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<ul><li><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword> will collaborate with the brand to further enhance its reach through digital and traditional mediums.</li><li>The <keyword id="2940077" type="ORGANIZATION" weightage="20" keywordseo="Supro">SUPRO</keyword> PROFIT TRUCK range was recently launched starting at Rs.5.40 lacs.</li></ul><keyword id="125563" type="COMPANY" weightage="20" keywordseo="Mahindra-Mahindra-Ltd">Mahindra &amp; Mahindra Ltd</keyword> today announced Bollywood Actor and Producer, Ajay Devgn as the brand ambassador of the SUPRO PROFIT TRUCK range of <keyword id="466412" type="PERSON" weightage="20" keywordseo="Small-commercial-vehicles">Small Commercial Vehicles</keyword>. Ajay will collaborate with the brand to further enhance its reach through digital and traditional mediums. Veejay Nakra, CEO, Automotive Division, <keyword id="100463" type="COMPANY" weightage="20" keywordseo="Mahindra-Mahindra-Ltd-">Mahindra &amp; Mahindra Ltd.</keyword>, said, “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, SUPRO’s proposition, to offer more profitability or we take the SUPRO Profiitruck back, is rooted in this philosophy and emerges out of its guaranteed higher mileage and superior load carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connect between the personalities of the accomplished actor and brand Mahindra.” Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive division, <keyword id="6357096" type="UNKNOWN" weightage="20" keywordseo="Mahindra-Mahindra">Mahindra &amp; Mahindra</keyword> Ltd., said, “The DNA of our SCV range is to create products and solutions that fulfil the dream of our customers. The new SUPRO PROFIT TRUCK Mini will be Mahindra’s formidable offering in the &lt;2T category and SUPRO PROFIT TRUCK Maxi will take on the competition in the 2-3.5T category. With benefits like the best-in-class mileage, higher payload, more power and all-new transmission the new SUPRO PROFIT TRUCK Range is aimed at consolidating our leadership position in SCV 4W load segment.” Mahindra have put together an aggressive brand strategy to promote the new SUPRO PROFIT TRUCK. They have chosen the very confident, honest, macho and well renowned Bollywood actor Ajay Devgn, who earlier promoted Blazo and Furio, the Mahindra HCVs and ICVs respectively, to be the face of Mahindra SUPRO PROFIT Truck, given the strong fit between the personalities of the brand and Ajay and pan-India appeal of the celebrity.

Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles

<ul><li>Shah Rukh Khan topped the report in 2019 and <keyword id="6354832" type="UNKNOWN" weightage="20" keywordseo="ms-dhoni">MS Dhoni</keyword> was at No. 1 in 2020.</li><li>As per IIHB’s report, Dream11 was the most spontaneously recalled brand in this year’s survey.</li></ul>Versatile actor <keyword id="106133" type="PERSON" weightage="20" keywordseo="Ranveer-Singh">Ranveer Singh</keyword> versus Captain Cool MS Dhoni? Well, both seem to have done equally well in the annual IPL ad recall research of the Indian Institute of Human Brands (IIHB) conducted ten days after the start of the League this year. The research polled 879 respondents in the age-group of 18-35 years (M=481, F=398) across India. The interviews were conducted telephonically. Dream11 was the most spontaneously recalled brand in this year’s survey, which possibly also helped enhance both the brand equity and recall of MS Dhoni who anchored the 12-ad series for the brand as its ambassador and protagonist. Jio Fiber, with multiple IPL teams featured with an effervescent Ranveer Singh gyrating with a sing-song brand message, came in second on recall in the research, also helping the celebrity endorser to considerably strengthen his personal recall. Byju’s was the most spontaneously recalled brand on the IPL last year; though its celebrity endorser Shah Rukh Khan trailed behind other celebrities. Virat Kohli, as expected, did well on recall too, and came third in the recall rankings. Salman Khan did surprisingly well in this year’s survey and came in at No. 4, ahead of Rishabh Pant, Rahul Dravid, Varun Dhawan, Alia Bhatt and Saurav Ganguly who followed in that sequence. Ajay Devgn, Sachin Tendulkar, Shikhar Dhawan, Shah Rukh Khan, Boman Irani, Kareena Kapoor, Ranbir Kapoor, Katrina Kaif, Ayushmann Khurrana and Akshay Kumar, on the other hand, had very few mentions and scored very poorly on respondent recall. There were sporadic mentions of Virender Sehwag and Priyanka Chopra too. In the last survey conducted in October 2020, MS Dhoni had the highest spontaneous recall as a celebrity endorser. Virat Kohli was a not-so-close second. Akshay Kumar was at rank 3; Ayushmann Khurrana at rank 4. “MS Dhoni and Ranveer Singh had a disproportionate share of visibility and recall in the IPL research we just conducted. This was in sync with the ultra-high recall of the brands they respectively endorse”, said Dr. Sandeep Goyal, Chief Mentor of IIHB. “It is interesting nevertheless to note that brands without celebrities like Phone Pe, Byju’s and others too have done well wherever media investments are heavy”. IIHB team used its proprietorial CELEBAR tool based on Celebrity Brand Association &amp; Recognition to assign a metric score to each celebrity and associated brand. The tool takes into account: <ul><li>Spontaneous recall of the brand</li><li>Spontaneous recall of the celebrity</li><li>Association between brand &amp; celebrity together </li><li>Recency of communication </li><li>Media weight behind campaign</li><li>Solus versus multiple brands using the celebrity</li></ul>MS Dhoni had a CELEBAR score of 87, up from 82 at the last IPL. His spontaneous recall was an unusually high 82%. His association with Dream 11 was also very constant at 79% from the last edition. He got 9% association with IPL/Star TV, 8% brand association with Indigo Paints, 6% with Orient Fans for Orient Fans and Livfast Solar. 2% recall came from SunFeast Yippee. So, most of Dhoni’s brand goodness got hijacked by Dream 11, much like last year. If Dhoni had only been endorsing Dream 11, his CELEBAR score would have been near 100, given his strong association with that one brand, to almost the relative exclusion of the other brands he endorses. Ranveer achieved a CELEBAR score of 86, empirically almost equal to that of MS Dhoni. But his association was more democratically spread with Jio Fiber at 56%, JD mart at 48%, My11 Circle at 22% and Bingo at 18%. Names of some other brands were mentioned by respondents but these were filtered out as they were not part of the IPL broadcast. Both MS Dhoni and Ranveer gained massively also on account of their main brands spending disproportionately large amounts of media monies which made them exponentially more visible than other competing celebrities. Virat Kohli trailed far behind the Top 2. His score of 45 on CELEBAR is mostly derived by his 94% association with MRF tyres. Bluestar is in low single digits on association. Salman Khan at a CELEBAR of 38, owes 82% recall to Rajshree elaichi and the balance to Pepsi. Rishabh Pant climbed up interestingly to No. 5 on the strength of his JSW appearances. Varun Dhawan had 76% of his recall from Lux Cozi and much lower from Frooti. Alia owed most of her recall also to Frooti with scattered mentions of Dark Fantasy. Interestingly, the IPL seems to be running no/few ads with Amitabh Bachchan, Akshay Kumar, Deepika Padukone, Ranbir Kapoor, and even with cricketers Rohit Sharma or KL Rahul or Hardik Pandya, or the media weightages behind those ads were too insignificant to be noticed by viewers. The Cred ad for Rahul Dravid was spontaneously recalled by 17% respondents but only 2% remembered Jackie Shroff and only 1% mentioned Kumar Sanu for the same brand. Mutual Funds (AMFI) ads had 22% recall but most respondents got the protagonists mixed up, with the most attributing the messaging to Dhoni and Kohli. Dream 11’s association with multiple cricketers was mentioned by many respondents but most were not sure if they remembered current creatives. Only the connect with MS Dhoni was unambiguous. Despite heavy media weights, Vimal elaichi ad featuring Ajay Devgn and Shah Rukh Khan had only an 8% recall. Netmeds with Kareena Kapoor and Renuka Shahane had a good 9% recall. Priyanka Chopra’s Appy Fizz and Katrina’s Slice were almost not recalled. Hema Malini managed 3% recall on Kent RO. Randhir Kapoor’s Asian Paints managed 4% while Kareena Kapoor’s and Pankaj Tripathi’s Berger creatives both got below 1%. Ayushmann was remembered by less than 1% in Urban Company. Gajaraj Rao was mentioned in less than 1% for Voltas. Unacademy featuring Sunil Gavaskar and Harsha Bhogle too scored poorly at 2%. Gamezy featuring KL Rahul got less than 1% recall. On the ads without celebrities, the most remembered were Phone Pe (32%), Byju’s (31%), Vivo (22%), One Plus (21%), Groww (20%), Upstox (20%), Kia (19%), MPL (18%), Bisleri (11%), PharmEasy (11%), Thums Up(9%), Coca Cola (6%), Renault Kiger (6%), Tata Safari (6%), Skoda (3%), Ajio (3%), Dark Fantasy (2%), LikedIn (2%), Raymond (2%) and Tuborg (1%). As more gets added to the broadcast as the IPL progresses, both standings of celebrities and recall of brands may change.

