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<ul><li><keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> has partnered with Vahan to help migrants and workers get food, shelter, healthcare and jobs.</li><li>Airtel will send an SMS to reach out to the workers impacted by the Coronavirus lockdown and direct them to Vahan’s platform.</li><li>This service is currently available only in Delhi and Bengaluru.</li></ul>Telecom company Airtel partnered with Bengaluru-based startup Vahan to provide relief to migrants and workers affected by the nationwide Coronavirus lockdown. Vahan is a tech startup that uses artificial intelligence to match job seekers with employers through messaging apps such as WhatsApp. Airtel and Vahan will now use their resources to provide migrants and workers access to relief services such as food, shelter, healthcare and jobs. What Airtel and Vahan are doing to help migrants and workers Airtel will launch an SMS campaign to reach out to the impacted workers on its network in Delhi and Bengaluru. The SMS, which will be sent in English, Hindi and Kannada will include a link that will direct users to Vahan’s website. Vahan will then use its AI solutions to connect the user with the nearest relief provider. As per the company, it created a resource pool of over 1,000 NGOs that are involved in helping the citizens. "We at Vahan, in close partnership with Airtel, are really proud to be able to leverage the power of our technology to touch millions of the most needy when they require our help the most. We are also excited about our ability to help these people get jobs as we all work towards returning to normalcy,” said Madhav Krishna, CEO of Vahan. Airtel had earlier launched a Coronavirus risk assessment tool in partnership with Apollo Hospitals Group. It allows users to mention information such as their age, symptoms, existing medical condition to assess the risk of Coronavirus. See also: <a href="https://www.businessinsider.in/india/news/heres-how-companies-like-airtel-and-ola-are-joining-hands-with-hospitals-to-offer-special-services-during-covid-19-pandemic/articleshow/75125297.cms">Here's how companies like Airtel and Ola are joining hands with hospitals to offer special services during Covid-19 pandemic</a> <a href="https://www.businessinsider.in/tech/apps/how-to/how-to-use-airtel-coronavirus-risk-assessment-tool/articleshow/75123253.cms">Airtel launches Coronavirus risk assessment tool, here’s how to use it</a> <a href="https://www.businessinsider.in/tech/news/jiofiber-airtel-offers-to-help-you-work-from-home-during-the-coronavirus-pandemic/articleshow/74810444.cms">JioFiber, Airtel offers to help you work from home during the Coronavirus pandemic</a>

Airtel partners with tech startup Vahan to help people find jobs, food, shelter and healthcare

