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<ul><li>After <keyword id="6354714" type="General" weightage="80" keywordseo="ajay-devgn" source="Orion">Ajay Devgn</keyword> and R <keyword id="4759" type="General" weightage="80" keywordseo="madhavan" source="Orion">Madhavan</keyword>, the makers of the upcoming supernatural thriller announced a new addition to the team.</li><li>The yet-to-be-titled film will go on floors in June 2023 and will be extensively shot in Mumbai, Mussoorie and London.</li></ul>Mumbai (Maharashtra) [India], May 15 (ANI): After <keyword id="800" type="General" weightage="100" keywordseo="ajay" source="Orion">Ajay</keyword> Devgn and R Madhavan, the makers of the upcoming supernatural thriller announced a new addition to the team. The yet-to-be-titled film will go on floors in June 2023 and will be extensively shot in Mumbai, Mussoorie and London. Jyotika is to be a part of Vikas Bahl's next. She will be seen playing a pivotal role in the film. Taking to Instagram, trade analyst <keyword id="107593" type="General" weightage="50" keywordseo="taran-adarsh" source="Orion">Taran Adarsh</keyword> shared the new announcement and wrote, "JYOTIKA JOINS AJAY DEVGN - R MADHAVAN FOR SUPERNATURAL THRILLER... #Jyotika returns to #Hindi films after two decades, will share screen space with #AjayDevgn and #RMadhavan in #PanoramaStudios' supernatural thriller, directed by #VikasBahl... The film - not titled yet - will go on floors in June 2023.Produced by #AjayDevgn, #KumarMangatPathak and #AbhishekPathak." Jyotika is returning to Hindi films after 25 years. With R Madhavan, and Ajay Devgn on board, audience anticipation for this untitled film is extremely high. Recently, Madhavan was announced as the new cast of the film. Madhavan will be essaying a pivotal role. This will be the first time Ajay Devgn and R Madhavan will be seen sharing screen space. The film will be produced by the 'Drishyam 2' makers Abhishek Pathak, Kumar Mangat and Ajay himself under the banner Ajay Devgn Ffilm and Panorama Studios. The producers are all set to increase this excitement, ensuring a powerhouse star cast! More details about the film have not yet been disclosed. (ANI) SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/is-whatsapp-secretly-listening-to-your-private-conversations-heres-how-to-check/articleshow/100155980.cms">Is WhatsApp secretly listening to your private conversations? Here’s how to check</a> <a href="https://www.businessinsider.in/tech/news/google-pixel-6a-vs-pixel-7a-smartphone-comparison-with-price-and-features/articleshow/100177889.cms">Google Pixel 6a vs Pixel 7a: Is Google's latest mid-ranger worth the extra ₹12,000?</a>

Tamil star Jyotika to be a part of Ajay Devgn's supernatural thriller movie

<ul><li><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword> will collaborate with the brand to further enhance its reach through digital and traditional mediums.</li><li>The <keyword id="2940077" type="ORGANIZATION" weightage="20" keywordseo="Supro">SUPRO</keyword> PROFIT TRUCK range was recently launched starting at Rs.5.40 lacs.</li></ul><keyword id="125563" type="COMPANY" weightage="20" keywordseo="Mahindra-Mahindra-Ltd">Mahindra &amp; Mahindra Ltd</keyword> today announced Bollywood Actor and Producer, Ajay Devgn as the brand ambassador of the SUPRO PROFIT TRUCK range of <keyword id="466412" type="PERSON" weightage="20" keywordseo="Small-commercial-vehicles">Small Commercial Vehicles</keyword>. Ajay will collaborate with the brand to further enhance its reach through digital and traditional mediums. Veejay Nakra, CEO, Automotive Division, <keyword id="100463" type="COMPANY" weightage="20" keywordseo="Mahindra-Mahindra-Ltd-">Mahindra &amp; Mahindra Ltd.</keyword>, said, “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, SUPRO’s proposition, to offer more profitability or we take the SUPRO Profiitruck back, is rooted in this philosophy and emerges out of its guaranteed higher mileage and superior load carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connect between the personalities of the accomplished actor and brand Mahindra.” Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive division, <keyword id="6357096" type="UNKNOWN" weightage="20" keywordseo="Mahindra-Mahindra">Mahindra &amp; Mahindra</keyword> Ltd., said, “The DNA of our SCV range is to create products and solutions that fulfil the dream of our customers. The new SUPRO PROFIT TRUCK Mini will be Mahindra’s formidable offering in the &lt;2T category and SUPRO PROFIT TRUCK Maxi will take on the competition in the 2-3.5T category. With benefits like the best-in-class mileage, higher payload, more power and all-new transmission the new SUPRO PROFIT TRUCK Range is aimed at consolidating our leadership position in SCV 4W load segment.” Mahindra have put together an aggressive brand strategy to promote the new SUPRO PROFIT TRUCK. They have chosen the very confident, honest, macho and well renowned Bollywood actor Ajay Devgn, who earlier promoted Blazo and Furio, the Mahindra HCVs and ICVs respectively, to be the face of Mahindra SUPRO PROFIT Truck, given the strong fit between the personalities of the brand and Ajay and pan-India appeal of the celebrity.

Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles

<ul><li>The campaign is conceptualised by <keyword id="910338" type="COMPANY" weightage="20" keywordseo="DDB-Mudra-Group">DDB Mudra Group</keyword>. </li><li><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword> and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action.</li></ul>As India prepares for the launch of its most celebrated cricket phenomenon, Vivo IPL, Disney+ Hotstar VIP today rolled out an exciting new campaign - ‘Entertainment Ka All-Rounder’. Conceptualized by DDB Mudra Group, these new films feature popular actors Ajay Devgn and <keyword id="654350" type="PERSON" weightage="20" keywordseo="Tamannaah-Bhatia">Tamannaah Bhatia</keyword>; each in a recognizable disguise, as they try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action. Ajay Devgn stars as Sudarshan and Tamannaah Bhatia as Manickam, both are put in everyday office situations as they praise their work only to be informed of the platform’s expansive content offering. The quirky campaign signifies the fierce battle that will be fought between the biggest superstars - on &amp; off the cricketing field as they try to win the viewers’ attention. <div type="Youtube" id="6iQb60oXIpM" title="Disney+ Hotstar VIP - Ajay ya Sudarshan?" thumbUrl="https://i.ytimg.com/vi/6iQb60oXIpM/mqdefault.jpg"></div> Sidharth Shakdher, Executive Vice President and Chief Marketing Officer, Disney+ Hotstar said, “Disney+ Hotstar is the default digital platform for sports in India today, and this year, when India comes to us for Vivo <keyword id="7866747" type="UNKNOWN" weightage="20" keywordseo="ipl-2021">IPL 2021</keyword>, we will give them a no-holds-barred entertainment experience - Cricketainment in its truest form. Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo IPL 2021 and LIVE sports, along with the latest movies and original shows. And to drive home this message in a fun, memorable and entertaining way, we are launching our campaign ‘Entertainment Ka All-Rounder’ which breaks through the clutter by using never-seen-before avatars of Ajay Devgan and Tamannaah Bhatia” These ad-films have been rolled out in 3 languages - Hindi, Tamil and Telugu and are available on Disney+ Hotstar VIP’s digital platforms.

