Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Indian flyers were shown in poor light during an investigation by the <a href="http://www.businessinsider.in/searchresult.cms?query=UAE&amp;sortorder=effectivedate">UAE</a> aviation authorities. The preliminary reports while probing the <a href="http://www.businessinsider.in/searchresult.cms?query=flight+EK-52&amp;sortorder=effectivedate">flight </a><a href="http://www.businessinsider.in/searchresult.cms?query=flight+EK-52&amp;sortorder=effectivedate">EK-52</a>1 incident, which burst into flames minutes after landing that was flying from <a href="http://www.businessinsider.in/searchresult.cms?query=Kerala&amp;sortorder=effectivedate">Kerala</a> to <a href="http://www.businessinsider.in/searchresult.cms?query=Dubai&amp;sortorder=effectivedate">Dubai</a> on August 3 with 282 passengers, of which were Indians, indicated Indians did not follow the instructions at all. 
 As per the reports, during the crash landing, Indians on-board the flight created <keyword id="62689" type="UNKNOWN" weightage="20" keywordseo="mayhem">mayhem</keyword> and grabbed their hand baggage, even after cabin crew told them not to. 
 According to the preliminary report by <keyword id="3656425" type="UNKNOWN" weightage="20" keywordseo="UAE-General-Civil-Aviation-Authority">UAE General Civil Aviation Authority</keyword>, passengers were carrying their handbags despite being told not to, during the crucial time of evacuation. The report however, didn’t named Indians openly, but it was quite clear with the line, “with 80% of flyers on the plane from the country.” 
 
According to the report, "The cabin crew members stated that when the aircraft got impacted and slid along the runway, passengers started to unfasten their seatbelts and stand up. An announcement was made for the passengers to remain seated. When the aircraft came to rest, some passengers were screaming, grabbing their belongings, and asking the cabin crew members to open the doors." 
 
"The cabin crew members followed the operator's safety instructions that prohibit passengers taking their carry-on baggage during an evacuation, and they instructed the passengers to leave their bags behind. However, several passengers evacuated the aircraft carrying their baggage. Footage of the evacuation showed a number of passengers outside the aircraft with their baggage," the report adds. 
 It’s normal human behavior to panic in such situations. But several crew members and pilots of Indian carriers say Indians as <keyword id="149113" type="UNKNOWN" weightage="20" keywordseo="Flyer">flyer</keyword>s have absurd behavior. However, those who fly for the first time are not much of a problem compared to the frequent “Desi” flyer. 
 According to a pilot "The behavior of scores of frequent flyers is also not good. They hanker for free liquor so much that crew has to firmly deny them more drinks. Their behavior with the crew is also not appropriate as they can be rude to <keyword id="1263067" type="UNKNOWN" weightage="20" keywordseo="airhostesses">airhostesses</keyword>." 
(image:Reuters)

Indian flyers don’t know how
to act during emergencies? A report suggests so

‘You are too fat to fly’ 
 
No, this is not a joke. According to India’s national carrier, <a href="http://www.businessinsider.in/Air-India-pilots-back-to-their-old-antics-Guess-who-suffers-the-most/articleshow/48579164.cms">Air India</a>, close to 125 of its cabin personnel, including airhostesses may be ‘grounded’ for being <a href="http://www.businessinsider.in/Being-Overweight-Isnt-Always-A-Health-Problem/articleshow/21483417.cms">overweight</a>. 
 According to <keyword id="2573" type="CITY" weightage="80" keywordseo="Air-India">Air India</keyword> sources, the said cabin personnel will either be assigned ground duty or offered voluntary retirement as they have failed to maintain the prescribed weight requirements given by the Directorate General of Civil Aviation. 
 Last year itself, the national carrier alleges that it gave over 600 cabin staff to ‘shape up’ within a specific time if they wanted to continue their flight duty, following guidelines by the DGCA that no <keyword id="21091" type="UNKNOWN" weightage="80" keywordseo="overweight">overweight</keyword> or obese person continues being a flight stewardess or hostess. 
 
