" weightage="20" keywordseo="Reliance-Retail">Reliance Retail</keyword>'s JioMart being the latest major entrant with a massive potential to disrupt the space, the next big thing is the <keyword id="6355447" type="PERSON" weightage="20" keywordseo="delivery">delivery</keyword> of <keyword id="389479" type="PERSON" weightage="20" keywordseo="groceries">groceries</keyword> online and the market size is estimated to grow eight times in the next five years in the country. As companies from Reliance to BigBasket put their top dollar in serving daily grocery at your doorsteps, <keyword id="1640900" type="PERSON" weightage="20" keywordseo="Online-grocery">online grocery</keyword> is going to be the next battleground for growth, expanding to over $18 billion by 2024. The eGrocery market has grown 60% from the calendar year 2020 and is expected to grow 41-49 per cent by the first half of CY21, according to the latest data provided by homegrown consulting firm RedSeer. Another recent report by Bengaluru-based RedSeer and Bigbasket (Brand Intelligence) found that demand for comfort foods like noodles and cookies, immunity boosters such as lemon, and hygiene products like sanitisers picked up after the pandemic while essentials remained strong. Within snacks and branded foods, biscuits and cookies were the largest sub-category and grew the most. "We have observed that traditional brands which pivoted quickly to be digitally ready brands have seen 2x+ jump in sales compared to offline brands," said Anil Kumar, founder and CEO of RedSeer. Now, JioMart is set to take the pole position in online delivery of groceries. "Grocery is the largest retail category. This makes it an important category for retailers and one that is going to drive future growth of online retail sales. JioMart will definitely be a key player in the months to come," said Satish Meena, Senior Forecast Analyst with global market research firm Forrester. Driven by the uptick in online grocery adoption due to the Covid-19 pandemic, "online retail sales will grow at a CAGR of 30 per cent from 2019 to 2024 and reach $359 billion", Meena informed. India is witnessing a surge in demand for online grocery. The latest Reliance takeover of <keyword id="44949" type="COMPANY" weightage="20" keywordseo="Future-group">Future Group</keyword>'s retail business is a major consolidation of organised grocery retail. In terms of grocery retail, the revenue of Reliance Retail in FY20 was Rs 346 billion and that of Future Retail's annualised revenue for FY20 was Rs 100 billion. According to Meena, grocery will also be the category where most marketplaces' investments will be made in the next five years. Reliance Jio's new commerce platform JioMart and Whatsapp will be working closely to create growth opportunities for millions of Indian small merchants and kirana shops, <keyword id="6355199" type="DOMAIN" weightage="20" keywordseo="reliance-industries">Reliance Industries</keyword> (RIL) Chairman Mukesh Ambani said recently. In India, there are more than 15 million monthly WhatsApp Business app users, and more than 400 million overall users. Reliance aims to integrate JioMart in WhatsApp within the next six months. The Covid-19 induced lockdowns and social distancing led to a surge in online orders for groceries, driven by utility as 80% of those who ordered online during lockdown did it for convenience as opposed to price and selection. According to a survey by LocalCircles, 52% online grocery shoppers found the e-commerce grocery apps useful during lockdown. As many as 32% online grocery shoppers placed one or more orders every week during the lockdown while 38% found fruits and vegetables delivered via e-commerce grocery apps to be of poor quality. A recent Bernstein report said that Reliance is "best positioned in new commerce, digitising neighbourhood stores, and e-commerce apps (JioMart and AJIO)". SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/mrs-bectors-shares-are-down-32-from-the-peak-post-listing-analysts-say-it-is-still-overpriced/articleshow/80430865.cms">Mrs Bectors shares are down 32% from the peak post listing — analysts say it is still 'overpriced'</a> <a href="https://www.businessinsider.in/policy/economy/news/recession-in-india-will-end-latest-by-march-says-a-top-economist/articleshow/80399198.cms">Recession in India will end latest by March, says a top economist</a> <a href="https://www.businessinsider.in/tech/news/amazfit-smartwatch-gts-2-review-feature-rich-but-theres-still-room-for-improvement/articleshow/80398998.cms">Amazfit GTS 2 review – feature-rich, but there’s still room for improvement</a>