<ul><li>With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. </li><li>At the same time, with digital advertising seeing an astronomical demand after COVID, ad frauds in our country are also increasing. </li><li>Airtel’s <keyword id="10821983" type="UNKNOWN" weightage="20" keywordseo="new-adtech-platform-airtel-ads">new AdTech platform Airtel Ads</keyword> is promising zero ad frauds to its clients. </li><li>We spoke to Adarsh Nair, Chief Product Officer, <keyword id="6354287" type="DOMAIN" weightage="20" keywordseo="bharti-airtel">Bharti Airtel</keyword> to find out how it is going to deliver the promise of zero <keyword id="3381776" type="PERSON" weightage="20" keywordseo="Ad-Fraud">ad fraud</keyword> to its clients, goals for this fiscal and focus areas for FY22. </li></ul>After COVID-19 disrupted the world and India entered into a lockdown, all businesses shifted their marketing monnies to digital mediums. It wasn’t just an outreach medium, it became an integral part of their marketing strategy. Today, marketers are bundled with piles of data. However, as the importance of digital marketing increased at an astronomical rate, advertising budgets slashed. So, with the pressure to increase advertising effectiveness, meet client’s expectations and their strict deadlines, ad frauds have also shot up in our country. In 2020, reduced marketing budgets led to lower fraud rates across all apps, improved preventive measures also contributed to a decline in mobile frauds. This year, according to App Flyer, frauds will remain a serious issue as the marketing budgets have started recovering. 20% of all mobile advertising spends in India are wasted on fraudulent impressions and clicks, revealed Mobile Marketing Association. According to market research firm techARC and fraud detection and elimination platform mFilterIt, ad fraud in India will grow to an average of 45%-55% amidst the industry’s recovery from the Coronavirus pandemic. This new prediction is a stark rise from the country’s current ad fraud. Travel, entertainment, and finance were the most affected verticals and will remain most vulnerable to fraud this year. However, Bharti Airtel’s new AdTech platform ‘<keyword id="3285315" type="PERSON" weightage="20" keywordseo="Airtel-Ads">Airtel Ads</keyword>’ is promising zero ad fraud to its clients. According to Adarsh Nair, Chief Product Officer, Bharti Airtel, the first step of avoiding an ad fraud is honesty and transparency. Telling us how the telco will deliver on the promise, Nair said, “If the marketers were a little more careful about where they invested their money, they could avoid ad fraud. But unfortunately, they also push to see impressions and results. And this is where that behaviour starts. However, inside Airtel, there cannot be ad fraud. It is a home-grown system, we are not allowing any of these technologies into our system. We are building everything from ground up. So there's no affiliate, no third-party, it is entirely monitored by us. So when an advertiser comes to us and says, I would like to interact with the youth, and they want to touch 1 million premium views, we will touch 1 million premium views. And if we cannot, we will tell the advertiser, sorry, I don't think we can get to 1 million but we can promise 5,00,000 instead. We're okay with that. This is why I am confident that inside the Airtel app, there cannot be ad fraud because we are not letting anybody from the outside into our system. It is a completely closed system in which our preferred brands can connect with other quality consumers.” <cmsannotation type="cmsannotation" annotationid="Future of AdTech and Airtel Ads" text="Future of AdTech and Airtel Ads">Future of AdTech and Airtel Ads</cmsannotation> With a massive increase in mobile consumption and digital ad spends, cookies have become the oil that run the whole system. However, with Apple, Firefox’s Mozilla and Google blocking third-party cookies last year, the future seems to be cookie-less. Airtel, however, is not dependent on cookies at all, which Nair believes, makes its ad tech platform future-ready and error-proof. “The minute cookies are removed, the entire way of advertising will change. And the good news is Airtel Ads does not depend on cookies. We are a trusted platform that works only inside the Airtel ecosystem. We work directly with our consumers and our brands so there's no problem of cookies. We have none of the problems that the existing ad tech industry has. We have a first-party completely controlled ecosystem for Airtel Ads. Therefore, the message I'm giving you today could define the way companies actually think about AdTech in the future. They will go to trusted players and stop giving it to affiliates. And trying to launch big campaigns using cookies --- all that's going to stop and it'll slowly move