The specific time given to the staff was around 18 months. Their reasoning is that a fitter person will be able to respond quicker and more efficiently in case of any untoward incident. 
 As per the regulations, a male <keyword id="55080" type="UNKNOWN" weightage="80" keywordseo="Cabin-crew">cabin crew</keyword> is required to have a <keyword id="6378215" type="COMPANY" weightage="80" keywordseo="BMI">BMI</keyword> of 18-25, which for a female cabin crew, the acceptable number is 18-22. Thus, any male crew with a BMI of 25-29.9 is considered overweight while for females, a BMI of 22-27 determines if they’re overweight or not. 
 
<a href="http://www.businessinsider.in/Mathematicians-Find-Weve-Been-Calculating-Body-Mass-Index-Wrong/articleshow/21434122.cms">BMI</a> is a measure of a person’s body fat keeping in mind his height and weight. 
 
At present, Air India has 3,500 cabin crew staff, of which 2,200 employees are permanent while the remaining are on contract. 
 
However, this is not the first time Air India has been involved in a decision like this. In 2009 itself, they had dismissed nine air-hostesses due to their weight issues and if that wasn’t enough in 2004, the airline had announced that potential airhostesses should not have any scars, marks or acne on their faces, as they have a responsibility to look good. 
 
Image credit: Indiatimes

Air India likely to ground 125 'overweight' cabin crew staff

<ul class="summary-list"><li>On a recent flight, a TikToker tried a viral travel "hack" where you hand out Starbucks gift cards to the crew.</li><li>He told Insider he spent $120 total and felt that the perks, like being moved to an exit-row seat, were well worth the price. </li></ul>A man received several perks during a long flight last Monday after attempting a TikTok travel hack where he distributed Starbucks gift cards to flight attendants. While it's simply a kind gesture, he noted, it also holds the possibility of recompensation.Jeremy Maclellan, 26, shared his recent experience in a TikTok that's gone viral. Maclellan said for his 12-hour flight from New York to Abu Dhabi, he had his sights on business-class seats that were priced at thousands of dollars. "I didn't want to pay that," he said in the TikTok video, which has accrued 2.4 million views. "So I went and got eight $15 Starbucks gift cards."He told Insider he'd first heard about the hack from another TikToker, @mr_selling915. (<a href="https://www.tiktok.com/@mr_selling915/video/7187527110104354094?embed_source=121331973%2C120811592%2C120810756%3Bnull%3Bembed_blank&amp;refer=embed&amp;referer_url=www.insider.com%2Fpost%2Fpreview%3Fpost_id%3D6418a9222328215dea220c1b%26mode%3Ddesktop&amp;referer_video_id=7187527110104354094" target="_blank" rel="noopener">In the creator's viral video</a> from January, they encouraged travelers to distribute Starbucks gift cards to flight attendants and to "watch what happens.") Maclellan is a former car salesman from Massachusetts who recently <a