Online Grocery market estimated to grow eight times in 5 years in India, JioMart big gainer

<ul><li><keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> is poorer by almost $7 billion, according to Forbes real time data on billionaires. </li><li><keyword id="570204" type="PERSON" weightage="20" keywordseo="reliance-share-price">Reliance share price</keyword> fell by almost 9% to ₹1,871.90 – its lowest in over three months. </li><li>On October 30, <keyword id="10926" type="CITY" weightage="20" keywordseo="Reliance">Reliance</keyword> posted its second quarter earnings where its profits declined by 32.5%.</li></ul>India’s richest man Mukesh Ambani slipped to the 9th spot in the Forbes billionaires ranking, Ambani became poorer by almost $7 billion on Monday as the stock market saw a selloff in Reliance shares, according to <a href="https://www.forbes.com/real-time-billionaires/#802d7053d788">Forbes real time data</a> on billionaires. He now ranks behind Google co-founder Larry Page. Reliance share price fell by almost 9% to ₹1,871.90 – <a href="https://www.businessinsider.in/business/corporates/news/reliance-stock-tanks-over-7-post-earnings-to-lowest-in-3-months-heres-what-brokerages-are-saying/articleshow/78996203.cms">its lowest</a> in over three months. The share price tanked in trade today, reacting to the huge fall in profits in Reliance’s second quarter earnings. On October 30, Reliance posted its second quarter earnings where its profits declined by 32.5%. <div type="image" title="RIL Share (2)." msid="78997350" hostid="261"></div> The one-day blow has been huge for Reliance, whose shares had been on an upward graph for months now. Reliance’s total market cap has reduced to ₹12,64,061.50 crore – while shareholders lost over <a href="https://economictimes.indiatimes.com/markets/stocks/news/ril-shareholders-lose-rs-1-lakh-crore-in-sharp-sell-off/articleshow/78995794.cms">₹1 lakh crore</a>. Another brewing trouble for Ambani has been the legal tussle with Amazon over the Reliance-Future Retail deal. Future Retail on November 1 (Sunday) had informed Indian stock exchanges BSE and NSE that Amazon is 'entirely misconceived’ about the agreement between Amazon and Kishore Biyani (CEO of Future Group). The filing said that the stock exchanges must not consider the order of the Singapore arbitration court. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/reliance-stock-tanks-over-7-post-earnings-to-lowest-in-3-months-heres-what-brokerages-are-saying/articleshow/78996203.cms">Reliance stock tanks post earnings to lowest in 3 months — here's what brokerages are saying</a> <a href="https://www.businessinsider.in/business/ecommerce/news/reliance-backed-ajio-is-riding-on-the-indian-e-commerce-wave-poses-tough-competition-to-myntra/articleshow/78996579.cms">Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra</a>

You Searched For "ajio ecommerce" and got 12 results

Ajio and Myntra locked horns this festive season in fashion e-commerce: Report

BI India Partner

Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure brand Xlerate

Eetika Kapoor

Reliance-backed AJIO is riding the Indian e-commerce wave — poses tough competition to Myntra

Sanchita Dash

Myntra expands offerings for climate-conscious teenagers with Wrogn and Dressberry Teens

Karuna Sharma

Here’s what gives JioMart an edge over its competitors, according to Goldman Sachs

Sanchita Dash

JioMart gets ready for its festive sale debut amidst tough competition from Amazon and Flipkart

Sanchita Dash

Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walmart

Prabhjote Gill

No cash blues for shoppers, despite demonetisation; top retailers expect 15-18% growth

BI India Bureau

Best credit cards for online shopping this festive season

Sourabh Jain

Birla has the best wedding suits stacked up and he wants them displayed on your phone

Sriram

Bhakti

Online Grocery market estimated to grow eight times in 5 years in India, JioMart big gainer

IANS

Mukesh Ambani slips to the 9th spot in Forbes billionaires list as he loses $7 billion in a single day

Sanchita Dash

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