towards how Airtel is doing business,” said Nair. Nair also told us that the future of AdTech will be to build for India, build for outcomes and build for trust. <cmsannotation type="cmsannotation" annotationid="Planning process of Airtel Ads" text="Planning process of Airtel Ads">Planning process of Airtel Ads</cmsannotation> Airtel’s plan to launch an AdTech platform began two years ago, when Nair joined the company. He realised that the current AdTech ecosystem woos its clients with quantitative results in terms of clicks and actions but customers often don’t find the right brand of their choice and clients don’t find a long-term value from their deals. AdTech platforms also have limited access to digitally-savvy populace, leaving out a massive opportunity with the spenders in the hinterlands. So, Airtel found a perfect bridge in the market to help brands connect with its 320 million customers. Nair said, “Airtel Ads breaks new ground in the USD 10 billion Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics.” Airtel Ads was launched as a beta test a few months before COVID and the platform has already worked with 100 clients across multiple categories – FMCG, BFSI, Digital Startups, etc. Early advertisers include PepsiCo, zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan and Harley Davidson. It provides omni-channel access through its apps such as Wynk, Xstream, Thanks App and DTH TV ads. In a span of one year, Airtel Ads has delivered 8 billion plus impressions and generated ₹100 crore annualized revenue. On what helped a new platform achieve the Rs 100 crore milestone in a year, Nair answered with a word, ‘patience.’ “Sometimes, people are in a rush to achieve milestones. You think, 'Let's go make things happen'. But while we have a sense of urgency, we also have a lot of patience. For the first interaction, let’s say we get a budget of Rs 2 lakh only. We’ll happily accept that and draft them a plan. Next month, this amount goes up to Rs 5 lakh, it keeps increasing and soon we are sitting on a Rs 1 crore budget from that same client. So, this patience and focus on the right experience for the brand has been our biggest win. And we are seeing brands come in, trying something with us, liking us and slowly scaling. And this is what I call ‘product scale’, where we are not rushing anybody. We are letting the brands come in and take their time to grow with us,” elobarted Nair. With the Indian advertising industry expected to grow to USD 19 billion by 2025 from the current USD 10 billion, Airtel App is eyeing to capture a meaningful share of the growing pie with its sharp focus on quality. Airtel Ads is also working to bring the offline space under its AdTech network to help its clients connect with non-digital savvy users. It is also planning to adopt a pull strategy to attract more clients this year. Sharing Airtel Ads’ goals for this fiscal, Nair said, “By the end of this year, I think we will easily cross into the 150 brands range, because we've got a month and a half left. We will probably be reaching out to another 50-60 brands, they'll all start from financing with us, so we'll probably cross 150. About the targets beyond that, we know the top 100 brands in India who spend most of their money, they are the ones we want to reach out to. For the remaining probably 2000-3000 brands, we will put out scalable solutions for which they can approach us. We don't have to wait for a salesperson to go to them, they can reach out to us, put a budget on the website and get started.” Airtel Ads will also focus on scaling, offer creative solutions that can help its clients engage more with their targeted audience and improve app intelligence. “We have an ambition to scale beyond the digital, get into the offline/retail side. So, we are constantly monitoring the supply increase. We're also very interested in creative ad solutions. I'll give you an example. Take for instance an online concert where 100,000 users are engaging with an artist. While the artist takes a break, can we create a digital game that all the online users can play, which is actually sponsored by let's say a Pepsi? It'd be a fantastic ad format, which creates engagement. People get to learn about a new company while engaging in the game. Creatives Ad will be a focus area within the supply. On the demand front, it is going to be a constant drumbeat. How do we access all the big advertisers and how do we make sure our solution is also available to the small and medium businesses. That journey will never stop. The rest of my time is spent deep on experience. How do we get the right data that we have today to make sure that we understand it better, so that we only connect the right product to the consumer who needs it? This is where a lot of our tech investments will go,” said Nair, signing off.