href="https://www.youtube.com/watch?v=gOQUhRf9Nzk" target="_blank" rel="noopener">quit his job and sold his Tesla to move to Thailand</a>. He told Insider he wanted a more adventurous life and to pursue his dreams of becoming a travel creator.When he boarded his flight last week, with Thailand being the final destination, he gifted the cards to an attendant, who was initially perplexed. He clarified that he was simply trying to "spread the appreciation." "Regardless of what the possibilities are, I could see that being a flight attendant on a 12-hour flight can be miserable," Maclellan told Insider. "I was like, 'What the hell, I'll give them all some gift cards. If anything happens out of it, awesome. If not, at least I made their day.' They all seemed incredibly appreciative, and that's all that matters."While Maclellan didn't get the business class upgrade he was hoping for, he did end up receiving several perks.After making his way to his original window seat at the back of the plane, a supervisor stopped to thank him for the gift cards. She then offered him a seat in an exit row, which he had completely to himself "with unlimited leg room," he said. "I think it was worth the gift cards."There were other perks, too. "They immediately gave me one of the gift bags that you get in first class that had a toothbrush, toothpaste, hand lotion, and an upgraded pair of headphones," Maclellan told Insider. "I'm not sure if it's common for that to happen."At another point, when he woke up from a nap, he said there was a goodie bag on the seat next to him with a packed lunch. On Friday, in something of a full-circle moment, <a href="https://www.tiktok.com/@mr_selling915/video/7211334357276003627" target="_blank" rel="noopener">@flyingrealtor stitched Maclellan's video</a>. "Shout out to this dude for trusting me," the creator said. "I know what I'm talking about." And Maclellan is far from the only TikToker to try out the Starbucks gift card hack. A user named @drcheromiah <a href="https://www.tiktok.com/@drcheromiah/video/7189092334317915438" target="_blank" rel="noopener">received 104,000 view</a><a href="https://www.tiktok.com/@drcheromiah/video/7189092334317915438" target="_blank" rel="noopener">s</a><a href="https://www.tiktok.com/@drcheromiah/video/7189092334317915438" target="_blank" rel="noopener"></a> on their attempt in January. Though the creator didn't mention receiving any perks, they said each flight attendant came up to thank them personally for the gesture. "I'm going to make this a new tradition," the creator said. Other videos — some that simply suggest bringing the crew any kind of gift or small gesture of gratitude — date <a href="https://www.tiktok.com/@cearakirk/video/7038350619391937798?q=flight%20attendant%20starbucks%20gift%20card&amp;t=1679335748532" target="_blank" rel="noopener">as far back</a> <a href="https://www.tiktok.com/@meredithsig/video/7020121660011318533?q=flight%20attendant%20starbucks%20gift%20card&amp;t=1679335748532" target="_blank" rel="noopener">as 2021</a>.

