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<ul><li><keyword id="7980696" type="General" weightage="20" keywordseo="bobble-ai" source="Orion">Bobble AI</keyword>'s recent report on the E-Commerce Industry in India shows E-commerce in India has witnessed an uptick of 77% between 2020 and 2021.</li><li>Flipkart dominates in terms of engagement metrics like search frequency and active sessions; Amazon wins in terms of transactions, with significantly less average session times.</li><li>Purplle had a 70% growth in active users in the 2021 shopping festival, compared to a 50% increase for Nykaa; common user base grew from 15% to 17%.</li></ul>E-commerce in India has witnessed an uptick of 77% between 2020 and 2021 and tier 2,3 cities are transacting more than ever as per a report by India’s largest conversation media platform Bobble AI. Bobble AI report is based on over 50 million smartphone users’ (in 640+ Indian cities) data processed in a privacy-compliant manner. It also revealed that while tier 1 cities dominate the fashion festival figures, transactions in tier 2 cities like Jaipur, Guwahati, Lucknow, Kochi, Mysore, and Bhubaneswar are at an all-time high – up 82% over the previous year. Apart from that, the majority of consumers are between the ages of 26 and 35 accounting for 37%, and between the ages of 18 and 25, accounting for 26% with 72% males and 28% females. According to the data intelligence company’s survey on the state of eCommerce in India, which was conducted across Tier 1, 2 and 3, beauty e-commerce apps usage grew by 64%, whereas fashion e-commerce grew by 368% over the past year. The festive period has only led the two e-commerce domains to skyrocket, with at least two transactions completed by shopaholics during the fashion festivals. In an interesting insight highlighted by the study, India’s fashion e-commerce industry has transformed from ‘Monopoly’ to ‘Ludo.’ Fashion giant Myntra faced tough competition from its competitive counterparts, Meesho, Ajio, and TataCliq. While almost 46% of all transactions belonged to Myntra during the 2020 festive period, Ajio bagged around 69% of all transactions in 2021. The share of Myntra’s active users, also using Meesho, Ajio, and TataCliq has also increased significantly, indicating how users are exploring multiple options this year. The battle of the e-commerce legends, Amazon, and Flipkart is worth noting, with Flipkart’s active user base rising 83% in 2021 online shopping festival compared to Amazon’s 72%. Despite the fact that Flipkart is dominating in terms of engagement metrics like search frequency and active sessions, Amazon is winning in terms of transactions, significantly less average session times. Apart from fashion e-commerce, interesting insights have also emerged from the beauty e-commerce segment. Leading players Nykaa and Purplle locked horns this festive season – and Purplle took a piece from Nykaa’s pie. In light of Nykaa’s IPO, let’s look at their market share against Purplle, Nykaa’s pure-play fashion e-commerce competitor. Purplle had a 70% growth in active users in the 2021 shopping festival, compared to a 50% increase for Nykaa. With 15% common user base in 2020, Purplle is now standing at 17% in 2021. The festive season trends point towards healthy and fast-evolving competition in the e-commerce market, which bodes well for customers who are looking for high-quality products at affordable prices. With the festive season coming to a close, it is exciting to anticipate how the competition will pan out in 2022. With India’s e-commerce market set to reach $120 billion by<a href="https://www.forbes.com/sites/kevinrozario/2021/07/13/e-commerce-in-india-set-to-reach-120-billion-in-2025-says-report/?sh=3db8de784611"> 2025</a>, the future seems promising. Hypergrowth is definitely on the horizon for the segment, and according to Bobble AI’s findings, brands are poised to capture growth opportunities.