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients

<ul><li>Indian telecom giant <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> has picked up a strategic stake in Trivandrum-based <keyword id="49933" type="PERSON" weightage="20" keywordseo="Cloud">cloud</keyword> telephony startup <keyword id="1120482" type="COMPANY" weightage="20" keywordseo="WAYBEO">Waybeo</keyword>.</li><li>This is the fifth startup to be inducted into the <keyword id="9261064" type="COMPANY" weightage="20" keywordseo="airtel-startup-accelerator-program">Airtel Startup Accelerator program</keyword>. </li><li>Waybeo also works on AI-powered call tracking for sales and marketing. </li></ul>Indian telecom giant Airtel has picked up a strategic stake in Trivandrum-based cloud telephony startup Waybeo. This is the fifth startup to be inducted into the Airtel Startup Accelerator program. “Cloud technologies are transforming the way businesses serve and delight their customers. We are thrilled to onboard Waybeo to our Startup Accelerator program and provide them a platform to scale up their technologies as part of Airtel’s world-class cloud services ecosystem,” said Adarsh Nair, Chief Product Officer, Bharti Airtel in a statement. Airtel Startup accelerator program <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Launch </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2019 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Startups scaled/funded </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Stage </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Early stage </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Startups inducted </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vahan, Quikmile, Voicezen, Lattu Kids and Waybeo </td></tr></tbody></table> The 11-year old startup Waybeo focusses on deep AI-based analytics for cloud telephony, which is the technology that moves your business phone system to the cloud. It also works on AI-powered call tracking for sales and marketing. “We are really focused on enterprise adoption for our call intelligence tools. Most of the enterprises drive hundreds of thousands of phone calls a month. There is no analytics, no automation, and no means to optimize the customer experience. We look at strategic investment from Airtel as an opportunity to scale our technology and enterprise reach,” said Krishnan RV, CEO, Waybeo, in a statement. Waybeo already has clients like HP, Royal Enfield, Ford, among others. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/reliance-jio-share-price-is-twice-as-valued-as-bharti-airtel-stock-while-vodafone-idea-vi-ranks-third/articleshow/78269261.cms">Reliance Jio is now twice as valued as Airtel that is down 25% from its peak in May</a> <a href="https://www.businessinsider.in/business/startups/news/byjus-onboards-new-investors-edtech-decacorns-paid-subscriber-base-jumps-by-a-million-in-a-month/articleshow/78267761.cms">BYJU’S onboards new investors – edtech decacorn’s paid subscriber base jumps by a million in a month</a> <a href="https://www.businessinsider.in/careers/news/interview-cams-ceo-says-they-are-actively-hiring-through-the-pandemic/articleshow/78269110.cms">INTERVIEW: CAMS CEO says they are actively hiring through the pandemic</a> <a href="https://www.businessinsider.in/business/news/mukesh-ambani-reliance-retail-gets-its-second-investment-in-two-weeks-kkr-invests-5550-crore/articleshow/78267281.cms">Mukesh Ambani's Reliance Retail gets its second investment in two weeks – KKR invests ₹5,550 crore</a>

Airtel picks up a stake in cloud communications startup Waybeo, which builds AI-based telecom solutions

<keyword id="6354776" type="COMPANY" weightage="20" keywordseo="Telecom">Telecom</keyword> major <keyword id="6354287" type="COMPANY" weightage="20" keywordseo="bharti-airtel">Bharti Airtel</keyword> on Thursday said it has acquired a strategic stake in <keyword id="8900467" type="COMPANY" weightage="20" keywordseo="spectacom-global">Spectacom Global</keyword> under its <keyword id="15491" type="DOMAIN" weightage="20" keywordseo="Airtel">Airtel</keyword> Start-up Accelerator Program that supports early-stage start-ups in India. The company, however, did not disclose the quantum of stake picked and the financial details of the transaction with Spectacom. Spectacom, which produces digital content that allows people across languages, geographies and fitness levels to connect with each other and explore health and fitness training programmes, is the brainchild of Adnan Adeeb and Zeba Zaidi -- creators of the <keyword id="1889161" type="COMPANY" weightage="20" keywordseo="Devils-Circuit">Devils Circuit</keyword> military-style obstacle races. Spectacom is the second company to join the Airtel Start-up Accelerator Program after Bengaluru-based Vahan. "Airtel will work closely with Spectacom to help increase awareness and adoption of its cutting age health &amp; fitness platform and encourage individuals to overcome mental barriers and achieve their full potential," a statement said. Spectacom will cater to India's growing interest in staying fitter and healthier by creating training and nutrition videos along with live extreme sporting events, it added. Spectacom will also carry the exclusive digital rights for the promotion of all content for brand Devils Circuit, including the new seasons of its popular shows, The College Frenzy &amp; The Corporate Challenge, the statement said. "We believe that X Sports, which are all about fitness, aligns beautifully with our brand. Thanks to the deep penetration of mobile internet in India, the potential to grow the adoption of Devils Circuit style X Sports amongst India's youth is immense," Bharti Airtel Chief Product Officer Adarsh Nair said. This also fits into Airtel's strong focus on connecting with the youth and providing them digital platforms to fulfil their aspirations, he added.