A TikToker said he received special treatment on a long flight after trying a travel 'hack' where he handed out Starbucks gift cards to flight attendants

<ul><li>On June 12, I took a flight from Delhi to Bhubaneswar and saw a stark difference in the way the two <keyword id="43661" type="ORGANIZATION" weightage="20" keywordseo="airports">airports</keyword> function. </li><li>Here’s all you need to know about taking a domestic flight within India.</li><li>Airports and flying look very different from what they were in the pre-covid era.</li></ul>Flying in India is now just like your parents wanted. If you, like me, made fun of their “reach airport three hours before flights” philosophy and reached the airport right before check in closes every single time, well, think again. As domestic flights in India are operational again, bookings have gone up as many salaried Indians, stuck in different cities because of their jobs, are now going to their hometowns as work from home continues or vice versa. A tale of two cities and their airports On June 12, I took a flight from Delhi to Bhubaneswar. Delhi, which has one of the largest <keyword id="457471" type="PERSON" weightage="20" keywordseo="Airports-in-India">airports in India</keyword>, is currently operational only from the T3 terminal. There are multiple flights operational and there’s actually a rush at the airport. Having said that, while authorities are trying to maintain social distancing, confused passengers end up forgetting all about it. On the other hand, the Bhubaneswar airport, a much much smaller airport compared to Delhi, is operating at one flight at a time, which has probably helped the authorities be much more efficient. One can just walk from the flight to the airport entrance and several authorities are lined up separating people to ensure distance. On arrival, temperature is checked and passengers are just stamped with the date of arrival for mandatory home quarantine for 14 days. <div type="image" title="Home quarantine stamp at the Bhubaneswar airport" msid="76367625" hostid="261" caption="&amp;lt;p&amp;gt;Home quarantine stamp at the Bhubaneswar airport&amp;lt;/p&amp;gt;"></div> Here are the takeaways from the trip First things first, yes one has to reach the airport at least 2.5-3 hours before the flight, even though there is a mandatory web check-in. It's best to wear comfortable clothes and sneakers as there will be a lot of walking, and waiting, and it’s better to avoid taking support of railings or chairs. At the <keyword id="47045" type="COMPANY" weightage="20" keywordseo="Delhi-Airport">Delhi airport</keyword>, expect a long queue outside every gate. Each airline has designated gates. Social distancing is totally absent even though airport authorities are trying their best. Wearing PPE kits and face shields, authorities are continuously reminding people “please maintain distance”, but mostly in vain. <div type="image" title="Queue outside Delhi airport" msid="76367510" hostid="261" caption="&amp;lt;p&amp;gt;Queue outside Delhi airport&amp;lt;/p&amp;gt;"></div> Right before the airport entrance, bags are sanitized by the authorities. The airport police will then check ID cards and tickets before letting passengers enter as always, but now a glass barrier stands in between. <div type="image" title="People showing their ID cards at the airport" msid="76367517" hostid="261" caption="&amp;lt;p&amp;gt;People showing their ID cards at the airport&amp;lt;/p&amp;gt;"></div> Upon entering the airport, temperature is recorded. Next up is the queue for baggage drop. Once again social distancing reminders are blaring on speakers, and personnel on ground try their best and guiding passengers throughout. <div type="image" title="An airport official sanitizing the chairs" msid="76367525" hostid="261" caption="&amp;lt;p&amp;gt;An airport official sanitizing the chairs&amp;lt;/p&amp;gt;"></div> It’s best to carry printouts of your ticket, boarding pass and baggage tag. While there are authorities at the check-in counters, they are not going to carry your bags anymore. Passengers have to tag their bags themselves and place it on the baggage line, while an airline representative maintaining a safe distance will teach you how to do so at the check-in counter. <div type="image" title="Stay at a safe distance from others" msid="76367610" hostid="261" caption="&amp;lt;p&amp;gt;Stay at a safe distance from others&amp;lt;/p&amp;gt;"></div> Security check – a long wait and impatient passengers The security check has also become a much longer process. Passengers don’t just have to be wary of those cutting lines, but also those who are tired of waiting and shouting at security personnel for not pushing their bags forward from the scanner. Security personnel, for their own safety, have been asked to not touch the bags of consumers. Once at the boarding gate, the airlines will distribute a kit which includes a mask, face shield, and sanitizer sachets. All passengers in the middle seat will be given PPE kits. <div type="image" title="A middle seat passenger wearing the PPE kit" msid="76367548" hostid="261" caption="&amp;lt;p&amp;gt;A middle seat passenger wearing the PPE kit&amp;lt;/p&amp;gt;"></div> The boarding happens in a systematic manner, according to rows which people actually follow this time around and that takes time. <div type="image" title="Do not sit here signs on the chairs" msid="76367577" hostid="261" caption="&amp;lt;p&amp;gt;Do not sit here signs on the chairs&amp;lt;/p&amp;gt;"></div> Inside the aircraft, passengers are allowed to keep their hand baggage under the seat in front and there are minimal announcements. The airhostesses just do the routine check twice – before take off and landing. Food and water is not served during the journey, but passengers are given bottles of water at the boarding gate. Depending on the arrival state, passengers have to register on the state portal announcing their arrival and be on a mandatory home quarantine for 14 days. However, nobody asked - Do you have the Aarogya Setu app? SEE ALSO: <a href="https://www.businessinsider.in/india/news/spicejet-is-cancelling-tickets-across-the-country-citing-government-restrictions/articleshow/76360038.cms">Spicejet is cancelling tickets across the country citing government restrictions</a>

The tale of two airports – Here’s what taking a flight in India looks like right now