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

<ul><li><keyword id="1447240" type="PERSON" weightage="20" keywordseo="Saikhom-Mirabai-Chanu">Saikhom Mirabai Chanu</keyword> won a silver medal in weightlifting at the recently concluded Tokyo Olympics 2020. </li><li>She will be now representing <keyword id="129103" type="COMPANY" weightage="20" keywordseo="Amway">Amway</keyword>'s <keyword id="570139" type="COMPANY" weightage="20" keywordseo="Nutrilite">Nutrilite</keyword>. </li></ul><keyword id="187224" type="COMPANY" weightage="20" keywordseo="Amway-India">Amway India</keyword> has appointed Olympian Saikhom <keyword id="1512866" type="PERSON" weightage="20" keywordseo="Mirabai-Chanu">Mirabai Chanu</keyword> as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as <keyword id="11874969" type="UNKNOWN" weightage="20" keywordseo="nutrilite-daily">Nutrilite Daily</keyword>, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country. Commenting on the association, Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.” “Our association with Ms. Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added. Speaking about her association, Saikhom Mirabai Chanu said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is world’s no 1 vitamins and dietary supplements brand, committed to making people lives healthier.” Talking about the newly on boarded brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.” A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation. The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment, further strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.

Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Make this Valentine’s Day more special by making delicious cocktails, for your partner or for yourself. 
 
These cocktails are perfect to either woo your partner by your cozy bar corner or treat your friends a house party. 
 
<a href="http://www.businessinsider.in/check-out-bluestone-coms-quirky-customized-collection-for-valentines-day/articleshow/57082192.cms">ALSO READ: Check out BlueStone.com’s quirky customized collection for Valentine’s Day</a> 
 These exclusive cocktails have been prepared using Black Dog Triple Gold Reserve, <keyword id="713116" type="PERSON" weightage="20" keywordseo="Smirnoff">Smirnoff</keyword> Red, and <keyword id="2043" type="COMPANY" weightage="20" keywordseo="Johnnie-Walker">Johnnie Walker</keyword> Red Label and are curated by Ajay Nayyar, United Spirits Brand Ambassador 
 
<a href="http://www.businessinsider.in/the-highest-rated-valentines-day-destinations-perfect-for-last-minute-escape/articleshow/57128533.cms?format=slideshow">ALSO READ: The highest rated Valentine’s Day destinations perfect for last minute escape</a>