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia

<ul><li>Kartik Sharma, CEO, Wavemaker South Asia resigns to pursue other opportunities in the industry.</li><li>Ajay Gupte will replace Kartik Sharma and will report into Prasanth Kumar, CEO - GroupM South Asia and Gordon Domlija, President Wavemaker Asia-Pacific and China CEO. </li></ul>Wavemaker has appointed Ajay Gupte as Chief Executive Officer for Wavemaker, South Asia. Gupte, who is currently COO of Wavemaker India, takes over from Kartik Sharma who steps down to pursue other opportunities in the industry. Gupte will continue to be based out of Wavemaker Gurugram and will report into Prasanth Kumar, CEO - GroupM South Asia and Gordon Domlija, President Wavemaker Asia-Pacific and China CEO. Prasanth Kumar, CEO – GroupM South Asia said, “I would like to take this opportunity to thank Kartik for his contribution over the years and wish him all the very best.” Ajay Gupte joined Wavemaker India last year from his previous role in Wavemaker Indonesia where he was Managing Director. He comes with more than two decades of industry experience, having worked across diverse brands and markets like India, Africa and Indonesia. Since 2011, under Gupte’s leadership, Wavemaker Indonesia saw exponential growth and became a top 3 agency, winning several blue-chip clients and many global and local accolades. Before this, in India, Gupte was Maxus Dehli’s General Manager, leading clients like Nokia, Hero Honda and others. Prior to joining Maxus, Gupte held various roles in Sales and Marketing with TVS Motor Company. Commenting on Gupte’s appointment, Kumar added, “At GroupM we always believe in building on the hard work and passion of our people and it gives me great pleasure to see Ajay take over as the new CEO of Wavemaker South Asia. He comes with vast experience working in multiple markets and categories. He is a well-rounded professional, and I see him bring in distinctive and increasing value for our clients and the overall ecosystem. I am confident that he will continue to grow Wavemaker as an agency of the future.” Gordon Domlija, Wavemaker President Asia-Pacific and China CEO, added, “India is a hugely important market for Wavemaker, and we’ve got a very successful team here. I’ve gotten to know Ajay as a strong client and team leader, and I’m convinced he is the right choice to help Wavemaker to future sucesss and, ultimately, to keep looking for better ways to unlock growth for our clients, our agency and our people.” Commenting on his new role, Gupte said, “I am humbled and very excited to take over the role of the CEO of Wavemaker South Asia. It is an exciting time for the Indian market as the Indian advertising industry is also having a global impact, and I see lots of opportunities for growth.”

Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia

<ul><li>Ajay will report into <keyword id="2932117" type="General" weightage="20" keywordseo="Amit-Wadhwa" source="Orion">Amit Wadhwa</keyword>, Chief Executive Officer (CEO), <keyword id="12016868" type="General" weightage="20" keywordseo="Dentsu-Creative" source="Orion">dentsu Creative</keyword> India.</li><li><keyword id="1688376" type="General" weightage="20" keywordseo="Ajay-Gahlaut" source="Orion">Ajay Gahlaut</keyword> resigned from Publicis Worldwide in July, 2020.</li></ul><keyword id="188613" type="General" weightage="20" keywordseo="dentsu-india" source="Orion">Dentsu India</keyword> has announced the appointment of creative veteran Ajay Gahlaut as Group Chief Creative Officer (GCCO), spearheading creative excellence across dentsu India’s award-winning creative agencies. Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line. Dentsu India initiated the formation of a new structure for its Creative service line in June this year. The redesign - part of the network’s global plan to transform into the most integrated group in the world by 2024, brings together its agencies under one umbrella and catapults dentsu India into its fresh journey to 2.0. The agency brands that come together under this new creative design are <keyword id="2805202" type="General" weightage="20" keywordseo="Dentsu-Webchutney" source="Orion">Dentsu Webchutney</keyword>, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, Dentsu India and Dentsu Impact. A creative genius with over 27 years of experience in advertising, Ajay wrote the line ‘Do Boond Zindagi Ki’ that anchored the famous Pulse Polio Immunisation campaign with the superstar Amitabh Bachchan. He also created more than a dozen commercials for the campaign and played a significant part in eradicating polio from India. He was also behind the line ‘Make It Large’ for the whiskey brand Royal Stag that transformed its fortunes and made it the highest selling whiskey in its price range. He created the character ‘Mr. Murthy’ for Voltas Air Conditioners and catapulted Voltas to the number one position in the category. Ajay has also created work for the whiskey brand Imperial Blue with the famous ‘men will be men’ sign off. He has won multiple Cannes Lions, One Show and D&amp;AD awards in his more than a quarter century journey in this business. But what deserves a special mention here is the way he led Ogilvy Delhi to win 8 Lions at Cannes in 2013. Not only did he surprise the country but surprised himself as well. Some of the most significant brands that Ajay has worked on are Pernod Ricard, BMW, HT Mint and KFC at some of the world’s best known Creative shops. Commenting on Ajay’s appointment, Amit Wadhwa said, “Dentsu India is in the midst of an exciting transformation journey towards dentsu India 2.0 and Ajay’s joining is a critical part of the plan. Ajay is a well-respected Creative leader with years of experience across categories and the right mindset that matches with dentsu India 2.0. With the brilliant Creative minds in our business, we will be a force to be reckoned with, delivering growth for our clients while continuing our creative evolution at pace and scale.” Ajay Gahlaut said, “Dentsu’s creativity defines generations. When the opportunity came to join Amit and his team, I could not refuse. Creativity is in the spotlight, with brands looking to differentiate themselves in a disrupted marketplace – it has never been a more exciting time to work in this field rich with opportunity. I am excited to join dentsu, Amit and the Creative teams, delighting clients and creating era defining work together.”