How is Ravi Kapoor now? Have we forgotten him? If you are unable to fathom what we are talking about, Ravi Kapoor is the original name of one of Bollywood's biggest superstars of all time and the ladies' heartthrob of his era -- Jeetendra! The man who earned the sobriquet of 'Jumping Jack' in Bollywood owing to his energetic dancing style, turns 78 today. He has chosen to move away from the limelight, but Jeetu -- as he was known to fans and colleagues -- continues to reside in the hearts of Hindi film buffs across the globe. His genial screen image, gentlemanly attitude off the screen and, most notably, those trademark white dancing shoes he insisted on wearing every time, will never go away from popular psyche. On his birthday, IANS does a throwback on the phenomenon that is Jeetendra.. WHERE IT STARTED Jeetendra was born on April 7, 1942 in Punjab's Amritsar as Ravi Kapoor. He schooled at St. Sebastian's Goan High School and then went to Siddharth College, both in Mumbai. BOLLYWOOD CALLING Jeetendra got his Bollywood break in V. Shantaram's "Navrang". He would go on to deliver hit films like "Geet Gaya Pattharon Ne (1964), "Farz" (1967), "Caravan" (1971), "Parichay" (1972), "Khushboo" (1975), "Kinara" (1977), "<keyword id="99062" type="PERSON" weightage="20" keywordseo="Dharam-Veer">Dharam Veer</keyword>", "Judaai" (1980), "<keyword id="7558165" type="UNKNOWN" weightage="20" keywordseo="Meri-Aawaz-Suno">Meri Aawaz Suno</keyword>" (1981), "Himmatwala" (1983), "Khudgarz" (1987) and a lot more, which made him a superstar. HIT MACHINE Jeetendra has acted in over 200 movies as the lead, out of which over 120 were hits! This is a ratio very few actors can dream of. His active years were from the '60s to the '90s but he actually ruled Bollywood in the '70s and '80s. In the seventies, he made a hit pair with top actresses of the era such as Hema Malini, Rekha and <keyword id="133768" type="PERSON" weightage="20" keywordseo="Reena-Roy">Reena Roy</keyword>. In the eighties, he started off as a hit co-star for Jaya Pradha but he really struck gold once he teamed up with Sridevi in the 1983 superhit, "Himmatwala". The film that would go on to spiral Sridevi to the top of the Bollywood heroines' heap, also led to a chain of commercial successes for the Jeetendra-Sridevi pair including "Justice Chaudhary", "Maqsad", "Mawaali" and "Tohfa". JUMPING JACK No discussion of Bollywood dancing can be complete without a thorough acknowledgement of Bollywood's Jumping Jack Jeetendra. Jeetendra's style was best defined in songs like "Naino mein mapna" ("Himmatwala"), "Taki O Taki" ("Himmatwala"), "Mast bahaaron ka main aashiq" ("Farz") and "Dhal gaya din" ("Humjoli"), which remain evergreen till today. STYLE ICON The evergreen heartthrob who made every girl's heart skip a beat, has always been a natty dresser. On screen, he set a fashion trend with his white pants and white shoes. It is said that the actor had randomly picked up the clothes from a shop before shooting for the song "Mast bahaaron ka main aashiq" in "Farz", which went on to become his trademark style. When quizzed about the same on the sets of a television dance reality show a few years ago, Jeetendra confessed with a smile: "Dark clothes make me look short!" THE HEMA MALINI FACTOR The man who GenNow Bollywood buffs know as EKta and <keyword id="3868" type="PERSON" weightage="20" keywordseo="Tusshar-Kapoor">Tusshar Kapoor</keyword>'s father has been happily married to his teenage love Shobha Kapoor for decades now, but a Hema Malini biography by Ram Kamal Mukherjee titled "Hema Malini: Beyond The Dream Girl" mentions that the actress's mother Jaya Chakravarthy had allegedly convinced her to tie the knot with Jeetendra as she was not happy with her daughter dating Dharmendra, who was already a married man. <keyword id="9018436" type="PERSON" weightage="20" keywordseo="pressurizing-hema">Pressurizing Hema</keyword>, her family arranged for a hush-hush wedding with Jeetendra at their Chennai residence. At that time, Jeetendra was dating Shobha Sippy, an airhostess. However, the news of the secret wedding got leaked in a daily. As soon as he read it, Dharmendra contacted Shobha and the two landed in Chennai. An inebriated Dharmendra reportedly broke into the wedding venue with Shobha. Despite the efforts of Hema's parents to carry on with the wedding, she backed out after meeting Dharmendra. Meanwhile, Shobha also spoke to Jeetendra seeking an explanation from him about the entire episode! STEPPING OFF THE SPOTLIGHT Why did the man with numerous hits move away from the spotlight? Jeetendra's son Tusshar revealed in an interview that the superstar of yore began losing interest when he started getting offers to play roles like the hero's elder brother or father in the '90s. Although we don't see him on screen, Jeetendra has not severed ties with his extended Bollywood family. He still attends invitations from friends and colleagues, and also happily obliges fans seeking an autograph or a selfie!