Let these cocktails keep you company this Valentine’s
day

<ul><li>Big Boss has launched in its digital avatar on Voot.</li><li>Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> and <keyword id="6416838" type="PERSON" weightage="20" keywordseo="coindcx">CoinDCX</keyword> joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, <keyword id="9555198" type="UNKNOWN" weightage="20" keywordseo="MX-TakaTak">MX Takatak</keyword>, <keyword id="2875740" type="PERSON" weightage="20" keywordseo="Netmeds">Netmeds</keyword>, <keyword id="150626" type="COMPANY" weightage="20" keywordseo="HM">H&amp;M</keyword>, <keyword id="270570" type="COMPANY" weightage="20" keywordseo="Durex">Durex</keyword> and Lotus Herbal as sponsors.</li></ul>With screens turned from television to digital, Bigg Boss, in its digital avatar, unleashed a super storm of over-the-top celebration and entertainment with its opening episode. With its launch on Voot with 13 contestants, Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. The season premiere episode witnessed viewers tuning in from across India registering the highest numbers of subscriber tune-in for a Bigg Boss opening till date. After Swiggy and CoinDCX joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, MX Takatak, Netmeds, H&amp;M, Durex and Lotus Herbal as sponsors. Joining as Presenting Sponsor, Vimal Elaichi is recognized as a brand to champion pioneering ideas with a strong youth appeal. Vimal Elaichi will leverage Bigg Boss’ fandom to connect and interact with viewers through highly engaging IPs like Video Vichaar and Extraa Masala giving the brand widespread exposure throughout the reality series. While Video Vichaar will enable viewers to share thoughts and opinions around daily developments within the house, Extraa Masala is a successful content around content IP that traditionally attracts hordes of Asli Fans who can’t keep away from the Bigg Boss phenomena. MX Takatak is a recognized brand in the short video format domain and in capacity as Social Media Partner, MX Takatak will deepen synergies with the show and its audience. MX Takatak will foster and drive growth for the Bigg Boss OTT x Voot community on its platform. As Style Partner, internationally loved fashion brand, H&amp;M will spruce up with style quotient on the show. A host of distinctive partners will seamlessly integrate with the daily storyline thus becoming an essential aspect of the overall storytelling. Additionally, Netmeds joins as Pharmacy Partner, Durex as <keyword id="11846994" type="UNKNOWN" weightage="20" keywordseo="special-partner">Special Partner</keyword> and Lotus Herbal as Beauty Partner will drive engagement through tasks and activities that both contestants and viewers will actively be involved in. Elaborating on the sponsorships, Gourav Rakshit, Chief Operating Officer, <keyword id="2947361" type="PERSON" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword>, said, “Bigg Boss has grown to become a celebrated proposition for brands to connect and engage with viewers. Given the multi-touchpoint offering, the interest the show generates is unlike any other. The diverse brands that have come onboard as sponsors, some of whom have joined the Bigg Boss family for the first time in this exciting edition, is testimony to popularity of Bigg Boss and the wide appeal of the Voot platform. We are excited to be working closely with them to create an ‘Over The Top experience’ for their audiences as well.” Speaking on associating with India’s largest reality phenomena, spokesperson at Vimal Elaichi said, “We are delighted to come on board as the presenting partner of Bigg Boss OTT- a new, pioneering idea for an OTT platform in India. Vimal has always associated with shows and IPs that have a large mass audience connect; testimony to that are our brand ambassadors Ajay Devgn and Shahrukh Khan! An innovative property like Bigg Boss OTT which is watched and loved by millions, fits in seamlessly with the same vision. We are very confident that this partnership will enjoy tremendous success.” On its premiere association with Voot for Bigg Boss OTT, Janhavi Parikh, Business Head - MX TakaTak said, “With this exciting partnership, we bring reality television to short video as well! Bigg Boss OTT shows the real side of celebrities to its viewers while MX TakaTak offers a great platform and encourages users, creators, digital enthusiasts to showcase their real talent across different genres. The natural content synergies that both platforms drive make it a win-win for us and we believe this will make for a great content fit for our users.” With the entertainment phenomenon’s tremendous popularity and reach, the sponsorships aim to provide brands with an opportunity to engage and collaborate through various touchpoints throughout the digital season. With prominence through ad spots, task integrations, special zones and other interactive and innovative branding opportunities, Bigg Boss OTT is all set to further give impetus to the brands to enhance their visibility and influence consumers.