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

<ul><li>Around 30 years ago, <keyword id="6354714" type="General" weightage="80" keywordseo="ajay-devgn" source="Orion">Ajay Devgn</keyword> rode on 2 bikes and the audience went gaga. </li><li>Devgn has performed his iconic stunt for <keyword id="45224" type="General" weightage="100" keywordseo="mahindra" source="Orion">Mahindra</keyword> FURIO 7 trucks now. </li></ul>The new campaign, conceptualized by <keyword id="3361020" type="General" weightage="20" keywordseo="FCB-Interface" source="Orion">FCB Interface</keyword> kicks off with a spectacular stunt in the ad film where we see Ajay Devgn re-enact his famous split but this time on two FURIO 7 trucks. All to communicate FURIO 7’s (Light Commercial Vehicles) core proposition of ‘Double Guarantee’ that gives customers: ‘Guaranteed mileage or give the truck back’ and a ‘Guaranteed resale value after 5 years’. Going forward, the campaign will be promoted across different media. <div type="Youtube" id="CYXtbfXfFjk" title="Presenting India's first ever LCV truck with double guarantee" thumbUrl="https://i.ytimg.com/vi/CYXtbfXfFjk/mqdefault.jpg"></div> Sharing more insights, Rajeev Malik, Vice President &amp; Head Marketing – Commercial Vehicles, Mahindra &amp; Mahindra Ltd. says “The Indian Light Commercial Vehicle category battleground is dominated by two players historically, with an 80% market share between them. Now Mahindra FURIO 7 is entering this market as a quintessential challenger brand with the firm belief that we have what it takes to challenge the status quo by leveraging our deep insight of customer behaviour and their unmet needs. We will achieve this with our highly disruptive ‘customer value proposition’ of Double Guarantee. And what better way than having the original Singham of the Bollywood, Ajay Devgn, to take forward this message.” Speaking about the campaign, <keyword id="298927" type="General" weightage="20" keywordseo="robby-mathew" source="Orion">Robby Mathew</keyword>, Vice Chairman and Chief Creative Office, FCB Interface, said “Some 30 odd years ago, Ajay Devgn rode into Bollywood on 2 bikes. Marry that classic image with Mahindra’s unique proposition of 2 guarantees and you end up with the key imagery for the 2021 campaign!” The FURIO 7 trucks are designed keeping the challenges faced by LCV customers in mind. Like higher fuel prices, lowered freight rates and economic uncertainties in the new world situation. Adding, Joemon Thaliath, Vice Chairman and CEO, FCB Interface, said “Mahindra always challenges norms. With the launch of the Furio Double Guarantee, Mahindra is also repositioning the category and putting the focus back on the customer.” Credits: Client: Mahindra Truck and Bus Agency: FCB Interface Chief Creative Officer: Robby Mathew Account Management: Ruchita Purohit, Swapnil Jadhav, Muntazir Zaidi Creative Team: Vinay Amritfale, Ashutosh Joshi Account Planning: Saurabh Jaiswal Agency Producers: Alpa Jobalia, Ashish Barot Director: Divyansh Ganjoo

Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range

<ul><li><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>’s new theatre in Ratlam has a time machine and a Jab We Met inspired train.</li><li>Ajay Devgn plans to invest as much as ₹600 crore (approx $87 million) to open concept driven theatres. </li><li>NY Cinemas, opened in Ratlam with a train-based theme, is named after Ajay Devgan’s daughter Nysa and son Yug. </li></ul>We would all have to agree that the star in the movie ‘Jab We Met’ was the train which Kareena Kapoor misses, kickstarting the story. Wouldn’t it be great if we could relive the experience in the theatre itself? Well, Ajay Devgan’s NY Cinema in Ratlam just did that. The Bollywood actor, who started his career in 1991 Phool aur Kaante, plans to invest as much as ₹600 crore (approx $87 million) to bring old-world charm of watching movies with unique concept theatres. Speaking about the NY Cinema, Rajeev Sharma, CEO told Business Insider India that people don’t spend much time in cinemas nowadays. “We go to the cinema, watch the movie, and come back right after it ends. Ajay is very fond of cinema-going experience and wants to offer the same to people of every age group.” Sharma believes that there are a few movies which will force us to step out of the house and go to the cinema. “We cannot watch an X-men or an Avengers movie at home. We will miss the aura.” 
	
	<div type="Slideshow" msid="70189853" hostid="261" title="Travel back in time to Bollywood’s iconic scene with Ajay Devgn’s NY Cinemas" firstImageMsid="70190030" slideCount="10"></div>

In pics: Check out Ajay Devgn's new theatre in Ratlam

US President Joe <keyword id="60973" type="General" weightage="80" keywordseo="biden" source="Orion">Biden</keyword> has made an inspired choice by nominating <keyword id="44475" type="General" weightage="20" keywordseo="ajay-banga" source="Orion">Ajay Banga</keyword> to the crucial position of the <keyword id="6354424" type="General" weightage="80" keywordseo="world-bank" source="Orion">World Bank</keyword> President, eminent Indian Americans said Thursday and described him as a global leader in technology, data, financial services and innovating for inclusion. Biden on Thursday nominated Indian-American business leader <keyword id="179217" type="General" weightage="100" keywordseo="banga" source="Orion">Banga</keyword>, 63, to lead the World Bank. If confirmed by the World Bank Board of Directors, Banga would be the first-ever Indian-American and Sikh-American to head either of the two top international financial institutions: the International Monetary Fund and the World Bank. "In nominating him to this position, the President has made an inspired choice," Indiaspora founder and chairman M R Rangaswami said after the White House announcement. Especially relevant, given recent commentary around the Bank's mission and objectives, is that Banga brings a sharp focus on climate resiliency and environmental sustainability, said Rangaswami, a venture capitalist and philanthropist from Silicon Valley. Banga's deep expertise and several years of experience in the fields of financial inclusion, public-private partnerships, and climate finance make him a phenomenal leader to head the multilateral institution, US India Strategic and Partnership Forum (USISPF) said. Notably, Banga had an instrumental role to play in the formation of the USISPF. He is a founding board member of USISPF. A former CEO of MasterCard, Banga is the Vice Chairman of General Atlantic. "<keyword id="800" type="General" weightage="80" keywordseo="ajay" source="Orion">Ajay</keyword> is a tireless believer in both the strength of US-India ties and strengthening the relationship even further. Ajay has been instrumental in setting up USISPF as a founding board member and a vital pillar in our success over the last five years," said Mukesh Aghi, president of USISPF. "Ajay's background in his early years in India, gives him a deep understanding of the emerging market world and bridging the gaps in gender parity and working towards poverty alleviation, issues at the core ethos of the Bank's mission," Aghi said. Banga's work with Citigroup, MasterCard, General Atlantic, and USISPF will allow for a seamless transition to mobilizing resources in public-private partnerships to tackle issues on climate, water resources, food security, and healthcare, the forum said. "It's another proud chapter in the success stories of the Indian-American diaspora, and I wish Ajay all the best for this new inning," said Aghi. Sanjeev Joshipura, Indiaspora's executive director said that Ajay Banga's global private sector background, during which he initiated and led Mastercard's financial inclusion efforts, will be of immense value in enhancing his effectiveness as World Bank President. "Moreover, as the first Indian-born nominee to this role, he brings a lived understanding of the challenges faced by developing nations. Large, complex and multifaceted problems, such as those the World Bank endeavours to resolve, are not new for Ajay to handle," he said. Keywords(15)