Bollywood's jumping jack and yesteryear star Jeetendra turns 78

While on one hand <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> star <keyword id="2823" type="PERSON" weightage="100" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> was not even nominated for the role in the movie <keyword id="433624" type="UNKNOWN" weightage="100" keywordseo="Rustom">Rustom</keyword> in Filmfare Awards this year, he has managed to grab the most prestigious film award for the same. 
 
The actor was announced the winner of the National Film Award for Best Actor for his role as Captain Rustom Pawri in the <a href="http://www.businessinsider.in/entertainment/Rustom-release-Akshay-Kumars-Rustom-is-inspired-by-this-real-life-story-and-it-is-a-must-read/articleshow/53663632.cms">semi-autobiographical movie</a>, based on the story of Naval Officer K. M. Nanavati. 
 
Also read: <a href="http://www.businessinsider.in/akshay-kumar-to-play-pad-man-a-movie-on-how-an-indian-manmade-sanitary-napkins-for-village-women/articleshow/56390033.cms">Akshay Kumar to play Pad Man: A movie on how an Indian man made sanitary napkins for village women</a> 
 
Sonam Kapoor's critically acclaimed 'Neerja,' based on the life and death of braveheart airhostess <a href="http://www.businessinsider.in/entertainment/movies/Sonam-Kapoor-To-Play-Neerja-Bhanot-In-Biopic/articleshow/46766082.cms">Neerja Bhanot</a> was honoured with the Best Film Award. 
These are the 64th National Film Awards, and the jury was headed by director Priyadarshan. 
 
The awards were held at the National Media Centre, where Ajay Devgn's 'Shivaay' also won the award for Best Special Effects. 
 
Also read: <a href="http://www.businessinsider.in/heres-where-bollywood-celebrities-travelled-in-2016/articleshow/56232780.cms">Here’s where Bollywood celebrities travelled in 2016</a> 
 
Here is the complete list of winners: 
 
Best Actor (male): Akshay Kumar ('Rustom') 
 
Best Actor (female): Surabhi Lakshmi ('Minnaminungu') 
 
Best Director: Rajesh Mapuskar ('Ventilator') 
 
Best Supporting Actress - Zaira Wasim ('<a href="http://www.businessinsider.in/latest/aamir-khans-dangal-is-the-highest-grossing-hindi-film-of-all-time-beating-pk-sultan-and-bajrangi-bhaijan/articleshow/56405877.cms">Dangal</a>') 
 
Best Hindi Film: 'Neerja' 
 
Special Mention: Kadwi Hawa, Mukti Bhavan, Adil Hussain for 'Mukti Bhavan' and Sonam Kapoor for 'Neerja' 
 
Best Visual Effects: 'Shivaay' 
 
Best Film on Social Issue: 'Pink' 
 
Best Children Film: 'Dhanak' (Hindi) 
 
Best Supporting Actress: Zaira Wasim ('Dangal') 
 
Best Tamil Film: 'Joker' 
 
Best Malayalam Film: 'Maheshinte Prathikaaram' 
 
Best Kannada Film: 'Reservation' 
 
Best Lyrics: Dharma Durai (Endha Pakkam) 
 
Best Child Artist: Kunju Devam, Ardish Praveen, and Shaj Pathak 
 
Best Action Director: Puli Murugan 
 
Jury Award: Mohanlal 
 
Best Female Playback Singer: Iman Chakraborty 
 
Best Male Playback Singer: Sunder Iyer 
 
Best Screenplay (original): Syam Pushkaran ('Maheshinte Prathikaram') 
 
Best Screenplay (adapted): Sanjay Krishnaji patel (Dashakriya) 
 
Best Editing: Rameshwar ('Ventilator') 
 
Sound designer: Jayadevan (Kaadu Pookunna Neram) 
 
Best production design: 24 
 
Best Costume Designer: Sachin 
 
Best Environmental film including agriculture: 'The Tiger Who Crossed The Line'. 
 