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

Gain a better understanding of how COVID-19 has impacted business around the world. Join us for the inaugural Business Insider Global Trends Festival, a five-day virtual event with more than 60 hours of content. We're bringing together business leaders from Asia, Europe, the US, and the UK onto four virtual stages for a truly global perspective. From live talks to dedicated workshops, the week's programming will be insightful, thought-provoking, and surprising — and accessible from your office or home office.<h2>Buy tickets for the event <a href="https://trendsfestival.com/en/tickets-for-trends-festival.html?utm_source=tf_usa&amp;utm_medium=referral&amp;utm_campaign=ticketn=ticket">here.</a></h2>This year's speakers are experts in their fields, and more are signing up to participate every week, so watch this space for updates. Check out the lineup so far:<ul><li>Reed Hastings, CEO and co-founder, Netflix</li><li>Nouriel Roubini, Economist</li><li>Blake Chandlee, Vice President-Global Business Solutions, TikTok US + EU</li><li>Sebastian Thrun, Founder, Udacity; Founder, Google X</li><li>Wolfgang Ischinger, Chairman, Munich Security Conference</li><li>Prashanth Chandrasekar, CEO, Stack Overflow</li><li>Adena T. Friedman, President and CEO, NASDAQ, Inc</li><li>Robert Lewandowski, Footballer, investor and UNICEF Goodwill Ambassador</li><li>Michael Miebach, President and CEO-Elect, Mastercard</li><li>Jennifer Jordan, Professor of Leadership and Organizational Behavior, IMD</li><li>Shéhérazade Semsar-de Boisséson, CEO, POLITICO.EU</li><li>Poppy Gustafsson, CEO, Darktrace</li><li>Sergio P. Ermotti, CEO, UBS Group</li><li>Carlos Watson, CEO and co-founder, OZY Media </li><li>Alexa von Bismarck, Country Manager Germany, Adyen</li><li>Christoph Franz, Chairman of the Board of Directors, Roche Holding</li><li>Mathias Döpfner, CEO, Axel Springer SE</li><li>Audrey Tang, Digital Minister, Taiwan</li><li>Alain Dehaze, CEO, Adecco Group</li><li>Marc Walder, CEO, Ringier AG</li><li>Prof. Marcel Salathé, Epidemiologist</li><li>Philip Vanhoutte, Founder, Ozadi</li><li>Jean-Francois Manzoni, President, IMD in Lausanne</li><li>Felix Oberholzer-Gee, Strategy Professor, Harvard Business School</li><li>Bob Dignen, Director, York Associates</li><li>Ritesh Agarwal, Founder and CEO (group), OYO Hotels &amp; Homes</li><li>David Folkerts-Landau, Group Chief Economist, Deutsche Bank</li><li>Dr. Friedrich von Bohlen und Halbach, Managing partner and co-founder, Hopp BioTech Holding GmbH &amp; co. KG.</li><li>Hannes Schmid, Photographer, Philanthropist, Founder of Smiling Gecko</li><li>Christian Lindener, Head of Airbus BizLab</li><li>Deepak Parekh, Chairman, HDFC Ltd. </li><li>Roksana Ciurysek-Gedir, Founder of Possible X</li><li>Geoff Ramsey, Chief Evangelist Officer, Co-Founder, Insider Intelligence</li><li>Shinichiro Isago, Director of AI, LINE</li><li>Ajay Piramal, Chairman, Piramal Group</li><li>Koen Gonnissen, Partner, Coach and Trainer, Mentally Fit</li><li>Ray Dalio, Founder, Co-CIO, Co-Chairman of Bridgewater Associates</li><li>Laura A. Hambley, President, Co-Founder of EvOHlution</li><li>Mukesh Aghi, President and CEO, USISPF</li><li>Markus Krebber, CFO, RWE</li><li>Tarek Müller, Co-founder and Co-CEO, ABOUT YOU</li><li>Arndt Rolfs, Founder and CEO, CENTOGENE</li><li>Kristin Peck, CEO, Zoetis</li><li>Mark Mader, President and CEO, Smartsheet</li><li>Nassim Nicholas Taleb, Former Trader, Risk Specialist and Best-Selling Author</li><li>Özgür Burak Akkol, Chairman of the Board, President of