Airtel acquires stake in fitness start-up Spectacom Global

New Delhi, Jun 17 () Telecom major Bharti Airtel on Wednesday said it has acquired 10 per cent stake in Mumbai-based edtech startup, Lattu Media as part of its Airtel Startup Accelerator Program. Lattu Media (Lattu Kids) specialises in digital learning tools for children, and the app focuses on improving English vocabulary, English reading and Maths skills for children under the age of 10 years through animated videos and games. "The investment will enable Airtel to add Edtech to its premium digital content portfolio and give distribution scale to quality learning material from Lattu Kids," a statement said. Airtel already has over 160 million monthly active users across its digital platforms – Airtel Thanks app, Airtel Xstream app and Wynk Music, it added. While the financial details of the deal were not disclosed, Bharti Airtel - in a regulatory filing - said the acquisition of the equity shares of investee company is done at mutually agreed pre-money enterprise valuation. "The said valuation is not material and not disclosed herein due to reasons of confidentiality," the filing added. Lattu Kids is the fourth company to join the Airtel Startup Accelerator Program after Voicezen, Spectacom Global and Vahan. At over 500 million, India has the second largest number of internet users globally, driven by affordable smartphones and the lowest 4G data tariffs globally. The company said this deep penetration of internet has led to wide adoption of online learning tools, and the trend has further accelerated after the COVID-19 pandemic forced closure of schools and adoption of virtual classrooms and digitally enabled learning. It is estimated that in India edtech industry will cross USD 2 billion in size by 2021. "At Airtel, we aspire to support the growth of the startup ecosystem through our digital platforms. And now more than ever, online education is a critical need for millions of young children who do not have access to regular classrooms. "We believe that Lattu Kids can make a positive impact in the space of online education and are excited to have them in our accelerator and partner in their growth," Bharti Airtel Chief Product Officer Adarsh Nair said. Vivek Bhutyani, co-founder and CEO of Lattu Kids, said his company's Vision is to impact learning outcomes for young children in Nursery to Grade 2, and lead this category in India by using digital content, gamification and technology. "With Airtel, we have found an equally passionate partner and our synergies in this space will allow us to scale Lattu to millions of kids in India across classes and make it a much-loved home grown edtech brand," he added. SR DRR DRR

Airtel picks up 10 pc stake in edtech startup Lattu Media

(Eds: Adding details) New Delhi, Mar 12 () Telecom major Bharti Airtel on Thursday said it has acquired a strategic stake in Spectacom Global under its Airtel Start-up Accelerator Program that supports early-stage start-ups in India. In a regulatory filing, Bharti Airtel said the transaction is an "indirect acquisition of 10 per cent equity stake through wholly-owned subsidiary". "Acquisition of the equity shares of investee company is done at mutually agreed valuation. The said valuation is not disclosed herein due to reasons of confidentiality," it added. Spectacom, which produces digital content that allows people across languages, geographies and fitness levels to connect with each other and explore health and fitness training programmes, is the brainchild of Adnan Adeeb and Zeba Zaidi -- creators of the Devils Circuit military-style obstacle races. Spectacom is the second company to join the Airtel Start-up Accelerator Program after Bengaluru-based Vahan. "Airtel will work closely with Spectacom to help increase awareness and adoption of its cutting age health and fitness platform and encourage individuals to overcome mental barriers and achieve their full potential," Airtel said in a statement. Spectacom will cater to India's growing interest in staying fitter and healthier by creating training and nutrition videos along with live extreme sporting events, it added. It will also carry the exclusive digital rights for promotion of all content for brand Devils Circuit, including the new seasons of its popular shows, The College Frenzy &amp; The Corporate Challenge, the statement said. "We believe that X Sports, which are all about fitness, aligns beautifully with our brand. Thanks to the deep penetration of mobile internet in India, the potential to grow the adoption of Devils Circuit style X Sports amongst India's youth is immense," Bharti Airtel Chief Product Officer Adarsh Nair said. This also fits into Airtel's strong focus on connecting with the youth and providing them digital platforms to fulfil their aspirations, he added. SR RVK

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Airtel partners with tech startup Vahan to help people find jobs, food, shelter and healthcare

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Airtel acquires 10 pc stake in fitness start-up Spectacom Global

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