Ajio and Myntra locked horns this festive season in fashion e-commerce: Report

<ul><li><keyword id="6354576" type="COMPANY" weightage="20" keywordseo="facebook">Facebook</keyword> and Reliance Industries are reportedly in talks to create a multipurpose app for India. </li><li>The app will allow users to chat, play games, shop online, book tickets and more. </li><li>The discussions have reportedly been delayed due to the Coronavirus pandemic. </li></ul>Reliance Industries and Facebook are reportedly in talks to create a multipurpose app for India that may change how Indians chat, play games and make payments. According to an Economic Times <a href="https://economictimes.indiatimes.com/tech/software/ril-facebook-weigh-creating-a-super-app/articleshow/75169476.cms">report</a>, the two companies are looking to create a <keyword id="1160904" type="COMPANY" weightage="20" keywordseo="WeChat">WeChat</keyword> like app for the country. The report suggests that both the companies would bring in technical knowhow, funding and domain expertise for the project. The discussions for the project have reportedly been delayed due to the Coronavirus pandemic. “This is going to be a defining partnership, and it’s not just a financial investment. The deal is about creating value and a business that would differentiate both Facebook and Reliance,” said a person familiar with the matter. <keyword id="790242" type="COMPANY" weightage="20" keywordseo="WhatsApp">WhatsApp</keyword> may soon offer games, digital payments and more Facebook is looking to leverage its popular messaging app WhatsApp which crossed 2 billion users earlier this year. While the company has not revealed the number of users in India, it had reported 400 million users in July 2019. The multipurpose app will reportedly be built along the lines of WeChat that combines digital payments, games, social media, ticket booking and more in one app. Users will be able to chat, buy groceries from Reliance Retail stores, shop on the company’s Ajio platform or make payments using JioMoney on the new multipurpose app. It’s not clear if the companies will launch a new app for this or add these new functions to WhatsApp. Facebook may invest in Reliance Jio Mark Zuckerberg-led Facebook is <a href="https://www.businessinsider.in/business/news/why-facebook-owner-mark-zuckerberg-wants-stake-in-mukesh-ambani-owned-reliance-jio/articleshow/74803994.cms">reportedly</a> looking to acquire a 10% stake in Mukesh Ambani-owned Reliance Jio. However, a source told Economic Times that the situation is ‘fluid’ and it is unclear what the final structure would look like. “A new company could be created – where both the players could invest; or Facebook could invest in Reliance Jio and Reliance Retail, and that is the way the partnership could be formed for the new venture,” the source said. The two companies have reportedly hired top consultants and lawyers in the US to explore various aspects of the deal, including legal and taxation matters. See also: <a href="https://www.businessinsider.in/business/news/why-facebook-owner-mark-zuckerberg-wants-stake-in-mukesh-ambani-owned-reliance-jio/articleshow/74803994.cms">Facebook's next investment in India may be Mark Zuckerberg's most important — in Asia's richest man Mukesh Ambani</a> <a href="https://www.businessinsider.in/business/corporates/news/mukesh-ambanis-reliance-jio-becomes-the-largest-telco-by-revenue-and-subscribers-as-industry-shows-signs-of-recovery/articleshow/73667566.cms">Mukesh Ambani’s Reliance Jio becomes the largest telco by revenue and subscribers - as industry shows signs of recovery</a>

Mukesh Ambani and Mark Zuckerberg are looking to create a WeChat like super-app says report

New Delhi, As the e-commerce battle intensifies in India, with <keyword id="58448" type="COMPANY" weightage="20" keywordseo="Reliance-Retail">Reliance Retail</keyword>'s JioMart being the latest major entrant with a massive potential to disrupt the space, the next big thing is the <keyword id="6355447" type="PERSON" weightage="20" keywordseo="delivery">delivery</keyword> of <keyword id="389479" type="PERSON" weightage="20" keywordseo="groceries">groceries</keyword> online and the market size is estimated to grow eight times in the next five years in the country. As companies from Reliance to BigBasket put their top dollar in serving daily grocery at your doorsteps, <keyword id="1640900" type="PERSON" weightage="20" keywordseo="Online-grocery">online grocery</keyword> is going to be the next battleground for growth, expanding to over $18 billion by 2024. The eGrocery market has grown 60% from the calendar year 2020 and is expected to grow 41-49 per cent by the first half of CY21, according to the latest data provided by homegrown consulting firm RedSeer. Another recent report by Bengaluru-based RedSeer and Bigbasket (Brand Intelligence) found that demand for comfort foods like noodles and cookies, immunity boosters such as lemon, and hygiene products like sanitisers picked up after the pandemic while essentials remained strong. Within snacks and branded foods, biscuits and cookies were the largest sub-category and grew the most. "We have observed that traditional brands which pivoted quickly to be digitally ready brands have seen 2x+ jump in sales compared to offline brands," said Anil Kumar, founder and CEO of RedSeer. Now, JioMart is set to take the pole position in online delivery of groceries. "Grocery is the largest retail category. This makes it an important category for retailers and one that is going to drive future growth of online retail sales. JioMart will definitely be a key player in the months to come," said Satish Meena, Senior Forecast Analyst with global market research firm Forrester. Driven by the uptick in online grocery adoption due to the Covid-19 pandemic, "online retail sales will grow at a CAGR of 30 per cent from 2019 to 2024 and reach $359 billion", Meena informed. India is witnessing a surge in demand for online grocery. The latest Reliance takeover of <keyword id="44949" type="COMPANY" weightage="20" keywordseo="Future-group">Future Group</keyword>'s retail business is a major consolidation of organised grocery retail. In terms of grocery retail, the revenue of Reliance Retail in FY20 was Rs 346 billion and that of Future Retail's annualised revenue for FY20 was Rs 100 billion. According to Meena, grocery will also be the category where most marketplaces' investments will be made in the next five years. Reliance Jio's new commerce platform JioMart and Whatsapp will be working closely to create growth opportunities for millions of Indian small merchants and kirana shops, <keyword id="6355199" type="DOMAIN" weightage="20" keywordseo="reliance-industries">Reliance Industries</keyword> (RIL) Chairman Mukesh Ambani said recently. In India, there are more than 15 million monthly WhatsApp Business app users, and more than 400 million overall users. Reliance aims to integrate JioMart in WhatsApp within the next six months. The Covid-19 induced lockdowns and social distancing led to a surge in online orders for groceries, driven by utility as 80% of those who ordered online during lockdown did it for convenience as opposed to price and selection. According to a survey by LocalCircles, 52% online grocery shoppers found the e-commerce grocery apps useful during lockdown. As many as 32% online grocery shoppers placed one or more orders every week during the lockdown while 38% found fruits and vegetables delivered via e-commerce grocery apps to be of poor quality. A recent Bernstein report said that Reliance is "best positioned in new commerce, digitising neighbourhood stores, and e-commerce apps (JioMart and AJIO)". SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/mrs-bectors-shares-are-down-32-from-the-peak-post-listing-analysts-say-it-is-still-overpriced/articleshow/80430865.cms">Mrs Bectors shares are down 32% from the peak post listing — analysts say it is still 'overpriced'</a> <a href="https://www.businessinsider.in/policy/economy/news/recession-in-india-will-end-latest-by-march-says-a-top-economist/articleshow/80399198.cms">Recession in India will end latest by March, says a top economist</a> <a href="https://www.businessinsider.in/tech/news/amazfit-smartwatch-gts-2-review-feature-rich-but-theres-still-room-for-improvement/articleshow/80398998.cms">Amazfit GTS 2 review – feature-rich, but there’s still room for improvement</a>