the Turkish Employers' Association of Metal Industries (MESS)</li><li>Seiko Noda, Chairperson of the Committee on Budget, Member of the House of Representatives</li><li>Takuya Miyata, Founding Partner, Scrum Ventures</li><li>Werner Baumann, Chairman of the Board Management, Bayer AG</li><li>Boyan Slat, CEO and Founder, The Ocean Cleanup</li><li>Panos Panay, Microsoft Chief Product Officer</li><li>Shin Murakami, Japan Country Manager, LinkedIn</li><li>Nick Bloom, Professor of economics, Stanford University</li><li>Keiko Hamada, Executive Editor-in-Chief, Business Insider Japan</li><li>Niklas Östberg, Co-Founder and CEO, Delivery Hero</li><li>Shada Islam, New Horizons Project</li><li>Philipp Peitsch, Managing Director, Idealo</li><li>Mark T. Maybury, CTO, Stanley Black &amp; Decker</li><li>Markus Duesmann, CEO, AUDI</li><li>Claudia Kessler, Visionary Founder Space Ambassador, CEO Astronautin GmbH</li><li>Ester Asin, Director for WWF's European Policy Office</li><li>Brunon Bartkiewicz, CEO, ING Bank Śląski, Poland</li><li>Marcin Lewenstein, InnoEnergy Innovation Officer, Thematic Field Leader-Energy for Circular Economy</li><li>Richard Mosley, Employer Brand Author and Chief Strategist, Universum</li><li>Tom Hidvegi, Creative Strategy Director for Coca-Cola, Central and Eastern Europe</li><li>Dariusz Mazurkiewicz, President of the Management Board, BLIK</li><li>Anna Brussa, Design Partner, EIT Climate-KIC</li><li>Lee Olesky, CEO, Tradeweb <keyword id="31671" type="CITY" weightage="60" keywordseo="markets">Markets</keyword> Inc.</li><li>Dorian Gorr, Co-founder, Veritas Entertainment</li><li>Stav Erez, Partner, Labs/O2</li><li>Filip Thon, CEO, Innogy Polska S.A.</li><li>Beata Mońka, Business Partner, Business Partnering Solutions, Ringier Axel Springer Polska</li><li>Satoshi Sugie, CEO, WHILL Inc.</li><li>Hiltrud Dorothea Werner, Member of the Board of management of Volkswagen AG for Integrity and Legal Affairs</li><li>Ugur Sahin, Co-founder, BioNTech</li><li>Romanus Otte, Editor in Chief and Managing Director, Business Insider Deutschland GmbH</li><li>Inga Michler, Journalist, Writer</li><li>Leonard Stiegeler, Founder of Pulse</li><li>Sohn Young, Corporate President and Chief Strategy Officer, Samsung Electronics, and Chairman of the Board for HARMAN</li><li>Phil Graves, Vice President, Corporate Development at Patagonia</li><li>Maximillian Jell, Head of Regulatory Affairs and Reduced Risk Products</li><li>Lukas Stricker, CEO of Gravity Global AG</li><li>Nikolay Kolev, Managing Director of WeWork</li><li>Brian Brackeen, General Partner, Lightship Capital</li><li>Lyinoluwa Aboyeji, General Partner oand Co-founder of Future Africa</li><li>Stuart Kronauge, Chief Marketing Officer at Beyond Meat</li><li>Manny Maceda, Worldwide Managing Partner of Bain &amp; Company</li><li>Krijn de Nood, CEO and co-founder, Meatable</li><li>Carlos Nueno, President International, Teladoc Health</li><li>Marek Andryszak, CEO, TUI Deutschland</li></ul>

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Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles

BI India Partner

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

BI India Partner

Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

BI India Partner

Let these cocktails keep you company this Valentine’s day

Tanya Dubey

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

BI India Partner

Announcing BI Global Trends Festival 2020 speakers: Don't miss Reed Hastings, Carlos Watson, Nouriel Roubini, Jennifer Jordan, and more!

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