Biden made an inspired choice by nominating Banga says Indian Americans

"<keyword id="1835032" type="General" weightage="100" keywordseo="drishyam" source="Orion">Drishyam</keyword> 2", fronted by <keyword id="6354714" type="General" weightage="80" keywordseo="ajay-devgn" source="Orion">Ajay Devgn</keyword>, has raised more than Rs 150 crore at the domestic box office, the makers said on Friday. Production banner Panorama Studios shared the latest box office figures of the suspense thriller movie, which opened to positive reviews upon its release on November 18. "Sach aur jhooth ke drishya audience ko pasand aa rahe hain! 2nd Tuesday Net India collection - 5.15 cr, Net Grand total - 154.48 cr," the company posted on its official Twitter page. The movie is a sequel to <keyword id="243805" type="General" weightage="50" keywordseo="devgn" source="Orion">Devgn</keyword>'s 2015 crime thriller "Drishyam", which was the Hindi remake of the Mohanlal-starrer <keyword id="25099" type="General" weightage="50" keywordseo="malayalam" source="Orion">Malayalam</keyword> movie of the same name. The sequel to the Malayalam film released in February 2021. "Drishyam 2" also features actors Shriya Saran, Tabu, Rajat Kapoor, Ishita Dutta and Akshaye Khanna. The film is produced by <keyword id="24468" type="General" weightage="50" keywordseo="bhushan-kumar" source="Orion">Bhushan Kumar</keyword>, Kumar Mangat Pathak, Abhishek Pathak and Krishan Kumar. It is presented by Viacom18 Studios, T-Series and Panorama Studios. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/burma-burma-a-burmese-restaurant-chain-raises-over-2-million-in-seed-funding/articleshow/95878243.cms">Burma Burma, a Burmese restaurant chain, raises over $2 million in seed funding</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/ndtv-scrip-hits-upper-circuit-after-prannoy-and-radhika-roy-resign/articleshow/95878524.cms">NDTV scrip hits upper circuit after Prannoy and Radhika Roy resign</a>

Ajay Devgn's Drishyam 2 crosses Rs 150 crore mark

Bollywood star <keyword id="6354714" type="General" weightage="20" keywordseo="Ajay-Devgn" source="Orion">Ajay Devgn</keyword> has stepped into the <keyword id="11121339" type="General" weightage="100" keywordseo="metaverse" source="Orion">Metaverse</keyword> universe with his virtual avatar inspired by '<keyword id="9397" type="General" weightage="80" keywordseo="rudra" source="Orion">Rudra</keyword> - The Edge of Darkness'. Talking about this new development, lead actor <keyword id="800" type="General" weightage="80" keywordseo="ajay" source="Orion">Ajay</keyword> Devgn said, "The exciting and novel space of the metaverse is an all-new world. It goes beyond our wildest imagination. I have always wanted to be closer to my fans and today I can proudly say - I am there. With my avatar, inspired by my role in 'Rudra- The Edge of Darkness', I am marking yet another first by foraying into the metaverse with the Hotstar Specials' series that is so close to my heart now." "From a digital series debut to my very first venture into the metaverse, this has been an incredible journey for me." Exploring the emerging intersection of the digital and physical world, the platform, in an initiative, has associated with Hungama Digital's Web3 venture called Hefty Entertainment to create this Metaverse. Commenting on the launch, Gaurav Banerjee, Head, Content Disney+ Hotstar, and HSM Entertainment Network, Disney Star, said, "We are thrilled to present Ajay Devgn in a never-seen-before digital avatar inspired by his character in a highly-anticipated series Rudra – The Edge of Darkness. It will be a unique presentation and an engaging content experience for our users. "We have always strived to be at the forefront of innovation and are delighted to associate with Hungama and Hefty Verse to introduce this new form of digital experience for Ajay's fans." Siddhartha Roy, CEO Hungama Digital said, "Being one of the first movers bringing Entertainment into the Metaverse, through the 3D universe hosted on our platform, we provide a stable and secure space for entertainment lovers to strengthen their relationship with their favourite celebrities." Helmed by ace director Rajesh Mapuskar, the series is produced by Applause Entertainment in association with BBC Studios India, the series also features a stellar cast including Raashii Khanna, Esha Deol, Atul Kulkarni, Ashwini Kalsekar, Tarun Gahlot, Ashish Vidyarthi, and Satyadeep Misra in pivotal roles. Spanning six episodes, the series is an Indian rendition of the globally successful British series 'Luther'. 'Rudra-The Edge of Darkness' will be available exclusively on Disney+ Hotstar from March 4 in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/mark-zuckerberg-says-its-reasonable-that-the-metaverse-isnt-a-place-but-a-point-in-time/articleshow/89908933.cms">Mark Zuckerberg says it's 'reasonable' that the metaverse isn't a place but a point in time</a>