Best Make-up Artist: MK Ramakrishna 
 
Best Music Direction: Babu Padmanabha 
 
Best Non-Feature film: 'Fireflies in the Abyss' 
 
Best Short Fiction: 'Aaba' 
 
Best Educational Film: 'The Waterfall' 
 
Best Book On Cinema: Lata Surgatha 
 
Best Biographical/Historical reconstruction: 'Zikr Uss Parivash Ka' 
 
Most Film Friendly State: Uttar Pradesh 
 
(Image source Baltana)

Akshay Kumar wins the National Award for best actor; 'Neerja' wins best film

If you’re a 90s kid, that lyrical tune, a gush of waterfall and bikini clad girl would surely evoke nostalgia and your heart feels with a joy whenever you remember the TV commercial. At a time when getting bold wasn’t encouraged by the audience, curving out aesthetics out of bikini has surely given Liril a high five in its marketing ambit. 
 
And guess what the news is? The Liril girl is back, thanks to Hindustan Unilever’s strategy to relaunch its soap brand Liril. 
 
"These are the roots of Liril. They don't change. And what we're doing is paying homage to the Liril that we all know, bringing alive the very same elements that have been part of our popular culture through time," George Koshy, general manager for personal wash category at HUL told The Economic Times. 
 
The marble green soap brand made waves 40 years ago when model and Air India air-hostess Karen Lunel wore a swimsuit and danced under a cascade to the catchy jingle, reads the ET news report. 
 
"It is an iconic ad in Indian memory and even newer people are interested in history if there is a back story as interesting as that of Liril. In a low-involvement category like soaps, Liril will stand out and surely gain share now," Alpana Parida, president at brand consultancy firm DY Works has told the ET. 
 
After 1985, the brand was defined by models Pooja Batra, Preity Zinta and Deepika Padukone - each seen playing in the water and swimming under the waterfall. But they were merely shadows of the original ad. 
 
Also, it wasn't the same after the 90s, when the lemon product was diluted with variants such as orange and icy blue, followed by a name change to Liril 2000 a decade ago. 
 
"I feel vindicated because there are some appeals that are timeless. Freshness in a tropical country has an eternal appeal which is now being revived," Padamsee told the financial daily, adding that Liril promised a few minutes of freedom from the daily grind of the Indian housewife. 
 
The new campaign, featuring Brazilian model Anabelle and created by Lowe, was launched on social media last week. 
 
"'Must have taken a lot of guts to go back', was one particular response and that sums up our approach - stick to the core," said Koshy. 
 
While the image of the lime and lemony zest soap brand and its ad may not have faded away, its market share did - falling from a high of over 14 per cent three decades ago to less than 2 per cent now - in the Rs 16,000-crore soap category. 
 
(Image: Pinterest)

You Searched For "airhostesses" and got 7 results

Indian flyers don’t know how to act during emergencies? A report suggests so

BI India Bureau

Air India likely to ground 125 'overweight' cabin crew staff

Poulomi Das

A TikToker said he received special treatment on a long flight after trying a travel 'hack' where he handed out Starbucks gift cards to flight attendants

Geoff Weiss

The tale of two airports – Here’s what taking a flight in India looks like right now

Sanchita Dash

Bollywood's jumping jack and yesteryear star Jeetendra turns 78

IANS

Akshay Kumar wins the National Award for best actor; 'Neerja' wins best film

BI India Bureau

Liril is back with a Brazilian girl!

BI India Bureau

Popular Keywords

Buying Guides