Online Grocery market estimated to grow eight times in 5 years in India, JioMart big gainer

Asia's richest man Mukesh Ambani's company, Reliance Industries, will buy the iconic British toy-maker Hamleys for £67.96 million ($88 million, or ₹620 crore) in an all-cash deal. This is an interesting addition to Ambani's retail bouquet, which includes the likes of <keyword id="117076" type="COMPANY" weightage="20" keywordseo="Burberry">Burberry</keyword>, Canali, Paul Smith, <keyword id="6703349" type="COMPANY" weightage="20" keywordseo="Armani">Armani</keyword>, Just Cavalli, <keyword id="157707" type="PERSON" weightage="20" keywordseo="Jimmy-Choo">Jimmy Choo</keyword>, among many more that Reliance Brands has global partnerships with. Even before the deal on May 9, <keyword id="58448" type="COMPANY" weightage="20" keywordseo="Reliance-Retail">Reliance Retail</keyword> had a pan-India franchise agreement with Hamleys to merchandise its famous toys through 88 outlets in 29 cities. 
 
 
 
 
 
 
 
 
 
 
 
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 "Over the last few years, we have built a very significant and profitable business in toy retailing under the Hamleys brand in India. This 250-year-old English toy retailer pioneered the concept of experiential retailing, decades before the concept of creating unique experiences in brick and mortar retailing became the new global norm," Mehta said. Reliance Retail includes Reliance Fresh, <keyword id="3874907" type="ORGANIZATION" weightage="20" keywordseo="reliance-smart">Reliance Smart</keyword>, Reliance Market, Reliance Digital, Jio Stores,Reliance Trends, Project Eve, Reliance Footprint, Reliance Jewels, AJIO and other partner brands. Globally, however, Hamleys has been struggling. Its current owner, the Chinese fashion major C Banner International, which sells <keyword id="578384" type="PERSON" weightage="20" keywordseo="Steve-Madden">Steve Madden</keyword> products in China, is cashing out of Hamleys less than five years after it bought the toy maker-- more than 30% below the cost of purchase. For Mukesh Ambani, whose personal net worth is above $50 billion according to Forbes, this is the 27th deal in the last 26 months that is redefining Reliance Industries. The company has been a predominantly an oil refiner and a petrochemicals major for over a couple of decades. However, in the last few years, Ambani has been in a shopping spree, buying companies from a media production house to a music streaming app, to cable networks to telecom software and hardware units. 
	
	
 
 
 
 
 
 
 <div type="image" title="Mukesh Ambani&amp;#39;s deal with Hamleys" msid="69257846" hostid="261" caption="&amp;lt;p&amp;gt;Asia&amp;#39;s richest man Mukesh Ambani&amp;#39;s company, Reliance Industries, will buy the iconic British toy-maker Hamleys for &amp;#163;67.96 million (around $88 million, or &amp;#8377;620 crore) in an all-cash deal. &amp;lt;/p&amp;gt;"></div>



















 This, aside from the mammoth investment in Jio, the country's youngest telecom service provider that has taken the country by storm from the moment it was born. The rerating of the company, as a technology and consumer play, though on the cards, will be a gradual process that will happen over the next few years, Vinod Sharma, head of capital markets strategy and the private clients group at HDFC Securities <a target="_blank" href="https://economictimes.indiatimes.com/industry/energy/oil-gas/why-mukesh-ambani-led-ril-needs-to-be-viewed-as-a-tech-and-consumer-player/articleshow/66395674.cms">told</a> the Economic Times. SEE ALSO: <a href="https://www.businessinsider.in/15-deals-have-given-mukesh-ambanis-8-5-trillion-reliance-industries-a-distinct-makeover/articleshow/68422829.cms" data-type="tilCustomLink" target="_blank">15 deals have given Mukesh Ambani’s ₹8.5 trillion Reliance Industries a distinct makeover</a>

Mukesh Ambani's new  $88 million toys from Hamleys are the talk of the town

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Ajio and Myntra locked horns this festive season in fashion e-commerce: Report

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