Ajay Devgn enters the Metaverse with an avatar inspired by his role in Rudra

The counting of <keyword id="42957" type="PERSON" weightage="20" keywordseo="votes">votes</keyword> for the by-election to the Damoh Assembly constituency of Madhya Pradesh is underway with <keyword id="1575" type="COMPANY" weightage="20" keywordseo="Congress">Congress</keyword> candidate <keyword id="1846485" type="PERSON" weightage="20" keywordseo="Ajay-Tandon">Ajay Tandon</keyword> having a clear lead over the <keyword id="58687" type="COMPANY" weightage="20" keywordseo="Bharatiya-Janata-Party">Bharatiya Janata Party</keyword> (<keyword id="14666" type="COMPANY" weightage="20" keywordseo="BJP">BJP</keyword>) nominee Rahul Lodhi. Voting was held on April 17 for the by-election to the Damoh Assembly constituency and counting is underway at <keyword id="293781" type="COMPANY" weightage="20" keywordseo="Polytechnic-College">Polytechnic College</keyword>. Congress candidate Ajay Tandon is leading by 1,815 votes. The counting is taking place in three rooms with the postal ballots being counted in a separate room. According to the Election Officer, there are five tables each in two rooms and four tables in the third room. The counting of votes is taking place in room numbers seven, five and four of the Polytechnic College and postal ballots are being counted in room number three. The voting percentagreported on April 17 was nearly 60 per cent which was 15 per cent less than in the previous poll for the seat. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/politics/elections/news/puducherry-polls-nda-alliance-leads-in-17-seats-while-congress-leads-in-11-seats/articleshow/82354130.cms">Puducherry polls: NDA alliance leads in 17 seats while Congress leads in 11 seats</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/politics/elections/news/bjp-is-now-leading-on-four-of-the-twenty-seats-it-contested-in-tamil-nadu/articleshow/82354058.cms">BJP is now leading on four of the twenty seats it contested in Tamil Nadu</a>

You Searched For "ajay" and got 11 results

Tamil star Jyotika to be a part of Ajay Devgn's supernatural thriller movie

ANI

Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles

BI India Partner

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia

BI India Partner

Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia

BI India Partner

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

BI India Partner

Ajay Devgn performs his iconic stunt for Mahindra FURIO 7 range

BI India Partner

In pics: Check out Ajay Devgn's new theatre in Ratlam

Preeti Soni

Biden made an inspired choice by nominating Banga says Indian Americans

PTI

Ajay Devgn's Drishyam 2 crosses Rs 150 crore mark

PTI

Ajay Devgn enters the Metaverse with an avatar inspired by his role in Rudra

IANS

Congress candidate Ajay Tandon leads against BJP in Damoh constituency of Madhya Pradesh by-poll

IANS

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